--- title: Epsilon Retail Media Reviews meta\_title: 'Epsilon Retail Media Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 26 reviews by the users' company size, role or industry to find out how Epsilon Retail Media works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 26 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Epsilon Retail Media Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Epsilon Retail Media but has limited features. Are you part of the Epsilon Retail Media team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Epsilon Retail Media is a comprehensive retail media platform that empowers retailers and brands to effectively manage and optimize their advertising campaigns across both on-site and off-site channels. By integrating advanced identity resolution and artificial intelligence, the platform delivers personalized and measurable marketing solutions that enhance customer engagement and drive sales. Key Features and Functionality: - Unified Platform: Combines on-site and off-site retail media capabilities within a single, self-serve interface, enabling seamless campaign management. - Advanced Identity Resolution: Utilizes Epsilon's CORE ID technology, which encompasses over 300 million global privacy-protected consumer identifiers, to provide a comprehensive view of customers across various touchpoints. - AI-Driven Decisioning: Employs artificial intelligence to analyze shopper behavior and optimize ad content, bidding strategies, and placement decisions in real-time. - Omnichannel Activation: Supports advertising across multiple channels, including sponsored products, display ads, video, connected TV, digital screens, and email, ensuring consistent messaging throughout the customer journey. - Privacy-Centric Data Collaboration: Features clean room technology that allows retailers and brands to securely collaborate on permissioned data, optimizing sales strategies in a privacy-safe environment. Primary Value and Solutions Provided: Epsilon Retail Media addresses the growing need for retailers and brands to effectively reach and engage consumers in a fragmented digital landscape. By offering a unified platform that integrates on-site and off-site media capabilities, it enables advertisers to extend their reach beyond owned channels, maximizing monetization opportunities. The platform's advanced identity resolution and AI-driven decisioning ensure that marketing efforts are personalized and efficient, leading to increased sales and a higher return on advertising spend. Additionally, its privacy-centric approach to data collaboration allows for secure and compliant optimization of marketing strategies, making it a valuable tool for navigating the complexities of modern retail advertising. * * * Seller [Epsilon](https://www.g2.com/sellers/epsilon) Discussions [Epsilon Retail Media Community](https://www.g2.com/products/epsilon-retail-media/discuss) Solution Type Best-of-Breed Overview by Rachel Hong (洪佳颖) (Demand Generation and Analytics Manager at Neustar, Inc.) 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[Log in to unlock pricing and user insights](/login) ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Enterprise (\> 1000 emp.) 9/25/2021 "Easy to manage campaigns" 4/5 What do you like best about Epsilon Retail Media? I like being able to manage campaigns in one user friendly platform and be able to control bids in almost real time. Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? I dislike the reporting/attribution structure as it can be sometimes confusing and hard to navigate in the platform Review collected by and hosted on G2.com. Recommendations to others considering Epsilon Retail Media: Understand the different points of purchase for each channel that you're implementing to drive revenue and returns optimal to your goals. Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? Increased visibility, higher conversion rates and incremental revenue from ads due to the ability to manage fluid budgets. Review collected by and hosted on G2.com. Show More 9/30/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 12/28/2021 "Great display partner" 4/5 What do you like best about Epsilon Retail Media? Ability to target specific types of customers for display Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? Pressure to scale up budget, which is normal Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? Targeting the right customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 10/28/2021 "Great for online retail" 4/5 What do you like best about Epsilon Retail Media? I love that CitrusAd targets the correct audience and brings in revenue! Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? If you're new to ecommerce there is a learning curve, especially with this platform on how to use it Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? CitrusAd does the audience targeting for me! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") US Verified User in Staffing and Recruiting Mid-Market (51-1000 emp.) 9/2/2021 "Preferred advertising software for e-commerce retailers." 4/5 What do you like best about Epsilon Retail Media? The ease of use. Allows customer service companies to drive ad sales as it's scalable and user-friendly. Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? Allows frequent ad use which can be negative for the customer. Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? Measurable and allows freedom in terms of where frequency and types of ads. More than other similar platforms. Review collected by and hosted on G2.com. Show More 9/7/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 9/28/2021 "Easy to use" 5/5 What do you like best about Epsilon Retail Media? The ease of the program very simple to use Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? I had a hard time finding a contact number for help Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? It made communication easy with others on my team Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 9/14/2021 "Great streamline for media sales and ad-serving" 4/5 What do you like best about Epsilon Retail Media? CitrusAd is ahead of the curve in terms of functionality for advertising. Review collected by and hosted on G2.com. What do you dislike about Epsilon Retail Media? Alternative platforms allow more customizations. Review collected by and hosted on G2.com. What problems is Epsilon Retail Media solving and how is that benefiting you? Advertising retail, allowing more growth in sales, making us more money. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Epsilon Retail Media? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Epsilon Retail Media ](https://www.g2.com/products/epsilon-retail-media/discussions/new) GU Guest User What is Epsilon Retail Media Network used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-epsilon-retail-media-network-used-for) [ View all Discussions ](https://www.g2.com/products/epsilon-retail-media/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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