Conversant was able to reach a wide audience and we reached the desired scale of our campaign. Conversant also is able to add on audience qualifiers such as behavioral and demographic attributes and this helped us target in-market shoppers. Conversant allowed us to provide considerable detail as to what we were looking for out of their audience targeting capabilities. Review collected by and hosted on G2.com.

While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers. Review collected by and hosted on G2.com.

The ability to purchase on a CPA, retail data, depth of data. Insight reports, quick reply to emails. Works well on both last touch and attribution conversions Review collected by and hosted on G2.com.

Lots of product offerings that can get confusing. Does not perform as well on CPM and CPC bases. Sometimes hard to clear budget due to the fact that we only spend on a CPA Review collected by and hosted on G2.com.

Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform. Review collected by and hosted on G2.com.

A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions. Review collected by and hosted on G2.com.

The resulting advertiser tags work once they are created. However, getting accurate working tags created can be difficult with granular targeting added. This is because of having to add Creative Sets and Rules before trafficking can be completed. Review collected by and hosted on G2.com.

In order to target within this agency ad server, you have to create both a Creative Set and a Rule. Also, you have to create these every time you add a new creative. They are very time-consuming to create and not obvious within the ad server. I had to get on the phone with second-level tech-support to get the answers I needed; our in-house staff did not have this expertise. Review collected by and hosted on G2.com.

The reporting wasn't too bad but honestly there is not much good to say about Conversant. Review collected by and hosted on G2.com.

Counterintuitive platform that struggles with the basics such as uploading and previewing creative. Constantly having to clear cache just to see if ads were attached and displaying properly. Also a struggle to navigate and the bulk upload leaves something to be desired. Review collected by and hosted on G2.com.