--- title: Eppo Reviews meta\_title: 'Eppo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 41 reviews by the users' company size, role or industry to find out how Eppo works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 41 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Eppo Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Eppo but has limited features. Are you part of the Eppo team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount. * * * Seller [Datadog](https://www.g2.com/sellers/datadog) Discussions [Eppo Community](https://www.g2.com/products/eppo/discuss) Solution Type All-in-One Overview by Chetan Sharma (CEO at Eppo, early data scientist at Airbnb, Webflow) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/eppo/pricing) ## Top-Rated Alternatives [ ![LaunchDarkly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LaunchDarkly") LaunchDarkly 4.5/5(817) ](https://www.g2.com/products/launchdarkly/reviews) [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Statsig](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Statsig") Statsig 4.7/5(347) ](https://www.g2.com/products/statsig/reviews) [ View All Alternatives ](https://www.g2.com/products/eppo/competitors/alternatives) ## User Insights Average based on 41 real user reviews. Implementation Time 1 month [Log in to unlock pricing and user insights](/login) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 10/28/2024 "The BEST support team for a GREAT testing support product" 5/5 What do you like best about Eppo? Eppo has an excellent interface for showcasing experiment progress and results. Visually clean and easy to understand. Also love their plug-and-play integration with Snowflake. We finished POC in 2 weeks! They also have one of the best support teams. Always ready to answer questions and educate various team members from experimentation basics to advanced statistical methods. Their tool supports companies just starting out with experimentation as well as more advanced methodologies. Review collected by and hosted on G2.com. What do you dislike about Eppo? Nothing yet! We are lucky that we have a solid Data Engineering and BI Engineering team to help setup the metrics and database tables, otherwise, this could have taken longer. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Simple reporting of A/B test results in 1 easy to read dashboard that help speed up experimentation velocity for our Product team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/18/2024 "Great ab testing solution to build modern experiment stack and culture from scratch" 5/5 What do you like best about Eppo? - Strong product: best in class stats engine - Growth-minded and helpful team: providing timely support for questions and constantly incorporating customer feedback into the product - Great documentation: good learning materials for both experimentation practioners and anyone new to ab tests - Easy to grasp information architecture on the platform Review collected by and hosted on G2.com. What do you dislike about Eppo? Nitpicks alert: Would love to - Get adoption metrics for free with count metrics - Have deep link into explore charts with slice and dice - Be able to do pairwise comparison between variants more easily on the fly Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Running trust-worthy ab tests while minimizing overhead among engineers, PMs, and data scientists. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 11/22/2024 "Gets us to better decisions -- much faster" 5/5 What do you like best about Eppo? Makes complicated analysis simple and understandable, which uplevels our entire organization. Review collected by and hosted on G2.com. What do you dislike about Eppo? Not all product work can be an experiment, so there's still additional work I need to do outside the product. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Launching and measuring product impact. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bradley F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bradley F.") BF Bradley F. Director, Data Science Enterprise (\> 1000 emp.) 8/9/2023 "Accelerated learning cycles" 5/5 What do you like best about Eppo? Eppo provides us with robust statistical analysis of A/B tests using modern methods that allow us to learn as fast as possible given the the effect size. It was easy to integrate. We were up and going in about 3 days Review collected by and hosted on G2.com. What do you dislike about Eppo? Because it's warehouse native, it makes assumptions about the underlying data models in your warehouse. If they don't match those assumptions, then you need to do work to make everything play nicely together. Fortunately, they are reasonable assumptions and not hard to match if you don't already. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Eppo is solving the problem of experiment analysis. It is the core statistical engine on which we build our data driven decisons for product and operations. It specifically addresses bottleneck in the process that occurs from the time data starts being collected to when it can be analyzed and used. It also standardizes analysis across the company so we can focus the discussion on the results rather than the methods. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JL Joanna L. Enterprise (\> 1000 emp.) 7/18/2023 "Eppo has revolutionized our business" 4.5/5 What do you like best about Eppo? It's great to have the daily reporting as a result of Eppo - it has led to finding problems faster and getting more buy-in from stakeholders. The advanced analytics is also critical to making better decisions across our business. Review collected by and hosted on G2.com. What do you dislike about Eppo? The updates are only daily, rather than real-time, given computing cost constraints, which limits some of the value. Also the fact that CUPED analysis isn't available (due to compute costs) on the explore graphs means that we sometimes present inconsistent data. Finally, three-way experiments could be better visualized (a vs. b vs. c, rather than a vs. b and a vs. c). Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Eppo gives great visibility into our experiments and has led us to make faster decisions. It's also helped gain adoption for experimentation by easing the analytics burden and showing stakeholders of the value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Mid-Market (51-1000 emp.) 3/22/2024 "Eppo has streamlined our AB testing lifecycle" 5/5 What do you like best about Eppo? Eppo has the ability to act as both as a data visualization of our test results but also as a record of truth of historical wins and losses Review collected by and hosted on G2.com. What do you dislike about Eppo? Being able to only update results once a day, though that might be more of a limitation on our company's database's end Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Eppo is helping us keep track of all of our experiments, visualize the impact on multiple segments of users, and giving us a report that we can use to communicate results with stakeholders. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matias W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matias W.") MW Matias W. Mid-Market (51-1000 emp.) 9/11/2023 "Eppo helped us speed up the experimentation process" 5/5 What do you like best about Eppo? I like the most that Eppo handles all of the calculations around the facts, so this makes the experimentation process available for all the company. And also brings consistency in the way metrics are computed Review collected by and hosted on G2.com. What do you dislike about Eppo? There are a lot of definitions to implement in our warehouse, so i would expect to have cleaer guidelines for scaling the projects: good practices about table materialization, duplication of models (facts-entry points), naming conventions, etc. Also best practices to integrate feature flags with the experiments, as usually feature flags are implemented by different teams that the ones actually following up on the experiments Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Is helping to unify the experimentation process along different teams of the company. It's easier for us to run experimentation company-wise because of the adoption of this tool. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/15/2023 "Efficient and User-Friendly: Eppo Streamlines Experimentation" 5/5 What do you like best about Eppo? Eppo is remarkably easy to use and quick to set up. Eppo has an intuitive interface which makes experimentation measurement a breeze, and the team are very responsive and accommodating, incorporating user feedback into their Product Roadmap. Their commitment to continuous improvement and frequent updates ensures a cutting-edge experience. Review collected by and hosted on G2.com. What do you dislike about Eppo? While Eppo excels in many aspects, a recent concern has been a slight increase in our Data Warehouse costs. Pinpointing the source of this increase has been a bit challenging, but the Eppo support as always on hand to help answer questions. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Streamlined Setup and Intuitive Use: Eppo simplifies the analyses of experiments, reducing the feedback time for experiments. Its intuitive interface empowers users to design and execute experiments, and also use advanced analytics methods, without a steep learning curve, enhancing efficiency and productivity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Emily B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily B.") EB Emily B. Mid-Market (51-1000 emp.) 2/28/2023 "Eppo has been a game changer for our A/B Testing program!" 5/5 What do you like best about Eppo? Eppo saves us a ton of time creating and monitoring A/B tests. I love the feature to detect a traffic imbalance - this has saved us multiple times in situations where we had a bug in the bucketing logic. I have been really impressed with the statistical sophistication of Eppo; features like CUPED and the sample size calculator have sped up the process and reduced test durations. Overall, Eppo has reduced the time PMs spend on A/Bs by over 50% and is well-loved by folks at The Zebra. The team at Eppo is so responsive and helpful too, and I predict we will be working with them for a long time. Review collected by and hosted on G2.com. What do you dislike about Eppo? Not many downsides, it is a fairly new product so there are sometimes minor UI bugs and frustrations, but the team is very responsive and fixes issues quickly. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Eppo helps us solve the following problems: - Monitoring running tests to catch bugs and data quality issues - Plan tests and calculate sample size - Quantify the impact of the test on key metrics and assess whether the impact is statistically significant - Make A/B testing discoverable so any team member can understand how an A/B is performing - Saving analyst time on manual reporting and calculating sample size Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan K.") RK Ryan K. VP of Engineering Computer Software Small-Business (50 or fewer emp.) 3/4/2023 "Eppo is a game changer for platform reliability" 5/5 What do you like best about Eppo? 1. Eppo makes experiment setup easy for engineers with metric collections 2. Eppo is powered off of our Snowflake Data Warehouse, making it easy to integrate complex metrics that require joins across multiple data types, or events that happen signficantly after experiment diversion. 3. Eppo made it easy to create new fact tables for diversion criteria, simplifying metric creation (we were able to key data off of both messages and tenants in minutes, something we struggled to get working with a competing product for weeks). 4. Eppo slices (split by) make it easy to investigate unexpected experiment impact or results 5. The UI is simpler and easier to understand than competing products, while also containing a more powerful feature set. I've actively recommended Eppo to other startups and one of our VCs. Review collected by and hosted on G2.com. What do you dislike about Eppo? Eppo has a few experiment measurement features we'd really like support for, and I'm sure they'll get to these soon: 1. Pre-post experiments (useful for binary rollouts, runtime environment ugprades, etc that can't be experiment flagged). We've creatively worked around this limitation for now by altering the data we feed Eppo. 2. Automatic experiment updates on flag value ramps. It would be great to see Eppo understand that an Experiment has been ramped (e.g. 10-\>20% diversion) and for it to automatically update the expected diversion % after that point. Eppo automatically detects variation distribution and messages in the UI that the results are no longer valid, it would be nice to have a mode where it automatically adjusted it's expected variation when it detects stable traffic variations. Review collected by and hosted on G2.com. What problems is Eppo solving and how is that benefiting you? Eppo has enabled our team to implement an observability and change management system for our platform infrastructure. We use Eppo to measure changes across a variety of metrics in Courier's Send Pipeline (latency, volume, stage dropoff, error rates, event state, message state) in order to ensure that new changes don't negatively impact our customers. Eppo helps the engineering team observe expected rare events (3 per million messages) and zoom in on impacted slices. Eppo's sequential + CUPED experiment analysis mode gives us the confidence to roll changes out after just a 5% diversion after a few hours. We're also using Eppo to measure lift in user interface A/B tests, helping us speed up feature adoption. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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