[ Epom Ad... Reviews ](https://www.g2.com/products/epom-ad-server/reviews) [ Epom Ad... Reviews ](https://www.g2.com/products/epom-ad-server/reviews) # Epom Ad Server Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (13) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Mobile (3) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Platform (9) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Show More ##### ## Platform Interoperability (3) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Ad Serving & Management - Publisher Ad Server (5) Real-Time Bidding (RTB) Support Enables real-time participation in programmatic ad auctions. Ad Delivery Optimization & Management Ensures ads are delivered efficiently based on targeting, pacing, and performance goals. Ad Inventory Management Allows publishers to manage and organize ad spaces across multiple properties. Dynamic Ad Placement Supports automatically adjusting ad placements based on user behavior and content. Ad Tag Management Provides tools to generate and manage ad tags for easy ad placement. Show More ##### ## Targeting & Personalization - Publisher Ad Server (6) Geo-Targeting Allows ads to be displayed to users based on their geographic location. A/B Testing for Ads Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization. Multi-Device & Cross-Platform Delivery Ensures seamless ad serving across web, mobile, CTV, and other digital channels. Audience Targeting Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type. Frequency Capping Limits the number of times a user sees the same ad to prevent fatigue. Contextual Targeting Matches ads to relevant content using keyword analysis and machine learning. Show More ##### ## Monetization & Reporting - Publisher Ad Server (4) Header Bidding Support Enables multiple demand sources to bid on ad inventory simultaneously. Ad Revenue Share & Payout Management Facilitates revenue sharing and payments to partners or publishers. Revenue Forecasting Estimates potential revenue based on current performance and market trends. Performance & Engagement Analytics Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness. Show More ##### ## Agentic AI - Display Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Publisher Ad Server (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5(894) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/epom-ad-server/competitors/alternatives) Epom Ad Server Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7bead6168bc0e61c6f6ed41de198b211/kevel.png "Product Avatar Image") Kevel 4.5/5(43) [ Compare Now ](https://www.g2.com/compare/epom-ad-server-vs-kevel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ec565a2abc536d259e96a2587bf19458/adsense.jpeg "Product Avatar Image") AdSense 4.2/5(264) [ Compare Now ](https://www.g2.com/compare/adsense-vs-epom-ad-server) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0c5af1a5e7afa51c97164080588eddde/adbutler.png "Product Avatar Image") AdButler 4.5/5(64) [ Compare Now ](https://www.g2.com/compare/adbutler-vs-epom-ad-server) ##### Categories on G2 [ Display Advertising ](https://www.g2.com/categories/display-advertising)[ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Video Advertising ](https://www.g2.com/categories/video-advertising) [ Mobile Advertising ](https://www.g2.com/categories/mobile-advertising)[ Publisher Ad Server ](https://www.g2.com/categories/publisher-ad-server) Show More ##### Explore More [ Which contractor payment platforms give accountants a clear, auditable trail for international payments without exporting to a separate system to reconcile? 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