# Best Augmented Reality (AR) Visualization Software

## How Many Augmented Reality (AR) Visualization Software Products Does G2 Track?

**Total Products under this Category:** 97

### Category Stats (Jul 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MAZING World (+0.87%) - Among all products in this category, MAZING World recorded the largest rating increase compared to last month

_Last updated: July 30, 2026_

## How Does G2 Rank Augmented Reality (AR) Visualization Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 97+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Augmented Reality (AR) Visualization Software
 ![G2 Grid® for Augmented Reality (AR) Visualization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/ar-visualization/grids.png?focus%5B%5D=59595&focus%5B%5D=148609&focus%5B%5D=17943&focus%5B%5D=61554&focus%5B%5D=70716&focus%5B%5D=108778&focus%5B%5D=107511&focus%5B%5D=112878)

Highlighted products: Zakeke, Moderlry, Dopple, AR Business Card, Threekit, TeamViewer Frontline, CameraIQ, and Within.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ar-visualization/grids.json?focus%5B%5D=zakeke&focus%5B%5D=moderlry&focus%5B%5D=dopple&focus%5B%5D=ar-business-card-2018-07-16&focus%5B%5D=threekit-threekit&focus%5B%5D=teamviewer-frontline&focus%5B%5D=cameraiq&focus%5B%5D=within)

### [Zakeke](https://www.g2.com/products/zakeke/reviews)

Zakeke is a cloud platform empowering over 10.000 retailers and brands to offer their customers a complete set of tools for Visual Customization for web-to-print, 3D & AR Configuration, Virtual Try-On, 3D Digital Asset Manager & AR View and AI visual content production at scale. Customers became creators, being able to customize products with texts, images, materials, colors and more, before they buy.

**Average Rating:** 4.6/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate Zakeke?

- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Zakeke?

- **Seller:** [Zakeke](https://www.g2.com/sellers/zakeke)
- **Company Website:** www.zakeke.com
- **Year Founded:** 2017
- **HQ Location:** Foggia (FG), Milano (MI), IT
- **Twitter:** @zakeke2D3DAR  
363 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0ea043e58b3ea52f10db3cdd7823ff35a58d37e3e08cd6d5e1fe395389cf296&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzakeke%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 98% Small, 1% Medium

#### What Do G2 Reviewers Say About Zakeke?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Zakeke, finding it intuitive and perfect for product customization.
- Users value Zakeke's **responsive customer support** , which consistently provides quick assistance and effective problem-solving.
- Users love Zakeke's **customization options** , which are flexible and user-friendly for personalizing various products easily.
- Users find Zakeke's **easy setup** and supportive team makes implementation quick and hassle-free compared to other solutions.
- Users value the **excellent team collaboration** in Zakeke, enjoying quick support and efficient design solutions for customers.

##### Cons

- Users face a **steep learning curve** with Zakeke due to its extensive features, requiring time to master.
- Users find **complex customization** challenging, especially concerning UI improvements and limitations with background removal features.
- Users note that Zakeke can be **expensive** , though they appreciate the care for long-term customers.
- Users note the **limited customization** of Zakeke's user interface, impacting the perfect match with their websites.
- Users report **poor customer support** with slow email responses, leading to frustration and unresolved issues.

#### What Are Recent G2 Reviews of Zakeke?

**["Fast Shopify Launch with Seamless Order Linking and Built-In Multilingual Support"](https://www.g2.com/survey_responses/zakeke-review-13170844)**

**Rating:** 5.0/5.0 stars

_— Anna L._

[Read full review](https://www.g2.com/survey_responses/zakeke-review-13170844)

**["Zakeke makes c"](https://www.g2.com/survey_responses/zakeke-review-9564471)**

**Rating:** 4.5/5.0 stars

_— Luka E._

[Read full review](https://www.g2.com/survey_responses/zakeke-review-9564471)

#### What Are G2 Users Discussing About Zakeke?

- [What are the benefits and challenges of using Zakeke for product customization, and what advice would you give to new users?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-zakeke-for-product-customization-and-what-advice-would-you-give-to-new-users)
- [What is Zakeke used for?](https://www.g2.com/discussions/what-is-zakeke-used-for) - 1 comment

### [Moderlry](https://www.g2.com/products/moderlry/reviews)

Modelry is the end-to-end 3D product visualization platform, that empowers global e-commerce leaders to generate amazing product visuals and AR experiences using 3D models.

**Average Rating:** 4.5/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Moderlry?

- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Moderlry?

- **Seller:** [CGTrader](https://www.g2.com/sellers/cgtrader)
- **Year Founded:** 2011
- **HQ Location:** Orlando, Florida
- **Twitter:** @CG\_Trader  
27,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfca9ef90849c6d3950738176d700e68f641402655128b2082796b758f1e1044&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcgtrader%2F&secure%5Burl_type%5D=linkedin_company_website)  
500 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Small, 40% Medium

#### What Are Recent G2 Reviews of Moderlry?

**["Enables us in presenting our data through 3d models"](https://www.g2.com/survey_responses/moderlry-review-10814094)**

**Rating:** 4.5/5.0 stars

_— Anjali K._

[Read full review](https://www.g2.com/survey_responses/moderlry-review-10814094)

**["Cloud based platform for creating 3D models for businesses"](https://www.g2.com/survey_responses/moderlry-review-10918252)**

**Rating:** 4.5/5.0 stars

_— Rohan T._

[Read full review](https://www.g2.com/survey_responses/moderlry-review-10918252)

### [Dopple](https://www.g2.com/products/dopple/reviews)

Dopple uses innovative technology to bring products to life on-screen, enabling a digital buying experience that is faster, more accurate, and provides a better overall experience. Our 3D product visualization and configuration capabilities integrate with other software providers to enable a connected data environment. Through Dopple's platform, businesses are able to empower their customers through interactive and engaging digital product experiences.

**Average Rating:** 4.5/5.0

**Total Reviews:** 58

#### How Do G2 Users Rate Dopple?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Dopple?

- **Seller:** [Dopple XR](https://www.g2.com/sellers/dopple-xr)
- **Year Founded:** 2021
- **HQ Location:** Charleston, SC
- **Twitter:** @Dopple3D  
21 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7346e3a5fc1fc30c024a76eb4058dc6d4393774ae334e785b487f67d7db9082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdopplexr%2F&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Machinery, Building Materials
- **Company Size:** 52% Small, 43% Medium

#### What Are Recent G2 Reviews of Dopple?

**["Dopple Sets the Standard for 3D Product Experiences"](https://www.g2.com/survey_responses/dopple-review-11829733)**

**Rating:** 5.0/5.0 stars

_— Matt M._

[Read full review](https://www.g2.com/survey_responses/dopple-review-11829733)

**["Smooth integration backed by standout support"](https://www.g2.com/survey_responses/dopple-review-11844708)**

**Rating:** 5.0/5.0 stars

_— Andrew P._

[Read full review](https://www.g2.com/survey_responses/dopple-review-11844708)

#### What Are G2 Users Discussing About Dopple?

- [What is ATLATL Software used for?](https://www.g2.com/discussions/what-is-atlatl-software-used-for)

### [AR Business Card](https://www.g2.com/products/ar-business-card-2018-07-16/reviews)

AR, a virtual image, video or an animated model can be overlayed on top of the real image, in the form of a 3D visualisation that appears on the screen of a mobile phone or tablet. That creates opportunities for ideal product presentation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate AR Business Card?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AR Business Card?

- **Seller:** [MojoApps](https://www.g2.com/sellers/mojoapps)
- **Year Founded:** 2016
- **HQ Location:** Warszawa, Mazowieckie
- **Twitter:** @MojoApps\_AR\_VR  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c0881830cdcdd17a28b08102135c38a425c9dbce250f9eb7004db536764ad43&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmojoapps%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 69% Small, 17% Large

#### What Are Recent G2 Reviews of AR Business Card?

**["Good way to provide business cards"](https://www.g2.com/survey_responses/ar-business-card-review-7304389)**

**Rating:** 4.0/5.0 stars

_— Sudhanshu ._

[Read full review](https://www.g2.com/survey_responses/ar-business-card-review-7304389)

**["Excellent software"](https://www.g2.com/survey_responses/ar-business-card-review-7328822)**

**Rating:** 4.5/5.0 stars

_— Jayadeep D._

[Read full review](https://www.g2.com/survey_responses/ar-business-card-review-7328822)

### [Threekit](https://www.g2.com/products/threekit-threekit/reviews)

Threekit is an AI sales agent for enterprise manufacturers that sell complex, configurable products. It is trained on the manufacturer's own catalog, business rules, and product data, and runs on the manufacturer's website, sales portal, and dealer or distributor channels. Threekit helps dealers, end customers, professionals, and sales reps move from a complex catalog to a clear recommendation, a configured product, and a qualified next step. Threekit is used by digital, marketing, IT, and sales leaders at enterprise manufacturers selling through dealer, distributor, and direct channels. Common categories include windows and doors, building materials, furniture, AV equipment, heavy equipment, medical devices, and other configurable products. Threekit offers two products: Threekit Sales Agent for CPQ is an AI sales agent that handles complex product selection, configuration, and quoting. It accepts any kind of input from dealers, end customers, professionals, and sales reps, including clicks, natural language, pictures, drawings, and competitive quotes. It applies the manufacturer's catalog and business rules, narrows large product sets into a clear recommendation, and generates configured products, proposals, budgetary pricing, explainers about why the product fits and more. It runs alongside existing CPQ, PIM, ERP, and CRM systems rather than replacing them. Threekit AI Sales Agent for Web Leads is an AI sales agent that engages inbound website visitors, answers product questions, qualifies buyer intent, and routes high-intent traffic to self-serve quoting, a dealer, or a sales rep. Threekit is designed to solve the front-end CPQ problems dealers, professionals, and sales reps run into in front of customers: not knowing which SKU or option to choose, needing to move quickly while the customer is in the room, wanting budgetary pricing up front instead of at the end, needing to change one input without starting the configuration over, and not being able to interpret a failed-configuration error. When sellers can't get past these moments, manufacturers lose deals the channel won't fight CPQ to quote, lose share to competitors that are easier to buy from, and lose cross-sell and trade-up that never happens because the workflow is too complex. Key capabilities: - Conversational AI sales agents trained on the manufacturer's catalog, product data, and business rules, grounded in the judgment of its own sales and product experts - Multi-modal input including clicks, natural language, pictures, drawings, and competitive quotes, turning complex catalogs into a clear recommendation with budgetary pricing surfaced up front - Visual product configuration with 3D, AR, and photorealistic rendering for buyer confirmation - Lead capture with first-party intent data and qualified handoff to dealers, distributors, or internal sales Integrations with Salesforce, HubSpot, Paradigm, Infor, and other CRM, CPQ, ERP, and PIM systems, with mobile support for in-home and field sales reps Most Threekit customers are live and generating leads within 120 days. Threekit gives manufacturers a single AI sales agent that reduces time from buyer interest to delivered quote, increases conversion from web traffic to qualified lead, and surfaces customer demand data that has historically been locked inside dealer and rep conversations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Threekit?

- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Threekit?

- **Seller:** [Threekit](https://www.g2.com/sellers/threekit-4ee10c7c-cd1f-4186-a4ff-dcff795ae477)
- **Company Website:** threekit.com
- **Year Founded:** 2018
- **HQ Location:** Ontario, Canada
- **Twitter:** @threekit  
998 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18aa5999f8ff4b7b5125f57c179d175dfe0e7303c8b8e0268e22133a404d28e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1134734%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Furniture, Retail
- **Company Size:** 51% Small, 32% Medium

#### What Are Recent G2 Reviews of Threekit?

**["Instant Quotes and Files—Backed by a Responsive 3K Team"](https://www.g2.com/survey_responses/threekit-review-13161805)**

**Rating:** 4.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/threekit-review-13161805)

**["Sophisticated Visualizations, Streamlined Sales Experience"](https://www.g2.com/survey_responses/threekit-review-13124405)**

**Rating:** 4.5/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/threekit-review-13124405)

#### What Are G2 Users Discussing About Threekit?

- [How much does a configurator cost?](https://www.g2.com/discussions/how-much-does-a-configurator-cost) - 1 comment
- [What does a Product configurator do?](https://www.g2.com/discussions/what-does-a-product-configurator-do) - 1 comment
- [What does ThreeKit do?](https://www.g2.com/discussions/what-does-threekit-do)
- [What are major features of sales configurator?](https://www.g2.com/discussions/what-are-major-features-of-sales-configurator)

### [TeamViewer Frontline](https://www.g2.com/products/teamviewer-frontline/reviews)

TeamViewer Frontline is the industrial AR-powered connected worker platform that connects frontline teams and information for smarter, more efficient operations along the industrial value chain. It standardizes and simplifies complex enterprise data—from integrated backend systems like WMS, PLM, or ERP to unstructured sources like Excel or PDFs—into actionable digital workflows. Delivered on smart glasses, wearables, or mobile devices, workers receive clear step-by-step guidance and instant access to expert knowledge—accelerating task execution, reducing downtime, and eliminating errors. At the same time, Frontline captures critical operational insights—from verifications and process times to visual documentation—enriching enterprise systems and enabling leaders to identify bottlenecks, optimize processes, and make better data-driven decisions. With Frontline, industries close the loop between workforce and information, creating a continuous cycle of efficiency, productivity, and operational excellence at scale.

**Average Rating:** 4.3/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate TeamViewer Frontline?

- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind TeamViewer Frontline?

- **Seller:** [TeamViewer](https://www.g2.com/sellers/teamviewer)
- **Year Founded:** 2005
- **HQ Location:** Goppingen
- **Twitter:** @TeamViewer  
48,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19ecae1c1749b1b5b63060d84138c5e550a373f67a37dee81701b6d78c4fc845&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3479536%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,769 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Staffing and Recruiting
- **Company Size:** 48% Small, 34% Medium

#### What Do G2 Reviewers Say About TeamViewer Frontline?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of TeamViewer Frontline, making remote connections quick and hassle-free.
- Users appreciate the **immersive augmented reality features** of TeamViewer Frontline, enhancing remote assistance and task guidance.
- Users find TeamViewer Frontline **super easy to use** , enhancing remote support with effective visualization and guidance tools.
- Users enjoy the **easy connectivity** of TeamViewer Frontline, enhancing their remote support and collaboration experiences.
- Users highlight the **cost efficiency** of TeamViewer Frontline, enabling significant savings while enhancing productivity and convenience.

##### Cons

- Users experience **frequent crashes and glitches** with TeamViewer Frontline, hindering effective use and support during sessions.
- Users find TeamViewer Frontline **expensive** , especially with additional costs for add-ons and integrations required.
- Users experience **slow performance** with TeamViewer Frontline, often due to heavy bandwidth requirements and connectivity issues.
- Users report **poor connectivity** with TeamViewer Frontline, leading to frequent crashes and interrupted sessions.
- Users find the **user interface lacking** and cumbersome, leading to a frustrating experience with TeamViewer Frontline.

#### What Are Recent G2 Reviews of TeamViewer Frontline?

**["Great tool for remote work"](https://www.g2.com/survey_responses/teamviewer-frontline-review-8754846)**

**Rating:** 5.0/5.0 stars

_— Carla G._

[Read full review](https://www.g2.com/survey_responses/teamviewer-frontline-review-8754846)

**["A salvation for problems during smartworking"](https://www.g2.com/survey_responses/teamviewer-frontline-review-8735245)**

**Rating:** 4.0/5.0 stars

_— Silvia C._

[Read full review](https://www.g2.com/survey_responses/teamviewer-frontline-review-8735245)

#### What Are G2 Users Discussing About TeamViewer Frontline?

- [What is TeamViewer Frontline used for?](https://www.g2.com/discussions/what-is-teamviewer-frontline-used-for)

### [CameraIQ](https://www.g2.com/products/cameraiq/reviews)

Camera IQ makes it easy to build and deploy native camera marketing campaigns that drive business objectives.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate CameraIQ?

- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CameraIQ?

- **Seller:** [Camera IQ](https://www.g2.com/sellers/camera-iq)
- **Year Founded:** 2016
- **HQ Location:** Santa Monica , California
- **Twitter:** @cameraiqco  
1,008 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07b47f54f4ac194e86b517b01e246f2a67034f0a6f6f6678c55855058ac8befc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcameraiq%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 45% Small, 36% Medium

#### What Are Recent G2 Reviews of CameraIQ?

**["Enables me to easily create attention grabbing campaigns"](https://www.g2.com/survey_responses/cameraiq-review-10349765)**

**Rating:** 4.5/5.0 stars

_— Petronilo P._

[Read full review](https://www.g2.com/survey_responses/cameraiq-review-10349765)

**["Significant a rise in user engagement and brand visibility"](https://www.g2.com/survey_responses/cameraiq-review-10358532)**

**Rating:** 4.5/5.0 stars

_— Dominik M._

[Read full review](https://www.g2.com/survey_responses/cameraiq-review-10358532)

### [Within](https://www.g2.com/products/within/reviews)

Within is the premier destination for innovative, entertaining, and informative story-based virtual and augmented reality.

**Average Rating:** 4.3/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Within?

- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Within?

- **Seller:** [Within](https://www.g2.com/sellers/within)
- **Year Founded:** 2014
- **HQ Location:** Culver City, CA
- **Twitter:** @WITHIN  
12,453 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77977a74f16a89c834c85f55439b33472e1127a6dc057559c230308f8ee3aaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwithinunlimited%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 20% Large

#### What Are Recent G2 Reviews of Within?

**["Improved our flow and work visibility"](https://www.g2.com/survey_responses/within-review-9769911)**

**Rating:** 4.5/5.0 stars

_— Nina S._

[Read full review](https://www.g2.com/survey_responses/within-review-9769911)

**["An effective way to share stories and information"](https://www.g2.com/survey_responses/within-review-9984096)**

**Rating:** 4.0/5.0 stars

_— Johann H._

[Read full review](https://www.g2.com/survey_responses/within-review-9984096)

### [Hololink](https://www.g2.com/products/hololink/reviews)

Hololink is a web-based Augmented Reality editor which enables creation of AR through a visual no-code solution and industry leading image and world tracking. AR created in Hololink is served directly in the mobile browser without the use of an app, making the whole process from creation to end-user 100% browser-based. Hololinks are infinitely scalable and perfect for any marketing or communication channels on the immersive internet. Create AR directly in the browser using 3D models, animations, video, images and audio. Just drag and drop to position your content. Make your AR immersive and interactive with multiple connected scenes and publish it with a single click. Customise everything, from loading screen and loading spinner to all content, adding animations to non-animated objects directly in the editor. Use green screen to make your videos pop out. Hololink is proudly created in Copenhagen, Denmark. Our dedicated team has over 50 years of combined experience with AR, VR, computer vision, visual design and communication, project management and work as professional artists within jazz music, visual- and performing arts.

**Average Rating:** 4.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Hololink?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Hololink?

- **Seller:** [Hololink](https://www.g2.com/sellers/hololink)
- **Year Founded:** 2019
- **HQ Location:** Copenhagen
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7382f3fea413c48a74fa1f9c0515ba82b839e1fe8aaa22a667b0da102072cde5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhololink%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Medium, 42% Small

#### What Are Recent G2 Reviews of Hololink?

**[""Making 3D Fun and Easy with Hololink""](https://www.g2.com/survey_responses/hololink-review-10178870)**

**Rating:** 4.5/5.0 stars

_— Maurice D._

[Read full review](https://www.g2.com/survey_responses/hololink-review-10178870)

**["Excellent!"](https://www.g2.com/survey_responses/hololink-review-10067362)**

**Rating:** 5.0/5.0 stars

_— Cameron H._

[Read full review](https://www.g2.com/survey_responses/hololink-review-10067362)

### [Overly](https://www.g2.com/products/overly/reviews)

Overly made augmented reality creation more inclusive by introducing a self-service AR building tool, Overly Creator. The SaaS (software-as-a-service) platform empowers anyone, from householders to big brands, to create DIY AR content—no coding skills required. Overly’s capabilities democratize AR creation and will be integral to Metaverse and its mixed reality future.

**Average Rating:** 4.5/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Overly?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Overly?

- **Seller:** [Overly](https://www.g2.com/sellers/overly)
- **Year Founded:** 2014
- **HQ Location:** Riga
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3d367bb234fb606abe05c9520875e78f695801de319d000e731a0d36a292ac5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foverly&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 54% Large, 31% Medium

#### What Are Recent G2 Reviews of Overly?

**["AR experience for my business"](https://www.g2.com/survey_responses/overly-review-10182036)**

**Rating:** 4.5/5.0 stars

_— Nadianauli Y._

[Read full review](https://www.g2.com/survey_responses/overly-review-10182036)

**["Superb AI with great features"](https://www.g2.com/survey_responses/overly-review-10070987)**

**Rating:** 4.5/5.0 stars

_— Ankit P._

[Read full review](https://www.g2.com/survey_responses/overly-review-10070987)

### [Xplorer](https://www.g2.com/products/modest-tree-xplorer/reviews)

Xplorer leverages robust and intuitive features to put the power to create interactive XR (AR,VR,3D) presentations into the hands of the subject matter experts - you. By allowing you to apply simple, drag-and-drop features to your own content, Xplorer enables you to build visually stunning and highly engaging XR presentations for any platform, simply, quickly, and cost-effectively. Xplorer was purpose-built to eliminate the barriers-to-entry for organizations who want to benefit from the creation and use of interactive XR content. By simplifying the development process, reducing the processing and deployment times, and introducing multiple hardware compatibility, we've significantly decreased the cost of investment and the time-to-field; increased the flexibility, scalability, and ROI; and effectively put the power to create visually appealing and highly engaging and interactive XR presentations back into the hands of the subject matter experts - our clients. With Cross Platform and Multiplayer functionality, Xplorer is the first software of its kind to allow you to lead an XR presentation that users can simultaneously interact with and collaborate in from anywhere in the world using any device. Virtual & Augmented Reality With one click, you can turn your XR presentation into an AR, VR, mobile, and 3D desktop experience that users can interact in together using their platform of choice. Content Freedom Build your XR presentations your way with the ability to easily import your own digital assets, from CAD data and FBX files to Mp4s, Mp3s, PNGs, PDFs, PowerPoint slides, and more.

**Average Rating:** 4.3/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Xplorer?

- **Ease of Use:** 8.1/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Xplorer?

- **Seller:** [Modest Tree](https://www.g2.com/sellers/modest-tree)
- **Year Founded:** 2011
- **HQ Location:** Halifax, CA
- **Twitter:** @modesttree  
530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecc41ed10d232b0281dcbba3dff58f9331f03f41e71927c0ff5c0b30c5a81e3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmodesttree%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 53% Small, 44% Medium

#### What Are Recent G2 Reviews of Xplorer?

**["Xplorer’s User-Friendly Interface Boosts Productivity"](https://www.g2.com/survey_responses/xplorer-review-12659307)**

**Rating:** 5.0/5.0 stars

_— Krish G._

[Read full review](https://www.g2.com/survey_responses/xplorer-review-12659307)

**["Best Backuping Xplorer For Every Business in every fields."](https://www.g2.com/survey_responses/xplorer-review-7277344)**

**Rating:** 5.0/5.0 stars

_— Jay T._

[Read full review](https://www.g2.com/survey_responses/xplorer-review-7277344)

### [MirrAR](https://www.g2.com/products/mirrar/reviews)

MirrAR

**Average Rating:** 4.7/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate MirrAR?

- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MirrAR?

- **Seller:** [MirrAR](https://www.g2.com/sellers/mirrar)
- **Year Founded:** 2015
- **HQ Location:** Bengaluru, Karnataka, India
- **Twitter:** @trymirrar  
675 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fcf50bef5ef29b4e7fa9a69512fdc55147abbc30fd09fb197c6debc127a6443b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmirrar-technology&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Luxury Goods & Jewelry
- **Company Size:** 67% Medium, 21% Small

#### What Are Recent G2 Reviews of MirrAR?

**["Innovative Integration For Timepieces!"](https://www.g2.com/survey_responses/mirrar-review-9482964)**

**Rating:** 5.0/5.0 stars

_— Thomas W._

[Read full review](https://www.g2.com/survey_responses/mirrar-review-9482964)

**["Great tech stack for Jwellers"](https://www.g2.com/survey_responses/mirrar-review-11387144)**

**Rating:** 5.0/5.0 stars

_— Aditya A._

[Read full review](https://www.g2.com/survey_responses/mirrar-review-11387144)

### [Aryel](https://www.g2.com/products/aryel/reviews)

Aryel is a no-code platform that empowers agencies and brands to create, distribute, and optimize immersive display advertising campaigns while gathering valuable data, including audience emotional states and facial features. Notably, Aryel serves a global clientele, including renowned organizations like WPP, Teads, Lavazza, PwC, Barilla, Ferrero, and many others. Since its launch in 2020, Aryel has changed the way AR experiences are delivered, bringing to life ideas that were once impossible. Today, more than 50,000 marketers use Aryel, shaping a new era of advertising. Our platform offers a wide selection of 3D assets and customizable templates, both free and paid, allowing you to easily bring your vision to life. But that's not all: with our built-in brand kit feature, you can save your company's colors, fonts and assets, ensuring consistency across all touch points - enabling you to create the next-gen display advertising.

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Aryel?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Aryel?

- **Seller:** [ARYEL S.R.L.](https://www.g2.com/sellers/aryel-s-r-l)
- **Year Founded:** 2020
- **HQ Location:** Milan, IT
- **Twitter:** @aryelhq  
163 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f804eadd2c06e029bcc20752e687c2c0a4c63678b65a82390e99707e84c1f84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faryel&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 79% Small, 21% Large

#### What Are Recent G2 Reviews of Aryel?

**["Reliable and cool AR platform"](https://www.g2.com/survey_responses/aryel-review-9194095)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/aryel-review-9194095)

**["Great Customer Support"](https://www.g2.com/survey_responses/aryel-review-8420039)**

**Rating:** 4.0/5.0 stars

_— Anina N._

[Read full review](https://www.g2.com/survey_responses/aryel-review-8420039)

### [Scapic](https://www.g2.com/products/scapic/reviews)

Scapic helps convert more customers with AR ready product visualizations, created all on the browser with no code.

**Average Rating:** 4.5/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Scapic?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Scapic?

- **Seller:** [Scapic](https://www.g2.com/sellers/scapic)
- **Year Founded:** 2017
- **HQ Location:** Bangalore, IN
- **Twitter:** @scapicxr  
1,015 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d47f20ff1d14d41506f8a931207a3685a30648dfd353a6cf590dfd56b2d6aaf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13256625&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Services
- **Company Size:** 46% Large, 31% Medium

#### What Are Recent G2 Reviews of Scapic?

**["Team Lead"](https://www.g2.com/survey_responses/scapic-review-8419993)**

**Rating:** 5.0/5.0 stars

_— saisharan c._

[Read full review](https://www.g2.com/survey_responses/scapic-review-8419993)

**["Amazing Browser-Based AR Visual Creation"](https://www.g2.com/survey_responses/scapic-review-12727121)**

**Rating:** 4.0/5.0 stars

_— Danish A._

[Read full review](https://www.g2.com/survey_responses/scapic-review-12727121)

### [JigSpace](https://www.g2.com/products/jigspace/reviews)

JigSpace is 3D presentations made easy. Create and share stunning augmented reality presentations with the world's highest-rated AR app. When you ask yourself, "how does that work? What's it made of? How do I fix it?" - the answer should be immediately available, on the device you have with you. JigSpace gives you pearls of interactive 3D knowledge in augmented reality and the opportunity to create them yourself!

**Average Rating:** 4.5/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate JigSpace?

- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind JigSpace?

- **Seller:** [JigSpace](https://www.g2.com/sellers/jigspace)
- **Year Founded:** 2015
- **HQ Location:** Melbourne, Australia
- **Twitter:** @JigSpace  
2,271 Twitter followers
- **LinkedIn® Page:** [au.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a55a4dc0cc879cb96be613222dd5924ba1f14a9579ac7e3a515eb784e2b9e12&secure%5Burl%5D=https%3A%2F%2Fau.linkedin.com%2Fcompany%2Fjigspace&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 33% Medium

#### What Are Recent G2 Reviews of JigSpace?

**["Great 3D Model Platform"](https://www.g2.com/survey_responses/jigspace-review-8420190)**

**Rating:** 4.5/5.0 stars

_— Shawn B._

[Read full review](https://www.g2.com/survey_responses/jigspace-review-8420190)

**["good but eco system is not ready till"](https://www.g2.com/survey_responses/jigspace-review-8467628)**

**Rating:** 4.0/5.0 stars

_— subhadip p._

[Read full review](https://www.g2.com/survey_responses/jigspace-review-8467628)

#### What Are G2 Users Discussing About JigSpace?

- [What is JigSpace used for?](https://www.g2.com/discussions/what-is-jigspace-used-for)

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- [AR Collaboration Tools](/categories/ar-collaboration-tools)
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 ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello")
AC

Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)

Updated October 3, 2024

Augmented Reality (AR) Visualization software allows businesses to create immersive experiences for consumers to interact with their products. Users upload 3D content to these platforms and scale the image, adjust the color, and incorporate the additional details needed to give the best user experience possible. These products are intended to give consumers a chance to visualize a product in their daily lives, whether that is a piece of clothing, new furniture, or other personal or business items. AR visualization solutions integrate with [AR SDK](https://www.g2.com/categories/ar-sdk) platforms so that developers may create a personalized AR experience for their demographics. These platforms typically provide reporting and analytics functionalities so that organizations may understand how consumers interact with their products. AR visualization software should not be confused with [VR visualization software,](https://www.g2.com/categories/vr-visualization) which enables engineers and designers to visualize data in a virtual environment.

To qualify for inclusion in the Augmented Reality (AR) Visualization Software category, a product must:

- Integrate with mobile devices that support AR experiences
- Allow users to upload 3D content
- Enable users to edit 3D objects
- Provide analytics on consumer behavior

Show More

* * *

## How Do You Choose the Right Augmented Reality (AR) Visualization Software?

### What You Should Know About AR Visualization Software

### What is AR Visualization Software?

Augmented reality (AR) visualization software creates, modifies, and interacts with 3D virtual objects overlaid in real-world environments. These solutions allow businesses to create AR-ready models of their products, which consumers can interact with. Potential customers can then view and manipulate digital representations of products in real time through mobile devices or AR glasses.

AR visualization is a growing space with far-reaching use cases, including design, engineering, marketing, education, and more. For example, an architect can utilize this software to overlay a 3D visualization of a building onto a real plot of land. Then, clients can walk around the area using their phone cameras to get a sense of how the structure will fit within its surroundings. In the retail world, a marketer might use these tools to allow potential buyers to view 3D models of furniture products in their own living rooms. 

**What Does AR Stand For?**

AR stands for augmented reality. It is not to be confused with virtual reality, which refers to fully immersive digital experiences achieved via headsets. On the contrary, augmented reality is a mixed visualization method that allows users to view real-world objects through a phone, tablet, or other devices and then superimpose virtual objects onto that image.

### What are the Common Features of AR Visualization Software?

The following are some core features within AR visualization software that help users create an AR product-viewing experience:

**3D modeling:** Creating 3D models of real-world products and objects is necessary for AR visualization. Software users can create, import, and manipulate 3D content, adjusting size, orientation, and position. Many AR visualization solutions are no-code and abstract the 3D modeling process, allowing users to automatically generate models from photos of their products.

**AR annotations:** AR visualization users can often add annotations or comments directly onto the 3D models within the AR environment. This feature can be invaluable for demoing products to customers or giving an AR presentation.

**Cross-platform compatibility:** Given the range of devices that can be used to access AR—from smartphones to specialized AR glasses and headsets—a key feature of many AR visualization tools is the ability to work across various platforms without losing functionality or quality. This allows companies to reach a large number of users regardless of those users’ hardware access. 

**Content management and collaboration:** Collaboration is a major part of AR visualization projects. The ability to manage, store, and share 3D objects with team members is essential. Tools may include version control, 3D asset management, user permission settings, and other features to streamline collaboration.

**Analytics and reporting:** Understanding how users interact with AR content can be vital for businesses. AR visualization tools offer analytics and reporting features that help track user engagement and interaction with AR content, providing insights for continuous improvement and decision-making.

**Simultaneous interaction:** Similar to virtual reality software, some AR visualization tools allow multiple users to interact with AR content simultaneously. End users can change 3D visualizations and demo products in real time, fostering a more immersive experience for potential customers.

### What are the Benefits of AR Visualization Software?

AR visualization solutions offer companies several advantages.

**Enhanced customer engagement:** AR visualization software creates immersive, real-time product experiences. The result is a more engaging means of shopping and demoing products for potential customers, which can lead to higher sales. If the AR experience is engaging enough, customers may share it via social media.

**Time and cost savings:** AR visualization software allows potential customers to demo digital representations of physical products by overlaying 3D objects onto real-world environments. This experience serves as a stand-in for physical product demos, allowing companies to reach customers similarly without the traditional travel, cost, and setup involved.

**Customer insights:** The ability to analyze users’ behavior as they interact with AR product visualizations is key to improving marketing efforts. The insights available with AR visualization software are unique in that they relate to a more tangible user experience, as opposed to simple pageviews and user exit points. 

### Who Uses AR Visualization Software?

**Marketers:** Physical product marketers use AR visualization software to create immersive product demonstrations and advertisements. These are the primary users of this software, and they use analytics from prior AR visualization efforts to inform new campaigns on social media and within their companies’ apps.

**Architects and other specialists:** Specialists like architects, designers, and engineers can use AR visualization tools in much the same way as product marketers. However, specialists like these often use 3D assets to sell the idea of some prototype or design to potential clients by showing them how it will look in the real world. By contrast, product marketers typically use these tools to advertise existing products.

#### Software Related to AR Visualization Software

Related solutions that can be used together with these tools include:

[AR SDK software:](https://www.g2.com/categories/ar-sdk) An augmented reality software development kit, or AR SDK, allows developers to build digital objects that appear to blend into the real world. Companies may integrate AR SDKs with AR visualization tools to go beyond no-code and gain advanced control over their AR content. 

[Industrial AR platforms:](https://www.g2.com/categories/industrial-ar-platforms) Industrial AR platforms are used to improve the business processes of workforces in industrial fields. Interactive AR content can improve these employees’ productivity, effectiveness, and safety. This software uses the same principles as AR visualization but applies them to an internal work use case instead of customer-facing product experiences.

### Challenges with AR Visualization Software

Software solutions can come with their own challenges. 

**Hardware requirements:** The quality of a customer’s AR experience depends on the device used, and not all devices support advanced AR technology. While AR visualization software is great at standardizing access to AR experiences, the actual experience will vastly differ depending on whether the end user uses a phone, tablet, AR glasses, or headsets. For example, a user may have an easier time inspecting 3D objects on a larger screen.

**Technical expertise:** Creating impactful, compelling AR visualizations requires specialized skills and knowledge. Even though these tools often generate 3D visualizations automatically, users need to be familiar with AR technology, color theory, lighting techniques, and more to maximize the look and feel of their products in mixed reality.

### How to Buy AR Visualization Software

#### Requirements Gathering (RFI/RFP) for AR Visualization Software

G2.com can assist buyers in finding the right AR visualization tool, whether a buyer is searching for the first time or looking to replace legacy software.

Generally, the most important considerations are price and the robustness and approachability of the AR asset modeling on offer. One of the primary purposes of AR visualization is to delight potential customers and clients with interactive demos that accurately replicate the physical product experience. 

With that in mind, ensuring that the tool of choice allows users to easily create excellent 3D content and unique user experiences is essential. Using G2 reviews as a reference, buyers can determine the solution that will be most effective for their teams, ensuring a pain-free learning curve and comprehensive solution. 

After narrowing down a potential pool of products, teams can then apply further considerations for budget, requirements, and more. Using this approach, buyers can move forward in the buying process with confidence, referencing their checklist in conjunction with G2 scores to find the right solution for their needs.

#### Compare AR Visualization Software Products

**Create a long list**

Buyers should consider the many AR visualization tools on the market, especially as the market grows. Some of these tools are tailored specifically for certain product types, like furniture. Buyers should consider these distinctions to produce a long list of potentially viable products.

**Create a short list**

Once a long list is created, buyers should employ a more granular approach to trim it down. Along with a matrix of must-have functionality and pricing, buyers can use G2 reviews to explore any potential advantages and disadvantages among the products they’re considering. 

Is one solution better at providing analytics on user behavior, while another creates better 3D content? With factors like these in mind, buyers should narrow down their search to a list of three to five products.

**Conduct demos**

All software products on a company’s short list must be investigated firsthand via demos to ensure that real-time functionality matches on-paper expectations. During demos, buyers should make inquiries based on the requirements gathering they’ve done prior. For example, one might ask to be walked through a hypothetical product advertisement using a solution’s AR functionality.

#### Selection of AR Visualization Software

**Choose a selection team**

Companies of any size should try to involve the most relevant personas when beginning the AR collaboration tools selection process. Enterprises might have the resources to include individual team members to fill roles such as campaign managers and asset creators. Smaller companies can overlap roles to compensate for their relatively fewer employees. 

**Negotiation**

Some vendors offer AR visualization tools that can do more than buyers require, such as full-featured 3D modeling instead of model generation via photo scanning. While some AR visualization software vendors may only offer an all-or-nothing package, buyers who want to optimize spending should try to negotiate a fairly priced package, including only the functionalities that matter to them. 

For example, a product’s pricing page could show that the buyer’s must-have features are only included with an expensive all-in-one package, whereas a sales conversation may prove otherwise. 

**Final decision**

To conclude the process, performing a trial run with a small pool of product marketers is essential. This will help ensure buyers that their chosen AR visualization tool is easy to use and produces engaging AR content. If the tool is received well, the buyer’s selection is probably the right one. If not, it may be time to try another product from the short list.