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Empower LO

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Started by a loan officer for loan officers and brokers, Empower LO drives growth in the mortgage industry with digital marketing. Located in Meridian, Idaho, our founder, Micheal McAllister built a lead generation and follow-up system that helped him become a top producer. He was the 1st to crack the code of generating affordable exclusive leads from Google Ads when everyone else was using Facebook for their marketing. Today, Michael is no longer originating loans. His focus has shifted to bringing our system to loan officers across the United States. 2021 was by far our most successful year, and we are excited to offer our clients even more in 2022. In addition to being a top lead generation company, we also offer appointment setting services for working mortgage leads into scheduled phone calls/Zoom meetings from nearly any source, and a top of the industry CRM that can be purchased independent of our lead gen system. Let Empower LO help you take back your share of the leads from the mega-companies in your market!

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