[ Emplifi Reviews ](https://www.g2.com/products/emplifi-emplifi/reviews) [ Emplifi Reviews ](https://www.g2.com/products/emplifi-emplifi/reviews) # Emplifi Features ##### ## Social Management (11) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Campaign Optimization Identifies trends in social media campaigns, such as optimal posting times, to improve performance. Multi-Account Management Manage and post content across multiple social media accounts and platforms simultaneously Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Multi-Campaign Manage multiple campaigns in one system Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Automated Publishing Establish rules for automatic propagation of social media posts across one or more channels Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Platform (6) Customization Allows users to customize chat colors, text, logos, and branding. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Reporting Provides analytics tools that reveal important business metrics and track progress Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Mobile Access Access software remotely via mobile devices Show More ##### ## Ticket and Case Management (16) Ticket Creation User Experience User Experience of creating and submitting a ticket Ticket Response User Experience User Experience of responding and receiving a response Workflow Route tickets based on values of fields, changes to ticket status and time based conditions Automated Response Respond to common requests with standard reply Service Level Agreement (SLA) Management Set and monitor service level agreements to ensure timely response and resolution Attachments/Screencasts Documents and files can be attached to the ticket to communicate with customer issues/resolutions Ticket Collaboration Share and collaborate on tickets with multiple customer service representatives Customer/Contact Database Central repository for account and contact information Workflow Management Create, design and manage workflows for repetitive tasks Knowledge Base Management Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support Ticket Management Track, manage, or resolve user requests and IT incidents/issues Call Center Management Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Queue Management Monitor wait time and abandonment for incoming requests that have not been routed Inbox Management Organize, prioritize, and manage incoming communications Support Ticket Management Allow customers/users to submit support queries and service requests Email Management Manage, store and organize emails within the system or via third-party apps Show More ##### ## Communication Channels (5) Customer Portal Allows fully customizable portal for customer to enter tickets, provide feedback and communicate with service agents Live Chat Support Ability for customer service agents to communicate with customers via live chat to solve problems live Social Media Integration Integration to social networks such as Twitter and Facebook to allow customers and agents to communicate via social networks Voice Make and receive calls directly in the application. Track and record calls for analysis. Video Chat Chat with your counterparts over the video in real time Show More ##### ## Reports & Dashboards (5) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. White Label Offers a white labeling service for agencies or resellers to customize platform branding. Customizable Reports Alter the layout and content of reports Show More ##### ## Social Analytics (17) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Attribution Ties social activity to business results such as leads, conversions, and sales. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Lead Attribution Identify the source channel that resulted in a new lead in the system Real-Time Analytics Analyze and gain insights into data in real-time Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Analytics Track and interpret campaign performance metrics Keyword Tracking Track and monitor a specific set of keywords Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Activity Tracking Track and document all activities across devices, networks, and other systems Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Show More ##### ## Self-Service Experience (4) Knowledge Base Provides a repository of information that can be used by those seeking support. Searchable Articles Makes articles in the knowledge base searchable on the web. Community Forums Enables users to engage with other users to solve common issues. Personalization Gives the user targeted, personalized results based on their activity or preferences Show More ##### ## Self-Service Platform (4) Branding Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc. Automation Automates some or all operation related tasks Artificial Intelligence Utilizes artificial intelligence to improve workflows or customer experiences Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools Show More ##### ## Communication (6) Pop-up Chat Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. Notifications Delivers notifications to both sides of the conversation. Targeted Emails Sends automated emails to further engage clients and potential clients. Co-Browsing Allows agents to join a customer's browser session and navigate through the website with them. Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Real-time Consumer-facing Chat Engage in direct, instant messaging with consumers Show More ##### ## Internal Use (6) Customization Allows users to customize chat colors, text, logos, and branding. Conversation Archiving Archives conversations in a separate location for later reference. Lead Development Enables employees to denote potential customers. Knowledge Base Establishes a knowledge base for employee reference during conversations. Team Inbox Provides a central location for help requests, helping employees respond sooner. Customer Profiles Allows for the creation of profiles for contacts and customers. Show More ##### ## Content & Collaboration (7) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Image Library Store and manage images Show More ##### ## Analytics (11) Net Promoter Score (NPS) Calculates net promoter score (NPS) using customer feedback data. Customer Satisfaction (CSAT) Score Calculates customer satisfaction (CSAT) score using customer feedback data. Customer Effort Score (CES) Calculates customer effort score (CES) using customer feedback data. Gamification Provides gamification tools to incentivize employees to leverage customer feedback insights. Product Insights Analyze social media sales to determine which products sell better Social Listening Monitor social media interactions to identify consumer trends Campaigns Track the performance of marketing campaigns and social media advertising Data Capture Collect user data, such as a name and a phone number from your online customers in real-time Reporting Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health Campaign performance Enable tracking and enhancing the effectiveness of performance marketing campaigns to drive targeted traffic to relevant streams Product Insights Analyze sales through live commerce to determine which products sell better Show More ##### ## Customization (11) Stakeholder Management Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience. Multilanguage Support Allow users to create surveys and repond to customer feedback in a variety of languages. Multiple Branding Support Allows users to deploy surveys and intake feedback data for multiple brands. Vertical-specific Solutions Vendor provides industry- or role-specific experience management solutions. Customizable Branding Add customized logos and colors to align with company branding Knowledge Management Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Survey/Poll Management Create and administer polls and surveys Negative Feedback Management Identify, track, and respond to negative feedback Show More ##### ## Collection (5) Authentication Provide multiple methods of user authentication such as social media accounts. Review Forms Generate review forms and questionnaires to gather feedback from users. Personalization Ability to personalize review forms and questionnaires based on user type. Engagement Allow users to share, like/dislike, and comment on reviews. Community Q&A Consumers can ask questions about products and request feedback from peers. Show More ##### ## Moderation (3) Reviewer Validation Checks to ensure the reviewers are real people who used the products. Response Types Evaluate consumer feedback to ensure that it's authentic and relevant. Legal Agreements Define and implement terms and conditions for privacy, copyright, or intellectual property. Show More ##### ## Use Cases (3) E-commerce Reviews can be collected directly from e-commerce platforms or online stores. Retail Reviews can be distributed across multiple channels (online, in store, etc.). Customer Service Allow consumers to provide feedback while interacting with customer service representatives. Show More ##### ## Administration (5) Incentives Provide incentives for reviewers, such as coupons and gift cards. Syndication Manage syndication to distribute reviews across multiple channels. Insights Analyze data points such as page views, average rating, or consumer sentiment. Content Support multiple types of user generated content such as text, video, or photos. Sampling Manage product samples used for promotional purposes. Show More ##### ## Display Options (5) Badges Generate multiple types of badges based on user ratings. Widgets Create reviews widgets that can be embedded on websites and online stores. Third-Party Integrations Set up connections to third-party platforms to improve business processes Marketing Manage marketing campaigns, as well as SEO, SERP, and A/B testing. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Conversational Platform (4) Personalization Identifies the customer and personalizes interaction at every touchpoint. Omnichannel Allows multiple related channels to interact at once to reduce transfers. Contextual Engagement Prompts agents to engage customers based on contextual data, such as product usage or conversation history. Proactive Engagement Provides features for sending outbound messages to engage customers through proactive support. Show More ##### ## Support Automation (4) Intelligent Routing Can route contacts to agents the customer has worked with before. Seamless Escalation Provides features for escalating conversations to the appropriate agent. Transcripts Maintains a transcript of conversations from all channels. Self-Serve Support Enables customers to resolve queries or issues without the assistance of an agent. Show More ##### ## Monitoring & Listening (13) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Competitor Monitoring Track activity of your competitors Hashtag Tracking Track the usage of certain hashtags Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Activity Tracking Track and document all activities across devices, networks, and other systems Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Impact Measurement Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Content (4) Types Manages multiple types of social content such as text, documents, videos, and images Migration Allows users to migrate content and product data from other systems such as Product information Management (PIM) Publishing Include workflows and rules for content sharing and publishing UGC Provide features or integrate with sfotware to manage user-generated content (UGC) Show More ##### ## Engagement (10) Live Streaming Allows users to live stream content, which can be recorded and replayed on demand Omnichannel Support engagement on multiple channels such as email, phone, and in-store Personalization Provide pesonalization options such as dynamic templates, localized content, amd recommendations Conversational Commerce Provides chatbots and intelligent assistants for conversational commerce Moderation Include rules and workflows for moderation of social engagement Live streaming Allow users to broadcast live video and audio content for audience Live chat discussions Allow users to answer customer's queries in live chat discussions One-to-one call scheduling Create meaningful interactions by allowing user to host one-to-one product demonstration Omnichannel livestreaming Support engagement on multiple channels such as email, phone, YouTube, the product's website, and social media Product demonstrations Enable users to host product demos using live video and audio Show More ##### ## Social Shopping (4) Promotions Provide coupons or discounts that are available exclusively on social media Shoppable Media Manage shoppable content such as images or videos that buyers can click to access a store AR/VR Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users Social Store Create social stores and customizable branded landing pages Show More ##### ## Integration (7) Shopping cart Allow anyone watching a live stream to easily add items to a shopping cart Social media Support live commerce platform to easily integrate with company's social media Video analytics tools Provide specific insights to measure sales and brand marketing performance during live streaming Campaign management tool Support integration with campaign management tool to create, deploy and optimize performance marketing campaigns through live commerce platforms CRM & Data Platform Integration Allow integration with clients CRMs & Data Platforms for CRM marketing, Performance marketing automation etc. Smartphone and DSLR Allow live stream in high-resolution using a professional DSLR or a smartphone to shoot and record live videos presented by presenters or influencers API Allow customization of live selling experience with flexible APIs Show More ##### ## Live selling (4) Social media Utilize social media live-streaming capabilities and shoppable features to live sell products Marketplaces Allow brands to integrate livestreaming experiences within marketplaces Lead capturing and distribution Acquire and distribute qualified leads during live video/chat to sales agents in real-time E-commerce platform Support hosting live selling broadcast on brand's own e-commerce platform Show More ##### ## Visual UGC (4) Campaign Customization Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc. Widget Customization Allows users to customize the UGC widget with their own logo and branding Widget Allows users to display a UGC gallery on their website Media Library Gives users a central place to store and manage UGC through folders, tags, etc. Show More ##### ## Integrations (11) Social Media Integrates with social media platforms to collect customer posts that mention or display a particular brand Content Creation Integrates with content creation tools to allow users to edit and customize content Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Rights Management Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content UGC Request Automation Set up automation to request user-generated content from creators/influencers Influencer Relationship Management Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Contest Management Organize and manage interactive contests or challenges Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Workflow Management Create, design and manage workflows for repetitive tasks Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Support (2) Onboarding Provides personalized onboarding sessions to help brands get started 24/7 Client Support Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video Show More ##### ## Performance (2) UGC Analytics Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments Lazy-Loading Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance Show More ##### ## Influencer Marketing (28) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Influencer Scoring Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Social Commerce Supports social commerce capabilites such as shoppable content. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Real-Time Analytics Analyze and gain insights into data in real-time Multi-Campaign Manage multiple campaigns in one system Demographic Data Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Influencer Relationship Management Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Social Performance Management Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Rewards Management Strategize and implement rewards for returning customers, employees and other members Workflow Management Create, design and manage workflows for repetitive tasks Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Show More ##### ## Generative AI (16) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Speech Simulates human-like speech from text inputs. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text-to-3D Provides the ability to generate 3D renderings from a text prompt. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Review Management (1) Multi-Language Manage and support multiple languages Show More ##### ## Agentic AI - Customer Self-Service (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Help Desk (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Experience Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Multi-Language Manage and support multiple languages Show More ##### ## Agentic AI - Social Media Management (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Social Media Analytics (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Influencer Marketing Platforms (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Social Media Listening Tools (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Third-Party Integration Addition of necessary external data, applications, tools, or features Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Additional Functionality (312) Data Visualization Graphical representation of data Keyword Tracking Track and monitor a specific set of keywords Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Social Advertising Create and manage advertising campaigns on social media networks Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Social Promotion Market event via social media tools Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Payment Tracking Track sent and received payments, invoices, and bills. Customizable Reports Alter the layout and content of reports Email Marketing Create and send email blasts/campaigns Approval Process Control Manage the process of evaluating documents or requests submitted for approval Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Import/Export Import and export data to and from software applications Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Influencer Discovery Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Activity Tracking Track and document all activities across devices, networks, and other systems Customizable Branding Add customized logos and colors to align with company branding ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Faceted Search/Filter Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Categorization/Grouping Organize and group data or items based on various criteria Filtering Find & retrieve relevant data or documents Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases Generative AI Use AI to generate content in the form of text, images, videos, etc. Benchmarking Compare key metrics for the business against prominent players in the industry Content Library Centralized repository to store content and assets Charting Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Dashboard Creation Creation and customization of dashboards AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Multi-Channel Data Collection Collect information from multiple sources Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Calendar Management Track and manage schedules and meetings via an integrated calendar Commenting/Notes Leave comments and notes on documents for others to view Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Workflow Management Create, design and manage workflows for repetitive tasks Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. @mentions An @mention is a way to tag or notify a specific person about a message/post Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Data Import/Export Import and export data to and from software applications Data Visualization Graphical representation of data Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Access Controls/Permissions Define levels of authorization for access to specific files or systems Competitor Monitoring Track activity of your competitors Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Customizable Branding Add customized logos and colors to align with company branding Real-Time Data Receive data and information in real time Real-Time Monitoring Active monitoring of systems, applications, or networks Social Promotion Market event via social media tools Social Advertising Create and manage advertising campaigns on social media networks Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Real-Time Reporting Active reporting of data and metrics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Social Performance Management Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results API Application programming interface that allows for integration with other systems/databases Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Branding Add customized logos and colors to align with company branding Social Advertising Create and manage advertising campaigns on social media networks Filtering Find & retrieve relevant data or documents Approval Process Control Manage the process of evaluating documents or requests submitted for approval Keyword Tracking Track and monitor a specific set of keywords Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Calendar Management Track and manage schedules and meetings via an integrated calendar Workflow Management Create, design and manage workflows for repetitive tasks Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Data Visualization Graphical representation of data Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Promotion Market event via social media tools @mentions An @mention is a way to tag or notify a specific person about a message/post Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Brand Tracking Monitor social media posts or web that mention a particular brand Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Commenting/Notes Leave comments and notes on documents for others to view Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Template Management Create, save, and re-purpose templates for emails, forms, etc. Real-Time Analytics Analyze and gain insights into data in real-time Email Management Manage, store and organize emails within the system or via third-party apps API Application programming interface that allows for integration with other systems/databases Single Sign On Allow users to access multiple services after entering their login credentials once Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Third-Party Integrations Set up connections to third-party platforms to improve business processes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Canned Responses Shortcuts for inputting frequently used messages Surveys & Feedback Gauge satisfaction and receive information for improvement and success Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Transfers/Routing Transfer queries and organize messages between agents Geotargeting Geographic location of visitors determines behavior of the software Interaction Tracking Track interaction history by documenting conversations for contacts CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Transcripts/Chat History View messages sent by both parties during the chat conversation Document Storage Store and organize documents in a centralized system Screen Sharing Digitally share screen view with others Contact Management Manage, organize, and store contact information Autoresponders Create and automatically send premade copy in response to customer messages Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Mobile Access Access software remotely via mobile devices AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Offline Form Form to collect visitor contact information when live chat isn't available Real-Time Monitoring Active monitoring of systems, applications, or networks Support Ticket Management Allow customers/users to submit support queries and service requests File Sharing Public or private sharing of digital files such as documents, audio/video, images, and more Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Mobile Access Access software remotely via mobile devices Access Controls/Permissions Define levels of authorization for access to specific files or systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together For Creative Agencies For creative teams and agencies For eCommerce Intended to be used by online stores ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Segmentation Group leads or contacts based on their specific characteristics Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Marketing Calendar See past and upcoming campaigns and communications in a calendar view Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Hashtag Tracking Track the usage of certain hashtags Influencer Discovery Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Referral Tracking Log and store the source of contacts/leads Online Payments Accept and process online payment transactions Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Customer Surveys Tool to send questionnaires to customers to gauge feedback Ratings/Reviews Ratings/Reviews Content Delivery Distributing content through various platforms or channels AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Personalization Adjust communications based on previous interactions or personal preferences Keyword Tracking Track and monitor a specific set of keywords Approval Process Control Manage the process of evaluating documents or requests submitted for approval UGC Collection Collect user-generated content in the form of videos, photos, text reviews, and more Generative AI Use AI to generate content in the form of text, images, videos, etc. Loyalty Program Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Customer Advocacy Encourage your customers to promote your company by providing materials, tools, and reward programs Video Editing Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions Automated Routing Tickets are automatically assigned to specific agents based on predefined rules Chatbot AI-based platform which conducts a conversation via auditory or textual methods Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Autoresponders Create and automatically send premade copy in response to customer messages AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Real-Time Monitoring Active monitoring of systems, applications, or networks CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Gamification Games or game-like elements to track progress and reward accomplishments Conversation Intelligence Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Customizable Fields Customize data fields to support various needs and use cases Surveys & Feedback Gauge satisfaction and receive information for improvement and success Key Performance Indicators Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Voice Recognition Recognize/detect varying frequencies in a person's voice to identify/verify "who" is speaking Live Chat Ability to chat online in real time Task Automation Automatically handle routine, repetitive tasks and processes without the need for manual intervention IVR Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Language Detection Identify different languages Multiple Data Sources Allows users to manage data from a number of sources Predictive Analytics Predict future data based on historical data sets API Application programming interface that allows for integration with other systems/databases Alerts/Escalation System alerts about the need to escalate an issue or request Data Security Protect sensitive data for digital privacy Interaction Tracking Track interaction history by documenting conversations for contacts Prioritization Arrange tasks based on the level of priority or urgency Secure Data Storage Securely stores data to prevent data loss or breaches Macros/Templated Responses Templated responses for responding quickly to recurring support requests Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Single Sign On Allow users to access multiple services after entering their login credentials once Mobile App Access the system via a mobile application Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Access Controls/Permissions Define levels of authorization for access to specific files or systems Email Templates Pre-made examples and templates for emails Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Automated Responses Automatic reply functionality for incoming messages Data Import/Export Import and export data to and from software applications Personalization Adjust communications based on previous interactions or personal preferences Workflow Automation Streamlining repetitive tasks and activities through automated and predefined workflows Reminders Timed notification for any upcoming task, deadline, appointment, or activity Review Monitoring Automatically monitor and receive alerts for any new online reviews Email Reminders Reminders sent via email Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Surveys & Feedback Gauge satisfaction and receive information for improvement and success Activity Tracking Track and document all activities across devices, networks, and other systems Data Import/Export Import and export data to and from software applications Review Notification Notifies a business when a review is left Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Real-Time Analytics Analyze and gain insights into data in real-time Survey/Poll Management Create and administer polls and surveys Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities SMS Messaging Send messages via SMS CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Purchasing & Receiving Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Customizable Reports Alter the layout and content of reports Response Management Planning and managing of resources and procedures to mitigate the impact of events and incidents Customizable Branding Add customized logos and colors to align with company branding SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Review Badge Management Allows businesses to manage badges from review websites. Negative Feedback Management Identify, track, and respond to negative feedback Social Sharing Allows businesses to share their videos on social media. Real-Time Data Receive data and information in real time Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Commenting/Notes Leave comments and notes on documents for others to view Template Management Create, save, and re-purpose templates for emails, forms, etc. Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Social Promotion Market event via social media tools Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Email Management Manage, store and organize emails within the system or via third-party apps Review Request Allows businesses to request reviews from their customers Multi-Location Manage and support multiple locations Multi-Channel Campaigns Allows for businesses to run a variety of different campaigns across different channels Chat/Messaging Communicate using direct chat or messages within the system Real-Time Reporting Active reporting of data and metrics Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Surveys & Feedback Gauge satisfaction and receive information for improvement and success Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics NPS Survey Structure Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels Customizable Forms Customize contracts and forms to collect specific information Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Data Visualization Graphical representation of data Customer Segmentation Process of dividing customers into groups based on common characteristics Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Text Analysis Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Customizable Reports Alter the layout and content of reports Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Access Controls/Permissions Define levels of authorization for access to specific files or systems CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Multi-Channel Data Collection Collect information from multiple sources Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Customizable Fields Customize data fields to support various needs and use cases Real-Time Analytics Analyze and gain insights into data in real-time Predictive Analytics Predict future data based on historical data sets Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Negative Feedback Management Identify, track, and respond to negative feedback Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Audience Analytics Track and analyze various metrics such as demographics, psychographics, behavior and other insights Multi-Account Management Manage and post content across multiple social media accounts and platforms simultaneously API Application programming interface that allows for integration with other systems/databases Collaboration Tools Provides a channel for team members to share media files, communicate, and work together AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Import/Export Import and export data to and from software applications Data Visualization Graphical representation of data Audience Engagement Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) Content Publishing Options Facilitates online authoring and publishing of the content Content Discovery Automated identification of relevant content for future sharing and reposting Generative AI Use AI to generate content in the form of text, images, videos, etc. Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Natural Language Processing Process and analyze human language in text or audio form Optical Character Recognition Ability to recognize printed or written text within digital images or scanned documents Campaign Analytics Track and interpret campaign performance metrics Multi-Language Manage and support multiple languages Multi-Channel Data Collection Collect information from multiple sources Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Commenting/Notes Leave comments and notes on documents for others to view Approval Process Control Manage the process of evaluating documents or requests submitted for approval Content Library Centralized repository to store content and assets Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Social Promotion Market event via social media tools Real-Time Analytics Analyze and gain insights into data in real-time Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Automated Publishing Establish rules for automatic propagation of social media posts across one or more channels Benchmarking Compare key metrics for the business against prominent players in the industry Boolean Search Capability to use a search engine via operators like AND, NOT, and OR Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Access Controls/Permissions Define levels of authorization for access to specific files or systems Reputation Management Monitor and manage customers' perceptions about a business, product, or service Social Listening Monitor social media sites for specific keywords Social Advertising Create and manage advertising campaigns on social media networks Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Workflow Management Create, design and manage workflows for repetitive tasks Show More ## Top-Rated Alternatives [ ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") Sprinklr Social 4.1/5(1,217) ](https://www.g2.com/products/sprinklr-social/reviews) [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5(7,404) ](https://www.g2.com/products/hootsuite/reviews) [ View 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[View Glossary](/glossary) [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. [SLA management](/glossary/sla-management) SLA management is the process of ensuring that all the services and procedures of a business align with the service level agreement (SLA). Learn more about why SLA management is essential, the benefits it offers, and which best practices are appropriate for it. [Audience Analysis](/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. 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