Mark C.
MC
Mark C.
Digital Marketing Consultant
Small-Business (50 or fewer emp.)
"Emma's Simplicity Makes E-mail Campaigns a Breeze."
5/5
What do you like best about Emma?

The ability to integrate with Salesforce. Very easy to create campaigns and duplicate campaigns for future reuse. The reports are very insightful and help in understanding which messaging works best A/B testing capability. A very responsive customer service team with phone support. Review collected by and hosted on G2.com.

What do you dislike about Emma?

It would be nice to be able to place images wherever you want to no matter which template you are using. Although there are a lot of themes to choose from some of holiday theme templates are limited. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Emma Brings New Email View Tools"
4/5
What do you like best about Emma?

I like that it is a drag and drop editor. There are also good templates provided, if you aren't starting from scratch. The biggest benefit and why I tested Emma out was because of the Litmus preview. It is nice to have a better idea of what other people are seeing when they use different devices. This also works nicely with the preview and proofing function -- to further check messages before sending them out. Review collected by and hosted on G2.com.

What do you dislike about Emma?

It offers more than just the standard services. But I found that it was a bit more expensive than the levels I needed. So I had it for awhile, but then was paying double (2 accounts), so that is why I stopped using it. If had the ability to create hot spots -- I would get rid of all my other accounts and use Emma. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Enterprise (> 1000 emp.)
"Updated builder, clunky product"
1/5
What do you like best about Emma?

Customer support has been super helpful, though it take a while to find their phone number Review collected by and hosted on G2.com.

What do you dislike about Emma?

The platform is clunky at best. There is a new drag and drop email editor, but it still comes nowhere near the functionality of a paid Mailchimp account. Review collected by and hosted on G2.com.

Matthew C.
MC
Matthew C.
Senior QA Engineer
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Cloud-based email marketing platform"
5/5
What do you like best about Emma?

It assists marketing teams in designing email campaigns and analyze their performance. It allows you to share lock templates, logos, and manage distributed groups. It helps you turn your busy routines into streamlined branding. It can be used on native apps, tablets, smartphones, etc. It assists users to track performance metrics for the whole program or individual emails. It can be easily integrated with other apps such as Wistia, Salesforce, Front Desk, etc. It provides automation tools and helps in improving email marketing. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Sometimes it slows down and takes time to load. It is hard to create automated workflows. It has a steep curve of learning. The code to set up configurable emails is clumsy. One major drawback is that it does not allow you to edit image size. Also, the font style or font color is difficult to change. It shows formatting issues when trying to copy and paste from PDF and word. Review collected by and hosted on G2.com.

Yash L.
YL
Yash L.
Summer Internship
Small-Business (50 or fewer emp.)
"Best email marketing platform with all solution."
4/5
What do you like best about Emma?

It provide us approvals dashboard, campaigns management,assest, template sharing controls etc and provide best email marketing We can do personal, relevant and timely and through this tool we can convert our customer data into automated email with super timely and give us best landing pages easily we can use it with drag and drop editor and in single click we can publish them and design our email very gorgeous. Review collected by and hosted on G2.com.

What do you dislike about Emma?

In this we have use but nothing we catch till now any problem or issues. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Works well for some companies, not all"
2/5
What do you like best about Emma?

It was nice to support a local company by choosing Emma. Their team is local and easy to reach. Review collected by and hosted on G2.com.

What do you dislike about Emma?

It was a little too basic of a platform for our needs. Plus we kept seeing crashes and issues with our lists. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
"Great option for email marketing"
4/5
What do you like best about Emma?

Emma is very intuitive and easy to use. We use it for B2C marketing as well as general communications to stay in touch with various audiences. It's simple to organize your email campaigns as well. They are consistently upgrading the software--offering things like automation and subscriptions. They also offer prompt, personal customer service. Review collected by and hosted on G2.com.

What do you dislike about Emma?

It's difficult to keep images organized and findable. Sometimes the email templates have limitations that are hard to work around. Review collected by and hosted on G2.com.

BJ
Bethany J.
Development and Volunteer Coordinator
Small-Business (50 or fewer emp.)
"Fits our need"
4/5
What do you like best about Emma?

Emma has really good insights that are easily accessible, they also make it really easy to create different audience segments Review collected by and hosted on G2.com.

What do you dislike about Emma?

The visual customization isn't the easiest to use, and doesn't always make it possible to achieve what I am trying to do Review collected by and hosted on G2.com.

Ungureanu  B.
UB
Ungureanu B.
Marketing Department Specialist
Enterprise (> 1000 emp.)
"Emma's powerful digital marketing platform"
4.5/5
What do you like best about Emma?

This program is simple and flexible. This program also provides mail information, which is very helpful for seeking improvement and testing which type of mail works best. Further, its templates are also very creative. The program can also be easily used with internal databases. More, this platform is also reliable and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Emma?

This program is a bit cumbersome, and the template font must be changed to another font. Its E-mail delivery may also be delayed. This platform is not sent automatically. More, its Price fluctuations are difficult to manage. Besides, occasionally copying/pasting it from word or other sources can cause serious formatting problems. Review collected by and hosted on G2.com.

CS
Catrina S.
Director of Marketing
Small-Business (50 or fewer emp.)
"Emma is a great marketing email tool for small businesses"
5/5
What do you like best about Emma?

Emma is a user-friendly platform to create impactful marketing campaigns. Our small business uses Emma everyday to for custom emails, automated emails and landing pages. If we run into issues the Emma support team is always quick to respond and help. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Haven't ran into anything I haven't liked. Review collected by and hosted on G2.com.