Ali G.
AG
Ali G.
Marketing Director
Hospitality
Enterprise (> 1000 emp.)
"Easy to Use with a Modern, Clean Dashboard and Great Support"
4.5/5
What do you like best about Emma?

The ease of use, modern, clean dashboard, and customer support. Review collected by and hosted on G2.com.

What do you dislike about Emma?

There isn't anything I don't like about emma! Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Thank you for your review of Emma! We love hearing that you find it easy to use with a clean dashboard and good customer support. We love even more that there isn't anything you don't like! Should that ever change, (and we hope it doesn't), please reach out, as we care about our customers and their experience.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Easy to Use Platform with Exceptionally Helpful Support"
4.5/5
What do you like best about Emma?

The ease of using the platform, as well as the support team and how helpful, kind and knowledgeable they are Review collected by and hosted on G2.com.

What do you dislike about Emma?

I did not run into any specific aspects of using the platform that I disliked or would change Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

We're glad to hear that you have found our platform easy to use and that our support team has been helpful, kind, and knowledgeable. We appreciate your feedback and are here to assist you with any further needs.

Verified User in Construction
AC
Verified User in Construction
Mid-Market (51-1000 emp.)
"Keeps All My Contact Lists Perfectly Organized"
4.5/5
What do you like best about Emma?

being able to keep all of my contact lists organized. Review collected by and hosted on G2.com.

What do you dislike about Emma?

I have no dislikes about Emma. It is a great platform that helps us connect with our clients. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Thank you for the kind words! We're glad to hear that Emma is meeting your needs and helping you efficiently manage your client communications. Should your experience change, or you run into any issues, please reach out to us!

Ashley C.
AC
Ashley C.
Director
Enterprise (> 1000 emp.)
"Easy to Use with Great Stats and Multi-User Account Support"
4.5/5
What do you like best about Emma?

easy to use, great stats, easy to have multiple accounts and users in the system Review collected by and hosted on G2.com.

What do you dislike about Emma?

need to make it easier for people to resubscribe after they have accidently unsubscribed Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Hi Ashley, thanks so much for your review of Emma! I'm glad to hear you find it easy to use and find the stats you need while having multiple accounts. You may already know the options for people to opt back in to emails, but I've included a link that may be helpful if you haven't tried this already. If you need any further assistance or would like to share more feedback, please feel free to reach out to me at lori.farrell@meetmarigold.com. Thanks for being an Emma customer!

https://help.e2ma.net/article/how-to-opt-someone-back-in/

Clarice I.
CI
Clarice I.
Senior Development Associate
Mid-Market (51-1000 emp.)
"Simplicity and Easy Setup, But Needs More Advanced Features"
3.5/5
What do you like best about Emma?

I appreciate Emma's simplicity, which makes it easy to adjust templates and manage lists. The initial setup was also very easy for my team. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Emma is not as advanced as other communication systems. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Hi Clarice! Thanks so much for the review of Emma. We're glad to hear that you find Emma's simplicity and easy setup beneficial for managing your lists and templates. We understand the need for more advanced features and are continuously working to improve our platform. We'd love to hear from you if you're interested in sharing what would make Emma a 10/10 for you! Feel free to reach out if you'd like to continue the conversation - lori.farrell@meetmarigold.com.

BV
Bernardo V.
CRM, CX Head
Enterprise (> 1000 emp.)
"Email Marketing for Personalized Engagement"
4/5
What do you like best about Emma?

The interface is user-friendly, making it simple for non-technical users to create campaigns. The segmentation tools are robust and enable the delivery of highly targeted messages. Support is responsive and consistently receives high ratings across various platforms. Deliverability is strong, particularly when used alongside tools like Meevo. The platform is also scalable, making it a good fit for both small teams and larger organizations. Review collected by and hosted on G2.com.

What do you dislike about Emma?

The platform offers limited options for template customization, which can be restrictive. Additionally, there is no free tier available, and the entry-level pricing might be too high for small businesses. The automation features are quite basic, as they do not include advanced triggers or branching logic. Another drawback is the absence of a website builder, which some competitors do provide. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Hi Bernardo! Thank you for the detailed review. We're so glad the segmentation and deliverability are hitting the mark for your editorial sites.

Also, thanks for the feedback on Emma's automation - we actually have something new in the works that I think you'll be excited about. We'll be teasing it at our June 10th webinar and would love to have you there. Stay tuned for your invite - and if you don't get one, feel free to reach out to me at lori.farrell@meetmarigold.com.

Verified User in Philanthropy
AP
Verified User in Philanthropy
Mid-Market (51-1000 emp.)
"Easy Drag-and-Drop Emails with Tons of Templates"
4/5
What do you like best about Emma?

Lots of templates to choose from! Easy formatting with drag and drop content blocks. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Having to re-upload email lists to different subaccounts. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

We're glad to hear that you're enjoying the wide variety of templates and the ease of formatting with our drag-and-drop feature! Additionally, thank you for sharing your feedback on email lists and subaccounts. Our team is constantly working on enhancing our platform, and your feedback will be shared for consideration in future updates. If you need anything, please don't hesitate to reach out.

Opeyemi A.
OA
Opeyemi A.
IT specialist
"Efficient Email Campaigns Made Easy"
4.5/5
What do you like best about Emma?

I find Emma by Marigold to be highly efficient and useful, especially for managing and automating email campaigns. I like that it's simple to operate and the initial setup was straightforward. It's faster and more efficient than Brevo, which we used before. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Its pricing needs to be reduced to make it more affordable. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Thanks so much for your review! It is great to hear that Emma is helping you create and automate email campaigns efficiently. We appreciate your feedback and will continue to work on enhancing our services.

AK
alok k.
Sr.Executive
Consulting
Enterprise (> 1000 emp.)
"User-Friendly Emma by Marigold review"
5/5
What do you like best about Emma?

Emma has a user-friendly interface—no HTML expertise needed—and supports multi-account management. Review collected by and hosted on G2.com.

What do you dislike about Emma?

Pricing is my main concern. Additionally, some users report occasional deliverability issues and challenges with inbox placement for bulk emails. Review collected by and hosted on G2.com.

Response from Lori Farrell of Emma
Edit edit

Thanks so much for the review! We're glad to hear that you appreciate the control and flexibility Emma provides for sending emails. We understand that cost is an important consideration, and we strive to provide value through our platform's performance and ongoing improvements.

Phil G.
PG
Phil G.
SVP, Digital Operations
Mid-Market (51-1000 emp.)
"decent platform but lacking some basic reporting features"
2.5/5
What do you like best about Emma?

Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at all. Review collected by and hosted on G2.com.

What do you dislike about Emma?

the reporting is very basic and cannot be scheduled in bulk. there is also no way to bulk delete old uploaded assets Review collected by and hosted on G2.com.