getting track of history of email campaign's is easy. you can see the list view about a year back.

account activity metrics you can see at high level like 100 K volume of emails were sent. Review collected by and hosted on G2.com.

I was a technical person, i felt managing this in excel , outlook by microsoft is better and cheap.

I don't want to discourage Emma, i felt having CRM system and sales and marketing tools like linkedin, insideview can help with a combination.

keep track of emails you are targetting andwrite a script to have count of incoming and outgoing should be simple from coding perspective. Review collected by and hosted on G2.com.

The method in which it is formatted is adequate but not user friendly Review collected by and hosted on G2.com.

most of the platform is clunky and dated. It could use a serious interface update Review collected by and hosted on G2.com.

I like being able to decentralize the ability to send mass emails. Review collected by and hosted on G2.com.

It may be a system setup, but it purges email addresses nightly that are not identified as the primary email. Review collected by and hosted on G2.com.

I will not name who we switched to Emma from, but switching to Emma was the best move our organization made. It is so much easier to use than the previous email marketing platform we used. Before, everyone was getting frustrated with how the platform was difficult to use and difficult to navigate, that the first email that we sent once we moved to Emma was like a dream. The way Emma works, the way we can send out emails to our alumni and donor base, was something we haven't seen before. If you aren't considering switching platforms, I highly recommend that you consider checking Emma out. Review collected by and hosted on G2.com.

This is one of the very few platforms that I have zero complaints about; I have nothing negative to say about Emma. Review collected by and hosted on G2.com.

Very user friendly. You don't need years of marketing experience to create a great campaign. Also includes lots of features: delayed sending, the ability to create specific audiences and groups, test subjects and analytics, copying past campaigns, keeps track of all errors and those who have unsubscribed, click and drag, great photo library. Also has an Insights tab so that you can continue to keep track of how all your campaigns have been doing--what has worked and what hasn't. Emma includes a lot of great features that I haven't found with other similar programs. During my time in higher education, I think that I've used every email campaign software that there is, and Emma is by far my favorite. As a whole, our company has had a lot of success with this program and will continue to use it in the future. Review collected by and hosted on G2.com.

Sometimes the editing/moving features can be a little touchy, and I do wish I was able to reopen the campaign that has already been sent without having to copy it. When I'm working within one group, I also have to always go back and click what group I'm adding people to. I wish it automatically selected the group once I hit "save and add another". Overall, though, these aren't complaints that would deter me from the program. Review collected by and hosted on G2.com.

I like how easy it is to configure an email. Uploading pictures is easy enough. Duplicating past campaigns is simple. Day to day use was never a problem. Review collected by and hosted on G2.com.

They do not have enough in place to keep your newsletter from being compromised by spam. My newsletter got mass dumps of random emails and I had to get a new admin email because of this. I ended up switching to Constant Contact who also has better social media integration. Creating sign-up forms is way too difficult with Emma. Review collected by and hosted on G2.com.

The platform is pretty easy to use for both smaller and larger campaigns. Review collected by and hosted on G2.com.

Extracting data from the api for specific campaigns could be easier. The pay structure may not work for you depending on the combination of users/emails you plan to send out. Review collected by and hosted on G2.com.

I like the ability to use dynamic content to provide users with customized emails based on various user attributes. Review collected by and hosted on G2.com.

I dislike that the Subject line field is too restrictive, while it is a best practice to limit it's length, I feel that this should be up to the marketer to adjust as needed. Review collected by and hosted on G2.com.

Customer Support is extremely superior to many other development tools I have used in the past. Review collected by and hosted on G2.com.

I really have not found anything I don't like. That is the honest truth. Review collected by and hosted on G2.com.

Syncs with other systems like salesforce, user friendly, easy to use Review collected by and hosted on G2.com.

Very glitchy when designing emails and templates, cost Review collected by and hosted on G2.com.