--- title: Emma Reviews meta_title: 'Emma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 560 reviews by the users' company size, role or industry to find out how Emma works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 560 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Emma Reviews **Vendor:** Marigold **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 560 ## About Emma Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results. ## Emma Pros & Cons **What users like:** - Users appreciate the **ease of use** of Emma, citing its user-friendly interface and straightforward setup. (8 reviews) - Users appreciate the **easy creation** feature of Emma, enabling effortless professional campaigns for non-experts with intuitive tools. (5 reviews) - Users appreciate the **intuitive design and powerful automation** of Emma, making email marketing campaigns easy and efficient. (5 reviews) - Users appreciate the **intuitive design and robust segmentation tools** of Emma, enabling effortless campaign creation and delivery. (5 reviews) - Users appreciate the **simple operation** of Emma, enhancing efficiency in managing and automating email campaigns. (5 reviews) - Users value the **personalization features** of Emma, allowing tailored campaigns that enhance engagement and brand alignment. (4 reviews) - Users love the **intuitive templates** in Emma, enabling effortless creation of professional email campaigns across teams. (4 reviews) - Users appreciate the **user-friendly interface** of Emma, enabling easy design and management of email campaigns without technical skills. (4 reviews) - Users appreciate Emma's **user-friendly interface** , enabling easy email campaign design without needing HTML skills. (4 reviews) - User Interface (4 reviews) **What users dislike:** - Users find Emma's **limited features** restrictive, lacking advanced analytics, customization, and automation capabilities. (5 reviews) - Users find the **missing features** in Emma, such as custom dashboards and advanced automation, frustrating and limiting. (5 reviews) - Users find the **template limitations** in Emma restrictive, impacting their ability to customize effectively for their needs. (4 reviews) - Users find the **pricing too high** , making it less accessible for small businesses and budget-conscious users. (3 reviews) - Users find **limitations in reporting depth and integration flexibility** with Emma, hindering advanced analytics and workflow efficiency. (3 reviews) - Users find the **limited customization** options in Emma restrict their ability to tailor reports and templates effectively. (3 reviews) - Users find **limited options** in template customization and advanced features, restricting their ability to tailor Emma effectively. (3 reviews) - Limited Templates (3 reviews) - Users express frustration over **unresolved reporting issues** , leading to concerns about service reliability and prioritization. (3 reviews) - Users experience **complex reporting issues** , with errors unaddressed and limited functionality impacting reliability and satisfaction. (2 reviews) ## Emma Reviews ### 1. Excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica M. | Communications Specialist, Philanthropy, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Emma makes email marketing simple. It's not only easy to use, but they also provide many helpful webinars for both new and experienced users. **What do you dislike about Emma?** Emma has somewhat minimal features for those who aren't html coders. **What problems is Emma solving and how is that benefiting you?** We needed better outreach and communication with our donors. (We are a nonprofit.) Emma is perfect for our business, and they offer a assistance and expertise. ### 2. Excellent interface **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa T. | Founder & CEB, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I love the experience Emma provides. It's easy to use and switch between accounts. **What do you dislike about Emma?** I dislike that you have to add other account managers as I'm the primary / only manager for each account. **What problems is Emma solving and how is that benefiting you?** I'm a consultant working with a wide variety of clients. Being able to use one platform and switch between accounts ultimately saves me a ton of time! ### 3. Building the future **Rating:** 5.0/5.0 stars **Reviewed by:** Garrett E. | Director of Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** They are really putting dedication into building something great **What do you dislike about Emma?** At times it has taken a little while to get fixes but not bad **Recommendations to others considering Emma:** take time to learn the capabilities and you will like it **What problems is Emma solving and how is that benefiting you?** Our email marketing and lead capture has been greatly helped by this. Also the split testing to better our efforts has been great. ### 4. Nice platform but would like to see more features and fresher look **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Customer support is great and quite responsive. It's also very easy to compare responses across different mailings.. **What do you dislike about Emma?** Very limited fonts available -- we've been using for over 10 years. Emma can also be a little buggy once in a while when you want to do simple things, you might see a pop up screen that asks if you want to leave the page. Um NO! **What problems is Emma solving and how is that benefiting you?** An easy way to communicate efficiently and affordably with client's customers and prospects. Helps build a relationship by providing topical news and links of interest to readers. ### 5. New Emma customer and I love it! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I love the ease of use, library of pre-built templates, and data/analytics you get after a send. **What do you dislike about Emma?** I don't dislike anything. We had a issue syncing Salesforce at first, but Emma support was super helpful and got it fixed right away. **Recommendations to others considering Emma:** I love Emma, but if you aren't sure you can ask them for a free trial and poke around yourself. The ability to send a real email during the trial period was great. **What problems is Emma solving and how is that benefiting you?** It's helping us streamline our company newsletters and inspired us to start up a new internal newsletter. ### 6. We use Emma for our internal external communication. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Emma?** Emma allows us to get what we need out to employees fast because it is so easy to use. **What do you dislike about Emma?** no spell check, sometimes what you see in the preview is different from what is actually sent, and lack of templates. **What problems is Emma solving and how is that benefiting you?** Increased communication among management and staff. ### 7. Emma Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2017 **What do you like best about Emma?** Love that there's a great amount of customer support and lots of easy-to-navigate features. List suppression is a unique feature that sets Emma apart from similar platforms. Email builder is easy to use and group/segments make for simple organization of large databases **What do you dislike about Emma?** We haven't been able to get the sync feature to work with our Eventbrite account and the price is steeper than we'd like. **What problems is Emma solving and how is that benefiting you?** Email communication to customers. ### 8. Great tool for time management and inbox de-stressing! **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Senior Human Resources Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Emma?** I love that boomerang lets me schedule messages to send in the future, or to bring back in to my inbox. I can also track information on opened and unopened emails. It's so flexible and has saved me so much time. It's also great for those emails you're writing at 12am but don't want to send until 9! You just schedule a time and it's all set, no more worry! **What do you dislike about Emma?** I'd love a little more robust reporting on opened emails, at this point I do not seem to be able to see who specifically opened the email if it is sent to multiple people or to a shared email list. **Recommendations to others considering Emma:** The free credits run out fast but a yearly subscription is worth it! They also have discounts for non-profits and volume discounts as well. **What problems is Emma solving and how is that benefiting you?** Saving time and frustration! I often get emails that do not need immediate attention and by boomeranging them back to my inbox when they do need to be addressed I keep my inbox uncluttered, as well as my mind! ### 9. Easy to make you emails **Rating:** 4.5/5.0 stars **Reviewed by:** Darrin S. | Director of New Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Emma?** The system is smooth easy and makes life simple to build professional looking emails. The easy to use templates. **What do you dislike about Emma?** Can be slow at times. The Salesforce integration and list management is a still not smooth. They are making improvements but we need a stronger integration. **Recommendations to others considering Emma:** Better list managing when integrated with Salesforce. Automatic pulls from Salesforce once a segment and report is built. **What problems is Emma solving and how is that benefiting you?** Allowing my manager to produce emails quickly and professionally. Our emails look more professional than ever. ### 10. Great experience with Emma Email software **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron J. | Director of Digital Marketing and Media, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The ease of use and cross platform compatibility **What do you dislike about Emma?** Nothing major comes to mind, though more list management tools are always good. **What problems is Emma solving and how is that benefiting you?** The ability to manage the voice and brand of department-level emails by controlling permissions of users - and at the same time making email creation much more effortless. ### 11. Easy, efficient way to manage your mailing lists and marketing emails. **Rating:** 5.0/5.0 stars **Reviewed by:** Julianne B. | Director of Communications, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Buttons! Also, being able to copy a previous email. **What do you dislike about Emma?** Would love more template choices and to be able to edit some of those template headlines. **Recommendations to others considering Emma:** Take advantage of being able to customize your emails. **What problems is Emma solving and how is that benefiting you?** We needed a communication tool to effectively email our constituents. The emails get through! ### 12. Emma = No brainer **Rating:** 5.0/5.0 stars **Reviewed by:** Rita P. | Event Manager, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** User interface and customer service. Very personal, professional and accessible. **What do you dislike about Emma?** There is nothing to dislike about Emma and they are constantly adding new features that are very applicable and user-friendly. **Recommendations to others considering Emma:** Do it. Unparalleled customer service. **What problems is Emma solving and how is that benefiting you?** A/B testing and webpage options. Currently exploring with Emma with great results. ### 13. Emma changed my email marketing game **Rating:** 5.0/5.0 stars **Reviewed by:** Taby A. | Marketing Manager - Austin E. Knowlton Center for Career Exploration, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Emma?** Drag and drop editing of email formats--it's very flexible and I can make my emails have a consistent brand, but look different each time. **What do you dislike about Emma?** Sometimes it doesn't work well on Safari (it lags/mouse in wrong place) **Recommendations to others considering Emma:** Try it! They have awesome support, a great conference, and an excellent product. **What problems is Emma solving and how is that benefiting you?** My time spent on emails is much lower--I throw graphics and text into an email, make some tweaks, and go. ### 14. Emma is the way forward for email marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I love the drag and drop responsive email templates and the support Emma provides. I needed a solution fast and Emma made it easy and quick. **What do you dislike about Emma?** I've been a user for a short time so I haven't found anything that I dislike yet. **Recommendations to others considering Emma:** Vet properly and make sure you make the decision for yourself. **What problems is Emma solving and how is that benefiting you?** We are solving our issues with mobile responsive email templates and our need for a forward thinking company to help us get up-to-date with best practices. ### 15. Emma Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2017 **What do you like best about Emma?** The ease of uploading pictures, adding text, rearranging the content flow/format. I also like the ability to send with 3 different subtitles and Emma sends out a sampling to see which gets the most opens and then sends the remainder with that subtitle. **What do you dislike about Emma?** Navigating/finding where things are took a while to figure out. **Recommendations to others considering Emma:** Just worked with the design team for re-vamping our newsletter template. The process went easily and the changes were made quickly. We were up and running in days! **What problems is Emma solving and how is that benefiting you?** We use this for our newsletter to promote the camps we offer, update our donors on our projects, fundraising, volunteer opportunities, and just sharing overall life happening at our Camp/Retreat Center. ### 16. Great Email Platform for Agencies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Emma?** Multiple sending account are easily organized and managed under one top account that can easily delineated against. **What do you dislike about Emma?** Email list integrity parameter strict but understandably. **What problems is Emma solving and how is that benefiting you?** Almost instant reporting of campaign results after emails are delivered. ### 17. Easy to use, Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The drag-and-drop platform really makes it easy to design beautiful email campaigns. The analytics functionality is much better than my previous email marketing service as well, with visualization of link clicks and a good interface. **What do you dislike about Emma?** I don't like the fact you can not choose a "no space" option when having line breaks. **Recommendations to others considering Emma:** Totally recommend. **What problems is Emma solving and how is that benefiting you?** We are doing advocacy, and Emma makes it very easy to send people compelling emails, and easy analytics to improve our results. ### 18. Great basic newsletters with a few gaping holes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Emma's newsletter program was easy to use and program weekly. Very functional. Was also sold on a staff that was easily reachable and responsive if we had problems (which we never needed but was nice to know it was there) **What do you dislike about Emma?** The biggest gaping hole for my company was their lack of geo-targeting for newsletters. Other comparable programs like MailChimp can automatically geo-target your mailing list based on IP address. However Emma does not offer this function (unless you manually input the zip code of every subscriber) and does not plan to add it anytime soon. **What problems is Emma solving and how is that benefiting you?** We needed to find ways to better reach specific regions of our audience through eblasts and newsletters. ### 19. Good email marketing platform. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Emma?** It has a good interface and allows us to have multiple accounts under one large umbrella account. For this reason it fits our needs exactly. There is also on the phone support, which is nice and not something every email marketing software has. **What do you dislike about Emma?** Certain features are very "set" which can be frustrating for us. We have always fund work arounds though! **Recommendations to others considering Emma:** Emma is great. I have no major recommendations to make aside from understanding that there is a cost involbed **What problems is Emma solving and how is that benefiting you?** We are sending professional looking email campaigns and hitting our targets regularly. This keeps is in the mind of our customers ### 20. Emma **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2016 **What do you like best about Emma?** Easy to use and learn. Can email out to different audiences in our database, **What do you dislike about Emma?** When you copy and paste into text boxes formatting is often lost. Also, sometimes things look great on screen as far as set up and spacing but when you send a test the spacing has changed as would the final email blast. In addition, if you want to exclude a segment from your audience from receiving the email it appears you can only exclude one segment. I would want to exclude 2 segments at least at a time. For example, I may send out an email blast about an event. Then want to follow up with just those who have not registered and those that the committee chair wants to reach out to. I have to combine 2 segments into one to exclude both registered and committee chair people. which is too time consuming. **What problems is Emma solving and how is that benefiting you?** Marketing our programs and special events through Emma and getting the word out to our members and donors. ### 21. Emma makes it easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Customer service is very responsive! They always respond quickly and provide an amazing amount of information. Everyone on staff seems very thoroughly trained. **What do you dislike about Emma?** We received an Emma 25 honor (for "free lifetime e-mail marketing") but we still have to pay for the service. It wasn't clear at the time that it was only free if you had under 5,000 subscribers. **What problems is Emma solving and how is that benefiting you?** We're able to see who is using our lists and information. ### 22. They answer their phone **Rating:** 5.0/5.0 stars **Reviewed by:** Patti C. | Senior Sales, Wholesale Division, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I appreciate being able to call and speak immediately with a live, knowledgeable rep. **What do you dislike about Emma?** We are very satisfied with the myemma.com **Recommendations to others considering Emma:** They have updated their site to keep up with changing media sources, while maintaining a personal relationship with their customers. **What problems is Emma solving and how is that benefiting you?** We do the majority of our advertising via email and EMMA is very easy to work with. We have also integrated EMMA emails into our online store and website. ### 23. What once was a difficult maze of crazy avenues,has become an enjoyable journey into email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer L. | Alumni Association Coordinator, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2017 **What do you like best about Emma?** The template choices and flexibility within, so that you can create with ease. **What do you dislike about Emma?** It does get filtered out by some email providers, and we have had some list issues and needed to be creative in fixing things up. **What problems is Emma solving and how is that benefiting you?** I am able to connect with my alumni quickly and in an attractive manner. I love that I can see the progress of my emails and how they are being read. ### 24. Emma makes email marketing seem simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** My favorite features with Emma were the easy to understand reporting, including where users clicked on your email, and the survey feature, which allowed users to RSVP to events, give feedback, and engage with our company directly. **What do you dislike about Emma?** I didn't like the size of the Emma logo, located in the footer of our email marketing campaigns. **What problems is Emma solving and how is that benefiting you?** We actually switched from Emma to an email system that is tied directly to our CRM system. I miss the user-friendly interface Emma provided, but the new system automatically updates leads to help us track which email communications they have received from us, which helps us increase customer service. ### 25. User Friendly Interface and Robust Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Mylie A. | Owner, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Emails as easy to format, excellent integration with Mindbody Online, great training materials. **What do you dislike about Emma?** Would love to be able to embed facebook videos **What problems is Emma solving and how is that benefiting you?** Integration with Mindbody Online is saving time. ### 26. Good product, great company! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Emma?** I enjoy the ease-of-use and user interface. They host a great conference, too! **What do you dislike about Emma?** Better for smaller marketing teams that don't need as much functionality. **Recommendations to others considering Emma:** Great company to work with and good product for smaller marketing teams. **What problems is Emma solving and how is that benefiting you?** Used primarily for client communications, we upgraded the look and feel of our emails to better inform clients of updates, etc. ### 27. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** For people that are computer savvy, but not necessarily knowledgeable about coding, this is a great site that helps you to create your newsletters or mailings with minimal fuss. **What do you dislike about Emma?** There's not really anything that I dislike about the program. **What problems is Emma solving and how is that benefiting you?** Mass mailing newsletters to hundreds of clients. Once I've created the newsletter group, I can just send to all without having to pick or choose. ### 28. Email Marketing Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2017 **What do you like best about Emma?** Very user friendly experience and they provide great customer support **What do you dislike about Emma?** Emails are not easily customized and the interface isn't mobile responsive when editing campaigns. **What problems is Emma solving and how is that benefiting you?** Offering email marketing is an easy way to bolster a clients integrated campaigns and the analytics are so easy to report back to the client. ### 29. Emma Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Emma?** The template options are vast and I like how I can create my own template. **What do you dislike about Emma?** Speed of page loading. Not very user-friendly when it comes to design - some features don't work the way I'd hope they would. **Recommendations to others considering Emma:** I would explore all other options to make sure this is the best choice for your business, specifically for the people directly using the account. **What problems is Emma solving and how is that benefiting you?** Allows me to quickly email large numbers of people. I'm able to track who's opened the email, what kind of device they used to open it and what links they clicked on. ### 30. Great List Segmenation and Automation Features **Rating:** 5.0/5.0 stars **Reviewed by:** Tonya M. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2016 **What do you like best about Emma?** Love being able to automate our client's messaging by user engagement and list segmentation. **What do you dislike about Emma?** The user interface is pretty nice, but the site speed is still painfully slow. **Recommendations to others considering Emma:** Understand their pricing model is different than most. However, when you weigh it all out, EMMA is very competitive and has many features that the other don't. **What problems is Emma solving and how is that benefiting you?** Our clients are saving time and definitely realizing better targeting of their messages. More engagement and less optouts. ### 31. So happy I switched to Emma **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The easy interface, personal attention, the ongoing seminars (I feel like Emma really cares about their publishers' success), and the easy to use features. **What do you dislike about Emma?** I sometimes get a little tangled in list segments, but I will figure it out eventually. Also wish it tracked how many forwards like my last software did. **Recommendations to others considering Emma:** Do it! **What problems is Emma solving and how is that benefiting you?** It's helping me strenghten my focus on mobile. ### 32. Great for E-mail Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Sydney S. | Development Specialist - NASBA Center for the Public Trust, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2017 **What do you like best about Emma?** Great analytics (type of device e-mail was opened on, rate of open, click rates on various aspects). Good customization. Easy integration with Salesforce. **What do you dislike about Emma?** Mobile e-mail templates could have more options. **What problems is Emma solving and how is that benefiting you?** More engaging e-mail marketing and a need for better analytics. ### 33. I am a fan of Emma **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Motion Pictures and Film | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2017 **What do you like best about Emma?** My favorite part about Emma is the ease of design as well as ability to send as many drafts as possible. **What do you dislike about Emma?** I wish it integrated better with all softwares/ **What problems is Emma solving and how is that benefiting you?** We can send great emails to our large consumer base! ### 34. Easy service to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Emma?** It walks you through each step of email marketing process. Very user friendly and great reporting. **What do you dislike about Emma?** Nothing negative to say about Emma. **Recommendations to others considering Emma:** I would suggest using all tools they provide. Helpful tips/ blog and lean on analytics. **What problems is Emma solving and how is that benefiting you?** Sending out mass marketing emails. Good analytics on send/ open rates ### 35. Fantastic Integration to Mind and Body! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** My Emma has been very easy to use and seamlessly integrates into many of our clients CRM. **What do you dislike about Emma?** I wish there was more customization for lightbox forms. The text tool box is finicky while editing template campaigns. **What problems is Emma solving and how is that benefiting you?** We are able to easily marry clients CRM and important data from Mind Body to create more tailored eblasts. ### 36. Managing Partner **Rating:** 2.5/5.0 stars **Reviewed by:** Garry P. | Managing Partner, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Support is pretty good. UI in the tool is easy to use. **What do you dislike about Emma?** Integration leaves much to be desired, slow, buggy. Trouble getting triggers to work properly. **Recommendations to others considering Emma:** New pricing model is very expensive with little new benefit for my customer **What problems is Emma solving and how is that benefiting you?** Email marketing - need to bulk send to custom lists with some triggered logic ### 37. Handy and Simple to use email platform that allows even a novice to use it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2017 **What do you like best about Emma?** The response reviews are very helpful and clearly laid out **What do you dislike about Emma?** That in the UK at around 3pm Emma slows down which can be extremely frustrating **What problems is Emma solving and how is that benefiting you?** We needed a platform that even a novice could use and that we could store numerous different banks of customers and Emma allows us to do that ### 38. Easy to use, forward-facing email technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The user interface and customer support are excellent. **What do you dislike about Emma?** Have not been dissatisfied yet with the features we have used. **Recommendations to others considering Emma:** The customer support is unparalleled! **What problems is Emma solving and how is that benefiting you?** We have been trying to automate our email processes, from website through to final transaction. Emma has helped us to build smart segments and workflows that provide efficiencies. ### 39. Great customer service. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** You can always get a hold of someone quickly, which ensures an accurate send out and desired design aesthetic. **What do you dislike about Emma?** I wish there were more templates that you could easily use or that you could quickly modify uploaded art. **What problems is Emma solving and how is that benefiting you?** Problem: Not enough people signing up for events. Benefit: Great design is impactful. ### 40. Great Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2017 **What do you like best about Emma?** Great customer service, user friendly, great CMS. **What do you dislike about Emma?** Expensive to send emails, when you're not doing so frequently. **What problems is Emma solving and how is that benefiting you?** Great customer service. ### 41. Wonderful, great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I love the free Webinars, ease of the program, and the design layouts. **What do you dislike about Emma?** Adding contacts, some of the design layouts are not general enough - do not like that there is always a logo at the top. **What problems is Emma solving and how is that benefiting you?** Gaining traction for new event. Email is way better than social media. ### 42. Emma basics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2017 **What do you like best about Emma?** The templates are easy to use and save. The auto-save features are nice. The automated reporting is one of my favorite features. **What do you dislike about Emma?** The templates sometimes feel locked, or juvenile. **What problems is Emma solving and how is that benefiting you?** Email list segmentation, Email analytics and testing ### 43. MAW Oklahoma Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** I love the templates, how colorful they are and how much you can edit **What do you dislike about Emma?** Most templates are narrow which is not a good use of space **What problems is Emma solving and how is that benefiting you?** We are able to communicate with several different audiences at one time, recruiting event volunteers, and sending out our monthly newsletter. ### 44. Wonderful Platform, Particularly for Small Biz Owners **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The UI is extremely user friendly! It's easy to navigate and accomplish what you need to in a timely manner. **What do you dislike about Emma?** Some of the additional fees feel like they should have been communicated up front in the contract phase. **What problems is Emma solving and how is that benefiting you?** Better segmentation to a more engaged audience. ### 45. Great UI and Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The interface is super intuitive. Love the that they give the ability to "Code Your Own" email. **What do you dislike about Emma?** I wish there was a way to create a reusable custom coded template. **What problems is Emma solving and how is that benefiting you?** This is helping us redo our email campaign. We've completely overhauled our email design. ### 46. emma is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley B. | Marketing, Music, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2017 **What do you like best about Emma?** it's super user friendly, and as someone who doesn't have much experience with this, it's very helpful. **What do you dislike about Emma?** the ability to create your own templates is a bit confusing. **Recommendations to others considering Emma:** use their support! they are very helpful. **What problems is Emma solving and how is that benefiting you?** n/a ### 47. Great solution, very flexible **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2016 **What do you like best about Emma?** We are whitelabeling their product and have had a lot of success with it. Their support is great and the tools are pretty flexible. **What do you dislike about Emma?** They don't have the ability to put an account on hold which makes it difficult for seasonal businesses. **Recommendations to others considering Emma:** It's a great option. MailChimp isn't bad and we still use it for a some clients, but we highly recommend Emma. Constant Contact is awful. **What problems is Emma solving and how is that benefiting you?** Email marketing for clients. Moving clients from something like Constant Contact or those that even send BCC emails from their personal accounts. ### 48. So far, so good! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** Emma's simple design and user experience. **What do you dislike about Emma?** Contact management functions are confusing. I wish there was more flexibility with the unsubscribe options. **What problems is Emma solving and how is that benefiting you?** rigid templates and glitchy user experience with other email marketing tools. We're just experiementing with Emma now. ### 49. Easy to use, attractive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Emma?** The Emma platform is intuitive to use and allows us to create beautiful emails in less time than our previous platform. The "response" dashboard for each mailing is robust and contains helpful information on the performance of campaigns. **What do you dislike about Emma?** The Salesforce sync takes up a lot of Salesforce data depending on the settings you have selected, but is easy to fix. **What problems is Emma solving and how is that benefiting you?** Easier segmentation for sending mass emails to groups. Also easier to track said groups. ### 50. Marketing Communications Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Emma?** Emma is user friendly and cost effective **What do you dislike about Emma?** The new way results are exported from a campaign **What problems is Emma solving and how is that benefiting you?** We use Emma as our email campaign manager and simple surveys ## Emma Discussions - [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) - 1 comment, 1 upvote - [View Emma pricing details and edition comparison](https://www.g2.com/products/emma/reviews?page=33§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+12%3A33%3A47+-0500&secure%5Bsession_id%5D=0b340d19-dbbe-4998-ab13-3939adc3f047&secure%5Btoken%5D=7bfa8f2060a7bc9d5b6c33ce9e09bf5526fee356e07bee5f5ec179afb6abf077&format=llm_user) ## Emma Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Amilia SmartRec](https://www.g2.com/products/amilia-amilia-smartrec/reviews) - [BentoBox](https://www.g2.com/products/bentobox/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - [Bloom Intelligence](https://www.g2.com/products/bloom-intelligence/reviews) - [BriteVerify](https://www.g2.com/products/briteverify/reviews) - [ClubReady](https://www.g2.com/products/clubready/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Email on Acid](https://www.g2.com/products/email-on-acid/reviews) - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) - [EverTrue](https://www.g2.com/products/evertrue/reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) - [GiveCampus](https://www.g2.com/products/givecampus/reviews) - [Gleam](https://www.g2.com/products/gleam/reviews) - [GoGoGuest](https://www.g2.com/products/gogoguest/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - [Little Green Light](https://www.g2.com/products/little-green-light/reviews) - [LiveIntent](https://www.g2.com/products/liveintent/reviews) - [Meevo](https://www.g2.com/products/meevo/reviews) - [Middle](https://www.g2.com/products/middle/reviews) - [MiloTree](https://www.g2.com/products/milotree/reviews) - [MoonClerk](https://www.g2.com/products/moonclerk/reviews) - [Ninja Forms](https://www.g2.com/products/ninja-forms/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [OpenTable for Restaurants](https://www.g2.com/products/opentable-for-restaurants/reviews) - [OptinMonster](https://www.g2.com/products/optinmonster/reviews) - [Order Desk](https://www.g2.com/products/order-desk/reviews) - [Perkville](https://www.g2.com/products/perkville/reviews) - [Pike13](https://www.g2.com/products/pike13/reviews) - [Playable](https://www.g2.com/products/playable-factory-playable/reviews) - [Poptin](https://www.g2.com/products/poptin/reviews) - [Privy](https://www.g2.com/products/privy/reviews) - [ReviewTrackers](https://www.g2.com/products/reviewtrackers/reviews) - [SevenRooms](https://www.g2.com/products/sevenrooms/reviews) - [Smartwaiver](https://www.g2.com/products/smartwaiver/reviews) - [SpaceCraft](https://www.g2.com/products/spacecraft/reviews) - [Sparkfly](https://www.g2.com/products/sparkfly/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Sumo](https://www.g2.com/products/sumo-sumo/reviews) - [SureImpact](https://www.g2.com/products/sureimpact/reviews) - [Textiful](https://www.g2.com/products/textiful/reviews) - [Tray.ai](https://www.g2.com/products/tray-ai/reviews) - [UltraCart](https://www.g2.com/products/ultracart/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - [ViralSweep](https://www.g2.com/products/viralsweep/reviews) - [Volusion](https://www.g2.com/products/volusion/reviews) - [Wishpond](https://www.g2.com/products/wishpond/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Woorise](https://www.g2.com/products/woorise/reviews) - [Xverify](https://www.g2.com/products/xverify/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Emma Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - E-Commerce Integration ## Top Emma Alternatives - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,116 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,231 reviews)