
1. Interface is very easy for anyone. So, anyone can use this software.
2. Emma provides professional and dynamic templates which are used used in email marketing.
3. Emma provide dynamic segmentation which help me to use personalized message based on customer data.
4. It also provide some automation tool which will help to improve email marketing. Review collected by and hosted on G2.com.
1. Very costly.
2. Customer support is not good.
3. It is a little bit frustrating to change font color or style. Review collected by and hosted on G2.com.
Trigger targeted messages based on subscriber activity, list segmentation, A/B testing, and a great analytics board. Multiple teams can use this with limited access so it doesn't overlap departments. Review collected by and hosted on G2.com.
So far, I have not found anything to dislike. Review collected by and hosted on G2.com.
Its drag-and-drop format is helpful for creating campaigns. Also has an easy-to-use analytics and automation function. Review collected by and hosted on G2.com.
It can be very fussy, you sometimes need to refresh the page to regain control of a function. Review collected by and hosted on G2.com.
I love that Emma is fully integrated into our CRM, PatronManager/Salesforce. It makes it so much easier to not have to download and upload endless spreadsheets, sort through mailing lists, etc. It's a breeze compared to our old system. Review collected by and hosted on G2.com.
I wish that Emma were a bit more intuitive. It's easy to use, but there are a few campaign building features that take a bit to get used to. I'd say the learning curve is a bit larger/longer than it was with the previous system we used. Review collected by and hosted on G2.com.
I think the best part about Emma is the user-friendly editing tools. It's easy to design a good looking email fit to your organization's brand, and save it as a template for future use. I also like that you can create groups, so your audience can be divided based on different criteria. Review collected by and hosted on G2.com.
I wish that you could save "brand colors" to edit templates and emails more easily. Because I work with school districts, I have trouble getting my emails through their firewalls. I have issues with my emails going into their junk mail folders with some of my members. Review collected by and hosted on G2.com.
Easy to manage contacts and put together a simple newsletter Review collected by and hosted on G2.com.
The text editing tool is difficult to use. I can never seem to get the right line spacing when I want to change it. Review collected by and hosted on G2.com.
The ease of use, is wonderful! I was able to pick up on what to do and how to create and send emails super quickly. I was so appreciative of this and when we have so many other things going on in our office. Review collected by and hosted on G2.com.
There are limits on what you can do in the template. You cannot do huge personalization which is a downfall. But the ease of use makes up for this in many ways. We use Emma for simple email sends and it works great for that! Review collected by and hosted on G2.com.
We are a small family business and we rely heavily on emails to promote our business. With Emma, there are templates to help with setting up newsletters and we can easily schedule times when we'd like emails to go out. Review collected by and hosted on G2.com.
Being an artistic person, I'd like more freedom to alter some of the templates to better suity style and flare. Of course, what's offered is still great because it's already done for you- so no real complaints. Review collected by and hosted on G2.com.
Completely included answer for utilizing email to make significant commitment with clients and prospects. B2B Tech organizations don't need to spend important spending dollars on exorbitant contenders; with Emma you get every one of the highlights you have to teach, draw in and convert prompts pipeline. The dashboard recounts the narrative of commitment, the motor has the robotization you have to push leads through your pipe. The formats are innovative so you can make paramount mail and there is an extraordinary asset library to enhance your general methodology and abilities to have viable email battles. Review collected by and hosted on G2.com.
Little issue however it doesn't bolster numerous clients signed into a similar crusade in the manner in which that MailChimp did. On the off chance that two clients both sign into a similar battle they could overwrite every others work.
Needs fitting and play with deals movement trackers like Outreach. Could be simpler to run various crusades to various portions.
I would love to see Emma oversee progressively complex information. My heart was broken when I moved to an alternate association and was never again ready to use Emma because of a progressively mind boggling information and specialty unit structure. Review collected by and hosted on G2.com.
It have most features that eDM solution should have and the best thing is the integration capability with Salesforce CRM. It provides two way sync and allows create sync list directly using Salesforce report. Review collected by and hosted on G2.com.
The integration with Salesforce is originally a free feature until 2018 but it now charge a one-off setup cost. Review collected by and hosted on G2.com.
The ease of use for sending email blasts. The ability to use A/B testing. The platform is intuitive. Review collected by and hosted on G2.com.
It's not easy to control the mailing lists when connected to the CRM. Need some type of override feature for individual contacts. Could use a few more features on the design elements of an email. Ability to move around images/to place two button on one line. Column use in a small section of the design page and not forced to place on all. Review collected by and hosted on G2.com.
Easy interface and WYSIWYG makes for simple newsletter creation Review collected by and hosted on G2.com.
Does not have any automation capabilities and unless you pay LOTS extra they don't have a native way to connect to a CRM and track a single user to a single account. This means if the same user exists in 2 list, they are counted twice. Review collected by and hosted on G2.com.
I would say the aesthetic of this software is both beautiful and easy to use. I can create different sections in which I post my work, and can return to these at any time. This helps me maintain an organized platform for drafting and completing different projects and works. Review collected by and hosted on G2.com.
Sometimes the links for posting can be a bit complicated, but overall I have no issues. Learning the system can be a bit complicated, but once I figured out all the tools I had no issues. Review collected by and hosted on G2.com.
I like the user interface and the easily illustrated email analytics. It is also easy to load data into Emma. Review collected by and hosted on G2.com.
I don't use Emma enough to have constructive feedback to this question. Review collected by and hosted on G2.com.
It's relatively easy to use, easy to teach to people who aren't tech-savvy, and the list management is intuitive. Also, it's pretty inexpensive. Review collected by and hosted on G2.com.
There are some small UX/design features that I find frustrating. For example, sometimes padding images or breaks can be quite clunky. HTML knowledge is required to do that work. I also don't love the small, medium, large photo constraints. There should either be more options or the ability to customize sizes. Lastly, the saving function doesn't always work. Review collected by and hosted on G2.com.
I enjoy the integrations currently available and the ability to track events and ROI. We use EventBrite for most of our events and this is a great integration tool. Review collected by and hosted on G2.com.
More fonts should be available, and greater design flexibility. Review collected by and hosted on G2.com.
Good section of ready made templates. The interface between creating the email and sending it is nicely intuitive. Lots of drag and drop additions available. Review collected by and hosted on G2.com.
Formatting of certain areas of your emails is an issue. for instance, many times the buttons and dividers change shape and color. Fonts and sizes are difficult to control between applications. Spacing and text wrap do not work consistently. Adding new mail lists is counter-intuitive and takes some getting used to. Review collected by and hosted on G2.com.
Rather than dealing with Outlook and CCing 50 different people you can send announcements or whatever you'd like with Emma. You can simply add people into groups and choose which group you send it to. Review collected by and hosted on G2.com.
There's a bit of a learning curve when first approaching Emma, but you quickly get the hang of it. Review collected by and hosted on G2.com.
Intuitive email designer, ability to segment email lists, schedule emails, good metrics for sent emails Review collected by and hosted on G2.com.
Cannot view or directly edit the html of an email - formatting can get messed up for no reason, with no way to fix it except delete the problem section and recreate it. Review collected by and hosted on G2.com.