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Emma by Marigold Reviews & Product Details

JR A.
JA
Instructor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I really don't like much about Emma. I guess what I like best is that it's slightly cheaper than other similar services. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma is awful when it comes to personalizing. You are so limited by their templates and the way each section can/cannot be added, that I spend more time frustrated by creating the email than it takes to plan the entire event the email is advertising. Review collected by and hosted on G2.com.

Recommendations to others considering Emma by Marigold:

Don't do it. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Mass emails for advertising specific events or news to our clients. Review collected by and hosted on G2.com.

Emma by Marigold Overview

What is Emma by Marigold?

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Emma by Marigold Details
Product Website
Languages Supported
English
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Product Description

Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.


Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Overview Provided by:

Recent Emma by Marigold Reviews

Phil G.
PG
Phil G.Mid-Market (51-1000 emp.)
2.5 out of 5
"decent platform but lacking some basic reporting features"
Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Emma by Marigold is very easy to use and the data provided for each email send is very helpful."
For the most part it is very user friendly.
Naeem B.
NB
Naeem B.Mid-Market (51-1000 emp.)
4.0 out of 5
"My genuine and honest review for emma"
It is really very helpfull for me for my email marketing campaign and i suggest everyone to use this tool.
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Emma by Marigold Media

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540 out of 541 Total Reviews for Emma by Marigold

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540 out of 541 Total Reviews for Emma by Marigold
4.0 out of 5
540 out of 541 Total Reviews for Emma by Marigold
4.0 out of 5

Emma by Marigold Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emma by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Phil G.
PG
SVP, Digital Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Emma by Marigold?

Email creation is straightforward and simple. Our current Account Mnager is great, but we have had others in the past and they were not helpful at all. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

the reporting is very basic and cannot be scheduled in bulk. there is also no way to bulk delete old uploaded assets Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

we send a lot of email newsletters and dedicated emails. This allows us to manage both in an organized way Review collected by and hosted on G2.com.

TEJENDER  K.
TK
Digital Marketing Executive
Consulting
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is a simple platform that allows to send bulk email and do email campaigns and they have good range of emails pre build template that very useful to send a email. No doubt it's very simple to use and very easy to send multiple email campaign and email workflows without any problem Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I dislike most is there unsubscribe button not working some time if recipient unsubscribe from the list still some time they recieve a email then manually I have to add them in block list.

Second thing in the starting news letter didn't count as a junk but after 2-3 month of newsletter or regular sending email gmail, Yahoo start blocking our email and start land in spam folder Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's simple to use and setup and email campaign. The layout very user friendly. I like the most is there customer care support they response very quickly Review collected by and hosted on G2.com.

CM
Director of Marketing Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Emma by Marigold?

The product is a good mid-range email system for retail marketers. Functionality can be limited, but it's generally easy to use Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The service is very bad. We reported a significant error in their reporting system. 9 months later, they haven't fixed it because it isn't a "priority." We pay thousands of dollars for this system and we can't use their reporting reliably. The fact that they didn't do anything to make the situation right makes it so much worse; they clearly don't prioritize keeping clients happy and maintaining good relationships. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's easy to build and deploy retail marketing emails in Emma. Their design interface is simple and easy to use. Review collected by and hosted on G2.com.

Naeem B.
NB
Search Engine Optimization Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It is really very helpfull for me for my email marketing campaign and i suggest everyone to use this tool. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

1 thing i dislike is the user interface and design but looks overall cool. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

They solved my email campaign burden and do all automated my work for me easily. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Emma by Marigold?

For the most part it is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

High volume of turnover in account managers. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Sending high volume of emails to large audiences every day. Review collected by and hosted on G2.com.

Tejasvi G.
TG
Digital marketing executive
Machinery
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

As this is best ever email marketing software used by me with various features. The ease of use in analytics of campaign, make my life easier.I use this software almost every week. Intergration of this software to my crm is soo easy and if i get any query, thier customer support is ready to help me in quickest way Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Nothing as such, but if the AI intergration should be better and they should have work on it. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Marigold is solving my problem to reach out to my target audience, my msg is reaching the right auident and i am getting best of leads Review collected by and hosted on G2.com.

Verified User in Translation and Localization
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Its a very user friendly to use, the navigations to this software are very simple and self explanatory. There is a very short learning curve and a very clean UI to use. Hey have a great customer support as whenever you get stuck the support team is very active to resolve the issue. They also helped me to implement the software, and integrating different api is also very easy to do. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

There is nothing much to dislike about it, but if one thing can imrove it can come up with the tutorial video section for the users to get started. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

My Email Marketing campaign is getting more open rate and there is very less chances of mail getting into spam folder. This help me in getting more leads for my company. Review collected by and hosted on G2.com.

Muhammed S.
MS
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The best thing about emma is it contains almost all tools I need for Email marketing, additionally it has sms marketing which I think marketers will find useful having all the tools they need at one place. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The thing I dislike is the UI and UX which should be improved. I am not saying it is bad, but if you can improve the UI and UX, it will be better Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Email Template Builder is a great tool for marketers who really dont have much time to create Email template inorder to start Email marketing. Review collected by and hosted on G2.com.

Musawwir K.
MK
Human Resource | Accounts Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

for a person like me who is not that tech-savy, Emma was so useful to use. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

the prices could've been a little lesser Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We as financial services company have to send marketing emails to our prospects on a regular basis and Emma has helped us in creating and sending mails so easily. Review collected by and hosted on G2.com.

Ismail K.
IK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It's an all-in-one platform for my marketing needs. as a performance-marketer, I hate to switch between multiple marketing platforms for my campaigns, so, Emma is the best choice for me Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The pricing could've been slightly lower Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It helped us reach our hugde database of leads within seconds via email marketing campaigns Review collected by and hosted on G2.com.