--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 641 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 641 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. E-commerce marketing solution to increase business. **Rating:** 5.0/5.0 stars **Reviewed by:** Himid-Lução O. | Growth Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is the best marketing solution available in the market place. Emarsys is user friendly. Easy to use and very helpful in marketing business. The dashboard is easy that any user can create campaigns and make it live easily for the business. The integration of emarsys with other software’s are also on point. The user can use it with no hindrance. Quick, fats and responsive to the actions. The support team is the biggest edge of working on Emarsys, they always available from start to end. They helped from installation to creating different campaigns and providing solution to user for a better program experience. Emarsys is pretty easy to use as the training session makes it easier to work on. Emarsys offers customized communication to the customers which is the biggest pro of emarsys that makes it stand out in the market. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The coordination with VTEX was very moderate, however generally in light of the fact that VTEX isn't adequately worldwide to be considered as an attachment and play accomplice. Templating framework has a few restrictions when populating changes across crusades. Emarsys is offering mobile application too. The mobile application isn't as successful as its work area rendition. It is hard to track down and oversee huge information on mobile application. Moreover it is intricate to begin with and have thought that it was higher in cost when contrasted with highlights. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys permits the capacity to make more a more engaged and customized way to deal with arriving at buyers. It's an easy to use stage, and the preparation gave highlights extraordinary visuals, clear clarifications, and accommodating tips. Email robotization, a superb device for those of who work with electronic business, permits to do more strong marketing contrasted with different stages. It is very much overseen, simple to figure out how to utilize and is continually refreshing. The fact of the matter is an extraordinary help to accomplish better outcomes with items. ### 2. A great learning experience **Rating:** 5.0/5.0 stars **Reviewed by:** Isai V. | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The sessions were always very nice, you learn without realizing it and you acquire knowledge in a simple way. When someone had a question, the coaches helped solve it without making you feel stupid, that is something that I value a lot about the training sessions, at the same time that they were in a fairly relaxed environment that made you feel more comfortable and without pressure. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One of the few things that I didn't like was the time that passed between training sessions. Something else that caught my attention was that the training sessions and some of the meetings were at unusual times for the coaches, and you could see that they were on an unusual schedule, although despite this they were always friendly. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is an excellent option to implement any strategy related to clients. It has helped us to understand our own concerns and has solved problems quickly and effectively. We must consider the time required for each phase. It is also necessary to do tests so that everything works correctly, and they accompanied us all the way. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** In the company we are implementing the loyalty program, that is why Emarsys helps us to manage our clients, generate strategies, in short, it is the basis of our loyalty program. Each of the sessions allowed us to see a different perspective from the administration of the databases to the generation of marketing campaigns. ### 3. Average, it would be great if it's more than operational. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The team is flexible and supportive, although it's pricey sometimes **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** the lack of insight, could be useful if there are more **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** to be honest - emarsys did not solve our problems proactively, or I should say most of the time the solutions came from us ### 4. Emarsys is a great option for unified marketing efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Erin V. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is good if you have lots of needs and are looking for a one stop shop! Take advantage of the features as well as the support that is offered. Emarsys has lots of useful tools that are beneficial to us. With Emarsys, you have the opportunity to have an almost completely consolidated place for all marketing. It may take some time to set up, but if you do it right then it makes everything else so much easier in the future. They provide many opportunities for training in these features, as well! Becky is great with that, and so is the whole team. We have weekly meetings regarding our current projects, and the team always makes sure our concerns are heard, and our questions are answered. I also like the new interface! It is much more user-friendly than the previous one. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I wish we could get a link to an online email without testing it to a segment. Currently, that is only possible if you send it to a segment with multiple people, but if I test it to just one person, that link to "view this email in browser" does not work. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** If you're looking for a service that can handle anything you throw at it, then go with Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** There are many benefits such as segmentation that updates constantly, and lots of automation abilities. Right now, we are using Emarsys for block targeting! ### 5. Learning and advancing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The platform seems very robust and complete to me, I think it is a great tool and it helps me reach the goals that my company sets for me. The fact of having the opportunity to have training and practice sessions is very useful and obviously, by learning more, we advance further and not only reach goals but also surpass them. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only problem I have encountered is that I didn't know we were working with already old templates and they won't be maintained. I think it should be clear what we are paying for and the service they offer us, and when there are updates, they should notify us to always be on the same page. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It is a very comprehensive platform, it helps you reach your goals, it has an easy-to-use interface, but that doesn't mean it's simple. What it does have is many features, and it takes time to learn and use all the options that Emarsys offers you. Check carefully which package you are buying; the most complete one is recommended. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Reaching my audience is the first point I have with Emarsys since it is easy and gives me all the tools to generate very specific profiles, thus having a more accurate target. Precisely, the benefit is the ease with which I can profile my client to be able to make more accurate deliveries that generate more income for us. ### 6. Once you are able to understand the workflows, Emarsys is something easy to use and a great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Automation program, the analytics from emarsys **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** it can get quite confusing if you are not familiar with the automation tool **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Solving issues like customers missing out on good deals or customers who forgot to purchase ### 7. Great ESP with lots of functions **Rating:** 4.0/5.0 stars **Reviewed by:** Candy W. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The team at Emarsys were very helpful during the implementation process, from start to finish. Our team had a long list of questions, but the Emarsys team were all very friendly and informative throughout the whole process. We had weekly check-ins with the team, as well as a dedicated Slack group for any ad-hoc updates. So far, I like how user-friendly the platform is and the advanced analytics and dashboard features. There are a lot of features which we are yet to utilize, so hopefully we will take advantage of those in the near future. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the platform sometimes very slow to load, especially when I am creating campaigns. The blocks used are sometimes temperamental and updates don't show from time to time. Another issue I recently came across is the support from the engineers. Not the support itself, but the time difference as some of the team are based in Europe so it is difficult to solve a problem which needs to be fixed ASAP. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Give it a chance and sit through a demo to see what it offers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The email deliverability support has been incredibly helpful, and we will continue to use weekly check-ins with the team to improve and scale our brand. Compared to our previous ESP, the platform is much more user-friendly, the support has been better and the help more useful in terms of email and retention assistance. ### 8. User-friendly system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** easy to use feature and helpful support team **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** no trainings/ guideline after updates of system, may take some time to navigate the page **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** automation campaigns, helps company to achieve goals without working on different promotional email constantly ### 9. Great interactive training session **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The possibility to ask questions at any point to all products that were covered **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** That some products on the agenda were not used by any participants **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are working towards personalization and segmentation of our customers to provide better content. ### 10. highly qualified teachers and ease in learning **Rating:** 5.0/5.0 stars **Reviewed by:** Mateo S. | diseñador gráfico, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** the ease with which one learns with its very intuitive and easy-to-learn platform **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** not having support for Spanish speakers, you can pass the learning process to colleagues **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Yes, of course I recommend it because it is a work tool that can fulfill practically everything necessary to create content and what is required for all things related to ecommerce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** mainly the ease it has of integrating services ### 11. A lot to learn, but a lot of help! **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The fact that we have a wonderful trainer who is patient and helps us fully understand the product and how we can get the most benefit from it. There are many videos and a library of information you can reference at any time to help answer questions or instructions on how to use features. It really feels like all the ways you can use Emarsys is endless and exciting! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** All of the information can be overwhelming and run through very quickly. You have to take a course before you can start working with a trainer. That was a painful experience because you were given a ton of information then had to take tests. Also once we got started it can take a while for the project manager to answer questions when I am hoping to get a faster response. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It is extremely robust so you need to make sure you have qualified staff required to get the most out of it and the most out of your money! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We have never had the opportunity for segmentation which would be extremely beneficial in our field. I didn't realize that Emarsys had so many ways to grow our business simply through robust email tactics and automation. ### 12. Quick, easy, and very clear learning **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie C. | Diseñadora digital email, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I like the most is that we can work and learn by watching from the Emarsys screen, making everything more dynamic. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are many topics to review and sometimes there is little time. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Sign up for as many webinars as you can to make the most of the tool. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** There are many benefits in Emarsys. There is a great possibility to exploit the tool and they are always updating to bring the newest features. ### 13. Easy to use and great team to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The dynamic blocks and product recommendations. working with a team from Emars's direct **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** to implement changes a lot of things need to go through Dev and cannot just be made by the marketing team. Customization isn't always really quick and easy—no individual profiles. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Abandoned cart. Wish List. we are working on certain techniques to re-engage those who are not currently spending or to increase spend frequency ### 14. Highly Recommend Emarsys! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** In partnership with Emarsys, we have been able to innovate and roll out best-practice initiatives in the digital retail space. The partnership and strategic support is incredible! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing - we are really happy with how it works. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** I would highly recommend Emarsys, you will not be disappointed! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are always looking at ways to improve the customer experience and Emarsys helps us do this! ### 15. Emarsys has played a big role in the growth of our business both online and offline! **Rating:** 5.0/5.0 stars **Reviewed by:** Vicken B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys makes it very easy to automate all marketing communications through their easy to use user interface. Also, Emarsys makes data available for my team which helps us coming up with meaningful data analysis very efficiently. One of the biggest wins that we have achieved through Emarsys was improving our shopping cart abandonment rate which continuously improves our online revenue. Being able to conduct effective A/B testing has been another benefit to our company where we were able to optimize our content effectively and improve metrics such as Open and CTR. Another feature that we utilize very frequently through Emarsys is creating audiences and making that audience available for my team to run campaigns through Facebook, Instagram and Google. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Tracking the in-store performance has been a challenge which had made things difficult to track omni-channel performance. This issue was mainly on our end, however, Emarsys was able to come up with new features that was able resolve this and take our marketing efforts to the next level. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** One of the main issues that we have had historically, was improving the customer churn rate. We are trying to improve this segment by working with Emarsys' Artificial Intelligence solution to identify these segments automatically and improve the percentage of the customers that are likely to churn. In addition to improving our customer churn rate, we have been working on identifying customer segments to further improve our conversion rates by sending relevant at the right time with the right offer. ### 16. Personable trainers use creative methods to help you learn the platform and get started **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The tool is really incredible, and I don' t think we'd get anywhere nearly as much out of it without these training sessions. I especially appreciated how friendly, kind, and knowledgeable the trainers Becky and Jose are, how they both used a variety of training tactics (walkthroughs, examples, true-false, and student takes the wheel), and how the implementation consultants Ali and Matt join each training to answer questions and make the onboarding process smoother. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We have a unique business model, and while the trainers have tailored the materials to us somewhat, there is room for improvement here **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I'm less familiar with this honestly, but it appears to be giving us better automation capabilities (e.g., I don't think we were able to build full, yearlong automations to welcome new members or to persuade them to renew on time). ### 17. Very comprehensive tool, with an easy-to-use dashboard :) **Rating:** 5.0/5.0 stars **Reviewed by:** Constanza D. | Diseñadora UX/Web, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It has a lot of documentation and is easy to consult at any time. Additionally, the platform is easy to understand and the analytical power is very detailed. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like having to save every time I complete a step, for example in the construction of emails. There could be an option for automatic saving every few seconds to avoid losing information due to any inconvenience. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Creation of email marketing, and the benefits are the type of detailed analysis we have had with these campaigns. ### 18. Powerful Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Markus W. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - a lot of setting options - user-centered visual editors - onboarding videos and tutorials - so much different channels - AI featured tools - powerful segmentation **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - no PHP sdk offered - technical issues - often changing API ressources - too much choices for newbies to fail ;) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** - better email sending repuation - better email report possibilities - automation and user triggered marketing campagnes - visual ### 19. Emarsys - good solution for tourism and fashion ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy & fast system setup, Flexibility in data processes, WYSIWYG template editor Dedicated trainings + custom sucess manager Help / Documentation Customization for data(fields) and availability to adjust the system (partly) on your own **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Cost structure (incl override fees), pricing for non email channel or additonal features like Relational Data / Tactics, etc **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Business analysis for your crm strategy, define campaigns and channel that should be used before setting up a new system. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Newsletter Marketing, Segmentation for tactical campaign, CustomerJourney Campaigns via Automations Usage of product recommendations + web behavior to increase persoanlization and CRM ROI ### 20. Professional work, well-structured implementation process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Block-based email templates are well implemented and safe to use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Currently, I have no specific complaints. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The hope is to target content more specifically to our customers in order to increase customer satisfaction and sales. ### 21. Great platform - Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Annika was, as always, very friendly and accommodating. Very professional and took time specifically for us. She also specifically addressed us and our needs and showed us what is important for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** there is nothing that i dislike. ------- **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is a powerful tool. With Emarsys, you find everything you need. I would also like to highlight the free training and customer service. Thumbs up! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Unfortunately, we are currently not using the entire tool. I am currently in the "introduction phase" and had a great training session with Annika Kuhn on this! Highly recommended. At the moment, we are only using Emarsys for the manual creation of newsletter campaigns. ### 22. Emarsys is a very powerful 360 solution for marketing goals **Rating:** 4.5/5.0 stars **Reviewed by:** Ilse J. | Digital Marketing Leader, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The automatization of the data, the dashboard, the support for technical issues. The visual of the dashboard are easy to understand. The way the panels and features are organized make for us be able to have a quick access. The loyalty programs that It has an a lot of new updates that make the team to always be learning about the tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Is not very friendly for creation of creatives for the designer department. It has a lot of steps in order to create some automatization, which I believe it could be friendly in order to save time They do not have a partner here in Mexico, especially at Monterrey, which makes difficult to have a first touch contact **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Some features are still being implemented, such as webchannel. Benefits, we can see the revenue of each campaing as well be able to see the increase or decrease of our customers during certain lifecycles ### 23. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a modern tool that it is easy to work with. It combains so many information about the customer and allows you to combine different channels as newsletter, push and newsfeed. To work with emarsys is fun. Also i love it that emarsys is still improving his tool and invent new functions. Also the cusomer service and the trainigs are really helpful. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometime the translations in the tools are missing or not understandable. (We work with the german interface) **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** A deep dive is really helpful **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Now we have a platform with all customer information. so we can invent new communications channels and combine them. So cool!! ### 24. Well-structured system for email automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Textiles | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The possibilities for email marketing automation & personalization and the very competent team behind the software. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** So far, I haven't noticed anything negative. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Optimization of the customer life cycle. ### 25. Good E-Mail-Marketing-Software **Rating:** 4.5/5.0 stars **Reviewed by:** Martin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Definitely Automation Center! The possibilities to personalize specific content based on user preferences are also pretty cool. Also, features like OTC and the "Loyalty"-program are very interesting! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Without training, it's overwhelming at the beginning (too much options and features :-) ). The "Emarsys Advanced Seminar" this summer was very important for us to get useful tips for working with Emarsys. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Think about your business goals - what do you want from Emarsys, from E-Mail-Marketing? We are very happy with Emarsys, because it fits perfectly - even though we are not using all the nice features it has. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Through "Automation Center", we send newsletters to new subscribers of our product automatically - depending on the frequency of use. ### 26. User friendly software with a lot of useful marketing features. **Rating:** 4.5/5.0 stars **Reviewed by:** Viktoria W. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The Automation Center feature is the feature I like most as it gives you a lot of examples of tactics ready to be implemented. It is easy to setup the different marketing campaigns. We are getting regularly updates of the Emarsys platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** the segment creation is not always user friendly. It is hard to analyze the contacts in specific segments. The export of the segments we create is not user friendly and it is time consuming. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Useful for Email Automation, Newsletter creation, On page personalization . **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It is easy to get in contact with our clients through a lot of different marketing channels. ### 27. Complete and powerful when used at it's max **Rating:** 5.0/5.0 stars **Reviewed by:** Julio M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation program and it's flowchart-like builder are my favorites but I also like the coupons system and the block-based editor for creating the email designs, with the predict plugin beign directly in the tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** At first, maybe the setup times are long, but once it's running it's pretty easy and somewhat fast to get your campaigns running. It can be sometimes not so intuitive because of the different progams/systems one has to connect or create before a campaign. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are primarily solving the lack of vision about where our customers are struggling or pain points and in which phase they are standing; we use Emmarsys and it's tactics to try bringing back customers that are not that active. ### 28. EMARSYS Personalized communication !! **Rating:** 4.0/5.0 stars **Reviewed by:** Luis H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** For us this is a platform that combines data with personalization and communication, in order to increase consumers. We believe that it is more than a tool to achieve your goals of business, is predictive software that, through data analysis, provides smart recommendations to increase your online strategy. Honestly, it has been very easy to use and we have seen very favorable. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We don't really have any complaints with this platform, if in regarding its automated configuration with email. Without However, it was easy to fix as I contacted their customer service and they helped correct what he was doing wrong. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** With Emarsys you can have a better performance in the sales, it is very easy to use, complete and powerful. You will have a greater scope of sales and follow-up of the same, because automation of email works quite well at converting leads in sales and also with customer surveys. Without a doubt it is a platform that is worth obtaining and serves both for adults and for small companies. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Something that allows us to make this software is to manage customer surveys, that is, our automation sends emails electronic monitoring of what the customer receives or not, and in turn the system automatically answers the survey. This has allowed us have more control in the organization. That is, the mail sends us information about our company, product or service that we provide. Increasing profits and keeping our customers happy, since we have a more efficient and safe work. ### 29. Targeting and Automations Made Easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys helps our team to segment our contacts and create lists easily, and building automation flows for email marketing is simple. Their online support staff is usually quick to respond to my inquiries. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Timely responses from our Customer Success Manager are sometimes an issue. An issue with our data has taken much longer than it should have to resolve, as the same problem had to be discussed and pointed out multiple times before a possible solution was provided. I also wish that their SMS function had GA tracking capabilities and revenue attribution outside of email campaigns/automations. The email builder is worse than other platforms and definitely has room to improve. The price of the product is very high. When building an email automation, you can't use the same email for multiple sends, so you have to create duplicate emails even if it's the exact same content. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys allows our team to target our customers appropriately and deliver more specific emails efficiently. Although responsiveness from our customer success manager is occasionally a problem, he is very knowledgeable about the platform and patient when listening to our concerns and answering our questions during our check-ins. Hopefully, with his support and our analytics, we can continue to improve marketing efforts - especially our email marketing efforts. **Official Response from Will Young:** > I am happy to report that not only is SMS revenue attribution included in our March 2021 release, but we have also updated the both the email editor and the automations interface. I hope that these have improved your user experience with our Platform. ### 30. Enchanted with Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra B. | corporate designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a complete interface; I love the navigation; it is very intuitive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing really; injuries that are very long videos are difficult to understand. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is an excellent investment you will not regret. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It solves all the problems, hahaha it allows you to do shipments, data analysis, segmentation; it is incredible everything you can do. ### 31. Emarsys is SO easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Justina B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** How easy everything in the platform seems **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I do LOVE how easy the emails are to make but sometimes I wish I had the code while I was making the new email. Now I have to go into the template to change everything, just takes a little longer to do things. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is such a great platform to use. It makes all your ESP needs a breeze. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** In our old ESP, it would take much longer to make emails. In Emarsys I feel like I am flying through making my emails. ### 32. Great Product Training **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** They provide short pre-training classes that are easy to access which makes it a lot easier to follow the in person trainings when we do them live. The in person trainings are also interactive with quizzes and practice examples which helps for learning! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** So far I haven't found anything that I dislike with the platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Love how streamlined everything is ### 33. Emarsys is my recommendation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys makes it easy to set up newsletter automations and also offers a very good recommendation engine. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** All in all, Emarsys is a well-rounded package. The operation takes some getting used to, but once you are familiar with it, you can manage it well. For small business solutions, Emarsys might be a bit oversized for the beginning. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We have successfully implemented many automated email sequences with various trigger points in Emarsys. Through A/B testing, we were able to define and implement the most successful double opt-in sequence for us. ### 34. offers many opportunities to analyse customers and react with marketing to increase revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie E. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** increase revenue, maximize customer lifetime value, react at the right time with the right activities to increase the amount of active customers **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** could give more offers to filter and seperate between countries (sub accounts) **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** use emarsys advanced to increase revenue, try it **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** don't let inactive customers go, don't let leads go. We make leads to first buyers and inactive customers to aktive ones, that causes revenue increase, amount of orders increase and maximize customer lifetime value. Increase our amount of active customers. ### 35. Southwest Indian Foundation Onboarding & Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I liked how comprehensive the system is. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I have found nothing that I dislike so far. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys is enhancing our ability to correctly target customers and provide accurate and appropriate content. ### 36. Thanks to Emarsys, we can quickly and easily implement cross-channel customer communication. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Very good UI - user-friendly; High degree of customization possible; Very good dashboards and reporting; Very competent contacts within the implementation; Great project management! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The tool offers many possibilities that we cannot easily use due to our business (e.g., Tactics). Very e-commerce-heavy; in theory, much is possible, but in practice, implementation is often complicated and time-consuming due to our industry "Domains." So, it's due to our products - not the tool. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It seems like there is no text provided for translation. Could you please provide the German text you would like translated into English? **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The migration of our transactional emails to Emarsys provides us with extremely high added value. We can now track responses and use external events as triggers for further communication --> previously not possible! Revenue tracking via the tool --> high added value! Displaying personalized content and layers on the website is easily implementable through the tool without technical effort --> relieves our IT. ### 37. Our new favourite tool for automating our digital marketing tactics **Rating:** 5.0/5.0 stars **Reviewed by:** Sam B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The platform is so easy to use that there is little friction for migrating and integrating it with our existing tools. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only negative I found was integrating Web Extend. Having a better set up via Google Tag Manager would be helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Our customer journey tends to last for 1-2 months before a purchase is made. Having Emarsys means that we can manage and tailor this journey perfectly and create a automations and programs that fit our customers' and potential customers' needs. ### 38. A great tool with above average customer service an onboarding process **Rating:** 5.0/5.0 stars **Reviewed by:** Maren V. | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - very userfriendlich dashboard, functions and navigation - onboarding process is customized and well structured - contact persons are always helping, responding fast and pushing things forward as soon as possible - Recommendations and tactics run through the whole programme and make it easy to work more efficient **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - only a very small thing I noticed so far: campaigns and automation names cannot be used twice, even if they have already been deleted/archived. You must first rename the original version to use the actual name for a new campaign - but this a security function, too **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Go for it! The service, implementation and onboarding process are great. And moreover the results are speaking for themselves. If you are looking fo a marketing automation solution that works with the latest technical functions and gives you recommendations how to improve your work all along, you should consider Emarsys. We are just starting to work with it, but can already say that we are mor than happy that we switched to Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** - easy and userfriendly plattform - fast and easy handling working processes, saving a lot of time - increasing personalized content, recommandations and customer behaviour - increasing revenue by automated campaigns, tactics and processes ### 39. Great and experienced team **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole W. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The employees are very friendly and competent - the webinars are well organized and structured. Emarsys contains many interesting features, which we will gradually adopt in practice. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** A small tip on the side: the webinars/seminars should be shortened a bit and limited to more essential content. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Seminars and webinars are recommended for beginners. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Since we do not have trained staff internally on the topic of newsletter marketing, Emarsys helps us a lot with many pre-built tactics and strategies. ### 40. Great experience at Emarsys Courses **Rating:** 5.0/5.0 stars **Reviewed by:** Abraham D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The best about Emarsys is the friendly way to manage our contacts, marketing campains and loyalty benefits. The trainings are being so useful to our team and our program goals **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Maybe the way to connect our data is a little bit dificult, but nothing that is out of our hands **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Thhis is a very interesting platform if you are looking for loyalty programs, marketing campaigns and if you want to increment the number of customers that you have. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Our contacts management, the loyalty benefits and the way to send our marketing campaigns ### 41. Amazing customer service and valuable insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jaime C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I most appreciate the extensive training, above and beyond customer service, and the advanced segmentation tools. The platform allows for easily customized recommendations and provides valuable analytics that far surpass any of the three other ESPs I have used in the past. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The current Shopify plugin still needs some work to make the integration more seamless. It would be great if there was more integration with Shopify tags and other fields like Product Type rather than only category. This is something I've already spoken with the Emarsys team about and the team has been very quick to work on finding solutions. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Using Emarsys has allowed us to grow our email revenue by over 100% for Q1 YoY by allowing us to leverage data to make more informed decisions . From targeted drip campaigns and optimizing send time to better identifying our different customer lifecycles, we have appreciated the benefits of an analytics focused email platform. ### 42. Multichannel marketing made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We really appreciate the ease with which we can create communication flows with multiple channels in the same setup. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It can be cumbersome working with many automatic flows, as they cannot be edited while they are running. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Invest in the tech, but remember to plan for internal users to ensure adoption. This is not a magic bullet that will make you money of you don't invest internal resources into running it. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are able to combine multiple lines of communication into one unified structure and flow for each customer, no matter how many touchpoints the user has. ### 43. Email Marketing Like We've Never Had! **Rating:** 5.0/5.0 stars **Reviewed by:** Mandi S. | Systems & Applications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** There are so many features that we are gaining from our previous ESP. Being able to create automatic campaigns that we can "set and forget", robust segmentation, integration with our ERP system and website so data flows between all three is what we have been dreaming about. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We are newer users - nothing to dislike yet! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are collecting data on our customer behavior that we've never had before thanks to their web extend code which allows us to target our customers better with offers that make sense to them. ### 44. Emarsys growth our CRM revenue more than 100 % **Rating:** 4.5/5.0 stars **Reviewed by:** Steven P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Marketing-Automation / E-Commerce Tactics. It helps you without a big knowledge in this discipline reach with pareto prinzip a lot of growing. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Its not a solution for small companys. Its for mediumsized with the right employes to understand the software and understand how to fix bugs or problems. Cool one one hand but on the other the solution would be more complexer with more using. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Get more focus on crm and make more revenue with your customers. Understand more the customer journey and the life cycles. ### 45. Very helpful and useful tool for marketing planning. **Rating:** 4.0/5.0 stars **Reviewed by:** Johanna K. | CRM Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Understanding the customers more thoroughly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The Mixture of languages German and English. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Adapting campaigns for different target groups. ### 46. Intuitive campaign creation, automation center and customer segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The block-based campaign creation saves a lot of time and resources. The customer segmentation is easy to use, but also extensive and detailed. Even though I haven't worked a lot with it yet, the automation center and the tactics seem to give many opportunities to for example increase revenues or enhance loyalty. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Managing Opt-Ins in Emarsys with regard to the GDRP/DSGVO is difficult. Some functions, especially in campaing creation, are a little bit buggy. Revenue data is dependent on Web Extend, which is also difficult to use with regard to the GDPR/DSGVO. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Customer contact data management. Segmentation of customers. Marketing automations. Ad-hoc campaign creation. Optimization of transactional and marketing emails. ### 47. Get the new texture of marketing with Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Elena T. | Business Development Representative - DACH, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is the most advanced tool which does not only allow us to manage our all the activities related to marketing but also we are capable of managing our customer relations. It has provided us much ease to manage our emails now we can easily send various type of emails to our numerous customers these emails are most used for campaigns launching and also we use the email feature to provide important alerts to our customers. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some difficulties in its purchasing policies and in its installation as well. Moreover with time the software do not work with the speed it use to initially and this really cause problems when I have to search the data from numerous files. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** This tool will benefit both businesses to business and business to customers type set ups. You will not face any difficulty in launching the campaigns and in generating the invoices. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys has provided us much freedom to manage our online stores. We are not at all worried about generation of the receipts and paying bills is as must easy as it could be, and it is only possible on Emarsys. We aim at providing the best quality services to our customers in terms of e-commerce and in launching the marketing campaigns and this is all possible with this platform. ### 48. Very good approach and follow-up by the Emarsys team. Their attention was excellent. **Rating:** 5.0/5.0 stars **Reviewed by:** Gerardo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The most important thing for us is the automation of campaigns and their personalization, focused on improving sales conversion on our sites. The use of data intelligence is the most useful for the process. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The complexity of integration between platforms is something robust, it involves a lot of time and specialized personnel. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Integrate into the technical team from the start of the project. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Improve the sending of emails in a personalized and automated way. We hope to improve the conversion rate within a period of 3 months. ### 49. The most straightforward ESP to work with! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is an extremely easy tool to use. Whether it's the block based tool to set up the campaign, or the fact that you can easily set up lifecycle campaigns using tactics, everything is straightforward. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only thing that I dislike is the way the segments (filters) are built. Other ESPs like Responsys allow for more play room when creating filters. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It's a very easy ESP to use. I definitely recommend working with tactics rather than spending too much time creating your own auto-chains. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I am able to not only understand my subscribers, but my customers. It allows me to understand their purchase behavior with a lot of detail. ### 50. A world full of opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The various opportunities for automation **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I cannot check the opening times for emails a contact has received in the contact profile. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is full of opportunities, you might want to check that you have enough resources to be able to use it to its best. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Easy and quick way to contact customers via various channels, automations, and transactional messages, fast upload of customer data. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+15%3A32%3A15+-0500&secure%5Bsession_id%5D=58c95c52-6221-4570-8e4c-7d04ad903485&secure%5Btoken%5D=27da2f0a8251be7eb06e18716955628db9b9192ec266d0178e3ffa4192f00f1e&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 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[SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - 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A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - 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Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - 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AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - 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API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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