There is a lot of great functionality in Emarsys once it's all set up to use. We are excited to take more advantage of additional features.

There is a bit of a learning curve, definitely important to take the time to pay attention in the training sessions and think through creative ways to leverage the functionality in Emarsys.

Take full advantage of the implementation team's expertise - they are great!

Being able to send highly targeted, personalized and relevant emails in a timely manner is one of the best benefits of Emarsys. We are hoping to be able to do much less broadcast email and instead connect with customers in more relevant ways.

First of all, the personal contact and offerings like training for free. Getting new features for your daily work and getting a exclusive training is very helpful and not the usual case I guess. For me, this is the best possible service. Web channel is helpful to us as well. Also the implementation of new features was really quick and we were able to use it days after signing the contract. More over we have regular calls to discuss problems or talk about progress or open questions. Great customer service. Before using this new features like overlays I only knew Emarsys as an Newsletter platform - but this is not the case so we can use tools which promote our company, products and reach more people - without the training we would probably not be able to use all the features as efficient as we can do now - so I am really thankful that we had 1,5 hours to get used to the features and as questions. The last small problems we had were all solved within days - the training for examples was also organized within 2 weeks after we signed the contract (which was because this was the earliest we could make it) so we did not loose any time having new features but not being able to use them. Now after the training we are ready to start. One more big advantage is, that the training was recorded so now we can watch it over and over or even show it to other colleagues if there are open questions or we have to train new colleagues to use the features. Furthermore we can use the videotrainings or sign up for more seminars/webinars - as all of them are for free this is really a great offer. Another feature which we can now use without programing anything in our shop environment is discounts/vouchers for our customers - as our Newsletter is gaining more and more subscribers and importance this is a powerful tool and feature to gain even more subscribers. As we only sent 1 Newsletter per week before Covid we are now sending 2-3 newsletters per week and gain new revenues week by week. For me this is a really helpful tool and with the training yesterday I feel like i know everything for the features I want to use in future. Now we can improve our marketing more and more.

Until now, actually nothing. All good - i like working with Emarsys and learning more about it regulary - either by getting personal trainings or using video trainings. This was my second training/webinar and so far there is nothing to complain about. I would recommend Emarsys to others without having a bad feeling about it. The only thing which somebody could dislike is, that without the training some features might be a bit hard to understand in the beginning - but as we got a training this case does not apply to me. In the beginning when I started working with Emarsys the customer support wasn't as good as now - we had a Key Account Manager but communication was not as good as now and we had do wait for answers quite a long time. More over, which we already explained, we are not able to track revenues which were gained by mobile users - but this topic will be discussed and we are no awaiting an answer on that specific problem. My personal downside is the Automation as this is really hard to understand for me - but also for that, there are But all in all I must say that with the trainings we got now and all the new features we have a huge advantage in our work and as we participate with a team of 3 we now got all the things we need to know and can start working with Emarsys and its features.

My recommendation: definitely use the offered trainings and webinars. They make sense and help you with your everyday work - ask questions and contact your Key Account Manager or support if there are open questions or problems. If you can use as many features as possible to find out which works best for you regarding usability and of course, success (revenue, CTR, and so on). The tools are easy to handle but there is much to learn so start with webinars and learn what you can do and state goals - so you can see how successful your campaign was and to see what could be improved. Organize regular meetings with your Emarsys Key Account Manager and write down questions to discuss them in a call - this is way better than trying out or using Emarsys in a try and error kind of way. Don't be afraid of asking. And one more thing: if you have, also try to introduce a colleague of yours to the project and to the tool so you have somebody who also knows the system.

We can reach more customers by using new functions. We can track the results and success of campaigns, and the most significant benefit is that we can now decide which kind of customers we want to use - and we don't need to update or change settings in our own shop environment. It is not a considerable effort but a great benefit - either by using overlays or the regular newsletter. We can reach our personalized target groups or inform shop visitors about discounts or other company-related news if needed. For example we used overlays, while using the test version, to inform our customers that our telephone system broke down - so every visitor of our shop got this information straight away. More over we promoted new store openings and used targeted overlays only for that region - so we could reach potential new customers for those stores. Besides that we were able to improve our newsletter revenues in the last months - due to Covid our Newsletter was a really important tool to reach customers as well - with the new WebChannel features we have powerful tools to communicate with our customers.

The team at Emarsys were very helpful during the implementation process, from start to finish. Our team had a long list of questions, but the Emarsys team were all very friendly and informative throughout the whole process. We had weekly check-ins with the team, as well as a dedicated Slack group for any ad-hoc updates.

So far, I like how user-friendly the platform is and the advanced analytics and dashboard features. There are a lot of features which we are yet to utilize, so hopefully we will take advantage of those in the near future.

I find the platform sometimes very slow to load, especially when I am creating campaigns. The blocks used are sometimes temperamental and updates don't show from time to time.

Another issue I recently came across is the support from the engineers. Not the support itself, but the time difference as some of the team are based in Europe so it is difficult to solve a problem which needs to be fixed ASAP.

Give it a chance and sit through a demo to see what it offers.

The email deliverability support has been incredibly helpful, and we will continue to use weekly check-ins with the team to improve and scale our brand. Compared to our previous ESP, the platform is much more user-friendly, the support has been better and the help more useful in terms of email and retention assistance.

The platform offers a variety of pre-built tactics in addition to customizing your own personalization rules. The email platform is built on being modular and designed to make it easy to build campaigns. The staff is extremely knowledgeable. From the project kickoff to implementation, the project team is extremely detailed on every step. The onboarding and training process is detailed and the team does a great job of walking users gradually to learn how to build campaigns, evaluate reporting, and etc.

During the initial implementation stage, you have the opportunity to design and get custom email content blocks created. After the initial implementation stage, any complex custom content block requires additional fees as it requires resources on the Emarsys end unless you're coding an email block yourself.

Emarsys enables the ability to shift away from static marketing campaigns to more personalized and focused campaigns for our customers. This capability allows us to be more efficient with our spending and resources.

There are many areas I appreciate:

- The implementation manager did such a great job helping us with all the nitty-gritty of the implementation.

- The Customer Success Manager is always here to help escalate any issues you may have and always take on product feedback.

- It's great to have all your product, customers, web engagement, and sales data all in one place and being able to send marketing communication on the different channels SMS, emails, Paid Ads, Web Channel.

- I love the customer support team. They are prompt and very helpful, and it does make a big difference to me to implement and QA campaigns faster. I used to work with many other big ERPs, and Emarsys support is number #1 by far.

Not much that I dislike! And there is a lot of development going into the platform, which means the product is getting better every release which happens regularly. It's built for marketers allowing you to implement campaigns and report fast. You may have IT team not completely happy with how flexible and open the back end raw data is, but it's a slight downside that is not outweighing the benefits.

- Sending the right message to the right people on the right channel based on the different stages of the customers lifecycle.