--- title: EmailOctopus Reviews meta\_title: 'EmailOctopus Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 46 reviews by the users' company size, role or industry to find out how EmailOctopus works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 46 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### EmailOctopus Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise EmailOctopus for its **ease of use** , appreciating the intuitive editor and straightforward campaign setup. [(7 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=1301280&qs=pros-and-cons#reviews) Users appreciate the **simple and clean interface** of EmailOctopus, making email marketing straightforward and efficient. [(4 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=1301196&qs=pros-and-cons#reviews) Users appreciate the **nice and user-friendly templates** available in EmailOctopus, enhancing their email marketing experience. [(4 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410848&qs=pros-and-cons#reviews) Users appreciate the **affordability** of EmailOctopus, making it a great option for budget-conscious small teams. [(3 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328105&qs=pros-and-cons#reviews) Users find the **easy setup** of EmailOctopus to be simple and efficient, enhancing their overall experience. [(3 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410878&qs=pros-and-cons#reviews) Users find the **limited features** of EmailOctopus restricts complex workflows and deep customization options. [(4 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328128&qs=pros-and-cons#reviews) Users find **customization options limited** , especially for complex workflows, which affects advanced campaign needs. [(2 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2466844&qs=pros-and-cons#reviews) Users feel that EmailOctopus has **limited automation tools** , wishing for more options to enhance their experience. [(2 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410903&qs=pros-and-cons#reviews) Users find the **limited email templates and basic automation features** somewhat restrictive compared to other tools. [(1 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328149&qs=pros-and-cons#reviews) Users find the **difficulty in deleting bounced contacts** to be an intentional design flaw in EmailOctopus. [(1 mentions)](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410861&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of EmailOctopus ##### 1. Ease of Use Users praise EmailOctopus for its **ease of use** , appreciating the intuitive editor and straightforward campaign setup. [ See 7 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=1301280&qs=pros-and-cons#reviews) See Related User Reviews ![Olaf L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf L.") OL Olaf L. Small-Business (50 or fewer emp.) 5.0/5 "Feature rich, easy to use and personal support" What do you like about EmailOctopus? In the past I have used several email marketing tools and almost all of them lacked a user-friendly email editor. With EmailOctpus it is different: lo ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you like about EmailOctopus? What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance wit ##### 2. Simple Users appreciate the **simple and clean interface** of EmailOctopus, making email marketing straightforward and efficient. [ See 4 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=1301196&qs=pros-and-cons#reviews) See Related User Reviews ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you like about EmailOctopus? What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance wit MV Manas V. Small-Business (50 or fewer emp.) 5.0/5 "EmailOctopus: Simple, Straightforward Email Marketing That Just Works" What do you like about EmailOctopus? EmailOctopus is simple to use and does the job well without unnecesssary complexity. Campaign setup list management and automation are straightforward ##### 3. Templates Availability Users appreciate the **nice and user-friendly templates** available in EmailOctopus, enhancing their email marketing experience. [ See 4 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410848&qs=pros-and-cons#reviews) See Related User Reviews ![Olaf L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf L.") OL Olaf L. Small-Business (50 or fewer emp.) 5.0/5 "Feature rich, easy to use and personal support" What do you like about EmailOctopus? In the past I have used several email marketing tools and almost all of them lacked a user-friendly email editor. With EmailOctpus it is different: lo ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you like about EmailOctopus? What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance wit ##### 4. Affordable Users appreciate the **affordability** of EmailOctopus, making it a great option for budget-conscious small teams. [ See 3 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328105&qs=pros-and-cons#reviews) See Related User Reviews ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you like about EmailOctopus? What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance wit ![Alessandro V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro V.") AV Alessandro V. Small-Business (50 or fewer emp.) 3.5/5 "Cost-Effective and Easy to Use with Minor Hiccups" What do you like about EmailOctopus? I like that EmailOctopus is an economic option, especially since Mailchimp is too expensive and I have limited resources. The templates are nice, and ##### 5. Easy Setup Users find the **easy setup** of EmailOctopus to be simple and efficient, enhancing their overall experience. [ See 3 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410878&qs=pros-and-cons#reviews) See Related User Reviews ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you like about EmailOctopus? What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance wit ![Alessandro V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro V.") AV Alessandro V. Small-Business (50 or fewer emp.) 3.5/5 "Cost-Effective and Easy to Use with Minor Hiccups" What do you like about EmailOctopus? I like that EmailOctopus is an economic option, especially since Mailchimp is too expensive and I have limited resources. The templates are nice, and ### 5 Cons or Disadvantages of EmailOctopus ##### 1. Limited Features Users find the **limited features** of EmailOctopus restricts complex workflows and deep customization options. [ See 4 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328128&qs=pros-and-cons#reviews) See Related User Reviews ![Olaf L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf L.") OL Olaf L. Small-Business (50 or fewer emp.) 5.0/5 "Feature rich, easy to use and personal support" What do you dislike about EmailOctopus? I especially miss functionality for e-commerce. I wrote a plugin for WooCommerce that allows people to sign up via the checkout, but it is not possibl ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you dislike about EmailOctopus? There’s not much to dislike, but I do feel some of the design and automation features could be a bit more advanced. It works great for simple campaign ##### 2. Limited Customization Users find **customization options limited** , especially for complex workflows, which affects advanced campaign needs. [ See 2 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2466844&qs=pros-and-cons#reviews) See Related User Reviews ![Premalatha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Premalatha P.") PP Premalatha P. Mid-Market (51-1000 emp.) 5.0/5 "Simple, Clean, and Affordable EmailOctopus for Easy Campaigns" What do you dislike about EmailOctopus? There’s not much to dislike, but I do feel some of the design and automation features could be a bit more advanced. It works great for simple campaign ##### 3. Tool Limitations Users feel that EmailOctopus has **limited automation tools** , wishing for more options to enhance their experience. [ See 2 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410903&qs=pros-and-cons#reviews) See Related User Reviews ![Lexie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lexie F.") LF Lexie F. Mid-Market (51-1000 emp.) 4.0/5 "User-Friendly Email Solution with Cost Efficiency" What do you dislike about EmailOctopus? I feel like there could be more tools for email automation and automation tools overall. ##### 4. Campaign Issues Users find the **limited email templates and basic automation features** somewhat restrictive compared to other tools. [ See 1 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2328149&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.5/5 "Email Marketing tool you need if you are a small business" What do you dislike about EmailOctopus? There are only a limited number of email templates to choose from, which can feel quite restrictive when compared to other tools. The automation featu ##### 5. Data Management Users find the **difficulty in deleting bounced contacts** to be an intentional design flaw in EmailOctopus. [ See 1 mentions ](https://www.g2.com/products/emailoctopus/reviews?filters%5Bsentiment_snippet%5D=2410861&qs=pros-and-cons#reviews) See Related User Reviews ![Alessandro V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro V.") AV Alessandro V. Small-Business (50 or fewer emp.) 3.5/5 "Cost-Effective and Easy to Use with Minor Hiccups" What do you dislike about EmailOctopus? Deleting contacts who bounce is a bit difficult and that seems by design. ## Top-Rated Alternatives [ ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite") MailerLite 4.6/5(1,113) ](https://www.g2.com/products/mailerlite/reviews) [ ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/emailoctopus/competitors/alternatives) ![Alessandro V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro V.") AV Alessandro V. Founder/CEO Small-Business (50 or fewer emp.) 12/9/2025 "Cost-Effective and Easy to Use with Minor Hiccups" 3.5/5 What do you like best about EmailOctopus? I like that EmailOctopus is an economic option, especially since Mailchimp is too expensive and I have limited resources. The templates are nice, and I find the functionality easy to use. The initial setup was very easy too. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? Deleting contacts who bounce is a bit difficult and that seems by design. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? I use EmailOctopus because it's an economic option compared to Mailchimp and it suits my limited resources. I like the nice templates and find the functionality easy. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Lexie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lexie F.") LF Lexie F. Marketing Manager Mid-Market (51-1000 emp.) 12/9/2025 "User-Friendly Email Solution with Cost Efficiency" 4/5 What do you like best about EmailOctopus? I like that EmailOctopus is super user-friendly and easy to work on. I value the organization tools and how I can segment emails and manage data frequency. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? I feel like there could be more tools for email automation and automation tools overall. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? I use EmailOctopus because it's cost-effective, solving my budget problems. It helps me with organization and keeps my team together throughout our marketing email tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Olaf L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf L.") OL Olaf L. WordPress developer and online entrepreneur Internet Small-Business (50 or fewer emp.) 5/23/2025 "Feature rich, easy to use and personal support" 5/5 What do you like best about EmailOctopus? In the past I have used several email marketing tools and almost all of them lacked a user-friendly email editor. With EmailOctpus it is different: logical functions, easy to learn, complete and the emails look great in all email clients. Besides the great software the company develops, the team provides great support, even for free accounts! Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? I especially miss functionality for e-commerce. I wrote a plugin for WooCommerce that allows people to sign up via the checkout, but it is not possible to send product or order data. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? For customers who are new to email marketing, it is important that they have few (or no) costs in the first phase. The free version of EmailOctopus, with max 2500 subscribers and all available functions, fulfills this requirement. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 2/24/2026 Current UserValidated ReviewerSource: G2 invite BV Bernardo V. CRM, CX Head Enterprise (\> 1000 emp.) 10/1/2025 "Email Marketing tool you need if you are a small business" 4.5/5 What do you like best about EmailOctopus? The free plan is excellent, and the paid options are very reasonably priced. The tool itself is straightforward to use, with a clean and intuitive interface. The drag-and-drop editor makes creating content effortless. Additionally, it utilizes Amazon SES, which helps ensure reliable inbox placement without incurring high costs. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? There are only a limited number of email templates to choose from, which can feel quite restrictive when compared to other tools. The automation features are very basic, and there are no options for trigger-based campaigns. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? Tu run email marketing campaigns for our editorial site in some markets Review collected by and hosted on G2.com. Show More 10/3/2025 Validated ReviewerIncentivizedSource: G2 invite ![Tina W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tina W.") TW Tina W. Insurance Agent Small-Business (50 or fewer emp.) 7/10/2025 "EmailOctopus is Reliable" 5/5 What do you like best about EmailOctopus? EmailOctopus is super simple to use! It allowed us to integrate our client's information into the site easily. Since registering with them, we have used it multiple times and have been very impressed every time! They make it SO easy to set up and send an email! Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? The only complaint I can currently think of is the limit on the number of emails and subscribers you can have with them. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? With EmailOctopus we are able to reach out to our client through email in a very cost effective way! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Arihant U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arihant U.") AU Arihant U. Marketing Strategist Mid-Market (51-1000 emp.) 9/23/2024 "A tool made by team of unsympathetic and unprofessional people" 0/5 What do you like best about EmailOctopus? The UI seemed simple enough and not cluttered with useless features but it's not too fancy I think there are better alternatives. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? Their brainless right of deactivating your account an not giving any reason for it. Also their staff is pretty rude and impolite and lack basic communication etiquettes They don't even tell you anything let alone let you clarify anything that might have been miscommunicated. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? Literally nothing Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/15/2024 "Octopus is Wonderful" 5/5 What do you like best about EmailOctopus? is easy to use, is a great platform to do email marketing for the company I work for. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? I like everything about Email Octopus, the platform is wonderful. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? It solves the problem of presenting information to clients in an organize way Review collected by and hosted on G2.com. Show More 5/19/2025 Current UserValidated ReviewerSource: Organic GP Ganesh P. Ganesh Patil Small-Business (50 or fewer emp.) 11/30/2022 "Fast, Efficient and affordable to reach customers." 4.5/5 What do you like best about EmailOctopus? There are many features, but among them, the best features are, Creating templates from scratch or with their wide range of Industry based email templates or creating a template with drag and drop editor. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? Automation has some limitations, and it isn't easy to understand at first to navigate and set up the automation. But overall, it's good to set up the email campaign. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? I have experienced email delivery rates to inboxes of up to 80-90% increased with Emailoctopus.com, which cant be matched with any other. It is easier to use and has a more intuitive interface. After using for long time, I can say that it is the tool which we are looking for as delivery rate is high. Review collected by and hosted on G2.com. Show More 11/21/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kevin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin K.") KK Kevin K. Small-Business (50 or fewer emp.) 3/30/2023 "Ease of Use!" 4.5/5 What do you like best about EmailOctopus? EmailOctopus is a plug-and-play email marketing software! I can easily log in at any time and create a campaign. Then their reporting features allow me to see what works and is not! Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? I don't think there is any dislike about EmailOctopus. They could add a way to create email designs quicker through duplication. Overall, I am happy with the product. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? It allows us to send emails and keep in contact with potential and existing clients. It has filled a void and taken our team to the next level! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/10/2023 "Simple, but affective for contacting mailing lists" 5/5 What do you like best about EmailOctopus? Ease of use and simplicity. Mainly use it for a regular newsletter, but it gets the job done without headache. No user and contact cap also helps organise everything all-in-one place. Review collected by and hosted on G2.com. What do you dislike about EmailOctopus? Although EmailOcotpus is simple (which is excellent), it can sometimes be too simple. Lack of advanced features means it's difficult to use the service for everything beyond just a manual and automated mailing list. Review collected by and hosted on G2.com. What problems is EmailOctopus solving and how is that benefiting you? Contacting extremely large lists without reprisals like huge fees. Although there are other alternatives on the market that do the same job, they are no were near as straightforward as EmailOctopus. Review collected by and hosted on G2.com. 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