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EduTechToday

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EduTechToday is a Pune-based content strategy studio, operating globally, that builds content systems — not one-off content — for B2B companies. Every system is engineered for three search surfaces simultaneously: Google organic rankings (SEO), AI Overviews and answer boxes (AEO), and generative engines such as ChatGPT, Claude, Gemini, and Perplexity (GEO), and is built on Google’s E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trustworthiness. The studio was founded by content strategist Atharva Kashikar and serves B2B SaaS, edtech, and professional services companies in healthcare, legal-tech, and consulting.

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