---
title: edna Reviews
meta_title: 'edna Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how edna works for a business like yours.
date_modified: '2026-06-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# edna Reviews
**Vendor:** edna  
**Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing)
## About edna
edna is a leading digital communication solutions provider who is revolutionizing the way organizations connect and converse with consumers. For more than 15 years we have been helping companies to use advanced communication technologies to orchestrate streamlined, programmatic communications over emerging digital channels.






- [View edna pricing details and edition comparison](https://www.g2.com/products/edna/reviews?open_modal_url=%2Fproducts%2Fedna%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fedna%252Freviews%26source%3Dsticky_header_pin&section=pricing&secure%5Bexpires_at%5D=2026-08-09+09%3A34%3A34+-0500&secure%5Bsession_id%5D=66087d72-3e72-4b24-940a-a17a26be1885&secure%5Btoken%5D=0eba032370640366bd9d2a710f0a83d02524e44b621c1d4b24871e225a01b9ff&format=llm_user)

## edna Features
**Messenger**
- Sequencing
- AI
- Video Chat
- Customization Interface
- Generative AI

**Channels**
- Social Media Integration
- Website
- Text Message (SMS)
- Voice Assistants
- Other
- Multi-Channel Marketing

**Customers**
- Audience Targeting
- Profiles
- Analytics
- Lead Gathering
- Sales Conversion
- Customer Service Analytics
- Reporting/Analytics

**Agentic AI - Conversational Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Multi-Language

**Additional Functionality**
- Customizable Fields
- API
- Real-Time Notifications
- Lead Nurturing
- Human Handover
- Lead Management
- Product Recommendations
- Customer Experience Management
- SMS Messaging
- Appointment Management
- Chat/Messaging
- Real-Time Monitoring
- Lead Distribution
- Campaign Segmentation
- Data Import/Export
- A/B Testing
- Real-Time Data
- Real-time Conversations
- Customizable Branding
- Lead Qualification
- Template Management
- Autoresponders
- Contact Database
- Customer Segmentation
- One-to-One Messaging
- Communication Management
- Campaign Management
- Activity Dashboard
- Lead Capture
- Appointment Scheduling
- Reporting & Statistics
- Event Triggered Actions
- Chatbot
- Group Messaging
- AI Copilot
- Customer Database
- Multi-Channel Communication
- Email Automation
- Surveys & Feedback
- CRM
- Engagement Tracking

## Top edna Alternatives
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  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)