--- title: Ecwid Reviews meta_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 405 scale: '5' date_modified: '2026-07-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Ecwid Reviews **Vendor:** Lightspeed **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 405 ## About Ecwid Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. ## Ecwid Pros & Cons **What users like:** - Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. (2 reviews) - Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. (2 reviews) - Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. (2 reviews) - Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. (1 reviews) - Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. (1 reviews) - Users appreciate the **robust features** of Ecwid, enjoying seamless management and integration for their e-commerce ventures. (1 reviews) - Integration Capabilities (1 reviews) - Integrations (1 reviews) - Platform Compatibility (1 reviews) - Templates (1 reviews) **What users dislike:** - Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. (1 reviews) - Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. (1 reviews) - No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. (1 reviews) - Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. (1 reviews) - Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. (1 reviews) ## Ecwid Reviews ### 1. Keeping it Simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Alvin S. P. | Adjunct Professor, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2017 **What do you like best about Ecwid?** I love how the Ecwid solution is so easy to use. **What do you dislike about Ecwid?** There is nothing that I don't like about the solution. **What problems is Ecwid solving and how is that benefiting you?** The Ecwid solution makes it very easy to process and ship orders. ### 2. Thanks Ecwid! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Ecwid?** Ease of use, quick response from customer service **What do you dislike about Ecwid?** a bit limited with customization with coupons **Recommendations to others considering Ecwid:** Understand how your shopping cart and website work so you can manipulate ecwid opportunities. **What problems is Ecwid solving and how is that benefiting you?** We Ecwid with our shopping cart online and it allows us to give customers detail about our product and coupon codes during promotional times. ### 3. Ecwid works! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2017 **What do you like best about Ecwid?** Easy set up. Good amount of features to get started with. Fair "upgrade" transition. **What do you dislike about Ecwid?** Perhaps a little more flexibility in "features" at the basic level would be nice, however its still a fair deal. A blog capability would be huge, however at least a quick and easy setup suggestion/integration would be nice to see. **What problems is Ecwid solving and how is that benefiting you?** Eccommerce solution for low budget startup and landing page needs. ### 4. Great online store platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2017 **What do you like best about Ecwid?** I like that I can use the Ecwid app through the Wix platform for free - it ends up being much cheaper than the built in Wix store app. **What do you dislike about Ecwid?** I wish customizable themes were available for free. **What problems is Ecwid solving and how is that benefiting you?** I needed a platform to sell my merch that wasn't super expensive and Exwid was the perfect product because it integrated well with Wix. ### 5. Solid. Much, More more than I'd expect for free. **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua S. | Co-Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2016 **What do you like best about Ecwid?** Ease of setup. Takes very little time to create a store. Making Changes. Price changes are easy - every aspect of the product can be easily manipulated. Price. 10 Items are free. Oh... And speed of integration - It took me just a few seconds to connect to PayPal. Simplicity. I didn't need anything more. They have the free plan for that. **What do you dislike about Ecwid?** The display could be a little sexier within the store.... Perhaps another pricing tier after Free. Perhaps $5.99/Month for up to 25 products - the jump to $15.99/month is a big one. BITCOIN integration could be a ton easier. I'd love this improvement. The Name is Ecwid - my colleague butcher it all the time and say "ecwin" or "ecid" - A more memorable name would honestly help... :-) **Recommendations to others considering Ecwid:** It's free if you have less than 10 products so I'd try it first. **What problems is Ecwid solving and how is that benefiting you?** Dude. I've got a complete webstore on my website & on my FACEBOOK page. I was very happy with the speed of integration. This is a very good product for someone without development skills. SALES!!! Few things in business are more important. I have recommended this product to at least 3 people and helped 3 clients implement Ecwid. ## Ecwid Discussions - [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) - 4 comments, 2 upvotes - [What's PU wheel?](https://www.g2.com/discussions/51347-what-s-pu-wheel) - 1 comment, 1 upvote - [Do you have examples / case studies of companies using your platform to sell well being products via web e-commerce?](https://www.g2.com/discussions/31794-do-you-have-examples-case-studies-of-companies-using-your-platform-to-sell-well-being-products-via-web-e-commerce) - 1 comment, 1 upvote - [Guys can we please get part pay, genoapay or any of those payment plans?](https://www.g2.com/discussions/guys-can-we-please-get-part-pay-genoapay-or-any-of-those-payment-plans) - 1 comment, 1 upvote - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment - [View Ecwid pricing details and edition comparison](https://www.g2.com/products/ecwid/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+01%3A06%3A53+-0500&secure%5Bsession_id%5D=b8a987ff-116a-4871-b84f-2ade44cfdb43&secure%5Btoken%5D=feacb6250e28d95f2aa313c27cf8134d638b0b8e5a03f49d1c7863659fbf95af&format=llm_user) ## Ecwid Integrations - [ShipRocket](https://www.g2.com/products/shiprocket/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) ## Ecwid Features **Design** - Templates - Mobile E-Commerce - Versions - Mobile E-Commerce - Testing - Mobile E-Commerce - Multichannel - Mobile E-Commerce **Administration** - Reporting - Cart Management - Shipping Information Collection **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Personalization** - Branding - Mobile E-Commerce - Localization - Mobile E-Commerce - Digital Content - Mobile E-Commerce - Geofencing - Mobile E-Commerce **Integrations** - Payment Gateway Integration - E-commerce Platform Integration - Email Integration **Generative AI** - AI Text Generation - AI Text Summarization **Analysis** - Dashboards - Mobile E-Commerce - User Behavior - Mobile E-Commerce - Sales - Mobile E-Commerce **Cart Management** - Multi Cart - Products - Templates - Embed **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Ecwid Alternatives - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - 4.3/5.0 (149 reviews) - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) - 4.2/5.0 (475 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,939 reviews)