--- title: Ecwid Reviews meta_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 405 scale: '5' date_modified: '2026-07-13' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Ecwid Reviews **Vendor:** Lightspeed **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 405 ## About Ecwid Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. ## Ecwid Pros & Cons **What users like:** - Users love the **easy integration** of Ecwid with platforms like WordPress and Drupal for smooth e-commerce setups. (2 reviews) - Users appreciate the **many free features** offered by Ecwid, enhancing their experience with easy integration options. (2 reviews) - Users love the **easy integration** of Ecwid with various ecommerce CMS applications, enhancing their online sales experience. (2 reviews) - Users appreciate the **app variety** of Ecwid, particularly the easy integration with WordPress and free add-ons. (1 reviews) - Users value the **easy integration** of Ecwid with WordPress and appreciate its useful free add-ons. (1 reviews) - Users appreciate the **robust features** of Ecwid, enjoying seamless management and integration for their e-commerce ventures. (1 reviews) - Integration Capabilities (1 reviews) - Integrations (1 reviews) - Platform Compatibility (1 reviews) - Templates (1 reviews) **What users dislike:** - Users are frustrated with the **high subscription prices** of Ecwid, noting decreased value since the Lightspeed acquisition. (1 reviews) - Users find **integration difficulty** when trying to set up multiple CMS applications and payment gateways. (1 reviews) - Despite limited negative feedback, some users report **payment issues** that disrupt their transaction processes in Ecwid. (1 reviews) - Users are frustrated with **poor customer support** , feeling neglected and receiving inadequate assistance during critical times. (1 reviews) - Users are unhappy with **high subscription prices** and feel the value has decreased since the acquisition. (1 reviews) ## Ecwid Reviews ### 1. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Marcia C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Ecwid?** It works with any website. It's very simple to use. **What do you dislike about Ecwid?** absolutely Nothing I like everything about Ecwid. **What problems is Ecwid solving and how is that benefiting you?** It handles my wholesale and affiliate website sales. ### 2. Remarkably simple but effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Ross E. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Ecwid?** I find the most helpful parts of Ecwid is the simplicity of the system, I have used many, and this does not break and just works. **What do you dislike about Ecwid?** Least helpful, is the lack of design and functionality to the look & feel. **What problems is Ecwid solving and how is that benefiting you?** n/a ### 3. Great shopping cart - Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Del L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** It is super easy to use and works perfectly with my Word Press website. We have used it since 2016 for our golf tournament registration with few issues. **What do you dislike about Ecwid?** My only issue is that it is not as widely supported by other WordPress as Woo Commerce. **What problems is Ecwid solving and how is that benefiting you?** We use it to handle the credit card and now complete registration for our golf tournament. ### 4. The best tool for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Ecwid?** It's super easy, great customer service, beautiful design, I love love love the app! **What do you dislike about Ecwid?** I would love for them to have the plug-in for pinterest **What problems is Ecwid solving and how is that benefiting you?** Selling my products online and connecting with social media ### 5. Easy and flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Tom M. | Founder Hotell me a Tale, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ecwid?** It is easy to use and if you want you can change a lot of details to your personal needs. I sell workshops with the tool and it is working perfectly. **What do you dislike about Ecwid?** Sometimes the system can be slow when your are looking into the details of orders **What problems is Ecwid solving and how is that benefiting you?** It is automatisation the subscriptions for my workshops. Includes payment and invoicing. ### 6. Very responsive, understanding and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Zahoor A. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Ecwid?** Very simple to understand and the best thing is to adding products. **What do you dislike about Ecwid?** Should have more themes only few theme those i don't like **What problems is Ecwid solving and how is that benefiting you?** Ecwid gives quick system to launch your selling platform ### 7. Great accesibility for needing to use Square for a point of sale online! **Rating:** 4.5/5.0 stars **Reviewed by:** Linnae O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** I was able to easily use it as a plug-in for my shop to allow customer payments to be processed through Square (who my business was already approved and running through) **What do you dislike about Ecwid?** I don't feel that it's the most modern in terms of setup tool. **What problems is Ecwid solving and how is that benefiting you?** It allows my store to run Square for credit card processing online. ### 8. A great platform for beginners and experts alike. **Rating:** 4.5/5.0 stars **Reviewed by:** John Paul S. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** The simplicity of adding products and managing orders. This makes my life much easier. **What do you dislike about Ecwid?** The only downside I can think of, is that setting up the tax can be a little complicated. **What problems is Ecwid solving and how is that benefiting you?** Ecwid allows me to sell my products online easily and quickly. Most functions are very simple to use but very effective. ### 9. Great Platform and support **Rating:** 5.0/5.0 stars **Reviewed by:** Nick W. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Ecwid?** The customer support is outstanding. Always there and willing to support you no matter what. **What do you dislike about Ecwid?** Nothing all works well at the moment. Compared to other sites. **What problems is Ecwid solving and how is that benefiting you?** Uploading bulk products ### 10. Very positive **Rating:** 5.0/5.0 stars **Reviewed by:** Maríanna V. | Restaurant employer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Ecwid?** It is easy to use and lot of helpful advice on how to run your online store. It is very beginner friendly. I love it 😃 **What do you dislike about Ecwid?** I would like to have more options for app and payments and designing the store. **What problems is Ecwid solving and how is that benefiting you?** Is helping me out with selling my products and benifet by selling from home ### 11. Excellent and Easy to use Online Shopping Cart System **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Ecwid?** Ease of use, multiple themes, easy support staff. **What do you dislike about Ecwid?** Lack of multi currency support. Other than that, smoth sailing! **What problems is Ecwid solving and how is that benefiting you?** Shopping cart system and enables me to sell products with ease ### 12. Ecwid gave a new life **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2023 **What do you like best about Ecwid?** Ecwid lets me manage my entire business online. Their interface is simple and easy to use and, if I ever get stuck, there is a very comprehensive knowledge base, plus email and online chat support. The knowledge base and help sections also contain videos which I personally find very useful. **What do you dislike about Ecwid?** I would like to see more assistance from Ecwid for online advertising. The Klikken app has not worked for me. I would also like to see some integration with WhatsApp business. **What problems is Ecwid solving and how is that benefiting you?** When the COVID pandemic hit my income declined and almost disappeared. I decided to try and go online with my store and found Ecwid. After reviewing other similar platforms that were more expensive and less functional than Ecwid It was an easy decision to sign-up with them. ### 13. Good support **Rating:** 3.0/5.0 stars **Reviewed by:** Ahmed A. | Webbb developer, Textiles, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Ecwid?** What I like the most is the support staff; whenever I encounter an issue, I press the live chat button, and I quickly get a response in a polite manner and understanding. **What do you dislike about Ecwid?** What I dislike the most about Ecwid is that some essential tools and features should be available for any account, especially premium. Instead, they are offered in the platform market with thier own subscription, which is really upsetting. **What problems is Ecwid solving and how is that benefiting you?** 1. Store handling with API 2. Localization 3. Website 4. Emails notifications 5. Cart recovery ### 14. I have been using Ecwid since 2015! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Ecwid?** Ecwid is easy to use and has the option of categories to display collections. Customer service and support are excellent. Modified to suit our needs - great! **What do you dislike about Ecwid?** No complaints here. In seven years, there have only been a few short system outages. Support is overnight but 24 hr or less response time. Mobile friendly! **What problems is Ecwid solving and how is that benefiting you?** They made modifications so that we could display more information on the product grid. They solved a continue shopping issue we had with code to resolve. ### 15. Very happy with the platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ecwid?** We have been using Ecwid for about a year now and so far have been very happy with the platform. The customer support has been very quick and helpful with enquiries we had during the initial setup. **What do you dislike about Ecwid?** The subscriptions are limited to weekly, monthly and every 3 months. We would appreciate more flexibility. **What problems is Ecwid solving and how is that benefiting you?** We used PayPal checkout buttons before which does not provide a shopping bag which customers can but different items in. Ecwid does exactly that. ### 16. Great Value for the Money **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2023 **What do you like best about Ecwid?** Ecwid is easy to set up. It scales with our growing business. **What do you dislike about Ecwid?** Would be nice if mobile app duplicated the desktop experience. **What problems is Ecwid solving and how is that benefiting you?** Ecwid allowed us to set up our online shop without coding or extensive graphics knowledge. ### 17. Great for social selling **Rating:** 4.5/5.0 stars **Reviewed by:** Kalli M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** It has been great for helping promote my online business! **What do you dislike about Ecwid?** The only thing that makes it a little harder is payment isn't always directly linked if I use. different handles. **What problems is Ecwid solving and how is that benefiting you?** Having orders all in one place helps a TON! ### 18. E commerce Solution Make Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Abdul-Muumin S. | Director General, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Ecwid?** I like using ecwid as my online business solution because it gives me access to use the ecwid software without taking the risk to own and maintain it. By this way, I have enough time to focus on building my online store and generating lead for i. In addition, ecwid is a self set up platform which not require an expert assistant do start it. That means persons without software or web browser management experience can get their store online by themselves without difficulties. All you need is basic internet user knowledge. The most appealing part is that, ecwid allows me a free space online for me to setup catalogue of products where I can add pictures of high resolutions, with prices, weights, and more features of e-commerce platform you can imagine. **What do you dislike about Ecwid?** The noticeable features that needs improvement about Ecwid is that, ecwid does not allow me to have a standalone eccormerce site but allows me to have my online store to be added to existing website. Although recent features added allows one to create one static standalone page for the free version, Another challenge is, the free version of ecwid allows me to add only 10 products to my catalogue, which I feel needs to be increased with time **What problems is Ecwid solving and how is that benefiting you?** Ecwid is helping entrepreneurs who will like to put their business online but do not have the means to buy online store space or softwares Ecwid give them the opportunity to have a free version to run their online stores By so doing yound and talented business entrepreneurs can start their business, get money and then invest to expand their store space I call this solution, online store business inclusive of the neglect ### 19. Just keeps getting better! **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** I love how quick the support is, the amount of options available, their app store, and ease of use to name a few. **What do you dislike about Ecwid?** I've been using Ecwid for over 10 years so the only issues I had have already been resolved as they added new options to their service. **What problems is Ecwid solving and how is that benefiting you?** Quickly add products to my already developed website, amazing customer support, custom work available to customize their service for your needs. ### 20. DTC Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Morgan A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ecwid?** It's easy to use and navigate between pages. **What do you dislike about Ecwid?** Analytic reporting isn't great. The HTML coding for customer emails isn't easy to adjust if you're not familiar with this format. **What problems is Ecwid solving and how is that benefiting you?** Eccomerce platform. ### 21. One of the best e-commerce platform **Rating:** 5.0/5.0 stars **Reviewed by:** William T. | Worker, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** Easy to create web store. Easy to set up **What do you dislike about Ecwid?** Cannot have different fonts and font sizes within the description **What problems is Ecwid solving and how is that benefiting you?** Easy to use for non techie people like me ### 22. Thanks ecwid **Rating:** 3.5/5.0 stars **Reviewed by:** Evelyn V. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** Thank you for your help for cart. I find it very useful **What do you dislike about Ecwid?** Interface on website could be slightly faster and easier to navifate **What problems is Ecwid solving and how is that benefiting you?** All ### 23. Simply easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Robert C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Ecwid?** We find managing our products very easy with the interface provided. Also, we like how easy it is to market our products on other platforms. Though, it would be even greater if there were more integrated POD services available. **What do you dislike about Ecwid?** There are some multi-edit catalog glitches, though I am told they are working on it. **What problems is Ecwid solving and how is that benefiting you?** Having a central place to manage products and feeds to other marketplaces is tremendously helpful. It also saves a ton of precious time. ### 24. Easy to use website creation **Rating:** 4.5/5.0 stars **Reviewed by:** Christy C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2023 **What do you like best about Ecwid?** I love how easy it is to set up, as photos of any size, and lots of variables for products. **What do you dislike about Ecwid?** The platform I have doesn't allow printing if pictures with order printing **What problems is Ecwid solving and how is that benefiting you?** A way to control stock and non stick it's such as digital downloaded files ### 25. Best eCommerce Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Manu D. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** Their customer support & platform features for online selling. **What do you dislike about Ecwid?** Customization in coupon code is not available **What problems is Ecwid solving and how is that benefiting you?** Online selling made easy ### 26. AMAZING1 **Rating:** 5.0/5.0 stars **Reviewed by:** Kim S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Ecwid?** Ecwid is so easy to use. I love being able to make changes often, and the result on the website is immediate. **What do you dislike about Ecwid?** That I cannot make some categories have professing fees and some that do. **What problems is Ecwid solving and how is that benefiting you?** To take orders from customers that cannot make it to my store. ### 27. Always a pleasant experience with Ecwid **Rating:** 5.0/5.0 stars **Reviewed by:** Watt J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** The platform is easy to use and customer support is excellent. We have been using Ecwid as our ecommerce for a few years and meets our needs as well as our customers. **What do you dislike about Ecwid?** Inability to separate various products to calculate accurate shipping rates **What problems is Ecwid solving and how is that benefiting you?** Ecwis always willing to help to find solutions for any problems that occur ### 28. Ease of use, and Beautiful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Ecwid?** Ease of use and ever ready automer support. **What do you dislike about Ecwid?** Nothing I can think of. It's intuitive and well designed. **What problems is Ecwid solving and how is that benefiting you?** I use Blogger platform which is free and frills. It works for me as a blogger. But I needed an add on cart and ecwid, suggested by my web designer, was the perfect solution. ### 29. A perfect selling platform solution **Rating:** 5.0/5.0 stars **Reviewed by:** Pavle A. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Ecwid?** Ease of usd and practicality. But what appealed me the most is user support. Not just they were prompt to answer but interactipn has real effect in problem solvong. More than pleased. **What do you dislike about Ecwid?** Storefront designs and options could improve, especialy custimization options. Not to be understood wrongly its good but there is space for improvement. Also some minor disclamers could be more obvious. **What problems is Ecwid solving and how is that benefiting you?** Ease of shop settting up. Uniformity between all my shops website, facebook, insgagram. Also decent integration with analytics. Ssrvices run smoothly and sithout fuss ### 30. big features for small business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Ecwid?** Ease of use on professional e-commerce tools **What do you dislike about Ecwid?** Support is limited to chat on starter plans. **What problems is Ecwid solving and how is that benefiting you?** I am able to provide powerfull e-commerce solutions to small business ### 31. Best e-commerce website **Rating:** 5.0/5.0 stars **Reviewed by:** Oluwatobiloba A. | Marketing Positions, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Ecwid?** With ecwid by lightspeed i am able to display my products on the site and i make sales. Also i get accurate weekly report on the number of sales and number of visits to my virtual store. **What do you dislike about Ecwid?** Ecwid has been good so far. I don't have any challenge using ecwid by lightspeed. **What problems is Ecwid solving and how is that benefiting you?** Ecwid solved the problem of going around to advertise and make sales. With this e-commerce platform i am able to list my goods. Customers select product of their choice. Also i get a mail whenever anyone purchase my goods and i get paid as well. All thanks to Ecwid by lightspeed. ### 32. Lightening Fast, BUT Very Limited Customizable Free Shipping **Rating:** 5.0/5.0 stars **Reviewed by:** Patrik B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Ecwid?** Super fast refresh rate when changes are done. **What do you dislike about Ecwid?** It's a huge struggle being able to allow Free Shipping on certain products. After all the time wasted creating the SKU system and then being limited to not assign a specific SKU for free shipping. This is very frustrating. It's quite simple to do. **What problems is Ecwid solving and how is that benefiting you?** One price each month to use their E-commerce platform verses a percentage from each transaction. ### 33. It’s been relatively easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Ecwid?** I like the layout of the product pages, and the ear of adding products **What do you dislike about Ecwid?** Doesn't have some features I need in order to allow my team to sell as themselves **What problems is Ecwid solving and how is that benefiting you?** I have an easy to use shopping cart experience, helps me make money ### 34. Ecwid is Very Reliable for Your Business Needs! **Rating:** 4.0/5.0 stars **Reviewed by:** Janelle D. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2022 **What do you like best about Ecwid?** With Ecwid, you can create your very own online store! It only requires a monthly fee to use it. It has almost a million stores online which is promising for it sticking around! That's very reassuring! I also enjoy how nothing needs to be installed on your computer in order to use this. I also love how Ecwid is also good for digital products besides physical products, so all paid plans sell files up to 25GB - which is alot compared to some competing platforms. **What do you dislike about Ecwid?** The one thing I don't love is that it's not really designed to let you build a standalone e-commerce website. Instead, it's designed to let you add an online store to an existing website or online presence that you may already have. Also, depending on the plan you bought you are limited to how many products you can sell. But otherwise I find it very useful! **What problems is Ecwid solving and how is that benefiting you?** It's allowing me to expand my business while just getting to figure out if the platform is really for me, since the free plan allows you to test the program out up until the first 10 products you sell. ### 35. Worked for our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Vikki M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** Ecwid is more affordable than other conference registration systems, so it's a great option for a nonprofit. **What do you dislike about Ecwid?** We accidentally signed up for a year and we only needed it for 3 months. **What problems is Ecwid solving and how is that benefiting you?** Registration for conferences with custom form fields to collect information. ### 36. Good, Fast, Clean UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Ecwid?** Easy to use and free for early business. **What do you dislike about Ecwid?** Some features should be there built-in like currency converter, and so on. **What problems is Ecwid solving and how is that benefiting you?** Helps me sell my business product. Started for free but now I am a paid member. ### 37. No hassles, excellent features, tutorials, advice ... **Rating:** 5.0/5.0 stars **Reviewed by:** Angie B. | Sound healer , Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Ecwid?** Creating an online shop with Ecwid is easy. The platform is well organised, and this is priceless with time being the essence. They have excellent tutorials and a 24/7 chat with very helpful people who guided me through linking my shop to Facebook and Instagram and shopify. **What do you dislike about Ecwid?** I wish that Ecwid had a marketplace like Etsy. I am a creator and with Ecwid I feel that is a minus. **What problems is Ecwid solving and how is that benefiting you?** They solved the linking to Facebook puzzle. I got some sales through Facebook because of that. ### 38. Ecwid is good, but the Cost to do Custom work is out of this word"Unaffordable". **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Ecwid?** Ease of use, discount codes and customer groups. **What do you dislike about Ecwid?** Trying to customize something with the team, they charge way to much, I'd rather not have it. **What problems is Ecwid solving and how is that benefiting you?** None ### 39. We have used ecwid for many years and generally quite happy with it. **Rating:** 4.0/5.0 stars **Reviewed by:** Tom B. | Director **Reviewed Date:** December 07, 2022 **What do you like best about Ecwid?** Low cost and lots of product options in venture plan **What do you dislike about Ecwid?** Integration with webflow is very tricky. **What problems is Ecwid solving and how is that benefiting you?** Quite good low cost solution for small businesses, particularly for Wordpress users. ### 40. ECWID has made our lives so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Ecwid?** We love that it was a quick and easy process to migrate our items into ECWID. It took less than a half hour to have the bulk of our items in with current pricing. The iOS app is a joy to work with and so full featured. **What do you dislike about Ecwid?** I wish international shipping was more accurate for flat items. It was quoting customers $60 from the USA to Germany when the true usps rate was $11.69. **What problems is Ecwid solving and how is that benefiting you?** We have migrated our website off Etsy so for direct sales and traffic we are no longer paying the high Etsy commissions for traffic we are bringing. It's the best of both worlds. We use Etsy for its huge audience and ECWID for our own generated traffic. ### 41. Ecwid is easy to use and perfect for a small online business! **Rating:** 5.0/5.0 stars **Reviewed by:** Lynne C. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2021 **What do you like best about Ecwid?** Ecwid is easy to incorporate into a website. It's easy to add products, including pricing and images. **What do you dislike about Ecwid?** Really there's nothing to dislike, as Ecwid has thought of everything. You can create multiple orders, add a SKU, import a product file, easily incorporate it into your website. It's perfect for a smaller website that offers a smaller product line. **Recommendations to others considering Ecwid:** This really is the perfect software, if you need something that is easy to use, and you don't have a lot of products to sell. So far, I've only had to ask Support for help once, and they responded quickly, but if you need additional assistance, you can always join the support community and chat with others who can help you. Also, look for youtube videos that will show you how to use the product and "tweak" it for your specific needs. **What problems is Ecwid solving and how is that benefiting you?** We were looking for a free solution that would enable us to quickly and easily post products for sale on the Egg & More Store, and Ecwid was the perfect answer. We're a fan-based website and the products we sell help to fund the website, get-togethers, etc., so we don't make a lot of money. "Free, easy, and fast" were all important to us, and Ecwid provided those, with their software. ### 42. Excellent ;) **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel Angel J. | CMO - CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ecwid?** Ease of integrating campaigns on Facebook, Instagram, and Google. Economically affordable for small projects. Friendly and intuitive interface. Learn digital marketing techniques through practice. Technical support is immediate and effective. **What do you dislike about Ecwid?** Product price update is not synchronized with my accounting system I can find a business plan for free with other CRMs My SEO is poor **Recommendations to others considering Ecwid:** commercial campaigns integrate quickly and efficiently with other digital platforms **What problems is Ecwid solving and how is that benefiting you?** Having a digital sales channel Presence on the internet ### 43. Easy, Quick, VERY Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ecwid?** I am about aesthetics, and Ecwid allows me to create a store that aligns with my business values of excellent customer service via a stunning website. There are options for layouts, ample room for images, descriptions, ribbons and checkout looks and IS smooth. **What do you dislike about Ecwid?** I haven't found anything as of yet. Perhaps the way I use the platform has not presented any issues. **What problems is Ecwid solving and how is that benefiting you?** I have saved time. I no longer have to create an invoice or call the customer to make arrangements or send images - the back-and-forth I used to have is now gone, and I can do other important work (and sleep!) knowing that my store and system take care of itself. So I would say freedom as well. ### 44. Ecwid good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Gil E. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2022 **What do you like best about Ecwid?** I like the ease of set up and use. I'm not very data smart and was a bit worried about the amount of tech savvy I would be required to know. This was no problem. It set up almost automatically. **What do you dislike about Ecwid?** The could give me more for free, but that's not the nature of business. **Recommendations to others considering Ecwid:** If you are new to online shop building, then I recommend you try Ecwid. You can do as I have done try it free first. **What problems is Ecwid solving and how is that benefiting you?** It has allowed me to run an online shop with check out and card payment possibilities with little expense and even less knowledge. ### 45. Excellent Process **Rating:** 5.0/5.0 stars **Reviewed by:** Landon K. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Ecwid?** Ecwid provided the product detail to meet the unique requirements of my business. Customers now have a much easier purchasing journey. **What do you dislike about Ecwid?** While a great deal of effort has gone into their resource center, customizing HTML on forms could be easier. **What problems is Ecwid solving and how is that benefiting you?** Ordering my products requires gathering quite a bit of information from the buyer. The product options feature solves this in a consistent way, ### 46. My true experience with Ecwid **Rating:** 5.0/5.0 stars **Reviewed by:** Yaroslav L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ecwid?** I like the simple style in everything what they doing. I have spent months to choose e-commerce platform which will work for me. And telling you better then Ecwid for small size business- just can't find. They always keep upgrading the system with new features! And customer support just amazing! Always help me with hard questions. **What do you dislike about Ecwid?** Css design by hand))) Need to improve that section to let customer choose base options CSS **Recommendations to others considering Ecwid:** if you choose Ecwid - that can be the final point of your e-commerce solution. It does everything you need to sell online to a different channels **What problems is Ecwid solving and how is that benefiting you?** Selling my items now all over the world - as a individual, crypto payment make run smooth. For me it was so fast to start. I spent 30 minutes to open my Instant site, which they provided. Now I have full running store rudraxis.com ### 47. All around amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | Owner, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Ecwid?** I've been using Ecwid for 10 years now and the experience has been amazing. Watching them grow and enhance their services over the years has been great. It's not only great to see a company grow and succeed but as they grow we as small independent businesses grow along with them. Ecwid is always expanding and improving its services, the app store they have built-in is such a great tool. The customer service is top-notch. **What do you dislike about Ecwid?** Over the years they have actually met all of my expectations by adding services that were lacking in the beginning. I've never disliked anything about that because I was confident they were heading in the right direction. **Recommendations to others considering Ecwid:** Ecwid is by far the best solution to selling products, it's feature-rich and always growing. As a business owner who has tried many shopping cart systems I highly recommend Ecwid. **What problems is Ecwid solving and how is that benefiting you?** Ecwid helped me navigate the difficult and confusing problem of shipping custom products all over the world. The tools they have built in to help with shipping zones, charges, transit time, etc. have been great. The fact that they offer custom work to fit your needs has been wonderful and I've made use of it many times over the years. ### 48. ECWID, Value, User Friendly, Great Customer Support. All that's needed for the perfect Online Store! **Rating:** 5.0/5.0 stars **Reviewed by:** Manuel S. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ecwid?** I've Been Using Ecwid for a number of years now to run my online store. I really Like that it's good value, they are always adding new features and exiting new apps. I beleive its just whats needed to run the perfect online store. The Customer service is outstanding. Proffesional, friendly and always helpful with solutions and providing guidance when needed. The Platform is easy to navigate and very user friendly. They also have a great iOS and Android app where you can run your online store on the go. You can Set shipping costs according to many factors such as according to customers region, postal code and even by map! I highly reccomed ecwid to anyone wanting to start there onine store very customisable and poweful eccomerce system. You will Love it. I do :) **What do you dislike about Ecwid?** Nothing, I cannot Fault it in any way. Just Great all round **What problems is Ecwid solving and how is that benefiting you?** I dont need to be at a computer at all times. Im mostly on the go and being able to still run the store via the mobile app is amazing and has been a good advantage. Csv import and export as well as Bulk product listing tool has saved be a lot of time. I was also able to add my store with just some script to any existing website without the need to start over from scratch ### 49. Best E-commerce platform **Rating:** 5.0/5.0 stars **Reviewed by:** Charlotte B. | Illustrator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ecwid?** I find the platform very easy to navigate, and the customer service has been fantastic whenever I have required assistance with anything. I find the subscription tariffs very fair. I think the options for having product categories, custom postage options for each product and indiviudla item variations very easy to use and clear for the customers visiting your website also **What do you dislike about Ecwid?** I can't afford the plan above the one I am currently on - but that isn't really a criticism of Ecwid! **Recommendations to others considering Ecwid:** I would recommend if you currently have an online shop through sites such as Ebay and Etsy, that you look into moving to your own site with a platform such as Ecwid, Ecwid would always be my first choice and I thoroughly recommend it due to the user-friendly nature of it. There are lots of options for different postage options, product items, product photo options. I also find that Ecwid pairs up really well with a wordpress website **What problems is Ecwid solving and how is that benefiting you?** With Ecwid I was able to break away from Etsy and start my own website whereby I don't have third-party seller fees and spend time and money advertising my own website rather than paying for ads to send people to Etsy's website! ### 50. Limited Customization & Design Options **Rating:** 4.0/5.0 stars **Reviewed by:** Dana R. | Chief Photographer, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Ecwid?** Ecwid is definitely one of the easiest e-commerce platforms to get started on and learn from. The options they offer in the base package is sufficient for a basic store, either digital items or physical items. They've done a great job with their package options and give you quite a bit of flexibility for a low cost. I really like that you can embed your store into your website, I just wish we had more control of style and final design. I can always tell who has an Ecwid store. Once you've seen one, you've seen them all (of course, unless it's highly customized/developed). **What do you dislike about Ecwid?** - Pros: Ecwid is definitely one of the easiest e-commerce platforms to get started on and learn from. The options they offer in the base package is sufficient for a basic store, either digital items or physical items. They've done a great job with their package options and give you quite a bit of flexibility for a low cost. I really like that you can embed your store into your website, I just wish we had more control of style and final design. I can always tell who has an Ecwid store. Once you've seen one, you've seen them all (of course, unless it's highly customized/developed). **What problems is Ecwid solving and how is that benefiting you?** Quick to implement. My clients are eager and they need to be up and running... like yesterday! Ecwid makes this possible. It's also easy enough that my clients can update/maintain their store without needing my assistance all the time. I'm there as a support, but they're the bigger deal, and Ecwid has been essential for so many of them. ## Ecwid Discussions - [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) - 4 comments, 2 upvotes - [What's PU wheel?](https://www.g2.com/discussions/51347-what-s-pu-wheel) - 1 comment, 1 upvote - [Do you have examples / case studies of companies using your platform to sell well being products via web e-commerce?](https://www.g2.com/discussions/31794-do-you-have-examples-case-studies-of-companies-using-your-platform-to-sell-well-being-products-via-web-e-commerce) - 1 comment, 1 upvote - [Guys can we please get part pay, genoapay or any of those payment plans?](https://www.g2.com/discussions/guys-can-we-please-get-part-pay-genoapay-or-any-of-those-payment-plans) - 1 comment, 1 upvote - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment - [View Ecwid pricing details and edition comparison](https://www.g2.com/products/ecwid/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+15%3A22%3A56+-0500&secure%5Bsession_id%5D=179425aa-8efe-42f7-afb9-b5a3d3975e9c&secure%5Btoken%5D=ea5f0960a46e3f29ececf7e40010c4b2311f498033abb2c3472e77ce68e47168&format=llm_user) ## Ecwid Integrations - [ShipRocket](https://www.g2.com/products/shiprocket/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) ## Ecwid Features **Design** - Templates - Mobile E-Commerce - Versions - Mobile E-Commerce - Testing - Mobile E-Commerce - Multichannel - Mobile E-Commerce **Administration** - Reporting - Cart Management - Shipping Information Collection **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Personalization** - Branding - Mobile E-Commerce - Localization - Mobile E-Commerce - Digital Content - Mobile E-Commerce - Geofencing - Mobile E-Commerce **Integrations** - Payment Gateway Integration - E-commerce Platform Integration - Email Integration **Generative AI** - AI Text Generation - AI Text Summarization **Analysis** - Dashboards - Mobile E-Commerce - User Behavior - Mobile E-Commerce - Sales - Mobile E-Commerce **Cart Management** - Multi Cart - Products - Templates - Embed **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Ecwid Alternatives - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - 4.3/5.0 (149 reviews) - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) - 4.2/5.0 (475 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,938 reviews)