--- title: Ecwid Reviews meta\_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 405 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

### Ecwid Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241006&qs=pros-and-cons#reviews)

Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1240265&qs=pros-and-cons#reviews)

Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241203&qs=pros-and-cons#reviews)

Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456810&qs=pros-and-cons#reviews)

Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1242975&qs=pros-and-cons#reviews)

Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456832&qs=pros-and-cons#reviews)

Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2140427&qs=pros-and-cons#reviews)

No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241643&qs=pros-and-cons#reviews)

Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456786&qs=pros-and-cons#reviews)

Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456764&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Ecwid

##### 1. Easy Integration

Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal.
[
See 2 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241006&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you like about Ecwid?

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.

 ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.")
PS

Palash S.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome plug and play plugin"

What do you like about Ecwid?

So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal

##### 2. Free Services

Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress.
[
See 2 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1240265&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you like about Ecwid?

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.

 ![Junaid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junaid H.")
JH

Junaid H.

Small-Business (50 or fewer emp.)

5.0/5

"Best platform to start Dropshipping"

What do you like about Ecwid?

Ecwid helps offers us many free features

##### 3. Online Sales

Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience.
[
See 2 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241203&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.")
PS

Palash S.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome plug and play plugin"

What do you like about Ecwid?

So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal

 ![Junaid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junaid H.")
JH

Junaid H.

Small-Business (50 or fewer emp.)

5.0/5

"Best platform to start Dropshipping"

What do you like about Ecwid?

Ecwid helps offers us many free features

##### 4. App Variety

Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456810&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you like about Ecwid?

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.

##### 5. Easy Creation

Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1242975&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you like about Ecwid?

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.

### 5 Cons or Disadvantages of Ecwid

##### 1. Expensive

Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456832&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you dislike about Ecwid?

I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo

##### 2. Integration Difficulty

Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2140427&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.")
PS

Palash S.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome plug and play plugin"

What do you dislike about Ecwid?

Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual an

##### 3. Payment Issues

No significant cons reported, but users may still face **payment issues** that can disrupt their transactions.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241643&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.")
PS

Palash S.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome plug and play plugin"

What do you dislike about Ecwid?

Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual an

##### 4. Poor Customer Support

Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456786&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you dislike about Ecwid?

I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo

##### 5. Subscription Issues

Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value.
[
See 1 mentions
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456764&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.")
GG

Gwheyohn G.

Small-Business (50 or fewer emp.)

2.0/5

"Easy WordPress Integration, But Subscription Pricing Is a Turnoff"

What do you dislike about Ecwid?

I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo

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 ![Exile C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Exile C.")
EC

Exile C.

Small-Business (50 or fewer emp.)

4/23/2024

"A very easy to use and powerful platform to setup an online storefront!"

5/5

What do you like best about Ecwid?

The ease of use and apple app integration. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Have not found any downsides with this platform. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

Ecwid makes it easy for me to manage an e-commerce site linked to my website & it alows me to showcase my products and quickly process orders & buy shipping labels direct from the platform. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Shawnese B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shawnese B.")
SB

Shawnese B.

Owner

Small-Business (50 or fewer emp.)

11/21/2023

"All-in-One Tool"

4.5/5

What do you like best about Ecwid?

I like the ease of being able to create my website to how I like it, and the ease of speaking with s knowledgable rep to resolve my issues. It is also easy in intergrate into other sites. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

I do not like they fact they took away other certain features that was in the classic Ecwid. This is my second website with Ecwid and i/ prefer the original features. I miss the ability to add a video to the site and the ability to add music. They have updated the packages to where you now have to spend more to get cettain feature that should easy come with the first paid subscription. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

The ability for customers to place their orders and visually see my products. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Mark P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark P.")
MP

Mark P.

CEO

Small-Business (50 or fewer emp.)

10/4/2023

"ECWID web shop has everything we need and more!"

5/5

What do you like best about Ecwid?

Creating a sales platform - easy

Adding categories - easy

Adding sales items - super easy especially the photos

Different attributes - easy

Subscriptions or reoccurring sales - easy

Many new improvements here and there - that are improvements

Support is timely and they do not get mad when I ask again ( I am 60+)

We use it as a Non-Profit web shop and it works

App and web integrations - yes indeed- easy too

So much more, I would just go with them for almost all needs

Wrap up:

easy to use

easy set up

great support

integrates in a snap Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Sometimes I struggle to find certain page element layouts - but I get help when needed Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

we get a new channel to sell virtual goods: food to families far away, farming tools purchased there, Christmas presents and so much more.

\*see our example on www.starofhope.us/shop\* Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Jeff M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff M.")
JM

Jeff M.

Small-Business (50 or fewer emp.)

4/1/2024

"Great E-Commerce Platform"

4.5/5

What do you like best about Ecwid?

Easy to use and update Products and download customer database and purchases to Excel! Connects to several payment processors with easy and works efficiently! Very Reliable ! Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Better website options and options to enhance text enhancements. Also text options to customers about orders . Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

We offer educational classes and it allows us to create Shopping carts and payment options. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Shuvo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shuvo M.")
SM

Shuvo M.

Virtual Assistant B2B Lead Generation

Small-Business (50 or fewer emp.)

1/2/2024

"Ecwid provides Effortless Setup, User-Friendly Customization and amazing customer service"

5/5

What do you like best about Ecwid?

Getting started with Ecwid was a breeze; the integration and onboarding process was straightforward, and managing products, inventory, and creating product variations and product descriptions was effortlessly intuitive. The inclusion of the mobile app further enhanced the experience, allowing seamless connections with both Facebook and Instagram for wider reach and engagement. Apps implementation is so easy and Exceptional Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

While Ecwid excels in simplicity, a more robust analytics report could enhance the experience. For instance, insights into product popularity and user engagement would be valuable. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

My quest for an effortlessly set-up online shop that remains independent of major marketplaces, such as Etsy, led me to Ecwid. What sets it apart is its seamless integration with social platforms, especially Facebook and Instagram. Ecwid not only meets but exceeds my expectations for a versatile and user-friendly e-commerce solution! Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

DD

Dasticke D.

Small-Business (50 or fewer emp.)

9/18/2023

"Communicating with staff when needed help"

5/5

What do you like best about Ecwid?

most helpful is communicating with customer service and chat function. It's really important because I had a moment that i couldn't do just by myself and the help from staff members was amazing. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Maybe we could say the price because for start-ups when it's especially a starting point you can't afford to pay monthly, I needed to stop using the website but I had to pay 7$ (don't remember exactly) to have all the stores saved and this wasn't helpful. It is better if the company (person) can't pay 20 or 40$ monthly just stop charging them and stop the website after that when the customer pays monthly payment then you can give and renew all the product which was already uploaded on the website. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

adding details in-store and consultation for managing the site. Also, there was a problem with the CSV file and customer service helped me to upload into website. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Small-Business (50 or fewer emp.)

1/22/2024

"Ecwid can help you launch a small online store for free"

5/5

What do you like best about Ecwid?

Very easy to use and walk through set up. Customer support is very responsive. The website is easy accessible at any time of the day. Great providers for starting a store and features that help guild you through the process. Even better after a while I realized I could implement my Ecwid store into my wordpress site. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Editing is sometimes complicated to find where things are. I have the 2 hour of Assistance through my upgrade but as I am shy, I have not reached out to figure out how to utilize that. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

It revitalized my inspiration that etsy wasn't the only place to create a store. It is sad that it isn't more promoted because it has so much to offer. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic Review from User Profile

ML

Marius L.

Small-Business (50 or fewer emp.)

3/11/2024

"Simple onboarding great results"

5/5

What do you like best about Ecwid?

It is simple to use and intuitive.

It was simple to setup

I have been impressed by the easy customer support,

I use it multiple times a day as I alsi have the app.

It has all the features I need at this stage of my shop.

Integration was done done by my webdesigners but it seems it went easy enough, as he recommended we use Ecwid instead of the usual options. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

not much, I would have liked abandoned trolles to be included in the lower tiers. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

It put my business online quickly and easily Review collected by and hosted on G2.com.

Show More

9/11/2024
Validated ReviewerIncentivizedSource: Seller invite

 ![Barbara B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Barbara B.")
BB

Barbara B.

Artist, Owner and Chief Creative Officer

Small-Business (50 or fewer emp.)

12/19/2022

"Fairly easy to work with, great tech customer service"

4/5

What do you like best about Ecwid?

It's fairly intuitive to use. Edits and updates can be done via my phone or computer. I can update inventory in real time.

And knowing there is an expert just a phone call away when I get stuck on something is awesome. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Having to pay for a shipping service seperately Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

I don't ship outside the USA, but did not realize I had to adjust a few settings to prevent orders from coming in from outside the USA and Ecwid had answers that were clear and easy to follow.

I also had an issue with a listing that needed variables... I made a call and they walked me through it quick Review collected by and hosted on G2.com.

Show More

11/21/2023
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Thanuja E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thanuja E.")
TE

Thanuja E.

Small-Business (50 or fewer emp.)

2/8/2024

"Very professional customer service with customer friendly attitude"

5/5

What do you like best about Ecwid?

I'm impressed with the customer service provided by Ecwid. It is indeed, beyond expectations !.

I have always been able to get in touch with the customer service team via chat within not more than one minute. I am particularly impressed with the effort they make to sort out the issues even if the matter is out of their scope.

The overall experience I have had so far is very postive , more than I had expected. Review collected by and hosted on G2.com.

What do you dislike about Ecwid?

Nothing specific to dislike about based on the fact that the product is value for the money. Review collected by and hosted on G2.com.

What problems is Ecwid solving and how is that benefiting you?

I am using Ecwid to build up and maintain our online shop. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

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