---
title: Ecwid Reviews
meta_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 405 reviews by the users' company size, role or industry
  to find out how Ecwid works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 405
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Ecwid Reviews
**Vendor:** Lightspeed  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 405
## About Ecwid
Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.



## Ecwid Pros & Cons
**What users like:**

- Users find Ecwid’s **easy integration** with platforms like WordPress and Drupal highly beneficial for their eCommerce needs. (2 reviews)
- Users appreciate the **variety of free services** offered by Ecwid, enhancing their experience and functionality. (2 reviews)
- Users value the **easy integration** of Ecwid with various ecommerce platforms, enhancing functionality with numerous free features. (2 reviews)
- Users value the **app variety** of Ecwid, especially its seamless integration with WordPress and useful free add-ons. (1 reviews)
- Users find the **easy integration** of Ecwid with WordPress and its free add-ons very beneficial. (1 reviews)
- Users appreciate the **robust features** of Ecwid, enjoying seamless management and integration for their e-commerce ventures. (1 reviews)
- Integration Capabilities (1 reviews)
- Integrations (1 reviews)
- Platform Compatibility (1 reviews)
- Templates (1 reviews)

**What users dislike:**

- Users find the **subscription prices expensive** and feel the value has decreased since the acquisition by Lightspeed Commerce. (1 reviews)
- Users find **integration difficulty** a challenge, particularly when connecting with multiple CMS and payment systems. (1 reviews)
- Users report no significant issues, but some mention **payment issues** that could hinder transaction processes. (1 reviews)
- Users are frustrated with **poor customer support** from Ecwid, experiencing delays and unhelpful responses. (1 reviews)
- Users are frustrated with the **high subscription prices** of Ecwid, feeling the value has significantly decreased. (1 reviews)

## Ecwid Reviews
  ### 1. A very helpful team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2024

**What do you like best about Ecwid?**

The robust features offered by their e-commerce platform

**What do you dislike about Ecwid?**

No loyalty program included for free as part of the platform

**What problems is Ecwid solving and how is that benefiting you?**

Listing products, options and variations

  ### 2. Ecwid for a flower delivery service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anna B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2023

**What do you like best about Ecwid?**

New level of service for a small business. Easy to use.Easy to add new products ( we adding a new bouquets every day). Easy of integration with banks

**What do you dislike about Ecwid?**

Analytics report might be more helpfull. For example - products that have been opened more than others and so on.

**What problems is Ecwid solving and how is that benefiting you?**

We're making a  custom bouquets each of them are unique,  florists making a photo of a ready-to deliver product that can be delivered in one hour. The customer recieves the product from the photo, and not "the approximately the same" like it always goes in on-line flowershops.

  ### 3. Incredible platform, a must have.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ricardo C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2023

**What do you like best about Ecwid?**

I love how easy it has made it to intergarte and it's constantly evolving and growing with the helpful 24/7 support.

**What do you dislike about Ecwid?**

I wish everyone intergrated with it. Adding all the add-ons can get pricey but as long as sales are up it more than covers it cost.

**What problems is Ecwid solving and how is that benefiting you?**

Simple and easy intergration and clear eccom platform for customers.

  ### 4. Now creating a professional website is so simple. Unbelievable!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Roshan P. | Astrologer, Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 02, 2023

**What do you like best about Ecwid?**

Ecwid has made my e-commerce website business experience so easy. Now I can track all my earnings, shipping and product inventory very easily. As I didn't have much experience of creating a eCommerce website by my own, but Ecwid has made is so simple I have made my professional website and started earning. Thanks ecwid

**What do you dislike about Ecwid?**

No doubt Ecwid is the best platform for beginners also to creata a professional website and start earning a lot. But after renewal the price becomes little expensive to renew domain and hosting. But at the same this helps to grow your business also

**What problems is Ecwid solving and how is that benefiting you?**

Being a beginner it was quite difficult for me to creat a eCommerce professional website. But Ecwid has made it so simple. I have create professional website by my own and started earning internationally

  ### 5. Very happy so far with Ecwid

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrea W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2023

**What do you like best about Ecwid?**

I like that i can customize, using widgets to add to my site. I like the options available for adding products.

**What do you dislike about Ecwid?**

No ability without an app to run sales in specific categories or products

**What problems is Ecwid solving and how is that benefiting you?**

Easy to integrate with Google shopping. Would like easier integrating with Facebook and Instagram though.

  ### 6. ECWID AMAZING

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 30, 2023

**What do you like best about Ecwid?**

I love how user friendly and effective this platform is.

**What do you dislike about Ecwid?**

I wish there were more website templates

**What problems is Ecwid solving and how is that benefiting you?**

I love the fact that ecwid allows me to sell art across social media platforms

  ### 7. Great product options, less checkout versatility for service-based businesses

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brian G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Sooo many options for products. As a balloon company, I can put options like colors, length, embedded pictures, and so many more with text fields, radio buttons, etc. Plus, I can assign cost values for each option so a client can know that adding foil balloons to their selected garland will cost an additional $5 per foot and it recalculates the total cost instantly as they select options.

**What do you dislike about Ecwid?**

As great as the product options are, Ecwid is clearly designed for mailing out products. As a service-based company, we're constantly having to reinvent the wheel to get options at checkout. Delivery windows are rigid. Adding a button to say "We want teardown for $75" at checkout would cost us hundreds of dollars of programming, so we develop workarounds. When you try to add mileage costs based on zip code, it takes more workarounds, and if you want to add a percentage of cost as a rush order fee or something similar, it just doesn't have the versatility. We still appreciate and endorse the product, but it's best for mailing out t-shirts, not running a service business.

**What problems is Ecwid solving and how is that benefiting you?**

We needed a platform that could give us tons of options for our myriad offerings, customized pricing options for each item and ability to handle payment and checkout. It solves most of these problems for our company.

  ### 8. Best E-Commerce Platform for the Price

**Rating:** 5.0/5.0 stars

**Reviewed by:** David B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

We've been with Ecwid for almost five years, and it has been a great tool to expand the e-commerce section of our business. The customer support team has always been quick to answer our questions or resolve any issues. One of the main things that make Ecwid stand out over other e-commerce platforms is its ability to conform to the customization we need for our business, it's also a great deal!

**What do you dislike about Ecwid?**

Some things may need to be implemented, like adding bulk pricing upload options to the CSV import method. Another option I'd like to see is a design tool feature. But these are highly complex integrations, and Ecwid is still an excellent deal for what is available.

**What problems is Ecwid solving and how is that benefiting you?**

The main issue Ecwid has solved recently is uploading pricing variations. It was pretty hectic not being able to upload a spreadsheet with SKU's and pricing, but a relief now that that feature is available.

  ### 9. Meeting my business needs....

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenneth A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

I'm a very busy person running an online automotive tuning business.  I required a platform that was flexible to my needs and easy to change on the fly, so I didn't need to depend on a web developer to make the changes.  I used a developer to help set the site up, but he didn't understand my business and made many mistakes that I had to address to ensure my business ran smoothly.

**What do you dislike about Ecwid?**

While I understand businesses have issues from time to time, I rely on email notifications and over the years, Ecwid's transaction notifications were not going out through email which caused delays in order processing.  While this issue has been resolved, it was an issue, and I now spend time every day making sure it doesn't happen again, which ultimately costs me time.

**What problems is Ecwid solving and how is that benefiting you?**

Standardization of order information that allows me to better serve my customers by having all the information I need to fulfil an online order and start the tuning process.

  ### 10. Quick and Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Barb H. | Seeking New Opportunities to help your business with Excel, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 30, 2023

**What do you like best about Ecwid?**

It was quick to set up and easy to use.  I was set up to sell templates in no time.  They notify you everytime you make a sale, so you are able to keep your records up to date.

**What do you dislike about Ecwid?**

I have not run into anything I did not like

**What problems is Ecwid solving and how is that benefiting you?**

I have a Youtube channel and sell template based on what I do on Youtube.  I used to have people email me requesting templates and it would be a long process.  Now, they simply to to the website and buy what they want

  ### 11. Good E-commerce website overall

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2024

**What do you like best about Ecwid?**

The upsides of using Ecwid is simply that it's very easy to use and very helpful for an online store.

**What do you dislike about Ecwid?**

Nothing really overall the platform is very use to use and the prices are simple.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is solving many online marketing issues that we had but not anymore with its help.

  ### 12. Flawless Execution

**Rating:** 4.5/5.0 stars

**Reviewed by:** David L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2023

**What do you like best about Ecwid?**

Creates my store and easy to make changes. It has been perfect in execution of sales. Keeps great records

**What do you dislike about Ecwid?**

Occasionally hard to understand instructions

**What problems is Ecwid solving and how is that benefiting you?**

Selling online and always notifying customers with verification emails on both the sale and the fulfillment.

  ### 13. Ecwid makes running my business so EASY!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ashley B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

I really like that Ecwid is available anytime I have a question, day or night.  I also really like they offer several courses and tutorials on how to help my business succeed.

**What do you dislike about Ecwid?**

The only downside with using Ecwid is that it took me a while to grasp how to utilize everything to it's full advantage.  I don't have everything down just yet, but I know how to use everything I need to run my business on a day to day basis after watching the tutorials.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid makes it super easy and convenient to display all of my products for sale, including how to best advertise my business online.  I love that Ecwid offers website templates that make my website look sleek and personalized at the same time.  It's also super convenient that I can modify and make changes when I want.

  ### 14. Love Ecwid

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angélica E. | Cosplay Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2023

**What do you like best about Ecwid?**

It's easy to use and have amazing customer support. I love also the website templates.

**What do you dislike about Ecwid?**

At this moment I have nothing negative to say about it.

**What problems is Ecwid solving and how is that benefiting you?**

I was finally able to build my own website without having having any programming background.

  ### 15. Ecwid optimizes e-commerce

**Rating:** 4.5/5.0 stars

**Reviewed by:** America C. | Senior Director Marketing Strategy, Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2023

**What do you like best about Ecwid?**

No major or crazy modifications have been made to the way tasks are executed in Ecwid over the time I have been using it, so I know that by the time you log in to do your business, you are able to locate the information you need and get the things you have on hand with ease. There are very few ambiguities and you need to contact Customer Service to get assistance. I am not an incredible specialist in technology and wished the assistance was clear. We only have a few items, so there was no need to prepare anything. It seemed to me that we could develop, that I could develop to the extent that I used e-commerce as a consumer.

**What do you dislike about Ecwid?**

I would like to be able to incorporate my account into the piracy distribution system. I would like to be able to link my professional Venmo account to a payment option. This may be due to my personal lack of knowledge, however I still need to learn how to deal with managing inventory levels of a unique list of products that have multiple variants.

**What problems is Ecwid solving and how is that benefiting you?**

I think Ecwid is optimal for companies that find themselves in less common internet commerce situations and require a comprehensive service that can serve a variety of purposes. Perhaps less suitable for larger companies that are already well established. I have always received the support I needed in quantity and manner. I am pleased to receive email notifications each week regarding current business issues and new suggestions. They repeatedly serve as my letterhead for incorporating new ways to market products into our marketing plan. And I have always had good experiences talking to the support team regarding specific issues.

  ### 16. Fast & Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Ecwid?**

Setup is straight-forward, quick & easy. You can get your store up, and running in no time, but there is also a ton of customization, options, features, to get lost in to make your site/store completely your own.

**What do you dislike about Ecwid?**

Product variations only available on higher tiers, which can make organization a bit of a puzzle, at first, if you have different stock levels for different versions of the same product.

**What problems is Ecwid solving and how is that benefiting you?**

Providing a platform to do business online, so we can bring our members the products & equipment they need.

  ### 17. Intergration system

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2023

**What do you like best about Ecwid?**

It has one of the best intergration features with other platforms such ,process payment features that suggests as per your location,life chat solutions in real time , good tutorials for easy learning and custom features that you can use to customize your website,and moderate payment plans.

**What do you dislike about Ecwid?**

Nothing bad at all but ask ecwid to revise kliken ads feature which ecwid has partnered with to review their payment to be affordable

**What problems is Ecwid solving and how is that benefiting you?**

best life chat with best solutions such assisting me in customising my ecwid website to fit my clients needs

  ### 18. Satisfied customer for over 10 years

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luke M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

We have been running multiple Ecwid shops now both in Asia-Pacific and in UK/Europe for over ten years. We are mostly very happy with the features / service levels and support we get from Ecwid. The pricing also seems fair to us.

**What do you dislike about Ecwid?**

Ecwid is not as well known as some other eCommerce platforms/shopping carts. This means that there are not that many available integrations to other systems, softwares and platforms.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid provides the channel for our B2C sales. We serve consumers in Australia, New Zeland and UK through Ecwid. We also use the promotional features in Ecwid to increase sales (coupons, Apps, Google Advertising, etc...)
Prior to Ecwid, we were using a small local shopping cart but this was unable to scale up to what we needed and thus we switched to Ecwid.

  ### 19. Best customer service experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Helena K. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 27, 2022

**What do you like best about Ecwid?**

Responsive and knowledgeable team, solutions oriented, innovative, and helpful.

**What do you dislike about Ecwid?**

Some integrations are still underway, and I will be notified when they're available.

**What problems is Ecwid solving and how is that benefiting you?**

Easy store platform, rich features, and simple to use.

  ### 20. Ecwid is the most profession & easy to use Biz Website bringing sales on 1st day I launched!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dr. Donna L. M. | Sr. IT Business Delivery Leader - Integrated Data, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2023

**What do you like best about Ecwid?**

The most helpful aspect of Ecwid is the logical and easy to setup approach to creating your website including the online chat. I have worked with other companies and the process to learn, time to set up the site, and the ability to edit was cumbersome and time consuming.

**What do you dislike about Ecwid?**

Ecwid could enhance functionality such as bulk edits with the ability to add options for all products or multiple products with an apply all or apply to the following products such as an option function for donating $$ or an item to a company charity. Currently, you must add that option function to each product page individually. Even allowing a "would you like to add" statement at checkout could ensure the customer has a overall opportunity to add more to their chart or give to charity for certain items (Upsell).

**What problems is Ecwid solving and how is that benefiting you?**

I distribute for a major publicly traded company and Ecwid allows me to opportunity to customize these products on an e-platform that enables me to compete at a higher professional level than most social media marketing small businesses.

  ### 21. I've been using ECWID for two years now and couldnt be happier!

**Rating:** 5.0/5.0 stars

**Reviewed by:** David M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

ECWID is easy to use, easy to integrate, and has excellent customer support with a team that is interested in your business needs. Compared to the previous shopping cart I was using, ECWID is lightyears ahead!

**What do you dislike about Ecwid?**

So far, I have found very little to dislike about ECWID. When I have had an issue it's been fixed quickly or they have noted the request and later, when updating the app they have introduced the options requested.

**What problems is Ecwid solving and how is that benefiting you?**

Well, you know how ecommerce stores need to provide great customer experiences while being easy to use for us business owners, well what ECWID gives us is all this and more. It helps us manage our sales and shipping processes with its order status options and helps us communicate with the customer as well.

  ### 22. Ecwid Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kiana S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 01, 2024

**What do you like best about Ecwid?**

How easy it is to set up a website for beginners, and how fast you get assistance by chat or email

**What do you dislike about Ecwid?**

More templates for websites and cheaper prices

**What problems is Ecwid solving and how is that benefiting you?**

Giving me the opportunity to create a website easily and great troubleshooting

  ### 23. Works great for my needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gregory M. | DevOps Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Easy to manage, able to integrate with my main website, Facebook and also has a stand-alone site I can use if there's a problem with my hosting.  Support is responsive and helpful. When I asked for a feature to make my order processing easier, they added it in a reasonable time.

**What do you dislike about Ecwid?**

When I want something fancy I have to pay for a plugin, like notify customers when something is restocked. Also reporting is also either an add-on or is very limited.

**What problems is Ecwid solving and how is that benefiting you?**

Easy to list products and sell online. I also can run two different sites with the same store items with Ecwid.  I find this to be valuable and easily set up.   Integration with facebook is as good as facebook can be.

  ### 24. Plain and Simple: Excellent online store software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sean H. | Operations Supervisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 30, 2023

**What do you like best about Ecwid?**

Pricing is reasonable and software is extremely user friendly

**What do you dislike about Ecwid?**

I don't dislike anything about Ecwid except the name, Ecwid?

**What problems is Ecwid solving and how is that benefiting you?**

To expand into the US market since I'm based in Canada.

  ### 25. Knowledgeable and Helpful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rob B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2023

**What do you like best about Ecwid?**

The ability to integrate with my other site

**What do you dislike about Ecwid?**

Sometimes it is difficult to explain to customer service what I need help with

**What problems is Ecwid solving and how is that benefiting you?**

Makes purchasing from my other website more simple.  Plus I can create sales and coupons without needing to code

  ### 26. Ecwid is extremely user friendly, intuitive and has amazing customer service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tracy V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

There are so many excellent features to Ecwid's platform.  I love the powerful customizing capabilities that make my website work for my specific business. I can chat directly with someone from the company at all times of the day and night and get excellent customer service with immediate follow-up, if necessary.

**What do you dislike about Ecwid?**

I honestly haven't found a downside to using Ecwid. ChosingEcwid has turned out to be the best decision I've made for my new business.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is constantly making changes and improvements to the site. They have even gone as far as to add a feature allowing me to sort my pre-ordered items from my standard orders, so they are all in one place.

  ### 27. Great booking/ ordering platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristin  C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2023

**What do you like best about Ecwid?**

Being able to control my schedule and booking time/ dates

**What do you dislike about Ecwid?**

When adding the date picker in the product drop down restriction feature should be added

**What problems is Ecwid solving and how is that benefiting you?**

Allowing my clients to view products

  ### 28. Perfect Ecommerce Solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vafa H. | Art Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2023

**What do you like best about Ecwid?**

Ecwid is very user friendly and easy to install and use. Their customer service and technical support are first rate.

**What do you dislike about Ecwid?**

Nothing to dislike about it. It works great.

**What problems is Ecwid solving and how is that benefiting you?**

I use as it E-commerce platform as an addition to my website. I had an existing website, and I wanted to start selling products. Ecwid was the perfect choice.

  ### 29. more than 10 years with ecwid, and will go on

**Rating:** 4.0/5.0 stars

**Reviewed by:** Роллердром . | Founder, CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 14, 2023

**What do you like best about Ecwid?**

Loyal plans, from affordable for small business till full-featured pro
Nice support
Rich 3-party plugins store
Easy to start and Learn
mobile administation app
Cool integration abilities: web, social nets...

**What do you dislike about Ecwid?**

m.b. loading-speed, but only at initilal browser store-page load

**What problems is Ecwid solving and how is that benefiting you?**

To sell goods online and offline )

  ### 30. Changed my business!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ilan M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Ecwid is a comprehensive platform. From the moment you begin using Ecwid you are set at ease that they have put a lot of thought and care into it. You are guided through to ensure you get the most out of Ecwid, and if you get stuck, an agent (who is knowledgeable and eager to assist) is always available.

USing Ecwid has ensured that we pop up in most google searches that relate to our products, and it helps that Ecwid can be installed on multiple sites - which we did!

**What do you dislike about Ecwid?**

I know it's in development, but because we have items with variants, it would be nice to automate updating stock levels via Zapier. Apart from that, I find Ecwid a very intuitive platform with minimal limitations.

**What problems is Ecwid solving and how is that benefiting you?**

Installing the platform on two websites (third on the way), Ecwid has allowed us to manage stocks from one place, grow our database and increase its digital footprint. Although we are one of the major contributors in our industry, Ecwid has increased our exposure our competitors are certainly watching.

  ### 31. Ecwid suits my business needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

I like that it has an intuitive GUI,  easy to set up the site. I have also to mention that their customer service is excellent.
I have an experience with Shopify, and even though it has more bells and whistles I prefer Ecwuid.

**What do you dislike about Ecwid?**

What I dislike the most is their Lightspeed Payment, I signed up with them and all my problems started right away, they requested to remove a diet supplement product from my site, I did what they requested and after that they never responded to me I sent them 6 emails asking why they do they hold my funds and why Lightspeed Payment is disabled but nobody cared to respond to me, this is unacce[ptable, there are much better payment processors out there. 
The other major downside for me is the lack of profit analysis and sales statistics, there is no option to enter the cost of goods and calculate net profit,.

**What problems is Ecwid solving and how is that benefiting you?**

Easy to use and excellent customer support.

  ### 32. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gunnar Þór G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2023

**What do you like best about Ecwid?**

It only takes few minutes to create products and categories in Ecwid. Different options for each product where some add to the price and  other make a discount is easy to set up.
Setting up payment methods is also very easy.

**What do you dislike about Ecwid?**

It seems that this us mainly for goods and not so much for products like tickets or tours when connecting with advertising. Hoping this will be added soon.

**What problems is Ecwid solving and how is that benefiting you?**

Selling our products easily with a good connection to the Wix platform. Helping us helping our customers to choose between payment methods.
We save money by selling through a channel that doesn't take percentage of our sales.

  ### 33. Great for small businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jim S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Ecwid has great functionality and the support is great usually have an issue or question resolved in minutes. It also has a lot of integration with other software which saves a lot of time.

**What do you dislike about Ecwid?**

I'd like more of the premium features to be available to all paid plans. I sometimes get frustrated with the ApplePay integration as it won't display all of our shipping options to the customer. I don't like having to figure out code to alter the automatic and notification emails.

**What problems is Ecwid solving and how is that benefiting you?**

It allows us to operate our online shopping facilities and provides an easy to use platform with lots of features that our customers enjoy.

  ### 34. Great platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ekaterina B. | Psychologist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

We’ve been using Ecwid platform for a year and a half. According to our research that we’ve implemented, Ecwid is the best platform for a small business. It is flexible, you can customise it in accordance with your own preferences. There are a lot of features which make your e-shop unique, simple and easy to use at the same time.

One of the key factors is a great support which works from Monday to Friday.

Highly recommend this platform !

**What do you dislike about Ecwid?**

Does not support html. I wish it can be added or more flexibility on typing font

**What problems is Ecwid solving and how is that benefiting you?**

Finding the customer and getting the payments.

  ### 35. Ecwid is all about customer service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lynthia M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2023

**What do you like best about Ecwid?**

I love how uncomplicated it is to set up your ECWID store. I love how easy it is to update your products, set up the shipping and buy shipping labels, set up promotions, and how quickly I can get answers to my questions.

**What do you dislike about Ecwid?**

Since joining Ecwid in 2020, I haven't had an issue that wasn't resolved in minutes. So there isn't anything that I dislike about Ecwid.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid has made it very easy for me to set up my store for my neck pillow, and they provide me with constant updates on how to improve my store appearance and increase sales

  ### 36. I love it I ve used it for years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adwoa D. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

So easy to make my website and the Mobil apps makes it easy to keep up with new orders, discount and coupon codes shipping etc... The app also shows you your lifetime sales and customer's information.

**What do you dislike about Ecwid?**

I actually don't have any downsides about the app. If there were things that I didn't like about Ecwid I would use another service. The software is really easy to use.

**What problems is Ecwid solving and how is that benefiting you?**

No problems the software has never crashed or made mistakes while I have been using it. One thing I do like is the fast customer service response if I ask questions

  ### 37. Easy and Smart

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2020

**What do you like best about Ecwid?**

I've used several different sales interfaces before and Ecwid is incredibly easy to use. There was a very small learning curve. This program even has a list of tasks that help you set up everything you need. You get reminders if you don't fully compete the setup, so there is no way to mess it up.
Something I really like is the integration of the iphone app & website. It makes it really easy to change quantities whenever, wherever. 
From linking the shop to my website for sales to tagging product images on Facebook for marketing, this is definitely a program I'd recommend.

**What do you dislike about Ecwid?**

I'd like the option of removing the return address from the printed invoice.

**What problems is Ecwid solving and how is that benefiting you?**

This gives buyers a way to instantly purchase art without having to deal with the artist or a gallery.

  ### 38. Easy, simple and efficient!

**Rating:** 5.0/5.0 stars

**Reviewed by:** David P. | Chief and Head Honcho, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2023

**What do you like best about Ecwid?**

There are so many options you get. Whether your business is big or small you have every tool imaginable to help you generate profit. I have been using this product for many years.

**What do you dislike about Ecwid?**

I don't know that I've found any downside to using this program. Once in a while you might have a custom request but they are usually able to fulfill that.

**What problems is Ecwid solving and how is that benefiting you?**

This program fits nicely into my online platform. I have some customers with large amounts  of product, I can easily add them, sort them and fully integrate them to my site.

  ### 39. ECWID is an easy to use powerful e-commerce solution.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gary M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2023

**What do you like best about Ecwid?**

It is easy to add products and create product categories.  The app enables you to track orders and shipments remotely.  Integration into our website was seamless, and connection to our payment gateway was straightforward.

Overall a great product.  We have recommended it to several of our clients.

**What do you dislike about Ecwid?**

I have been using ECWID for several years and found nothing to dislike.

**What problems is Ecwid solving and how is that benefiting you?**

Our clients have access to our products 24 hours a day.  The client does the entire sales transaction.  We just have to make sure it is shipped and delivered on time.

  ### 40. Great Service, Excellent Options

**Rating:** 4.5/5.0 stars

**Reviewed by:** Westin L. | Technical Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Ecwid allows you to scale according to your timeline and needs. The free plan offers great features and allows you to get your business off the ground, and their paid options expand that capability. Highly recommended!

**What do you dislike about Ecwid?**

It can be a bit difficult to get your mind around the workflows and processes, and some of the customization features are buried a bit. There are support articles for all, though.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is allowing me to handle my business transactions through a central location, calculating tax, and helping me track my orders and inventory across multiple channels.

  ### 41. Great Platform for Small Businesses to Start Selling the Same Day They Sign Up

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sara M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

Very easy to set up. We start selling the same day. This platform makes it easy to customize your eCommerce store, and the support is quick and helpful. We have been using Ecwid for over five years, increasing sales tremendously.

**What do you dislike about Ecwid?**

You have to pay for more customization if you have a lot of products. I also think the shipping rates are a bit high for our products, but that might be from the shipping companies instead of Ecwid.

**What problems is Ecwid solving and how is that benefiting you?**

Being a small business, we needed to find a platform that was easy to use and had a reasonable price point. When we found Ecwid, their support helped us get an eCommerce site up and running the same day. It was unique and simple.

  ### 42. Quality with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael  F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

The statistical data which shows visits, cats, checkouts is great. The ability to track, ship orders with easy access,consistent confirmations.  I have complete peace of mind with ECWID Platform supporting my website, business while increasing my efficiency & short term planning

**What do you dislike about Ecwid?**

The format for a webpage is restrictive in characters and placements. I had to be creative but not my best final product due to these limitations

**What problems is Ecwid solving and how is that benefiting you?**

Complete management data and statistical support underneath a safe secure efficient platform for my website

  ### 43. Great experience so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

We've been very happy with the system so far. It's taken some time to get everything working just the way we want but we have some fairly specific needs. For the average seller it is very easy to get up and running and the support has been very helpful.

**What do you dislike about Ecwid?**

We would like to see some more tools for bulk managing products, especially things like temporary sales, but that could be just us needing to learn the system better.

**What problems is Ecwid solving and how is that benefiting you?**

It allows us to easily list products on our website while also having enough control to customize the way it works to suit our needs. There are also many tools to help with advertising and apps to expand on functionality.

  ### 44. Ecwid is So easy to use!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2023

**What do you like best about Ecwid?**

I love how easy Ecwid is to set up and use. I have light knowledge of building websites and computers in general, but I was able to set it up, load my inventory and go live all in a couple of hours, very easy platform to use, with marketing and payment systems built right in, it's a no-brainer. Highly recommended.

**What do you dislike about Ecwid?**

The actual look of the web pages are very basic, I wish it had better landing pages, or more choices for the home page design.

**What problems is Ecwid solving and how is that benefiting you?**

I had issues with Ecwid connecting to my Clover system for real-time inventory count. I Called in,  and they were quick to respond and help me get that issue resolved

  ### 45. great product to grow your ecommerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jevima F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

An easy to use back office to manage your products at your ecommerce store. Once you start using it, you would never go back to Shopify. Creating categories, subcategories, and adding attributes is a breeze.

**What do you dislike about Ecwid?**

There is no option to add blog within a site or create stand-alone pages without products that will not show in the menu.

**What problems is Ecwid solving and how is that benefiting you?**

Within the last 3 years we see many improvements to the interface that make it easier to customize user experience.

  ### 46. Excited using Ecwid for my online Printful store

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vicky S. | Digital Creator, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about Ecwid?**

Easy to use, many options and coordinating with diffeerent platforms as well as all social media, in my case it is integraed with Printful, my Squarespace site and my social media! Love it!

**What do you dislike about Ecwid?**

Up to now I am very sarisfied, I do not have anything to mention.

**What problems is Ecwid solving and how is that benefiting you?**

Integrated with Printful, my site platform, social media and easy to use into designing and organising my online store.

  ### 47. Why I Chose Ecwid for My Online Store

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Ecwid?**

Ecwid is an e-commerce platform that I've been using for my business, and one of the things I really like about it is the customizability of the checkout process. I'm able to add custom fields to the checkout page, which is really helpful for gathering more information from my customers or making the checkout experience more personalized.

Another great feature of Ecwid is that the preorder option is built right into the plan, so I don't have to install a separate app. That saves me both time and money since most 3rd party apps are subscription-based as well

**What do you dislike about Ecwid?**

However, one area where I think Ecwid could improve is in the available themes. Some of them seem a bit outdated, and I'd love to see some more modern options.  I haven't seen many third-party web developers who specialize in creating custom themes for the platform

**What problems is Ecwid solving and how is that benefiting you?**

Mostly related to managing preorders from customers. Before using Ecwid, I had to manually keep track of all the preorders I received, which was time-consuming and prone to errors. With Ecwid, I can easily manage and track all of my preorders in one place.

  ### 48. Perfect Platform for Beginners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Ecwid?**

The very first thing you'll notice about Ecwid is its user-friendly interface and easy navigation. It really feels like it was designed with the beginner in mind, as everything is easy to understand and set up without requiring any prior technical knowledge. This makes Ecwid the perfect platform for start-ups looking to get off the ground with their online store quickly.

One of the standout features of Ecwid is its free subscription, which is highly beneficial for start-ups operating on a tight budget. Offering a free plan with no strings attached, Ecwid is an excellent way for your business to establish an online presence before scaling up to paid plans with additional features.

**What do you dislike about Ecwid?**

The most significant limitation I've encountered on this platform is the inability to use product variants on entry-level plans. For companies offering products with multiple variations, such as size or color, this can present a significant hurdle, requiring you to either upgrade to a higher plan or find alternative solutions.

Additionally, one area where Ecwid could improve is by offering a more extensive selection of integrations. While it does provide integrations for popular platforms the options remain limited compared to other e-commerce platforms. The lack of diversity in integrations may impede your ability to take full advantage of this platform.

**What problems is Ecwid solving and how is that benefiting you?**

As a small business selling handmade woodturning products, we were initially worried about getting started with e-commerce. But thanks to Ecwid, we're off to a great start!

From the easy-to-use platform to the customizable storefronts, Ecwid has provided us with everything we need to start selling online. Plus, the integration with our website makes it seamless for customers to purchase without ever leaving our site.

One of the biggest advantages of using Ecwid is the ability to manage inventory and orders from one place. This has saved us a ton of time and hassle and allowed us to focus on the creative side of our business.

Another great feature is the ability to sell on multiple channels, including social media and marketplaces. This has expanded our reach and helped us tap into new customer bases.

Overall, we're incredibly grateful for the support that Ecwid has provided us as we embark on our e-commerce journey. It's made our transition to online selling a breeze and we can't wait to see where this partnership takes us in the future.

  ### 49. Ecwid Staff and Platform is the BEST!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 11, 2023

**What do you like best about Ecwid?**

The chat support/staff has been incredibly helpful whenever I have questions.

**What do you dislike about Ecwid?**

Of minor issue is maybe better templates. This really hasn't impacted me.

**What problems is Ecwid solving and how is that benefiting you?**

I wouldn't have an eComm store if not for Ecwid. Shopify is not cost-effective. AND the Lightspeed payment processing is an added bonus.

  ### 50. Switch to Ecwid on my RapidWeaver Site

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gene F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Ecwid?**

Possibilitas ad personalizandum cartam emptionis, multae optiones solutionis, aspectus professionalis.

**What do you dislike about Ecwid?**

It would be nice if videos could be added to the products just like photos are. I don't really like the look of YouTube videos on my site; it doesn't have a professional look.

**What problems is Ecwid solving and how is that benefiting you?**

<p>Allowing the use of charge cards. Previously, I only accepted PayPal. Automatically process inventory; once an item is sold, remove it from inventory and mark it as Sold on the website.</p>


## Ecwid Discussions
  - [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) - 4 comments, 2 upvotes
  - [What&#39;s PU wheel?](https://www.g2.com/discussions/51347-what-s-pu-wheel) - 1 comment, 1 upvote
  - [Do you have examples / case studies of companies using your platform to sell well being products via web e-commerce?](https://www.g2.com/discussions/31794-do-you-have-examples-case-studies-of-companies-using-your-platform-to-sell-well-being-products-via-web-e-commerce) - 1 comment, 1 upvote
  - [Guys can we please get part pay, genoapay or any of those payment plans?](https://www.g2.com/discussions/guys-can-we-please-get-part-pay-genoapay-or-any-of-those-payment-plans) - 1 comment, 1 upvote
  - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment

- [View Ecwid pricing details and edition comparison](https://www.g2.com/products/ecwid/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-11+02%3A20%3A52+-0500&secure%5Bsession_id%5D=ac51c076-5215-4bef-870c-511a2e6059a9&secure%5Btoken%5D=02bdeed045d2b08334865fbbb0dcd3a18c2463dfc23649a5b78a87a712b4b5cb&format=llm_user)
## Ecwid Integrations
  - [ShipRocket](https://www.g2.com/products/shiprocket/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)

## Ecwid Features
**Design**
- Templates - Mobile E-Commerce
- Versions - Mobile E-Commerce
- Testing - Mobile E-Commerce
- Multichannel - Mobile E-Commerce

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Personalization**
- Branding - Mobile E-Commerce
- Localization - Mobile E-Commerce
- Digital Content - Mobile E-Commerce
- Geofencing - Mobile E-Commerce

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Analysis**
- Dashboards - Mobile E-Commerce
- User Behavior - Mobile E-Commerce
- Sales - Mobile E-Commerce

**Cart Management**
- Multi Cart
- Products
- Templates
- Embed

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Ecwid Alternatives
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - 4.3/5.0 (149 reviews)
  - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) - 4.2/5.0 (475 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,937 reviews)

