--- title: Ecwid Reviews meta\_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 405 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Ecwid Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241006&qs=pros-and-cons#reviews) Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1240265&qs=pros-and-cons#reviews) Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. [(2 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241203&qs=pros-and-cons#reviews) Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456810&qs=pros-and-cons#reviews) Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1242975&qs=pros-and-cons#reviews) Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456832&qs=pros-and-cons#reviews) Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2140427&qs=pros-and-cons#reviews) No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241643&qs=pros-and-cons#reviews) Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456786&qs=pros-and-cons#reviews) Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. [(1 mentions)](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456764&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Ecwid ##### 1. Easy Integration Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. [ See 2 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241006&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you like about Ecwid? I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer. ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.") PS Palash S. Small-Business (50 or fewer emp.) 5.0/5 "Awesome plug and play plugin" What do you like about Ecwid? So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal ##### 2. Free Services Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. [ See 2 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1240265&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you like about Ecwid? I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer. ![Junaid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junaid H.") JH Junaid H. Small-Business (50 or fewer emp.) 5.0/5 "Best platform to start Dropshipping" What do you like about Ecwid? Ecwid helps offers us many free features ##### 3. Online Sales Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. [ See 2 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241203&qs=pros-and-cons#reviews) See Related User Reviews ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.") PS Palash S. Small-Business (50 or fewer emp.) 5.0/5 "Awesome plug and play plugin" What do you like about Ecwid? So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal ![Junaid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junaid H.") JH Junaid H. Small-Business (50 or fewer emp.) 5.0/5 "Best platform to start Dropshipping" What do you like about Ecwid? Ecwid helps offers us many free features ##### 4. App Variety Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456810&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you like about Ecwid? I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer. ##### 5. Easy Creation Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1242975&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you like about Ecwid? I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer. ### 5 Cons or Disadvantages of Ecwid ##### 1. Expensive Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456832&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you dislike about Ecwid? I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo ##### 2. Integration Difficulty Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2140427&qs=pros-and-cons#reviews) See Related User Reviews ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.") PS Palash S. Small-Business (50 or fewer emp.) 5.0/5 "Awesome plug and play plugin" What do you dislike about Ecwid? Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual an ##### 3. Payment Issues No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241643&qs=pros-and-cons#reviews) See Related User Reviews ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.") PS Palash S. Small-Business (50 or fewer emp.) 5.0/5 "Awesome plug and play plugin" What do you dislike about Ecwid? Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual an ##### 4. Poor Customer Support Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456786&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you dislike about Ecwid? I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo ##### 5. Subscription Issues Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. [ See 1 mentions ](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456764&qs=pros-and-cons#reviews) See Related User Reviews ![Gwheyohn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gwheyohn G.") GG Gwheyohn G. Small-Business (50 or fewer emp.) 2.0/5 "Easy WordPress Integration, But Subscription Pricing Is a Turnoff" What do you dislike about Ecwid? I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for yo ## Top-Rated Alternatives [ ![PrestaShop](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_920f3ddbd3b24feb0ebcb1d3ae81afc5/prestashop.png "PrestaShop") PrestaShop 4.3/5(160) ](https://www.g2.com/products/prestashop/reviews) [ ![Square Online (formerly Weebly)](https://images.g2crowd.com/uploads/product/hd_favicon/c1946529a8d10513b14e87c0ced67d74/square-online-formerly-weebly.svg "Square Online (formerly Weebly)") Square Online (formerly Weebly) 4.2/5(482) ](https://www.g2.com/products/square-online-formerly-weebly/reviews) [ ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify") Shopify 4.4/5(5,126) ](https://www.g2.com/products/shopify/reviews) [ View All Alternatives ](https://www.g2.com/products/ecwid/competitors/alternatives) SM Sara M. Small-Business (50 or fewer emp.) 5/1/2023 "Great Platform for Small Businesses to Start Selling the Same Day They Sign Up" 4.5/5 What do you like best about Ecwid? Very easy to set up. We start selling the same day. This platform makes it easy to customize your eCommerce store, and the support is quick and helpful. We have been using Ecwid for over five years, increasing sales tremendously. Review collected by and hosted on G2.com. What do you dislike about Ecwid? You have to pay for more customization if you have a lot of products. I also think the shipping rates are a bit high for our products, but that might be from the shipping companies instead of Ecwid. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Being a small business, we needed to find a platform that was easy to use and had a reasonable price point. When we found Ecwid, their support helped us get an eCommerce site up and running the same day. It was unique and simple. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MF Michael F. Small-Business (50 or fewer emp.) 5/1/2023 "Quality with Ease" 5/5 What do you like best about Ecwid? The statistical data which shows visits, cats, checkouts is great. The ability to track, ship orders with easy access,consistent confirmations. I have complete peace of mind with ECWID Platform supporting my website, business while increasing my efficiency & short term planning Review collected by and hosted on G2.com. What do you dislike about Ecwid? The format for a webpage is restrictive in characters and placements. I had to be creative but not my best final product due to these limitations Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Complete management data and statistical support underneath a safe secure efficient platform for my website Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 5/1/2023 "Great experience so far" 5/5 What do you like best about Ecwid? We've been very happy with the system so far. It's taken some time to get everything working just the way we want but we have some fairly specific needs. For the average seller it is very easy to get up and running and the support has been very helpful. Review collected by and hosted on G2.com. What do you dislike about Ecwid? We would like to see some more tools for bulk managing products, especially things like temporary sales, but that could be just us needing to learn the system better. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? It allows us to easily list products on our website while also having enough control to customize the way it works to suit our needs. There are also many tools to help with advertising and apps to expand on functionality. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 5/3/2023 "Ecwid is So easy to use!" 5/5 What do you like best about Ecwid? I love how easy Ecwid is to set up and use. I have light knowledge of building websites and computers in general, but I was able to set it up, load my inventory and go live all in a couple of hours, very easy platform to use, with marketing and payment systems built right in, it's a no-brainer. Highly recommended. Review collected by and hosted on G2.com. What do you dislike about Ecwid? The actual look of the web pages are very basic, I wish it had better landing pages, or more choices for the home page design. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? I had issues with Ecwid connecting to my Clover system for real-time inventory count. I Called in, and they were quick to respond and help me get that issue resolved Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jevima F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jevima F.") JF Jevima F. Small-Business (50 or fewer emp.) 5/1/2023 "great product to grow your ecommerce" 5/5 What do you like best about Ecwid? An easy to use back office to manage your products at your ecommerce store. Once you start using it, you would never go back to Shopify. Creating categories, subcategories, and adding attributes is a breeze. Review collected by and hosted on G2.com. What do you dislike about Ecwid? There is no option to add blog within a site or create stand-alone pages without products that will not show in the menu. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Within the last 3 years we see many improvements to the interface that make it easier to customize user experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vicky S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vicky S.") VS Vicky S. Digital Creator Small-Business (50 or fewer emp.) 5/23/2023 "Excited using Ecwid for my online Printful store" 5/5 What do you like best about Ecwid? Easy to use, many options and coordinating with diffeerent platforms as well as all social media, in my case it is integraed with Printful, my Squarespace site and my social media! Love it! Review collected by and hosted on G2.com. What do you dislike about Ecwid? Up to now I am very sarisfied, I do not have anything to mention. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Integrated with Printful, my site platform, social media and easy to use into designing and organising my online store. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 5/2/2023 "Why I Chose Ecwid for My Online Store" 3.5/5 What do you like best about Ecwid? Ecwid is an e-commerce platform that I've been using for my business, and one of the things I really like about it is the customizability of the checkout process. I'm able to add custom fields to the checkout page, which is really helpful for gathering more information from my customers or making the checkout experience more personalized. Another great feature of Ecwid is that the preorder option is built right into the plan, so I don't have to install a separate app. That saves me both time and money since most 3rd party apps are subscription-based as well Review collected by and hosted on G2.com. What do you dislike about Ecwid? However, one area where I think Ecwid could improve is in the available themes. Some of them seem a bit outdated, and I'd love to see some more modern options. I haven't seen many third-party web developers who specialize in creating custom themes for the platform Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Mostly related to managing preorders from customers. Before using Ecwid, I had to manually keep track of all the preorders I received, which was time-consuming and prone to errors. With Ecwid, I can easily manage and track all of my preorders in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") AB Verified User in Business Supplies and Equipment Small-Business (50 or fewer emp.) 5/1/2023 "Perfect Platform for Beginners" 5/5 What do you like best about Ecwid? The very first thing you'll notice about Ecwid is its user-friendly interface and easy navigation. It really feels like it was designed with the beginner in mind, as everything is easy to understand and set up without requiring any prior technical knowledge. This makes Ecwid the perfect platform for start-ups looking to get off the ground with their online store quickly. One of the standout features of Ecwid is its free subscription, which is highly beneficial for start-ups operating on a tight budget. Offering a free plan with no strings attached, Ecwid is an excellent way for your business to establish an online presence before scaling up to paid plans with additional features. Review collected by and hosted on G2.com. What do you dislike about Ecwid? The most significant limitation I've encountered on this platform is the inability to use product variants on entry-level plans. For companies offering products with multiple variations, such as size or color, this can present a significant hurdle, requiring you to either upgrade to a higher plan or find alternative solutions. Additionally, one area where Ecwid could improve is by offering a more extensive selection of integrations. While it does provide integrations for popular platforms the options remain limited compared to other e-commerce platforms. The lack of diversity in integrations may impede your ability to take full advantage of this platform. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? As a small business selling handmade woodturning products, we were initially worried about getting started with e-commerce. But thanks to Ecwid, we're off to a great start! From the easy-to-use platform to the customizable storefronts, Ecwid has provided us with everything we need to start selling online. Plus, the integration with our website makes it seamless for customers to purchase without ever leaving our site. One of the biggest advantages of using Ecwid is the ability to manage inventory and orders from one place. This has saved us a ton of time and hassle and allowed us to focus on the creative side of our business. Another great feature is the ability to sell on multiple channels, including social media and marketplaces. This has expanded our reach and helped us tap into new customer bases. Overall, we're incredibly grateful for the support that Ecwid has provided us as we embark on our e-commerce journey. It's made our transition to online selling a breeze and we can't wait to see where this partnership takes us in the future. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 9/11/2023 "Ecwid Staff and Platform is the BEST!" 5/5 What do you like best about Ecwid? The chat support/staff has been incredibly helpful whenever I have questions. Review collected by and hosted on G2.com. What do you dislike about Ecwid? Of minor issue is maybe better templates. This really hasn't impacted me. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? I wouldn't have an eComm store if not for Ecwid. Shopify is not cost-effective. AND the Lightspeed payment processing is an added bonus. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite GF Gene F. Small-Business (50 or fewer emp.) 5/18/2023 "Switch to Ecwid on my RapidWeaver Site" 5/5 What do you like best about Ecwid? Possibilitas ad personalizandum cartam emptionis, multae optiones solutionis, aspectus professionalis. Review collected by and hosted on G2.com. What do you dislike about Ecwid? It would be nice if videos could be added to the products just like photos are. I don't really like the look of YouTube videos on my site; it doesn't have a professional look. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? \Allowing the use of charge cards. Previously, I only accepted PayPal. Automatically process inventory; once an item is sold, remove it from inventory and mark it as Sold on the website.\ Review collected by and hosted on G2.com. 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