1. [Home](https://www.g2.com/) 2. ... 3. [Survey Software](https://www.g2.com/categories/survey) 4. [Dynata+ Platform Discussions](https://www.g2.com/products/dynata-platform/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc8cb8842d903528b8cb2ac57384f951/dynata-platform.png "Product Avatar Image") ![Reward for good Dynata+ Platform reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/36485/medal.svg "Reward for good Dynata+ Platform reviews") ](/products/dynata-platform/reviews) [ Dynata+ Platform ](/products/dynata-platform/reviews) (51)4.2/5 Dynata+ is a self-directed market research and survey sampling platform designed to assist research, media, brands and marketing teams in conducting surveys with verified respondents and evaluating advertising effectiveness without the need for a managed service team. This platform enables users to define their project parameters, check feasibility and pricing, launch surveys, and monitor results in real-time, all from a single, user-friendly portal. Dynata+ supports two primary use cases: Dynata+ Sample for standard survey fielding and Dynata+ Brand Lift for assessing how advertising influences awareness, favorability, and purchase intent. The Dynata+ platform is tailored for a diverse audience, including market researchers, consumer insights, media planners, and marketing professionals who require reliable data to inform their research and brand strategies. With its self-serve capabilities, users can quickly configure projects to meet their specific needs. The real-time feasibility engine allows users to instantly access audience availability, pricing, and timeline projections, ensuring that they can make informed decisions before launching their surveys. This streamlined process is particularly beneficial for teams looking to gather insights more efficiently and effectively. Key features of Dynata+ include: • Self-serve project builder: Customize geography, respondent attributes, quotas, and balancing plans using census-based defaults. • Live project dashboard: Monitor in-field metrics, audience match rates, and segment-level progress in real time. • Brand lift survey templates: Leverage pre-defined KPI templates to measure awareness, favorability, message association, ad recall, and purchase intent. A typical Dynata+ Sample project can be configured in just minutes, allowing users to define parameters such as source country, respondent count, and survey URL, set live dates and fielding pace, and complete payment via credit card or invoice. Creating an account is free, and there is no minimum commitment required to initiate a first project. Respondents are sourced from Dynata's extensive first-party panel, which includes over 70 million consumers and business professionals, ensuring a diverse and representative sample for research. To maintain data integrity, every project undergoes evaluation through QualityScore, an AI/ML system that assesses over 175 data points to identify and replace fraudulent or disengaged respondents in real-time during fielding. Clients utilizing QualityScore have reported an 85% reduction in time spent on manual data checks and a 40% decrease in post-survey data reconciliations, highlighting the platform's efficiency. Dynata serves a broad client base, including more than 6,000 market research, publishers, media agenciesand corporate brands across various regions, making it a key player in the market research landscape. Show More * * * ### 38.0 Nps Score Already have Dynata+ Platform? ### All Dynata+ Platform Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Samplify used for? ](/discussions/what-is-samplify-used-for) What is Samplify used for? [ survey software ](https://www.g2.com/tags/survey-software)[ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Dynata%2B+Platform+questions+and+get+answers+from+expert+users+in+our+Dynata%2B+Platform+Discussions+section.&title=Dynata%2B+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Dynata%2B+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Dynata%2B+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss%0aAsk+Dynata%2B+Platform+questions+and+get+answers+from+expert+users+in+our+Dynata%2B+Platform+Discussions+section.) 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[Read more](/discussions/49646-what-is-the-best-way-problem-solved-error-file) [ survey software ](https://www.g2.com/tags/survey-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Dynata%2B+Platform+questions+and+get+answers+from+expert+users+in+our+Dynata%2B+Platform+Discussions+section.&title=Dynata%2B+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Dynata%2B+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Dynata%2B+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdynata-platform%2Fdiscuss%0aAsk+Dynata%2B+Platform+questions+and+get+answers+from+expert+users+in+our+Dynata%2B+Platform+Discussions+section.) 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