Trang D.
TD
Trang D.
Executive
Mid-Market (51-1000 emp.)
"AI-Powered Customer Insights for More Personalized Targeting"
3/5
What do you like best about Dynamics 365 Marketing?

AI-Powered Insights: It leverages artificial intelligence to provide deep insights into customer behavior, allowing for more personalized content and improved targeting. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Integration Dependencies: To get the most "holistic view," a company generally needs to be heavily invested in the broader Microsoft Dynamics 365 ecosystem, which can limit flexibility if using non-Microsoft CRM tools. Review collected by and hosted on G2.com.

Shubham D.
SD
Shubham D.
Marketing & CRM Manager
Small-Business (50 or fewer emp.)
"Comprehensive Marketing Solution with Strong Automation Capabilities"
5/5
What do you like best about Dynamics 365 Marketing?

I appreciate how seamlessly it integrates with other Microsoft applications, making data flow effortless between marketing, sales, and customer service. The marketing automation tools, real-time analytics, and customizable customer journeys allow for highly targeted campaigns. The interface is user-friendly once familiar, and the AI-driven insights help in optimizing performance. The most helpful aspect is the ability to unify customer data across channels, giving a 360-degree view of the audience. Its automation features save significant time on repetitive tasks, such as email campaigns and lead scoring. The platform’s deep analytics and reporting capabilities make it easier to measure ROI, improve campaign targeting, and ensure consistent brand messaging. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

While feature-rich, it has a learning curve, especially for those new to Microsoft’s ecosystem. Some advanced customization requires technical knowledge, and occasional system lags can slow down workflows during high-volume campaign execution. The pricing can be high for smaller teams, and certain integrations outside the Microsoft environment may require extra configuration or third-party tools. Additionally, onboarding could be smoother with more beginner-friendly templates and tutorials for new users. Review collected by and hosted on G2.com.

AD
Akhil D.
Senior Marketing Lead
Mid-Market (51-1000 emp.)
"Dynamics 365 Makes Marketing Tracking, Lead Management & Campaign Planning Easy"
5/5
What do you like best about Dynamics 365 Marketing?

In the Dynamics 365 we can track our marketing activities, leads & we can run the campaigns as well. Planning & storing of the data Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Email Campaign process to too hard it is not soo handy to run the email campaigns designs aspects are good but we cannot able to download the output directly from the CRM. Review collected by and hosted on G2.com.

Marcus W.
MW
Marcus W.
"Fast Setup, Deep Integration, Steep Learning Curve"
4.5/5
What do you like best about Dynamics 365 Marketing?

I like the deep integration of Dynamics 365 Marketing with the whole Microsoft ecosystem. It is valuable because it provides more than just email automation with real customer journeys. I also appreciate how it makes it easier to do more in less time. The setup was fast and straightforward, with step-by-step instructions showing how to make good use of it. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

I don't like the steep learning curve. Review collected by and hosted on G2.com.

Vaivhav K.
VK
Vaivhav K.
Head of Growth
Small-Business (50 or fewer emp.)
"User-Friendly with Occasional Slowdowns"
4/5
What do you like best about Dynamics 365 Marketing?

I find Dynamics 365 Marketing easy to use, which is a big plus for me. The UI and UX are great, making navigation and handling tasks straightforward. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Sometimes it loads very slowly. Review collected by and hosted on G2.com.

Zane B.
ZB
Zane B.
Associate Director of Marketing
Enterprise (> 1000 emp.)
"Expensive and Very Hard to Use"
0/5
What do you like best about Dynamics 365 Marketing?

Dynamics 365 has a strong integration with the Microsoft ecosystem, making it an low resistance choice for organizations already using Office 365, Power BI, and Teams. However, in my experience, the complexity of setup and reliance on IT resources make it hard to use compared to other platforms. If quick adoption and user friendliness are priorities, other solutions would be better. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Dynamics 365 has a steep learning curve and requires significant IT involvement for daily use and optimization. The interface is not intuitive, making adoption slower for all teams. Campaign automation is difficult to figure out and lacks the flexibility of tools like HubSpot.

Reporting needs plugins for deeper insights. The marketing features feel obsolete, requiring multiple steps for tasks that should be very straightforward.

Integrations needed outside the Microsoft ecosystem are very challenging, making it less usable for teams with a diverse tech stack. Review collected by and hosted on G2.com.

Bappaditya S.
BS
Bappaditya S.
Content and Branding Specialist
Enterprise (> 1000 emp.)
"Lives up to its name - My Everyday essential"
5/5
What do you like best about Dynamics 365 Marketing?

Certain areas like the proper integration of performance Analytics with sales forecasting, sales automation and workflow automation or some of the best features of this software. Apart from that a lot of these features are very well synchronized making it a 1 platform tool for all things marketing starting from grassroots-level tasks like email marketing to planning campaigns. It is definitely a tool that is easy to use once you get the hang of it. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Mostly it is a tool that benefits every stakeholder related to marketing or operations in general. Frankly, I do not dislike anything about Dynamic 365 marketing but I feel the implementation part can be made much more easier. For the branding team, we decided that we need Dynamic 365 and therefore we decided to organize training on the same. A bit of restriction to change and the lack of interest from certain members were identified. Some did not understand the need for the same because they might not use it frequently. Review collected by and hosted on G2.com.

Somnath M.
SM
Somnath M.
Head of Programmatic & Performance Marketing
Mid-Market (51-1000 emp.)
"seamless integration and, strong automation capabilities"
4/5
What do you like best about Dynamics 365 Marketing?

customer journey mapping, and advanced analytics.

strong automation capabilities,

customer journey mapping, and advanced analytics Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

The platform can be complex at times

Dependency on IT resources and expertise,

not very user friendly Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Mostly Positive Review"
3/5
What do you like best about Dynamics 365 Marketing?

In the events world, we always need to automate and be in the lookout of what's hot. What I really appreciate is the comprehensive nature of the platform. This app is not just a simple task manager; hence, it's a full-fledged system that can handle everything from event planning and registration to marketing, sales, and even post-event analysis. Having all this information in one place is a huge win. For example, being able to track attendee registrations directly within the same system where we manage our marketing campaigns is a huge time-saver. It eliminates the need for manual data entry and reduces the risk of errors. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

Only issue is the complexitiy. For newbies, you will surely encounter confusion as the system itself is not intuitive. I just hope they will provide more training, a responsive custmomer service or most importantly, fix the UX/UI of the app. Review collected by and hosted on G2.com.

Dharmendra Kumar  D.
DD
Dharmendra Kumar D.
Business Development Manager
Facilities Services
Small-Business (50 or fewer emp.)
"Microsoft Dynamics 365 is an integrated bundle of Enterprise Solution."
4.5/5
What do you like best about Dynamics 365 Marketing?

I list most because, Microsoft Dynamics 365 is an integrated bundle of

Customer relationship enterprise resource planning:

management software available at Microsoft.

This involves multiple functions such as sales, customer

Service, Field Service, Operations, Finance, and Marketing.

And project service automation onto a single platform. Review collected by and hosted on G2.com.

What do you dislike about Dynamics 365 Marketing?

So far I have not had any problems while using it. Review collected by and hosted on G2.com.