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DWC CONSULT GMBH

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We support companies in developing hybrid data strategies that enable the transformation of regulatory requirements into competitive advantages through optimized tracking and data management methods. Services we offer: Consent Management: We are international experts for implementing, maintaining and optimizing consent management solutions like Usercentrics CMP & PMP. Google Marketing Platform: We support the implementation, maintenance and optimization of Google marketing tools such as Google Analytics, Google Tag Manager, Google Ads, Google Campaign Manager, etc. Server-side tagging: Since the introduction of the first server tag manager tools, we have been helping our customers with the data protection-compliant provision & configuration of a server tag manager. Open source solutions (Matomo, Posthog, Snowplow): Supplement your analytics stack with free, on-premise software to be able to collect first-party data independently of SaaS providers. Customer Data Platform: Link data from different sources to a central database to get a 360° perspective on your customers. Big Data & Machine Learning: We support you in setting up a data lake or data warehouse for the central storage of important analysis data and implement AI and ML tools for evaluation. Data analysis & visualization.

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