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dunnhumby Assortment

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dunnhumby Assortment is an end-to-end solution designed to help retailers optimise their product assortments efficiently, tailored to their customers' purchasing decisions. Leveraging AI-powered data science, dunnhumby Assortment delivers space-aware localised assortment recommendations at scale, enabling retailers to create customer-centric product ranges that boost sales and maximise profitability. With dunnhumby Assortment, retailers can make more informed assortment decisions by integrating behavioural data with space-aware recommendations, offering customers better choices. Key benefits for retailers include: • Store-specific ranges that appeal to local shoppers using behavioural insights • Optimised store layouts with AI-driven, space-aware recommendations • Reduced manual effort and streamlined processes through automated planogramming • Enhanced collaboration between retailers and suppliers • Increased sales through effective commercial negotiations by commercial teams Assortment also enhances team collaboration and simplifies the assortment process by providing in-depth insights, shortening the critical path to store-level planograms with built-in automation, and enabling on-the-fly optimisation.

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