--- title: D&B Hoovers Reviews meta_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 781 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 781 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # D&B Hoovers Reviews **Vendor:** Dun & Bradstreet **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.1/5.0 **Total Reviews:** 781 ## About D&B Hoovers D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting. ## D&B Hoovers Pros & Cons **What users like:** - Users find D&B Hoovers **very easy to use** , enabling intuitive navigation and efficient access to vital business information. (51 reviews) - Users value the **comprehensive contact information** provided by D&B Hoovers, enhancing their efficiency and effectiveness in work. (50 reviews) - Users trust the **accurate lead generation** of D&B Hoovers, finding its interface intuitive and easy to navigate. (37 reviews) - Users value the **accurate and up-to-date data** from D&B Hoovers, enhancing their sales prospecting efficiency. (36 reviews) - Users value the **accuracy of information** in D&B Hoovers, helping them make informed decisions with confidence. (31 reviews) - Helpful (29 reviews) - Features (23 reviews) - Lead Generation (20 reviews) - Simple (17 reviews) - User Interface (17 reviews) **What users dislike:** - Users are concerned about the **outdated data** that affects the reliability of information on private companies. (32 reviews) - Users often face **inaccurate data** in D&B Hoovers, leading to confusion and necessitating additional verification steps. (24 reviews) - Users report **inaccurate financial data** in D&B Hoovers, leading to inconsistencies and data reliability issues. (22 reviews) - Users note the **outdated information** on private companies, impacting the value and reliability of D&B Hoovers. (22 reviews) - Users express concern over **missing features** like limited private company data and delayed equity analyst reports, impacting usability. (18 reviews) - Users often face issues with **outdated contacts** , leading to challenges in reaching the right companies effectively. (18 reviews) - Users find the **inefficient search functionality** frustrating due to slow interface and occasional outdated information. (13 reviews) - Poor Filtering (13 reviews) - Limited Contact Information (11 reviews) - Missing Information (11 reviews) ## D&B Hoovers Reviews ### 1. All Company Insights in One Place: Hierarchy, Address & Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Marie J. | Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** It shows company hierarchy, location address and industry all in one place. It helps me a lot during my work, because other systems/platforms don't have this all information in one place and I can't work with them (trust me I tried). I love the Expand all button in corporate hierarchy and also filter choices during search. **What do you dislike about D&B Hoovers?** I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories are not the same as in our company system, so it makes it a little bit difficult to find out in which industry the company really works in. **What problems is D&B Hoovers solving and how is that benefiting you?** For my work I need a lot of information about company I don't know. Sometimes you may google those, but not all of the time. D&B helps me a lot with this problem and have all of the relevant information that I need in one place. Using this save me a significant amount of time during my work. **Official Response from Kevin Johnson:** > Hi Marie, thanks for taking the time to share this. Great to hear D&B Hoovers helps you bring hierarchy, location, and industry details together in one place and that the corporate tree and filtering make your work easier. I appreciate you noting the differences you sometimes see in industry categorizations and we’ll make sure that’s captured. Thanks again for the review. ### 2. Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers **Rating:** 4.0/5.0 stars **Reviewed by:** Dalibor V. | Senior Data Steward, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about D&B Hoovers?** I like that D&B Hoovers has up-to-date data and the system is fast and smooth to use. I can easily view the corporate family, which is clearly and visually well presented. It helps me quickly understand company structures. Interaction with the D&B team is also very good, as updates or new company records are handled quickly. **What do you dislike about D&B Hoovers?** At the moment, I do not dislike anything about D&B Hoovers. The service meets my needs well and works as expected. Overall, I am very satisfied with the platform and the support. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps verify whether a customer really exists and if the information they provide during registration is correct. It allows me to confirm that the Tax ID belongs to the right company and to check the legal address. I can also see relationships between companies if they exist. This reduces risk and helps ensure our data is accurate. **Official Response from Kevin Johnson:** > Hi Dalibor, thanks for sharing your experience. Great to hear Hoovers feels fast, up‑to‑date, and that the corporate family view helps you quickly understand company structures. Glad the support team has been helpful as well. Appreciate you taking the time to leave a review and share how the platform supports your verification and risk‑reduction work. Thanks again! ### 3. Large Dataset, but Bugs and Poor Support as well as out dated contacts Undermine Value **Rating:** 1.0/5.0 stars **Reviewed by:** Sonny L. | VP of Sales/Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about D&B Hoovers?** I really like that they hey a large data set. **What do you dislike about D&B Hoovers?** The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you’re not really getting the full window to use your credits. With how the credits work, you’re really only getting about 75 leads per month, not actually 150.you will spend hours on the line with them **What problems is D&B Hoovers solving and how is that benefiting you?** It is giving me sum leads but it is more of a headache then its worth **Official Response from Kevin Johnson:** > Appreciate the candid feedback, Sonny. We’re glad the dataset is delivering value, though we understand how issues with contacts, billing consistency, and support can impact the experience. That’s not where we want things landing, and we’re taking a closer look internally. If you’re open to sharing more context, you can reach me directly at johnsonk@dnb.com ### 4. Reliable and efficient tool for company research **Rating:** 5.0/5.0 stars **Reviewed by:** Mau B. | Systems Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about D&B Hoovers?** Its reliable company data and easy-to-use interface. The depth and accuracy of firmographic and financial information. How quickly I can find and validate company insights. The strong search filters and detailed company profiles. It helps me save time when researching companies and prospects. **What do you dislike about D&B Hoovers?** Occasional data gaps or outdated information. The interface can feel a bit slow at times. Limited customization in reports and exports. Some advanced features are not very intuitive. Coverage can vary for smaller or international companies. **What problems is D&B Hoovers solving and how is that benefiting you?** It solves the problem of finding reliable company data, helping me make faster, better decisions. It centralizes company and firmographic data, saving me research time. It helps identify and qualify prospects more efficiently. It reduces manual research by providing verified business insights. It improves accuracy when analyzing companies and markets. **Official Response from Kevin Johnson:** > Hi Mau, thanks for taking the time to share your experience with D&B Hoovers. It is great to hear the platform’s company data, search filters, and detailed profiles are helping you work through research and prospecting more efficiently. I appreciate your notes about customization and the experience with speed and advanced features. That kind of feedback is always useful. Glad to know the tool is helping you make quicker, more informed decisions and reducing the time you spend tracking down insights. ### 5. Comprehensive Business Database with Excelent Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about D&B Hoovers?** There are two things I like about D&B Hoovers compared with other platforms. First, D&B can be considered a comprehensive database of business entities. Second, the support service is awesome. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about the progress. Most of the time, they can identify the issue and resolve it quickly. **What do you dislike about D&B Hoovers?** They upgrade the platform several times a year. During these upgrade periods, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. **What problems is D&B Hoovers solving and how is that benefiting you?** My team uses Hoovers to identify a vendor’s business type through its NAICS code. This task was extremely difficult to complete before we had access to Hoovers. With Hoovers, the completion time has been reduced significantly, and the results are more reliable. **Official Response from Kevin Johnson:** > Hi there, thanks for the review. Great to hear D&B Hoovers serves as a comprehensive source for business information and that the support team has been responsive and helpful when you need them. I appreciate you noting the slowdown you’ve experienced during upgrade periods and we’ll make sure that feedback is captured. Thanks again for sharing your experience. ### 6. Accurate Data with Room for Further Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa W. **Reviewed Date:** February 10, 2026 **What do you like best about D&B Hoovers?** I like that the data is accurate in D&B Hoovers. When we used a list, there were very few email bounce backs, which shows the accuracy of the data. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas and size and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people at the wrong contact information. **What do you dislike about D&B Hoovers?** There is additional data that we would love to have like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to find small business leads and get accurate data for existing members, solving profile update issues and aiding in targeted marketing and grant applications with diversity data. **Official Response from Kevin Johnson:** > Hi Melissa, thanks for sharing such detailed feedback. Great to hear the accuracy and diversity of the data in D&B Hoovers helps with your marketing work, prospecting, and grant‑related reporting. I appreciate you calling out the interest in more exportable fields, additional diversity attributes, EIN data, and integrations with your AMS. We’ll make sure that feedback is captured. Thanks again for the review. ### 7. D&B Hoovers Delivers a 360° Company View with Powerful, Easy-to-Use Research Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** I believe that the number of features and ease of use are two of the better parts of D&B Hoovers. Specifically, I like how I am able to search for companies and compile a ton of useful resources that I use to supplement my work. Being able to obtain a 360 degree understanding of a company's business using information from equity analysts, the SEC, earnings reports, news articles as well as look at information regarding the business model, financials, competitors and key products are incredibly helpful. The platform itself is easy to use and I have had few issues. When I have had an issue, customer support has been very efficient in their helping and were communicative of what I can do to troubleshoot. **What do you dislike about D&B Hoovers?** The main downsides about D&B Hoovers is the lack of information on private companies and the sometime infrequency of updating equity analyst reports on specific public companies. I work with a ton of private-equity portfolio and privately-held companies and have found that D&B Hoovers is not the greatest in terms of the suite of information there is on these companies. However, with public companies is where D&B Hoovers shines. Although with analyst reports it sometimes takes months for new ones to be uploaded for user access. **What problems is D&B Hoovers solving and how is that benefiting you?** I am having to provide information regarding my clients to potential executives who may want to join the firm (or be sold on joining the firm). Due to this, I utilize the analyst reports, SWOT analysis, info on competitors, news and financial statements section to garner information and share a clear and compelling narrative to potential prospects. Without D&B Hoovers I would have a more limited ability to discuss great opportunities with individuals and I would know less about my clients which would hinder my work. **Official Response from Kevin Johnson:** > Hi there, thanks for sharing such thoughtful feedback. Great to hear Hoovers helps you pull together a full view of a company and that the research tools and support experience have been useful in your work. I appreciate you noting the limitations you see around private company coverage and the timing of analyst report updates and we’ll make sure that’s captured. Thanks again for taking the time to leave a review. ### 8. Cost-Effective with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Joel S. | Vice President **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I find D&B Hoovers to be fairly cost-effective compared to some of the other competitors. It's helpful for uncovering contact data for executives at different target companies. Sometimes, it reveals directors and c-suite personnel that aren't mentioned elsewhere and provides accurate email and direct contact numbers. I appreciate that if you search by the website domain rather than the name of the company, you can access ten times the amount of contacts. The filters on the search are fairly robust and help narrow things down effectively. Additionally, the initial setup was quite easy and took just a matter of minutes. **What do you dislike about D&B Hoovers?** I find it really unfortunate that there is no history or search function for contacts I've paid to reveal their information. It's also frustrating that the credits expire month by month, which ultimately made me cancel my membership. The lack of a catalog for all revealed contact data over the history of the account is a major drawback for me. I also think credits should carry over and not expire so quickly. Additionally, contact data that is inaccurate should be credited back to the account. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps me uncover contact data for executives that I sometimes can't find elsewhere, including accurate emails and direct numbers. It's fairly cost-effective, with robust search filters that help narrow down contacts. **Official Response from Kevin Johnson:** > Hi Joel, thanks for sharing your perspective. Great to hear Hoovers has helped you uncover executive contacts and that the filtering and setup experience worked well for you. I appreciate you highlighting the concerns around credit expiration, tracking revealed contacts, and how historical data is handled. Feedback like this is important and we’ll make sure it’s noted. Thanks again for taking the time to leave a review. ### 9. Super Easy Setup, But Salesforce Integration Falls Short **Rating:** 3.5/5.0 stars **Reviewed by:** Vigan S. **Reviewed Date:** February 11, 2026 **What do you like best about D&B Hoovers?** I like that D&B Hoovers provides comprehensive company data which is quite valuable. It also maintains decent contacts, notably for the CC. The initial setup was super easy, and the customer integration team was really kind. The instructions sent to our Salesforce admin were straightforward, making the setup process smooth. **What do you dislike about D&B Hoovers?** The Salesforce integration did not work for us. That was difficult to set up, and that's because we have multiple account and contact record types within our company to separate the different organizations that are part of our Salesforce systems. And that was the part that we were displeased with. Also, we found that it had limited contacts for the type of industry and the types of people that we could zone. **What problems is D&B Hoovers solving and how is that benefiting you?** Using D&B Hoovers, I could access comprehensive company data quickly online. It simplifies researching accounts and hierarchies, integrating with Salesforce for data viewing. **Official Response from Kevin Johnson:** > Hi Vigan, thanks for sharing your experience with D&B Hoovers. It is great to hear the setup went smoothly and that the onboarding team and instructions made things easy on your side. I appreciate you calling out the challenges with Salesforce, especially with your multiple record types and the way your org is structured. Your note on contact depth for your industry is helpful as well. Glad to know the platform is still giving you quick access to company data and hierarchy insights. ### 10. Accelerated Lead Generation with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Chris T. | Sales Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about D&B Hoovers?** I like generating the 'hit lists' and being able to proactively scope out a company's financials and pre-screen assessment. It helps to save time and hone focus on target companies, avoiding wasted time with smaller businesses outside our target spend range. I appreciate how it aids in generating sales leads by searching via industry code and narrowing down target companies in specific geographies and company sizes. It functions extremely fast, almost like a 'networking contact' that identifies business opportunities in areas I might not have been aware of. **What do you dislike about D&B Hoovers?** I sometimes find that the contact information isn't valid, so keeping up-to-date company contact info would be an improvement. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to generate sales leads efficiently, creating targeted "hit lists" for warm calls. It saves time, focuses on suitable companies, and helps scope out financials for pre-screening, acting like a networking contact. **Official Response from Kevin Johnson:** > Hi Chris, thanks for the review. Great to hear Hoovers helps you build solid hit lists, scope financials, and focus on the right targets quickly. I appreciate you pointing out the times when contact information isn’t valid and we’ll make sure that feedback is noted. Thanks again for sharing your experience. ### 11. High‑Value Firmographics and Financials in a Single Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | Chief Information Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** D&B Hoovers provides reliable, well‑structured company intelligence that accelerates our market research and vendor due‑diligence workflows. The platform’s depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis. This is particularly useful on Private companies **What do you dislike about D&B Hoovers?** Some data segments occasionally lag behind real‑time market changes, particularly for smaller or rapidly evolving companies. Enhanced integration options and more frequent data refreshes would help ensure consistently up‑to‑date insights **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers centralizes the market intelligence we need for insurance risk assessment as it ties to company firmographics and financials. It reduces the time my team spends validating company data and helps us make better‑informed decisions faster. Having a trustworthy source for foundational business information improves the efficiency and quality of our internal analysis. It is of particular use and value for private companies **Official Response from Kevin Johnson:** > Hi Richard, thanks for sharing your experience. Great to hear D&B Hoovers gives your team strong firmographic and financial intelligence and helps streamline both market research and vendor due‑diligence, especially for private companies. I appreciate you noting the interest in more frequent refreshes and expanded integration options and we’ll make sure that feedback is captured. Thanks again for the detailed review. ### 12. Intuitive Platform with Comprehensive Market Insights **Rating:** 4.5/5.0 stars **Reviewed by:** David B. **Reviewed Date:** January 20, 2026 **What do you like best about D&B Hoovers?** I really like how easy D&B Hoovers makes it to gather information. It's very intuitive and makes it simple to move from looking at a market to researching a company. It's an easy place to navigate to get the information you need. Also, the customer service has been great. If I have a question or if I'm not sure if the information is available, I can always reach out to customer service, and they get back to me in a timely manner. **What do you dislike about D&B Hoovers?** I think what could be improved is updated market reports. Some of the reports are over a year old or haven't been updated for two or three years. It would be great to have steady updates, like with IBIS, which consistently comes out with updated reports. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers for researching companies and industries, gathering information to make good decisions about markets and companies. **Official Response from Kevin Johnson:** > Hi David, thank you for your thoughtful review! We’re glad to hear Hoovers makes it easy for you to move from market research to company insights and that customer service has been helpful along the way. Your feedback on keeping market reports refreshed is appreciated. Thanks again for sharing your experience and for using D&B in your research process. ### 13. Provides the Key Info We Need to Set Up New Customers **Rating:** 4.0/5.0 stars **Reviewed by:** Cory D. | Manager of Sales Support, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** Provides the required information our company needs to set up new customers. **What do you dislike about D&B Hoovers?** The search feature on Hoovers could be easier to use. It would be better if the search feature were like the financial analytics D&B page. **What problems is D&B Hoovers solving and how is that benefiting you?** Our company requires a customers tax ID, D&B number and SIC code when entering a new business partner. We also require this for the end user of our products who many not be actively involved in the sale. D&B Hoovers returns this information for us to allow us to complete customer entry without placing too much of a burden on the customer. **Official Response from Kevin Johnson:** > Hi Cory, thanks for the review. Great to hear Hoovers helps your team get the key details needed to set up new customers without adding extra steps for them. I appreciate you pointing out the search experience and your comparison to the D&B Finance Analytics page and we’ll make sure that feedback is noted. Thanks again for sharing your experience. ### 14. Efficient Lead Research, Needs Improved Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** William B. | Senior Consultant, Data & Analytics - Firm & Broker Business Development **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I really appreciate the filtering options in D&B Hoovers for filtering leads, as well as the accuracy of the company insights information. It's really nice to be able to filter by city, state, industry, and company size, which makes it easier to drill down to exactly what I need. The ease of use is a huge benefit too, and I found the initial setup to be 10/10 easy. **What do you dislike about D&B Hoovers?** I don't like that some industry information is not accurate and there's no option to filter by employee-owned companies in the US. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers for researching leads and analyzing msa information. It helps me pull leads and gain market insights easily with effective filtering options. I can drill down to exactly what I need, making the process more efficient. **Official Response from Kevin Johnson:** > Hi William, thanks for taking the time to share this. Great to hear the filtering options and company insights are helping you zero in on the right leads so easily. I appreciate you noting the points around industry details and employee‑owned filtering and we’ll make sure that feedback is captured. Glad D&B Hoovers is supporting your lead research and market analysis. Thanks again for the review. ### 15. Effortless Credit Management and User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie R. **Reviewed Date:** January 27, 2026 **What do you like best about D&B Hoovers?** I like the clean platform of D&B Hoovers. It's easy for me to get to what I need, which benefits my workflow by saving me time and energy. These are things I don't have to put together myself; it's already done by the platform. Also, the initial setup was super easy - I just clicked a few buttons. **What do you dislike about D&B Hoovers?** Sometimes, the annual income shown is not exactly what my annual income was for my business. It would be great if the platform would give me a way to go in and correct those numbers. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to track my financials and build business credit, enabling me to present quantifiable data like annual gross revenue to potential creditors. This helps prove my business worth, supporting my financing efforts. **Official Response from Kevin Johnson:** > Hi Stephanie, thanks for taking the time to share your experience. It’s great to hear that D&B Hoovers feels easy to navigate and helps streamline your workflow, especially during setup. I appreciate you calling out the income detail piece as well and I’ll make sure that feedback gets noted. Glad to hear the platform is supporting your credit‑building efforts and helping you present your business data with confidence. Thanks again for the review and for using D&B Hoovers. ### 16. Not my favorite **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about D&B Hoovers?** I do like that they have a huge selection and that when purchasing a prospecting list you can get a lot of data in all industry classes. They've been around forever so they have a huge database built up. **What do you dislike about D&B Hoovers?** On the flip side of what I like best is the reason I do not use them anymore and that is because the quality of the data is not good at all. Contact names that have been deceased for 5 years or no longer with the company or retired for many years. Companies are closed down or moved. The data seems to be old. **What problems is D&B Hoovers solving and how is that benefiting you?** I used to use it for prospecting new clients as well as for my marketing campaigns. We would reach out to specific industries on behalf of our clients to schedule appointments for them to hopefully gain their business. It makes it difficult when speaking with a prospect (once you find out who the real contact is) and you are confirming their information and its all wrong. **Official Response from Kevin Johnson:** > Hi there, thank you for taking the time to share your feedback. I’m glad to hear the broad data coverage and the ability to build prospecting lists across industries have been useful in your past work. I also appreciate you calling out the challenges you ran into, especially around contact accuracy and the impact outdated information can have on your outreach and campaign efficiency. Input like yours is important for us to understand where the experience hasn’t met expectations. If you’re open to discussing this further, feel free to reach out to me directly at johnsonk@dnb.com and I can connect you with our product team. Thanks again for sharing your perspective and for using D&B Hoovers. ### 17. Valuable Insights but Cluttered UI **Rating:** 3.0/5.0 stars **Reviewed by:** Simoni P. | Business Development Associate Consultant **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** I like seeing company insights with D&B Hoovers. The integration with CRM is beneficial as it makes it easier to find lead information. **What do you dislike about D&B Hoovers?** The UI/UX experience feels very cluttered, making it difficult to find lead information easily. It requires a lot of toggling between places just to get the information I need. I wish it was more like ZoomInfo, which is simpler and more user-friendly. For sales individuals, having something simple and easy to use is really important because time is crucial for us. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to find contact and company information for my sales team's outreach. It's cool to see company insights and the CRM integration makes it easier to find lead information. **Official Response from Kevin Johnson:** > Hi Simoni, thanks for sharing your feedback. Great to hear the company insights and CRM integration help you and your team find the information you need for outreach. I appreciate you calling out the UI feeling cluttered and the extra toggling required. That’s useful feedback and we’ll make sure it’s noted. Thanks again for the review. ### 18. Good for market research to research largest players with industries **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias R. | Junior Marketing Manager **Reviewed Date:** March 26, 2026 **What do you like best about D&B Hoovers?** I like that there is a good filter to target domestic revenue within different industries. This helps us as an EMEA organization to segment certain regions allowing us to define market potential based on the companies their revenue. **What do you dislike about D&B Hoovers?** The filters often reset making me have to do alot of manual clicking again. if I want largest revenue and then switch to a different industries/NACE code it goes back to employees largest to smallest. **What problems is D&B Hoovers solving and how is that benefiting you?** Our need to market research. D&B has a large dataset with exportable data that we can easily use. **Official Response from Carolyn O'Reilly:** > Hi Matthias, Thank you for taking the time to share your feedback on D&B Hoovers. We’re glad to hear the industry filters and the ability to target domestic revenue are helping your EMEA team segment regions and assess market potential more effectively. It’s also great to know the breadth of our dataset and the ability to export data are supporting your market research needs. We appreciate you calling out the issue with filters resetting when switching industries or NACE codes. That kind of manual rework can be frustrating, and feedback like this is helpful as we continue to improve the experience. Thanks again for sharing your perspective and for using D&B Hoovers as part of your research process. ### 19. Boosts Data Integrity with Salesforce Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Divyansh Manoj G. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about D&B Hoovers?** I like the integration with Salesforce through D&B Hoovers because it makes the manual work go away. The integration helps by allowing the correct values to flow from D&B Hoovers to Salesforce using the APIs, which is quite helpful in managing accounts efficiently. **What do you dislike about D&B Hoovers?** So the current integration is not automated and I am trying to find a way to automate to flow of the values such as employee count, domain, industry on the newly created accounts. And I guess that is the limitation as of now, so I want an upgrade on that. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers for data authentication in Salesforce, ensuring data integrity as the final check. Integration with Salesforce reduces manual work by allowing correct data to flow from D&B Hoovers. **Official Response from Kevin Johnson:** > Hi Divyansh, thank you for sharing your experience! It’s great to hear the Salesforce integration is helping reduce manual work and improve data integrity. Your feedback on automating the flow of fields like employee count and industry is appreciated. We’re glad Hoovers is supporting your account management efforts, and we appreciate your review. ### 20. Enterprise Intelligence with Smooth Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Venkat R. | Associate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about D&B Hoovers?** I like D&B Hoovers for its conceptual search and industry reports. The conceptual search allows me to look for emerging trends like 'autonomous driving' or sustainability initiatives. Industry reports are valuable because they help me learn more about companies in a particular industry and build leads for my day-to-day sales activities. The initial setup of D&B Hoovers was smooth and quick, which got us up and running without any hassle. **What do you dislike about D&B Hoovers?** I don't like that the contact info can be outdated. Tools like Apollo and Liskit scrape data in real-time, which is more reliable. Sometimes, data on D&B Hoovers can be inaccurate or not current. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps with mapping corporate linkages using DUNS numbers and allows searching for trends like 'autonomous driving.' Industry reports provide insights into specific industries, aiding in building leads for sales activities. **Official Response from Kevin Johnson:** > Hi Venkat, thank you for your review! We’re glad Hoovers is helping you uncover emerging trends and use industry reports to support your sales efforts. It’s great to hear the setup was smooth and got you up and running quickly. Your feedback on keeping contact information current is appreciated. Thanks again for sharing your experience and for choosing D&B. ### 21. Streamlined Market Research with Room for Data Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica N. **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I like uploading a list of DUNS numbers to match to companies. I also appreciate the company search feature where I can save and modify my searches. The initial setup was very easy, which was a relief. **What do you dislike about D&B Hoovers?** I don't like the missing information at times. For example, we tend not to use the manufacturing status as a filter option because not all companies have that information provided, so some get left out of the target list. The contact search/information is also not very great or accurate. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers for market segmentation, market research, company data lookup, and narrowing down the list of companies for a target market. **Official Response from Kevin Johnson:** > Hi Jessica, thanks for sharing your feedback. Great to hear the DUNS upload, saved searches, and easy setup have been useful for your research and segmentation work. I appreciate you pointing out the gaps you’ve run into with manufacturing status and contact accuracy and we’ll make sure that’s noted. Thanks again for the review. ### 22. A great tool for prospecting! **Rating:** 4.5/5.0 stars **Reviewed by:** Mehmet Soner C. | Marketing Analytics & Insights Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about D&B Hoovers?** D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. You can set it up to give you updates on industries or companies you're following via it's triggers. D&B Hoovers also has the most up to date contact information for employees working at a company. I use it a couple of times a month. Once you get the hang of it, it's pretty easy to use. There is no implementation period as you'll be searching through the database of D&B Hoovers. The lists and reports exported from D&B are easy to integrate to your presentations and research. **What do you dislike about D&B Hoovers?** The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers is solving the issue of accurate and up to date contact information for prospecting. When we search for contacts from different companies who we would like to work with and provide services to, it's important that we have access to accurate information regarding their contact points. In this regards, D&B Hoovers provide the most accurate and up to date information regarding the contact points in different companies and industries, in comparison to other prospecting tools in the market. This helps us in terms of minimizing the time we've to spend finding the right contact and helps us set up a meeting and initial contact point with them in a faster time frame. **Official Response from Kevin Johnson:** > Thank you so much for your kind words and honest feedback Mehmet! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the search functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 23. Ultra-simple client list import and very effective matching **Rating:** 5.0/5.0 stars **Reviewed by:** stefan j. | Risk Management Assistant Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about D&B Hoovers?** What I prefer is the ease with which the tool allows importing customer lists. I particularly appreciate the matching feature, for example, when I don't have DUNS numbers. **What do you dislike about D&B Hoovers?** The limitations in terms of the number of records that can be uploaded. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoover allows me to retrieve key information to establish the KYC of my clients. **Official Response from Kevin Johnson:** > Hi Stefan, thank you for taking the time to share how you are using D&B Hoovers. It is great to hear the import process and the matching capabilities are helping you move through your client lists, even when you do not have DUNS numbers available. I appreciate you pointing out the upload limits. Feedback like that is always valuable. Glad the tool is supporting your KYC work and helping you retrieve the information you need. ### 24. Exceptional for Discovering Unique Leads and Closing Deals **Rating:** 5.0/5.0 stars **Reviewed by:** Archard W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about D&B Hoovers?** I value the ability to discover unique location entities that are not usually included in our internal D&B database. Additionally, I find it helpful that I can search for particular individuals. I also like that the filtering tools give me the flexibility to access either very broad or highly specific datasets, depending on my needs. **What do you dislike about D&B Hoovers?** My overall experience with D&B Hoovers has been excellent, as it has fulfilled all our requirements. The software has been particularly helpful for me in managing our customer database. We have successfully closed several deals by using it to find the right contacts. **What problems is D&B Hoovers solving and how is that benefiting you?** Our sales team mainly relies on it for decision-making, as it provides a wide range of resources to research potential clients and partners. We are able to create lists of prospects based on their industry, which proves extremely helpful for targeted and selective marketing. **Official Response from Kevin Johnson:** > Thank you for sharing your experience with D&B Hoovers, Archard! We’re glad to hear the platform’s filtering tools and ability to uncover unique entities have helped your team close deals and manage your customer database effectively. We appreciate your feedback and your business, thanks for choosing D&B! ### 25. Hoovers changed the game for email campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** Hoovers has a lot of capabilities in terms of the filters and how detailed and intricate you can get with lists. I use it weekly to pull lists for our email campaigns and it's super easy to use. **What do you dislike about D&B Hoovers?** There is usually a couple glitches that occur when the loading occurs when searching for contacts. **What problems is D&B Hoovers solving and how is that benefiting you?** The programs I work on are pretty niche which can make it hard to find possible customers, this data base has helped us reach out to more potential customers and has truly impacted the overall success of my programs. **Official Response from Kevin Johnson:** > Hi there, thanks for the review. Glad to hear the filtering and list building supports your campaigns so well. I appreciate you mentioning the occasional loading glitches too and we’ll note that. Great to know the database is helping you reach the right prospects. Thanks again for using D&B Hoovers. ### 26. Helpful and Effective Sales and Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kishore C. | Demand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about D&B Hoovers?** D&B Hoovers is a one-in-all tool for lead generation, market intelligence, and sales prospecting for B2B outreach with the help of AI features. D&B Hoovers helps identify emails and phone numbers. The phone numbers and email IDs are genuine and accurate. D&B Hoovers can also be integrated with most reputable CRMs available in the market. By integrating with CRM, we get the data directly into the sales pipeline. They provide good customer service and a sales demo before taking the subscription and are available to clear any doubts. My team uses D&B Hoovers daily for getting data. The tool is very easy to use, and the features are also good. **What do you dislike about D&B Hoovers?** Everything is good about D&B Hoovers, but I would like to add more company Data for the United Arab Emirates and the Middle East region. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers provides all sales and marketing features in one platform, including lead generation, market intelligence, and sales prospecting. This will help to reduce the need to subscribe to multiple sales and marketing platforms. The integration feature is also a prominent feature that can be used to get the data directly into the CRM, which saves time and effort for data collection. This tool has good AI features, which help with data enrichment. **Official Response from Kevin Johnson:** > Hi Kishore, thank you for sharing your experience with D&B Hoovers. We’re thrilled to hear the platform’s lead generation, market intelligence, and CRM integration features have been so helpful for your team. Your feedback on expanding company data in the UAE and Middle East is valuable, and we’ll share it with our team as we work to improve global coverage. Thanks again for your review and for choosing D&B! ### 27. A Single Go-To Hub for Company Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Tim . | CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about D&B Hoovers?** the single go to place to access insights and details about companies **What do you dislike about D&B Hoovers?** Nothing its very very good. I love using it as part of my sales discovery **What problems is D&B Hoovers solving and how is that benefiting you?** It enables me to have deep knowledge and overview of a company before making an outreach email or call. Very Powerful **Official Response from Kevin Johnson:** > Hi Tim, thank you for sharing your experience with D&B Hoovers. It is great to hear the platform serves as a single place for company insights and supports your sales discovery process. Glad it helps you build a strong understanding before outreach and adds value to your day to day work. Thanks again for taking the time to share your feedback. ### 28. Comprehensive Company Insights at Your Fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Samuli K. | Sales Operator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about D&B Hoovers?** This tool enables me to quickly locate the information I need about companies. I appreciate it because having access to plenty of information is always valuable. It provides a comprehensive overview of a company's assets, liabilities, SWOT analysis, competitors, and more. **What do you dislike about D&B Hoovers?** This has been one of the best resources for discovering what I consider to be my complete customer information hub. I have no complaints; it fits our requirements perfectly when it comes to searching for and assessing potential suppliers. **What problems is D&B Hoovers solving and how is that benefiting you?** I find it very useful because it provides invaluable information about what I need to properly assist my clients. It also gives us access to a comprehensive, real-time database, which in turn has helped us optimize lead generation and acquisition, and be more strategic in our conversations by targeting ideal clients. **Official Response from Kevin Johnson:** > Thanks for sharing your experience with D&B Hoovers, Samuli! We’re glad to hear it’s helping you access comprehensive company insights and support strategic lead generation. It’s great to know the platform fits your needs for supplier assessment and client support. We appreciate your feedback and your business—thanks for choosing D&B! ### 29. Easy Integration, Needs Data Accuracy Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Megan L. **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I find D&B Hoovers easy to use, and it integrates well within our system. We mainly use it for verification purposes. The initial setup was also very easy. **What do you dislike about D&B Hoovers?** The information is not always 100% accurate, especially if updates in the entities have been made recently. It also does not have every single entity that we work with, so it is missing data that would be beneficial. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers for verifying legal names, spelling, and vital information about entities, which helps when setting up new accounts. **Official Response from Kevin Johnson:** > Hi Megan, thanks for sharing your feedback. Glad to hear D&B Hoovers is easy to use and fits smoothly into your workflow, especially for verification. I appreciate you calling out the points around recent updates and missing entities and we’ll make sure that’s noted. Thanks again for the review and for using D&B Hoovers. ### 30. Outstanding Segmentation and Accurate Data for Effective ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Thanasis S. | Marketing Manager., Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about D&B Hoovers?** What I appreciate most is the outstanding high-fidelity segmentation, which makes it possible to build highly relevant ABM (Account-Based Marketing) audiences. The quality of the data helps lower bounce rates and guarantees that contact information is accurate right from the initial interaction. **What do you dislike about D&B Hoovers?** What I find most challenging is the overwhelming amount of data that comes from having so many filters. This can easily lead to analysis paralysis, especially if you don't have a clear Ideal Customer Profile (ICP) strategy in place. **What problems is D&B Hoovers solving and how is that benefiting you?** This tool provides a competitive edge by enabling you to model the Total Available Market (TAM) and Ideal Customer Profile (ICP) with exceptional accuracy. As a result, campaigns can be targeted exclusively at the most promising segments, which helps maximize ROI and drive faster revenue growth. **Official Response from Kevin Johnson:** > Hi Thanasis, thank you for sharing your experience with D&B Hoovers. We’re glad to hear the segmentation capabilities and data accuracy are helping you build effective ABM audiences and improve campaign performance. Your feedback on managing large datasets and avoiding analysis paralysis is valuable—we’ll keep working to make the process more streamlined. Thanks again for your review and for choosing D&B! ### 31. Invaluable Financial Insights for Sales Directors **Rating:** 4.5/5.0 stars **Reviewed by:** Korek L. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about D&B Hoovers?** There are certain features I prefer over others, particularly the financial and credit information, as well as the segmentation filters. For instance, I find the financial information especially valuable because, as a sales director, it is essential for me to assess a company's financial health before making a significant, long-term investment. Hoovers offers this level of detail, which I greatly appreciate. **What do you dislike about D&B Hoovers?** Hoovers is a highly powerful tool, though it does come with a steep and complex learning curve at first. **What problems is D&B Hoovers solving and how is that benefiting you?** It is an excellent sales tool at a strategic level, offering much more than just prospecting capabilities. It has significantly helped us turn blind prospecting into a well-founded market strategy and mitigate risks. Additionally, it has proven extremely valuable for the sales intelligence functions we required. **Official Response from Kevin Johnson:** > Hi Korek, thanks for your thoughtful review! We’re glad to hear that the financial and credit insights in D&B Hoovers are helping you make more informed, strategic decisions. We appreciate your note on the learning curve—your feedback helps us continue improving the user experience. Thanks again for choosing D&B! ### 32. Reliable Platform for Account Insights and Prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** annpurna S. | Marketing Data Ops Lead, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about D&B Hoovers?** As a Data Operations Manager, we use D&B Hoovers daily for account enrichment. One of the most valuable features is its corporate hierarchy and family tree view, which I find far more comprehensive than what's available in ZoomInfo or Lusha. We also rely on Hoovers to retrieve D-U-N-S numbers for every account, which is a key part of our enrichment process. Additionally, we’ve implemented D&B Connect and created automated workflows that sync updated firmographic data directly into our systems—making the entire process efficient and reliable. **What do you dislike about D&B Hoovers?** we’ve observed data discrepancies between Hoovers and D&B Connect—in some cases, Hoovers shows one set of details, while Connect provides different or incomplete information for the same D-U-N-S. While the platform is powerful, resolving these inconsistencies would improve reliability and trust in the data **What problems is D&B Hoovers solving and how is that benefiting you?** As a Data Operations Manager, we use D&B Hoovers regularly for account enrichment and corporate hierarchy validation. One of the standout features is the detailed company hierarchy view, which offers more clarity than other platforms like ZoomInfo or Lusha. We also use Hoovers to fetch D-U-N-S numbers for accounts. We've implemented D&B Connect for automated enrichment workflows, which helps streamline data updates into Salesforce **Official Response from Kevin Johnson:** > Thank you for your review of D&B Hoovers, Annpurna! We're glad to hear it's been a reliable tool for account enrichment and that features like the corporate hierarchy view and D-U-N-S retrieval have been especially valuable. We appreciate your feedback on data consistency between Hoovers and D&B Connect—it's insights like yours that help us continue to improve. Thanks again for sharing your experience! ### 33. D&B Hoovers for Market Analysis and Sales Strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about D&B Hoovers?** The ability to create lists and export thorough data into CSV/Excel, which makes it easier to sort and analyze data. **What do you dislike about D&B Hoovers?** The set amount of credits/companies you can export from the platform on an annual basis. I understand that you can top-up the credits, but I think there should be a subscription tier which gives you unlimited exports. **What problems is D&B Hoovers solving and how is that benefiting you?** Market analysis, competitor landscape. This allows us to create go-to-market strategies. **Official Response from Kevin Johnson:** > Thank you for sharing your experience with D&B Hoovers. We’re glad to hear that the list‑building and data export features are supporting your market and competitive analysis efforts. We appreciate your feedback regarding export credit limits as well; input like this helps our team evaluate potential enhancements and subscription options. We're committed to ensuring Hoovers continues to support your go‑to‑market strategy needs, and we value you as a current user. ### 34. Great Company Details, but Leadership Info Could Be More Accurate **Rating:** 3.5/5.0 stars **Reviewed by:** A M. | Research analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** Company info - revenue, address, branch locations, corporate structure, etc. **What do you dislike about D&B Hoovers?** Not the most accurate leadership and employee contact info. **What problems is D&B Hoovers solving and how is that benefiting you?** I find Hoovers to be the most helpful in terms of showing the locations of company and their branches. **Official Response from Kevin Johnson:** > Hi there, thanks for the feedback. Glad to hear the company details and branch information in D&B Hoovers are valuable for your research. I appreciate you calling out the leadership and contact accuracy pieces and we’ll note that. Thanks again for taking the time to share your review. ### 35. Excellent Global Mapping and Validation, But Too Much Irrelevant Prospecting Data **Rating:** 4.5/5.0 stars **Reviewed by:** Harshit N. | HR Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about D&B Hoovers?** I really appreciate the ability to map subsidiary entities and their relationships on a global scale, as well as the features that allow for verifying ownership structures to ensure compliance. Additionally, the high level of accuracy in company validation is impressive, and I enjoy using it because everything functions smoothly. **What do you dislike about D&B Hoovers?** I dont like the overload of prospecting information that is not relevant to our role. **What problems is D&B Hoovers solving and how is that benefiting you?** This tool is used for sales intelligence, allowing me to map detailed panoramas and utilize the AI sales assistant to refine queries and build lists of candidates or consulting firms. As a result, it has become indispensable for ensuring data accuracy and supporting talent planning. Overall, my experience with it has been excellent. **Official Response from Kevin Johnson:** > Thanks for sharing your experience with D&B Hoovers, Harshit. We’re glad to hear the global mapping and validation features are supporting your compliance and planning efforts effectively. We appreciate your feedback on prospecting data relevance—it’s helpful as we continue refining the platform to better suit different roles. Thanks again for your review and for choosing D&B! ### 36. Convenient for Adding Contacts, but Data Can Be Out of Date **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about D&B Hoovers?** We use sfdc and have the D&B plugin. 90% of how I use it, is for adding contacts, which is quite convenient. **What do you dislike about D&B Hoovers?** I find that the contacts sometimes tend to be out of date. I may add contact(s) and learn that they aren't in fact with that company any longer. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B is a good way to find new contacts within an organization to target, and easily add them to salesforce via the integration **Official Response from Kevin Johnson:** > Hi there, thank you for taking the time to share your experience. It’s great to hear the Salesforce integration makes it easy to add contacts as part of your process. I appreciate your note about some contact information being out of date. Feedback like this helps us keep improving. Thanks again for using D&B in your outreach work. ### 37. D&B Hoovers **Rating:** 4.0/5.0 stars **Reviewed by:** Mazen A. | Director Sales, Commercial, and Account Management, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about D&B Hoovers?** Comprehensive company data – Access to millions of detailed company profiles worldwide. Advanced search & filtering – Ability to quickly find prospects that match precise criteria. Accurate contact information – Reliable decision-maker names, emails, and phone numbers. Ease of use – User-friendly interface that makes prospecting faster and more efficient. Integration options – Smooth syncing with CRM tools like Salesforce or Microsoft Dynamics. Market insights – Real-time industry news, financials, and competitor analysis. **What do you dislike about D&B Hoovers?** Data accuracy gaps – Some contact info or company details can be outdated. Cost – Subscription pricing can be high for smaller teams. Limited coverage for certain regions or industries – Especially smaller or niche markets. Learning curve – Advanced search and filtering can feel complex at first. Speed – Searches or exports can sometimes be slow during peak hours. CRM integration quirks – Occasional sync errors or missing fields when connecting to other platforms. **What problems is D&B Hoovers solving and how is that benefiting you?** 1. Problem: Finding Quality Leads Solution: D&B Hoovers provides advanced filters and access to millions of companies and verified contacts. Benefit: Users save time identifying the right leads and improve sales conversion rates. 2. Problem: Incomplete or Outdated Company Information Solution: Data is continuously updated from D&B’s global Data Cloud. Benefit: Users make better-informed decisions with trusted, up-to-date company data. 3. Problem: Lack of Market Visibility Solution: Industry and market reports help users understand broader trends. Benefit: Businesses can strategically position themselves and adjust go-to-market plans. **Official Response from Kevin Johnson:** > Thanks so much for your detailed review, Mazen! We're thrilled to hear that the comprehensive data, advanced search capabilities, and CRM integration are helping streamline your prospecting and decision-making. We appreciate your honest feedback on areas like data accuracy and integration quirks—your insights are invaluable as we continue to improve. Thanks again for being a part of the D&B Hoovers community—we’re committed to making your experience even better! ### 38. User-Friendly and Cost-Effective Solution That Exceeds Expectations **Rating:** 4.5/5.0 stars **Reviewed by:** Arsi S. | Executive Member, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2025 **What do you like best about D&B Hoovers?** D&B Hoovers stands out for its exceptional ease of use and affordability. Its intuitive design allows users of all technical skill levels to navigate and manage collaborations effectively, without a steep learning curve. **What do you dislike about D&B Hoovers?** I have not encountered any issues so far. This tool assists us in generating lists for reaching out to new clients and fits our requirements seamlessly, which has helped lower both the time and financial obstacles that are usually linked to these kinds of systems. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers provides me with all the initial information I typically look for about companies to establish a solid foundation. It's also ideal for conducting preliminary research on potential clients for my organization. **Official Response from Kevin Johnson:** > Hi Arsi, thank you for sharing your experience with D&B Hoovers. We’re thrilled to hear the platform’s ease of use and affordability have exceeded your expectations and helped streamline your outreach efforts. We appreciate your feedback and your business—thanks for choosing D&B! ### 39. Incredibly Helpful Team with Fast, Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** So far everyone I have worked with has been incredibly helpful and are very quick to respond whenever I have any issues. **What do you dislike about D&B Hoovers?** When we were scheduled to have a demo, it seemed to be very unprepared, and we were not able to get through everything. **What problems is D&B Hoovers solving and how is that benefiting you?** We use D&B to assist with finding new customers and to get up to date information on our current customers. **Official Response from Kevin Johnson:** > Hi there, thanks for sharing your feedback. Great to hear the team has been helpful and responsive whenever you’ve needed support. I appreciate you mentioning the demo experience as well and we’ll make sure that gets noted. Thanks again for taking the time to leave a review. ### 40. Boosts Productivity with CRM Integration, But Data Accuracy Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Mike P. | Competitive Intelligence Analyst., Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about D&B Hoovers?** What I appreciate most about this platform is its ability to quickly and accurately identify high-value companies and clients. Additionally, the integration with CRM systems is a crucial component, as it streamlines workflows and supports unified data management. This, in turn, leads to increased operational productivity. **What do you dislike about D&B Hoovers?** I have noticed that, at times, inaccurate data appears, which makes it necessary to manually verify the information. That is all I wanted to mention. **What problems is D&B Hoovers solving and how is that benefiting you?** Since I started using this platform, I have noticed a significant boost in sales performance, thanks to its ability to support highly relevant interactions with potential customers. This advantage has directly contributed to a higher rate of successful deal closures. **Official Response from Kevin Johnson:** > Thank you for sharing your experience with D&B Hoovers, Mike! We’re glad to hear the CRM integration and prospecting capabilities have helped boost productivity and streamline workflows. Your feedback on data accuracy is important, and we’ll continue working to improve reliability. Thanks again for your review and for choosing D&B! ### 41. Comprehensive Company Insights, but Needs Year-Based Filtering for New Entities **Rating:** 4.5/5.0 stars **Reviewed by:** Frans K. | Business Systems Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about D&B Hoovers?** I really appreciate how quickly I am able to access company information. I also value the in-depth insights provided, including comprehensive overviews of a company's assets, liabilities, SWOT analysis, competitors, and additional relevant details. **What do you dislike about D&B Hoovers?** I constantly use D&B Hoovers to research companies. It's been incredibly effective and fits my needs perfectly. However, it would be very helpful to have the option to filter by year to identify new companies resulting from divestitures, spin-offs, mergers, etc. **What problems is D&B Hoovers solving and how is that benefiting you?** Helps me determine territories, internal company threshold, possible disputes between suppliers, etc. This has been one of the best sources for finding what I consider to be my complete data point on each client, including useful information on different sectors. **Official Response from Kevin Johnson:** > Thank you for your review, Frans! We’re thrilled to hear that the layered risk scores and predictive tools like Maximum Credit Recommendation are helping you quickly assess creditworthiness and make confident decisions. Your feedback on data completeness and business identification is very helpful, we’re actively working to improve these areas. We appreciate your time and insights! ### 42. Led design and client coordination for successful project delivery. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad A. | Project & Client Relations Manager | Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2025 **What do you like best about D&B Hoovers?** What I like best about D&B Hoovers is its ability to provide comprehensive, real-time business intelligence that helps identify key decision-makers, analyze market trends, and uncover growth opportunities—all in one platform. The integration of deep company insights with powerful search and filtering tools makes it an essential resource for strategic prospecting and client targeting. **What do you dislike about D&B Hoovers?** While D&B Hoovers is a powerful tool, one area for improvement is the occasional outdated or incomplete data on smaller or international companies. Ensuring more consistent real-time updates across all business sizes and regions would enhance its reliability even further. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps solve the challenge of finding accurate and timely company information by providing detailed business intelligence, including firmographics, decision-makers, and financial data. This allows me to identify qualified leads faster, build stronger client relationships, and make informed business development decisions. **Official Response from Kevin Johnson:** > Thanks for the thoughtful review, Ahmad! We're glad D&B Hoovers is helping you uncover key decision-makers, analyze market trends, and drive smarter prospecting. Your feedback on data consistency for smaller and international companies is appreciated, it’s something we’re always working to improve. Thanks again for sharing how the platform supports your business development efforts! ### 43. Exceptional Data Coverage and Powerful Business Mapping **Rating:** 4.5/5.0 stars **Reviewed by:** Stephane K. | Business Development Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2025 **What do you like best about D&B Hoovers?** What I appreciate most about this magnificent tool is its thorough and detailed coverage of corporate data. Additionally, it enables me to map out complex business groups, which significantly speeds up my prospecting and due diligence efforts. **What do you dislike about D&B Hoovers?** At times, I find the user interface to be old-fashioned and outdated, which I don't particularly like. **What problems is D&B Hoovers solving and how is that benefiting you?** This tool enables me to work more intelligently and efficiently by letting me concentrate on strategy rather than spending time on data collection. Its features have proven to be extremely helpful, and it is essential for acquiring accurate and actionable B2B business data. **Official Response from Kevin Johnson:** > Hi Stephane, thank you for sharing your experience with D&B Hoovers. We’re glad to hear the platform’s comprehensive data coverage and business mapping capabilities are helping accelerate your prospecting and due diligence efforts. Your feedback on the interface is noted—thanks again for your review and for choosing D&B! ### 44. Provides quality leads and contact information **Rating:** 5.0/5.0 stars **Reviewed by:** Alex T. | Client Success Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about D&B Hoovers?** D&B Hoovers an excellent starting point for reviewing information about companies and their management teams. I like its extreme ease of use and the ability to customize prospect lists to suit each organization's needs. **What do you dislike about D&B Hoovers?** We were looking for software that would provide us with the tool we needed to find contact information for senior executives and discover which companies are leaders in different sectors. **What problems is D&B Hoovers solving and how is that benefiting you?** Before we started using this platform, we didn't get any calls from potential clients. D&B Hoovers provides us with the business information we need to connect with our next client. It's had a positive impact on our business, helping us find quality leads. **Official Response from Kevin Johnson:** > Thank you, Alex, for sharing your experience! We're thrilled to hear that D&B Hoovers has helped you connect with quality leads and made prospecting easier with its intuitive interface and customizable lists. Your success is exactly what we aim for, and we appreciate your feedback and support! ### 45. Great LATAM Company Coverage with Helpful Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I really like the information, specially because I can find a lot of companies from latam that I cant find on other platforms. I would like more detailes information like main projects. **What do you dislike about D&B Hoovers?** sometimes its just benchmarks and not enough information related to the company in particular **What problems is D&B Hoovers solving and how is that benefiting you?** Know othe companies, gather information on prospects and competitors **Official Response from Kevin Johnson:** > Hi there, thanks for sharing your feedback. Glad to hear D&B Hoovers gives you strong coverage in LATAM and helps with prospect and competitor research. I appreciate you noting the interest in more project‑level detail and the times when info feels too benchmarked and we’ll pass that along. Thanks again for taking the time to review. ### 46. Easy-to-Use UI for Quickly Finding Relevant Business Information **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** Easy to use UI that allows me to quickly and efficiently find relevant business information for my investigations. **What do you dislike about D&B Hoovers?** I compare some of the data with other business analytics and I some times question the accuracy of the information. **What problems is D&B Hoovers solving and how is that benefiting you?** I need to know employment and revenue data for companies and DnB is easy and intuitive. **Official Response from Kevin Johnson:** > Hi there, thanks for the review. Great to hear the UI makes it easy for you to quickly find the business details you need. I appreciate you mentioning the times when data varies from other sources and we’ll make sure that feedback is captured. Thanks again for using D&B Hoovers. ### 47. I find D&B Hoovers to be a Valuable Asset! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric P. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** D&B Hoovers provides a quick snapshot of target companies. **What do you dislike about D&B Hoovers?** The annual revenue numbers are not always accurate, but good information is definitely hard to come by for smaller and/or privately held companies. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers lets me sanity check my target lists, and also helps me keep an eye on my competition. **Official Response from Kevin Johnson:** > Hi Eric, thanks for sharing your feedback. Great to hear D&B Hoovers gives you a quick view of your target companies and supports your list checks and competitive tracking. I appreciate you noting the revenue detail piece and we’ll make sure that’s captured. Thanks again for the review and for using D&B Hoovers. ### 48. Easy Navigation and Robust Reporting Make This Platform Essential for Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about D&B Hoovers?** How easy it is to navigate the system and the number of reporting features. I've been using the system for 5 years (at different companies) and will always try to get access to the platform. Extremely helpful tool in prospecting/verifying company information. **What do you dislike about D&B Hoovers?** Probably the exporting feature. It took me some time to understand how to filter properly, but it's a great feature and I think it was user error more than anything. **What problems is D&B Hoovers solving and how is that benefiting you?** Prospecting new leads and generating business opportunities for the future. My market focuses on SMERF within the hospitality sector, so this tool is a great asset when I need to find new leads. **Official Response from Kevin Johnson:** > Thanks for the great review! We're thrilled to hear D&B Hoovers has been a reliable tool for your prospecting over the years. Appreciate the note on exporting, glad to hear it was more of a learning curve than a limitation. Thanks again for your continued trust! ### 49. D&B Hoovers Synopsis **Rating:** 4.0/5.0 stars **Reviewed by:** Guido S. | Account Executive/Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about D&B Hoovers?** I like how accurate the contact information found on D&B Hoovers is. I also enjoy the fact that you can extract lists from the platform to excel and so forth. D&B allows me to contact prospects that I woulnd't otherwise be able to contact. **What do you dislike about D&B Hoovers?** I don't like that it doesn't integrate with our current CRM system, Quickbase. I also don't like that there is a price increase annually. **What problems is D&B Hoovers solving and how is that benefiting you?** It is solving the issue of finding me contact information for prospects that I wouldn't otherwise be able to. It allows my sales team to generate lead lists directly from D&B. **Official Response from Kevin Johnson:** > Thank you so much for your kind words, Guido! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on CRM integration). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 50. It's platform is exceptionally user-friendly, allowing for easy configuration **Rating:** 4.0/5.0 stars **Reviewed by:** Aapo S. | Senior Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about D&B Hoovers?** The implementation was simple, and we started seeing results within the same week. What I really like about D&B Hoovers is how it helps us stay connected with our customers in a smarter way. By identifying potential customers based on their activity, it's helped our reps prioritize communications more strategically. **What do you dislike about D&B Hoovers?** Its configuration is somewhat complex and has some limitations. Perhaps contact enrichment cloud be improved to address more emails and mobile devices. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers has radically transformed the way I connect with my target customers. It's an intuitive and easy-to-set-up tool, and the team behind it has been fantastic. D&B Hoovers simplifies prospecting and connects salespeople with the most likely prospects to convert. **Official Response from Kevin Johnson:** > Thank you, Aapo, for sharing your experience with D&B Hoovers! We’re thrilled to hear it’s helping your team connect with customers more strategically and simplifying prospecting. We appreciate your feedback on configuration and contact enrichment—it’s valuable as we continue to enhance the platform. Thank you again for your review! ## D&B Hoovers Discussions - [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) - 1 comment, 1 upvote - [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) - 1 comment, 1 upvote - [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) - 1 comment, 1 upvote - [Who can I speak with for more information on D&B Hoovers?](https://www.g2.com/discussions/general-faq-56f70064-e0f8-4b7b-b224-e18271f474cc) - 1 comment, 1 upvote - [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) - 1 comment - [View D&B Hoovers pricing details and edition comparison](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-17+15%3A17%3A38+-0500&secure%5Bsession_id%5D=efba4915-78f6-4bf8-82b3-fd47e2e6eeaf&secure%5Btoken%5D=895ba26d80a48b1f467af56084b41ff75878e198d22575676b6ac29c974c900e&format=llm_user) ## D&B Hoovers Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [DigitalEdge Insurance Platform](https://www.g2.com/products/digitaledge-insurance-platform/reviews) - [Informatica API Management](https://www.g2.com/products/informatica-api-management/reviews) - [PitchBook](https://www.g2.com/products/pitchbook/reviews) ## D&B Hoovers Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Organization** - Data Entry - Integrations / APIs **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting ## Top D&B Hoovers Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,358 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,602 reviews)