--- title: Dstillery Reviews meta_title: 'Dstillery Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Dstillery works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 116 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dstillery Reviews **Vendor:** Dstillery **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 116 ## About Dstillery Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com. ## Dstillery Pros & Cons **What users like:** - Users value Dstillery for its **customer-centric AI targeting** , enabling brands to effectively utilize customer data and achieve results. (26 reviews) - Users praise Dstillery's **excellent customer support** for its helpfulness and prompt communication, enhancing their campaign experience. (20 reviews) - Users value the **audience analysis** by Dstillery, appreciating its innovative and comprehensive data management solutions. (19 reviews) - Users appreciate the **ease of use** of Dstillery, highlighting its user-friendly interface and accessible data segments. (16 reviews) - Users value the **ease of use and valuable audience insights** provided by Dstillery, enhancing their client presentations. (9 reviews) - Users value the **supportive and attentive customer representatives** at Dstillery, enhancing collaboration and client satisfaction. (7 reviews) - Users appreciate the **high quality of data** from Dstillery, ensuring relevancy and exceptional customer service. (7 reviews) - Users admire the **precision of Dstillery's AI** , enhancing brand and agency advertising effectiveness significantly. (6 reviews) - Users find Dstillery's **campaign management** expertise invaluable for effective data-driven marketing strategies and measurement. (5 reviews) - Users value the **constant and streamlined communication** from Dstillery's staff, enhancing the collaborative experience. (5 reviews) **What users dislike:** - Users highlight the **limited audience reach** of Dstillery, making it challenging to target specific niche markets effectively. (7 reviews) - Users note that **audience management lags** , citing delays in updates and a lack of self-service tools for insights. (5 reviews) - Users find the **lack of clarity** in audience data and confidence levels confusing, affecting their campaign effectiveness. (3 reviews) - Users find **limited data availability** with Dstillery, hindering audience insights and timely updates for effectiveness. (3 reviews) - Users find the **limited features** of Dstillery restrict their ability to effectively utilize the platform. (3 reviews) - Users feel frustrated by the **poor customer support** , experiencing a lack of availability and follow-up after the sale. (3 reviews) - Users feel **aggressive sales tactics** have led to poor post-sale support, leaving them dissatisfied and frustrated. (2 reviews) - Budget Constraints (2 reviews) - Expensive (2 reviews) - Inaccuracy (2 reviews) ## Dstillery Reviews ### 1. dstillery has a good sales team but the follows up fall flat **Rating:** 2.5/5.0 stars **Reviewed by:** Jared H. | Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Dstillery?** i thought the sales team did a good job at presenting but once signed up i felt like support was lacking **What do you dislike about Dstillery?** support is not ready available and i think that is hard as a buyer to feel a bait and switch on the support and follow ups to get the sale and then post sale to be very distant **What problems is Dstillery solving and how is that benefiting you?** when we need to make audience pacakges to get to our dsp and scale issues its hard to figure it out **Official Response from Hannah Ashton:** > Thank you for your feedback – we’re committed to enhancing our support and client success to provide a seamless experience from onboarding through every stage of our partnership. We appreciate your insight! ### 2. Great programmatic advertising partner **Rating:** 2.5/5.0 stars **Reviewed by:** Anne M. | Sr. Manager, Paid Media and Social Media Strategy, Retail at Brookfield Properties, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Dstillery?** Dstillery is an effective and robust agency that shares their knowledge in targeting programmatic advertising. **What do you dislike about Dstillery?** The longer our partnership has evolved, the strategy we have seen from dstillery has decreased. They do not provide much guidance or strategic direction when placing ad buys or setting budgets. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps us feel confident we are accurately reaching our target audience - helping to ensure we are effectively using our budget and limiting wasted spend. **Official Response from Hannah Ashton:** > Thank your for your review. We look forward to taking your feedback to improve on our products and partnership! ### 3. Dstillery offers a wide variety of data which serves as a double edge sword. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Dstillery?** DStillery has a lot of audiences and can provide different confidence levels, which can be fine-tuned in campaigns. They're easy to access and quickly provide new audiences for a myriad of services. Also have great and attentive customer support that we can reach out to. **What do you dislike about Dstillery?** These different confidence levels can become overwhelming with all of them and it can be harder to know what is or isn't working from week to week. Additionally, we often do not see a correlation in the higher-touted more confident audiences and higher sales. **What problems is Dstillery solving and how is that benefiting you?** Finding audiences for clients through the agency. **Official Response from Hannah Ashton:** > Thank you for the insightful feedback. We look forward to continuing and building on our partnership! ### 4. Unable to use until offerings expand to HCP targeting **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Dstillery?** I think they are innovative in their approach and ahead in terms of targeting without cookies **What do you dislike about Dstillery?** Need to determine a way to reach NPI verified HCPs **What problems is Dstillery solving and how is that benefiting you?** N/A - currently not contracted as i do not work in consumer **Official Response from Hannah Ashton:** > We appreciate your feedback and are continuously innovating and improving to meet client needs. If you have any questions, please email contact@dstillery.com. ### 5. Poor conversion performance **Rating:** 2.5/5.0 stars **Reviewed by:** Hudson L. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Customer Service and customization of segments **What do you dislike about Dstillery?** Performance and visitbility into segment makeup **What problems is Dstillery solving and how is that benefiting you?** Finding parents of children with certain medical conditions **Official Response from Hannah Ashton:** > Thank your for your insight. We look forward to taking your feedback to continuously improve. ### 6. Great option for some 1st part data targeting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** I like how they are so hands-on with getting lists built and pushed to the accounts. **What do you dislike about Dstillery?** It seems like some of the features and abilities of the past have been sunsetted making it a little harder to navigate. **What problems is Dstillery solving and how is that benefiting you?** Finding good vetted 1st party targeting lists. **Official Response from Hannah Ashton:** > Thank you for taking the time to leave a review. We appreciate your feedback! ### 7. Despite cookie based audiences limiting value of third=party data services, Dstillery still excels **Rating:** 3.0/5.0 stars **Reviewed by:** Tim M. | VP, Media & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Dstillery?** Dstillery offers not just syndicated third-party segments, but also highly effective first-party lookalikes and audience segmentation. **What do you dislike about Dstillery?** Despite strong offerings, Dstillery still operates in a programmatic digital media space that is rife with fraud and is essentially doubling down on a type of audience targeting that is increasingly out-of-style compared to content targeting from PMP deals. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps ensure our advertising is going to qualified users as much as possible, helping to improve media performance. **Official Response from Hannah Ashton:** > Thanks for your review, Tim, and we look forward to continuing our partnership to improve media performance. ## Dstillery Discussions - [What advice do you have for others considering Dstillery for audience targeting and data-driven marketing?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-dstillery-for-audience-targeting-and-data-driven-marketing) - [View Dstillery pricing details and edition comparison](https://www.g2.com/products/dstillery/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+01%3A16%3A01+-0500&secure%5Bsession_id%5D=4b300c95-4dee-4e7e-807f-b55915b6413a&secure%5Btoken%5D=79aab92105f0fb5fbce79a9316a8d7999866f191c8ce3f8c2d310ca9898a91b1&format=llm_user) ## Dstillery Features **Audiences** - Audience Insights - Buyer Personas - Segmentation **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Dstillery Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,173 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews)