Matthew W.
MW
Matthew W.
Operations Manager
Small-Business (50 or fewer emp.)
"A solid data/email marketing platform"
4/5
What do you like best about Drip?

For managing large bits of data it's nice when there is a big focus on the UI and I think Drip does a great job of having a clean modern and very functional UI. Dark mode? Yes please, not many companies will take the time to do little extra things like that but I appreciate it. Ease of setup was relatively painless. It didn't require dev work to do things how we wanted but it's gone smoothly. Review collected by and hosted on G2.com.

What do you dislike about Drip?

No <iframe> forms? Not much to complain about here to be honest. One thing that was very annoying is that they don't store events for recall. So in Zapier if you are trying to get data for a zap you gotta continually refresh the request and wait for that exact second that a new event happens that you are looking for. This was very painful to setup as I had to call the event hundreds of times(clicking over and over and over) til I finally got data, then it wasn't the data point I was looking for so I had to keep refreshing. Most companies that use Zapier will store events in history so you just click "get data" and it will pull the last time it happened. Not sure why Drip does it the way they do it, but that's just how it works. Review collected by and hosted on G2.com.

Mat O'Flynn, D.
MD
Mat O'Flynn, D.
Owner
Small-Business (50 or fewer emp.)
"All-Time Favorite Email Marketing Platform"
5/5
What do you like best about Drip?

Drip makes email marketing easy with drag and drop email templates, dynamic workflows and personalization that allows you to talk to the right person a the right time. If you can think it you can build it with Drip!

I especially love their deep integration with WooCommerce which pulls my sales data and customer segments directly into Drip. It's now also a breeze to dynamically add products to emails because Drip adds their images, titles and price! Drip's use of Shopify's Liquid template language also makes personalizing emails easy and is a greta way to add dynamic content based on customer attributes. Review collected by and hosted on G2.com.

What do you dislike about Drip?

I'd love to be able to rearrange workflows steps. It would also be super cool to see integrations with WooCommerce extensions like WooCommerce Memberships to make the ultimate Drip + WordPress + WooCommerce membership site. Right now it's hard to tell Drip the customer's membership status when it changes on the site. Looking forward to seeing what other visual email builder WooCommerce features get added! Review collected by and hosted on G2.com.

Jeremy S.
JS
Jeremy S.
Owner & Co-Founder
Small-Business (50 or fewer emp.)
"Excellent easy-to-use SMB email automation tool with tight shopify integration"
5/5
What do you like best about Drip?

Email builder is excellent, automation builder is very easy to use. Segmentation tools work well. Across the board it's a very competent platform, and handles all of my various email automations smoothly with no drama (side-eye at you, SFMC). API's are easy to access for leveraging tools like Zapier to do some nutty things. Sign up forms are simple to implement, analytics are sound. I hear that the integration with FB custom audiences works well, even we don't use it. Overall impression and opinion of Drip is good, and I look forward to seeing where they take this platform in the future. Review collected by and hosted on G2.com.

What do you dislike about Drip?

New features are slow to roll out, everything has been getting buggier this year. There's a number of data feeds from shopify that would be useful to have. Could also use more data fields and types available in the customer object. Media management could be better, as could template / snippet management. I definitely would have preferred more tools being added to existing features rather than having SMS bolted on. The roots of this being a sales-oriented tool still show. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Good Tool -- Could improve tracking"
3.5/5
What do you like best about Drip?

Once you wrap your mind around the UI design, it is a great tool. The automation for email sequence and the ability to A/B test emails is great. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Tracking - the analytics leave a lot to be desired.

While the automation feature is good, it is not user-friendly. You have to create a new automation to make changes in the sequence. If you complete too many A/B tests, it gets quite messy. Review collected by and hosted on G2.com.

Chandan S.
CS
Chandan S.
Automation and Engagement
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Excellent Automation tool for any size business"
4.5/5
What do you like best about Drip?

The Drag and Drop feature for building email templates is excellent as compare to other tools. we can design email templates without any coding skill. They had more than 100+ prebuild mobile responsive email templates.

It is an advance marketing automation tool where we can create customer journey in easy steps. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The only dislike about Drip is their Analytics and Report. They must introduce some advanced features to track audience activity Review collected by and hosted on G2.com.

AY
Amy Y.
Small-Business (50 or fewer emp.)
"Perfect Email service for us"
5/5
What do you like best about Drip?

The interface is easy to use, and the analytics are useful for our retail store. I love being able to create segments as we are creating emails, allowing me to customize to what product we are featuring in our email. It has a fantastic automatic resend feature that is just one click. And it is very compatible with Shopify! Plus the price is lower or on par with the other services we considered, when we take into account the size of our email list. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There's nothing we have been unhappy with. When I couldn't get a workflow to function, I contacted help and they showed me how to fix it immediately. Review collected by and hosted on G2.com.

CL
Carlos L.
Small-Business (50 or fewer emp.)
"One of the best ESP email services out there"
5/5
What do you like best about Drip?

Drip has amazing functionalities, specially if you are more focused on e-commerce. The automation flow is pretty nice and easy to setup. I love the fact they also have automations. It basically saves you hundreds of dollars because you can connect apps like Facebook or Demio. Deliverability is on point. Review collected by and hosted on G2.com.

What do you dislike about Drip?

UX feels outdated. Sometimes it feels old and is weird, because all the UI is beautiful, even the statistic parts are good. Reports lack some more data, but all the main parts are there. Besides that, Drip is the best alternative out there to Klaviyo. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Head of Customer Success"
3.5/5
What do you like best about Drip?

The design is very friendly and usually intuitive. Review collected by and hosted on G2.com.

What do you dislike about Drip?

We have more than 2000 people and it seems to be very slow to upload just about anything. Been using it for about six months now and have not felt any updates to the product. No new features.

The workflow design is really great but can get very problematic if you edit it too much as nodes are leftover, and the flow spread over screens. Review collected by and hosted on G2.com.

Anil A.
AA
Anil A.
Founder
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Superb Automation and Segmentation with User-Friendly Interface"
5/5
What do you like best about Drip?

Automation through their Workflows and Rules and superior deliverability. Drip has super-powerful Rules feature and segments creating. Saved segments can be updated automatically based on the segment criteria. There are a ton of integrations with third-party apps. Some are native and others are via Zapier. It also integrates with Shopify and WooCommerce for e-commerce businesses. Drip Workflow includes a feature called Goals which is also very useful and robust.

Drip has recently bumped-up their Forms in a BIG way. Check them out! Review collected by and hosted on G2.com.

What do you dislike about Drip?

Drip has almost everything for even advanced marketing automation applications. I wish Drip had date-based custom fields and conditions (like, pause/hold until x date etc.). Another feature I would like to see is being able click-hold-drag Workflow steps as well as being able to freely connect different steps in Workflows. Review collected by and hosted on G2.com.

Tamás R.
TR
Tamás R.
Owner
Small-Business (50 or fewer emp.)
"Next level personalisation"
4.5/5
What do you like best about Drip?

The visual workflow builder is one of the best I have ever seen. It is easy to use and you can get used to in in minutes. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Drip is easy to start but has a longer learning curve to master. I still didn't mastered everything that could be done with it. Review collected by and hosted on G2.com.