Peter C.
PC
Peter C.
Director
Small-Business (50 or fewer emp.)
"Very easy to use ecommerce marketing platform but some support issues"
2/5
What do you like best about Drip?

The UX is clean and the automation workflow is very well implemented. It's very easy to create quite complex user workflows and rules based on data points. The help documents are pretty comprehensive. The customer activity views are also nice and clear. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Overall, whilst support are friendly, we have had difficulty getting responses to enquiries and bug reports. Sometimes 5 days+. We're using Magento 2 and the integration certainly isn't bullet proof. Email editor is rather basic for larger ecommerce stores. Review collected by and hosted on G2.com.

GY
Greg Y.
Small-Business (50 or fewer emp.)
"Excellent Segmentation And Value"
4.5/5
What do you like best about Drip?

Excellent segmentation, tagging, workflows, and customization of individual emails. A pretty good visual builder (although I hope they continue to make improvements here). Review collected by and hosted on G2.com.

What do you dislike about Drip?

Would love to see them add more CRM features and add more views into the customer journey. We are considering Drip for another big project right now, and the lack of robustness in the CRM department is a sticking point. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Don't recommend due to the constant outages"
0/5
What do you like best about Drip?

I really like the platform and find it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Lately, I've been in contact with support once a week regarding an outage with their service. The only response I get from support is "the outage is out of our control" or "our development team is working on it".

If you check their drip status page you will see a lot of issues listed. And they don't even list all of the issues on this status page.

This software is not reliable as of November 2020. It has caused me dozens of headaches and thousands of dollars in ad spend because it just breaks on a regular basis.

Now, I'm going to have to invest so much of my time to rebuild everything under a new platform. I would not recommend their software since it is not stable. I regret using it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"We could not meet the email marketing integration demands of our service industry without Drip"
5/5
What do you like best about Drip?

It offers advanced functionality for ecommerce at an affordable price. Easy to use UI. Also, for those doing integrations, the ability to leverage custom fields on orders (not just on subscribers) and create custom events is HUGE. No other tool out there offers those key features- typically because their ecommerce features are after-thought bolt ons. There are a few that say they can, but after spending time in their sandbox, looking under the hood, and talking with their tech team (not sales) their functionality was indeed very limited compared to Drip. We couldn't meet our customer requirements without Drip. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There are frequent changes to the UI - and not small ones. I'm hoping this slows down soon, as every time they do this we have to update all of our agency documentation. It'd be worth it if there was a value-add, but it all seems to be aesthetic (and it was great before the change). Also, without a large number of subscribers you have to rely on email support, which is very slow. That means our clients are calling us for Drip support issues because they can't wait a week or two for assistance. Lastly, tier one support is pretty low level, so I feel like (even with chat support and not email support) we wait extended periods of time to get answers to questions, defects, etc. Review collected by and hosted on G2.com.

Tom O.
TO
Tom O.
Founder, CMO
Small-Business (50 or fewer emp.)
"Lightweight Marketing Automation at a Killer Price"
4/5
What do you like best about Drip?

Easy to navigate UI, solid visual email builder, powerful workflow automation builder, prompt live chat service response. Supplied email builder templates are well designed and flexible to utilize for a variety of messaging styles. Continuous improvement of features and implementation of new tools. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Could provide deeper analytics about individual recipients to help sales engage more closely due to the B2B nature of our firm. Email builder needs improvement when it comes to incorporating MSO HTML formatting. Emails can look great in the builder and in Gmail, with very broken formatting when viewed in Outlook 2016+. Lacks landing page creation, so you'll need to handle that on your own CMS. Review collected by and hosted on G2.com.

Rose H.
RH
Rose H.
Marketing Director
Mid-Market (51-1000 emp.)
"By far the most robust and user friendly email platform I've ever used"
5/5
What do you like best about Drip?

Drip is the only platform that could handle the complex automated workflows I wanted to build. The UI is easy, fast, and functional. The variety of options for sorting contacts, setting up rules and triggers, and performing bulk operations is exceptional. The visual builder is better than any other that's integrated into an ESP, that I've seen, and supports conditional formatting and dynamic content. Last but not least, support from our account manager is easy to access and always extremely helpful! Review collected by and hosted on G2.com.

What do you dislike about Drip?

The split testing feature is fairly limited - it's easy to split test subject line, send time, and "From" name, but you have to do some DIY wrangling to split test email content.

Getting support on technical issues with the API (we built a custom integration to Netsuite) was somewhat difficult and frustrating, but worked out in the end. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Powerful automation workflows for emails AND internal team notifications"
5/5
What do you like best about Drip?

Excellent ability to automatically segment users based off triggers and actions they take. We use this to notify us internally as well, with emails going to us when a user needs more engagement. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Some of the user interface can be overwhelming, with a long learning curve. Review collected by and hosted on G2.com.

KT
Katherine T.
Small-Business (50 or fewer emp.)
"Slightly confusing, maybe better for product based businesses and ecommerce?"
3/5
What do you like best about Drip?

I like the tone of Drip, cheeky, contemporary and refreshing. The layout was also very easy to navigate, modern and fun. Overall, I like it in theory but struggled to apply its use best in practice. I love the suggested drip email sequences, wish there was more of these for different business purposes! I also liked the detailed analytics of each email. I also appreciate how you automatically updated the policy based on new laws which saved me from looking up what these legal changes mean for email marketing! Review collected by and hosted on G2.com.

What do you dislike about Drip?

the terminology, for example, the difference between tags, events, flows etc. I never knew what to use when. I watched the tutorials but struggled to apply it to my business. It would have been great to have a one to one session with an expert to personalise this further. It would have been great to include some tips on increasing open rates based on googles suggestions so I can be sure it's more likely to land in someone's inbox. Review collected by and hosted on G2.com.

Christoffer B.
CB
Christoffer B.
Small-Business (50 or fewer emp.)
"Marketing automation in a very user friendly manner"
5/5
What do you like best about Drip?

It is super user friendly and intuitive to use. It has a lot of advanced features that will help you scale your setup.

In terms of functionality by rules and automations, the sky is the limit - it can pretty much do anything you want it to. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The visual builder is still somewhat limited in terms of customizability. It is not possible to have a multi-currency setup in one account. It lacks options to easily reuse customer information from Drip to personalize your website. Review collected by and hosted on G2.com.

Joshua B.
JB
Joshua B.
Founder
Small-Business (50 or fewer emp.)
"Visually appealing ESP and ECRM"
4/5
What do you like best about Drip?

The interface is easy to use and has enough functionality to help me get done what I need to. E-commerce automation and custom workflows are solid and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Drip?

I wish that it was easier to customize the emails we are sending out. I know the builder is fairly intuitive and I still wish I had more control over the WYSIWYG interface Review collected by and hosted on G2.com.