--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drip Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [(7 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drip ##### 1. Automation Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you like about Drip? I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data in ##### 2. Automation Efficiency Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ##### 3. Ease of Use Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [ See 7 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ##### 4. Automation Features Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you like about Drip? hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more ##### 5. Customer Support Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) See Related User Reviews ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you like about Drip? Support is the best of any ESP I've ever used. ### 5 Cons or Disadvantages of Drip ##### 1. Expensive Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 2. Lack of Integrations Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ##### 3. Learning Curve Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) See Related User Reviews ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you dislike about Drip? The learning curve (and finding where stuff lives) can be steep. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 4. High Subscription Costs Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 5. Limited Customization Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) See Related User Reviews ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.") KW Kristin W. Small-Business (50 or fewer emp.) 5.0/5 "Best customer service out there" What do you dislike about Drip? I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platform ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ![Matthew W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew W.") MW Matthew W. Operations Manager Small-Business (50 or fewer emp.) 1/5/2021 "A solid data/email marketing platform" 4/5 What do you like best about Drip? For managing large bits of data it's nice when there is a big focus on the UI and I think Drip does a great job of having a clean modern and very functional UI. Dark mode? Yes please, not many companies will take the time to do little extra things like that but I appreciate it. Ease of setup was relatively painless. It didn't require dev work to do things how we wanted but it's gone smoothly. Review collected by and hosted on G2.com. What do you dislike about Drip? No \ forms? Not much to complain about here to be honest. One thing that was very annoying is that they don't store events for recall. So in Zapier if you are trying to get data for a zap you gotta continually refresh the request and wait for that exact second that a new event happens that you are looking for. This was very painful to setup as I had to call the event hundreds of times(clicking over and over and over) til I finally got data, then it wasn't the data point I was looking for so I had to keep refreshing. Most companies that use Zapier will store events in history so you just click "get data" and it will pull the last time it happened. Not sure why Drip does it the way they do it, but that's just how it works. Review collected by and hosted on G2.com. Recommendations to others considering Drip: It's better than Mailchimp I think. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Getting data on new customer signups that we can then use to send marketing emails to as well as have nice source of truth for data on our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mat O'Flynn, D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mat O'Flynn, D.") MD Mat O'Flynn, D. Owner Small-Business (50 or fewer emp.) 8/25/2020 "All-Time Favorite Email Marketing Platform" 5/5 What do you like best about Drip? Drip makes email marketing easy with drag and drop email templates, dynamic workflows and personalization that allows you to talk to the right person a the right time. If you can think it you can build it with Drip! I especially love their deep integration with WooCommerce which pulls my sales data and customer segments directly into Drip. It's now also a breeze to dynamically add products to emails because Drip adds their images, titles and price! Drip's use of Shopify's Liquid template language also makes personalizing emails easy and is a greta way to add dynamic content based on customer attributes. Review collected by and hosted on G2.com. What do you dislike about Drip? I'd love to be able to rearrange workflows steps. It would also be super cool to see integrations with WooCommerce extensions like WooCommerce Memberships to make the ultimate Drip + WordPress + WooCommerce membership site. Right now it's hard to tell Drip the customer's membership status when it changes on the site. Looking forward to seeing what other visual email builder WooCommerce features get added! Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Following up with prospects and customers is easy with Drip's rules, workflows and broadcasts. For example, I deliver custom Drip email templates via an automated workflow email that triggers after the sale of specific email templates. I also use Drip to deliver drip email courses and communicate with website members among many other tasks. Review collected by and hosted on G2.com. Show More 12/31/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jeremy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy S.") JS Jeremy S. Owner & Co-Founder Small-Business (50 or fewer emp.) 12/30/2020 "Excellent easy-to-use SMB email automation tool with tight shopify integration" 5/5 What do you like best about Drip? Email builder is excellent, automation builder is very easy to use. Segmentation tools work well. Across the board it's a very competent platform, and handles all of my various email automations smoothly with no drama (side-eye at you, SFMC). API's are easy to access for leveraging tools like Zapier to do some nutty things. Sign up forms are simple to implement, analytics are sound. I hear that the integration with FB custom audiences works well, even we don't use it. Overall impression and opinion of Drip is good, and I look forward to seeing where they take this platform in the future. Review collected by and hosted on G2.com. What do you dislike about Drip? New features are slow to roll out, everything has been getting buggier this year. There's a number of data feeds from shopify that would be useful to have. Could also use more data fields and types available in the customer object. Media management could be better, as could template / snippet management. I definitely would have preferred more tools being added to existing features rather than having SMS bolted on. The roots of this being a sales-oriented tool still show. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Excellent for a starter platform, may run out of features for more complex or advanced users. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Need to send bulk and automated campaigns for our ecommerce store. We do about $1 per customer per send off a large list, so it pays for itself every day. We do abandoned card, browse abandon, special post-purchase automations for certain products, deep segmentation to avoid general discounting. We jumped over when Mailchimp got kicked off of shopify, and it's been a great tool to use as we've tripled out list in that time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/26/2021 "Good Tool -- Could improve tracking" 3.5/5 What do you like best about Drip? Once you wrap your mind around the UI design, it is a great tool. The automation for email sequence and the ability to A/B test emails is great. Review collected by and hosted on G2.com. What do you dislike about Drip? Tracking - the analytics leave a lot to be desired. While the automation feature is good, it is not user-friendly. You have to create a new automation to make changes in the sequence. If you complete too many A/B tests, it gets quite messy. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Reaching new customers and onboarding. Allows us to scale fairly easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Chandan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandan S.") CS Chandan S. Automation and Engagement Mid-Market (51-1000 emp.) 5/4/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Excellent Automation tool for any size business" 4.5/5 What do you like best about Drip? The Drag and Drop feature for building email templates is excellent as compare to other tools. we can design email templates without any coding skill. They had more than 100+ prebuild mobile responsive email templates. It is an advance marketing automation tool where we can create customer journey in easy steps. Review collected by and hosted on G2.com. What do you dislike about Drip? The only dislike about Drip is their Analytics and Report. They must introduce some advanced features to track audience activity Review collected by and hosted on G2.com. Recommendations to others considering Drip: An excellent tool with all advance features for all-scale business. One should at least try drip. Excellent user interface and easy to use. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Excellent Email template builder. Easy to create customer journey and sequence mail. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AY Amy Y. Small-Business (50 or fewer emp.) 11/17/2020 "Perfect Email service for us" 5/5 What do you like best about Drip? The interface is easy to use, and the analytics are useful for our retail store. I love being able to create segments as we are creating emails, allowing me to customize to what product we are featuring in our email. It has a fantastic automatic resend feature that is just one click. And it is very compatible with Shopify! Plus the price is lower or on par with the other services we considered, when we take into account the size of our email list. Review collected by and hosted on G2.com. What do you dislike about Drip? There's nothing we have been unhappy with. When I couldn't get a workflow to function, I contacted help and they showed me how to fix it immediately. Review collected by and hosted on G2.com. Recommendations to others considering Drip: We have tried half a dozen email services over the last five years, and Drip has been the clear winner for us. Visuals and customizations are very important, as well as being able to seamlessly manage our larger email list. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? It has improve our email metrics and sales. It's improved our open rate, and it integrates seamlessly with our website provider. Our welcome email series and our abandon browser series has never been so customizable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CL Carlos L. Small-Business (50 or fewer emp.) 12/30/2020 "One of the best ESP email services out there" 5/5 What do you like best about Drip? Drip has amazing functionalities, specially if you are more focused on e-commerce. The automation flow is pretty nice and easy to setup. I love the fact they also have automations. It basically saves you hundreds of dollars because you can connect apps like Facebook or Demio. Deliverability is on point. Review collected by and hosted on G2.com. What do you dislike about Drip? UX feels outdated. Sometimes it feels old and is weird, because all the UI is beautiful, even the statistic parts are good. Reports lack some more data, but all the main parts are there. Besides that, Drip is the best alternative out there to Klaviyo. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Obviously all my email needs and replacing automatic flows and some notifications on my Shopify platform. Also the automations (rules) are amazing, I use them every day and it's included in any plan. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/28/2021 "Head of Customer Success" 3.5/5 What do you like best about Drip? The design is very friendly and usually intuitive. Review collected by and hosted on G2.com. What do you dislike about Drip? We have more than 2000 people and it seems to be very slow to upload just about anything. Been using it for about six months now and have not felt any updates to the product. No new features. The workflow design is really great but can get very problematic if you edit it too much as nodes are leftover, and the flow spread over screens. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We designed a new signup flow and many email reminder sequences. Once we got it to get triggered from our CRM data, it was easy to make changes and adjustments to any flow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Anil A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anil A.") AA Anil A. Founder Marketing and Advertising Small-Business (50 or fewer emp.) 11/12/2020 "Superb Automation and Segmentation with User-Friendly Interface" 5/5 What do you like best about Drip? Automation through their Workflows and Rules and superior deliverability. Drip has super-powerful Rules feature and segments creating. Saved segments can be updated automatically based on the segment criteria. There are a ton of integrations with third-party apps. Some are native and others are via Zapier. It also integrates with Shopify and WooCommerce for e-commerce businesses. Drip Workflow includes a feature called Goals which is also very useful and robust. Drip has recently bumped-up their Forms in a BIG way. Check them out! Review collected by and hosted on G2.com. What do you dislike about Drip? Drip has almost everything for even advanced marketing automation applications. I wish Drip had date-based custom fields and conditions (like, pause/hold until x date etc.). Another feature I would like to see is being able click-hold-drag Workflow steps as well as being able to freely connect different steps in Workflows. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Workflow automation saves me time. Same with integrations I use including Zapier, PayPal, Stripe. I am also using WooCommerce integration for my daughter's new small business. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 10/31/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tamás R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamás R.") TR Tamás R. Owner Small-Business (50 or fewer emp.) 11/6/2019 "Next level personalisation" 4.5/5 What do you like best about Drip? The visual workflow builder is one of the best I have ever seen. It is easy to use and you can get used to in in minutes. Review collected by and hosted on G2.com. What do you dislike about Drip? Drip is easy to start but has a longer learning curve to master. I still didn't mastered everything that could be done with it. Review collected by and hosted on G2.com. Recommendations to others considering Drip: If you don't know something, get in touch with the support ASAP. They are friendly and can help most of your problems. You can always modify and upgrade your workflows so you can start with something small and evolve to bigger massive marketing automation later. Search for courses about DRIP because you can get so much more out of DRIP if you know what you are doing. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Full sync between our Wordpress WooCommerce store. I can see everything from a birds-eye view and can also go deep in data and personalization if needed. We build and add more and more automations as our business grows and this can be solved with Drip without writing code or involve a developer. Review collected by and hosted on G2.com. Show More 11/12/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams)[Which corporate volunteering tools work best for a company building employee engagement and culture where volunteering needs to feel like a genuine perk rather than a corporate obligation?](https://www.g2.com/discussions/which-corporate-volunteering-tools-work-best-for-a-company-building-employee-engagement-and-culture-where-volunteering-needs-to-feel-like-a-genuine-perk-rather-than-a-corporate-obligation)[Top ERP options for technology consulting firms](https://www.g2.com/discussions/top-erp-options-for-technology-consulting-firms) [What's the best expense management software for small businesses](https://www.g2.com/discussions/best-expense-management-software-for-small-businesses)[Best platforms for employee self-service desk booking](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)