--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Drip Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews)

Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews)

Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [(7 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews)

Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews)

Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews)

Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews)

Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews)

Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews)

Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews)

Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Drip

##### 1. Automation

Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies.
[
See 8 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.")
KB

Kartik B.

5.0/5

"Automation Simplifies Communication, But Content Needs Work"

What do you like about Drip?

I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy.

 ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.")
DG

Davesh G.

5.0/5

"Deep E-commerce Integration with Drip"

What do you like about Drip?

I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data in

##### 2. Automation Efficiency

Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features.
[
See 8 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.")
KB

Kartik B.

5.0/5

"Automation Simplifies Communication, But Content Needs Work"

What do you like about Drip?

I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Automation and Intuitive Visual Builder"

What do you like about Drip?

Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel

##### 3. Ease of Use

Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing.
[
See 7 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.")
KB

Kartik B.

5.0/5

"Automation Simplifies Communication, But Content Needs Work"

What do you like about Drip?

I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy.

 ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.")
MF

Mary Jane F.

5.0/5

"Exceptional Customer Service, Easy to Learn"

What do you like about Drip?

I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway

##### 4. Automation Features

Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics.
[
See 5 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Automation and Intuitive Visual Builder"

What do you like about Drip?

Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel

 ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.")
WD

Wasim D.

Mid-Market (51-1000 emp.)

5.0/5

"great for automation"

What do you like about Drip?

hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more

##### 5. Customer Support

Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently.
[
See 5 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.")
MF

Mary Jane F.

5.0/5

"Exceptional Customer Service, Easy to Learn"

What do you like about Drip?

I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway

 ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.")
LP

Lianna P.

Small-Business (50 or fewer emp.)

5.0/5

"Best support of any ESP I've tried"

What do you like about Drip?

Support is the best of any ESP I've ever used.

### 5 Cons or Disadvantages of Drip

##### 1. Expensive

Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups.
[
See 4 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.")
DG

Davesh G.

5.0/5

"Deep E-commerce Integration with Drip"

What do you dislike about Drip?

I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating.

BV

Bernardo V.

Enterprise (\> 1000 emp.)

4.0/5

"Great ecomm focused marketing automation platform"

What do you dislike about Drip?

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c

##### 2. Lack of Integrations

Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix.
[
See 4 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews)

See Related User Reviews

BV

Bernardo V.

Enterprise (\> 1000 emp.)

4.0/5

"Great ecomm focused marketing automation platform"

What do you dislike about Drip?

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c

 ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.")
WD

Wasim D.

Mid-Market (51-1000 emp.)

5.0/5

"great for automation"

What do you dislike about Drip?

lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas

##### 3. Learning Curve

Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows.
[
See 4 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.")
LP

Lianna P.

Small-Business (50 or fewer emp.)

5.0/5

"Best support of any ESP I've tried"

What do you dislike about Drip?

The learning curve (and finding where stuff lives) can be steep.

BV

Bernardo V.

Enterprise (\> 1000 emp.)

4.0/5

"Great ecomm focused marketing automation platform"

What do you dislike about Drip?

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c

##### 4. High Subscription Costs

Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints.
[
See 3 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.")
DG

Davesh G.

5.0/5

"Deep E-commerce Integration with Drip"

What do you dislike about Drip?

I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating.

BV

Bernardo V.

Enterprise (\> 1000 emp.)

4.0/5

"Great ecomm focused marketing automation platform"

What do you dislike about Drip?

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c

##### 5. Limited Customization

Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip.
[
See 3 mentions
](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.")
WD

Wasim D.

Mid-Market (51-1000 emp.)

5.0/5

"great for automation"

What do you dislike about Drip?

lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas

 ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.")
KW

Kristin W.

Small-Business (50 or fewer emp.)

5.0/5

"Best customer service out there"

What do you dislike about Drip?

I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platform

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View All Alternatives
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CD

Charles D.

CEO

Small-Business (50 or fewer emp.)

11/5/2021

"Best automated marketing solution we’ve tried!"

5/5

What do you like best about Drip?

Finding a automated marketing solution was a difficult task for our team. The drip solution is hands down the best. Highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Drip?

We just wish it was easier to find. When looking for a auto generated marketing solution it took some digging to find G2. Review collected by and hosted on G2.com.

Recommendations to others considering Drip:

Compare drip to the competition and you will clearly see it is the best on the market. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Our automation process is now hands off. It is producing 20% better results. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Gavin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin M.")
GM

Gavin M.

Sales and Marketing

Small-Business (50 or fewer emp.)

11/15/2016

"Amazing!"

5/5

What do you like best about Drip?

I love how much customization is available with Drip. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There is nothing i dislike about drip. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Drip allows you to create a lead funnel that can help convert trials to customers. Review collected by and hosted on G2.com.

Show More

1/25/2022
Validated ReviewerIncentivizedSource: G2 invite

 ![Holden T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holden T.")
HT

Holden T.

Director

Small-Business (50 or fewer emp.)

10/21/2021

"Decent but still too narrowly focused."

2/5

What do you like best about Drip?

It was very easy to set up and understand. The barrier to entry was less cumbersome than many of the other solutions we trialed and I imagine it would be even easier if you were looking for a drop in e-commerce solution. Review collected by and hosted on G2.com.

What do you dislike about Drip?

It was very narrowly focused on e-commerce solutions and even though they want to grow in other areas everything seemed tied to this one core focus. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Emailing our customers and drip campaigns. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.")
TB

Tony B.

Growth Affiliate Marketing Lead / Co - founder

Small-Business (50 or fewer emp.)

6/13/2021

"Dedicated billing support experience with Alleli from Drip"

4.5/5

What do you like best about Drip?

I like the persistence of the Drip support team, especially from Alleli. She worked with my issue with careful dedication and investigation. Her attitude in solving the problem is worth mentioning here. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The support time zone. I'm based in GMT+7, and the Drip support team seems to me in the UTC time zone, and to get a response from them, it takes a little bit of time. I wish they could have a support team in GMT time zone, so the issue will be resolved much faster.

Thank You. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Billing issue of my credit card and Drip auto monthly charge. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Seller invite

 ![Gemma B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gemma B.")
GB

Gemma B.

Software Developer

Small-Business (50 or fewer emp.)

3/1/2021

"The best email marketing platform"

4.5/5

What do you like best about Drip?

There are many features that I like about this software so I will proceed to list them:

1. I can handle large data, this is very good because our company is very large and wide.

2. The interface is amazing, it also has the dark mode that I think is great.

3. I can handle it in a very easy way.

4. It is very easy to handle the part of marketing by mail through this software, it is only two simple steps.

5. The workflow is very broad.

6. There is customization, it is a feature that I love because I like to give my projects my personal touch.

7. Integration with WooCommerce, it makes my work easier.

8. I can attach photos and prices to company projects through email marketing. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The only thing I don't like about Drip is that I can't re-edit the workflows and it's not fully synced with WooCommerce. Review collected by and hosted on G2.com.

Recommendations to others considering Drip:

It is one of the best platforms I have used, it has many features that will increase the sales of your products. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

The company has had many benefits thanks to Drip, with its workflow function I can keep track of the information of all clients, I also use drip to remind my work team about the company projects that we have to complete. In addition, the sale of our products has been increasing thanks to the personalized emails we send through Drip and its synchronization with Shopify. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Akshit T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshit T.")
AT

Akshit T.

Co-Founder

Small-Business (50 or fewer emp.)

12/26/2021

"Good for e-mail marketing"

4.5/5

What do you like best about Drip?

Ease to use and understand.

Drag and drop flow chart.

Relevant reporting Review collected by and hosted on G2.com.

What do you dislike about Drip?

Deliverbilty issue

Other channels are missing except email Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Using drip campaigns for our business it worked well but didn't get the results Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

NK

Nitya K.

Senior Executive : Email Marketing

Mid-Market (51-1000 emp.)

6/3/2021

"Amazing Email Marketing tool for Ecommerce Business"

4.5/5

What do you like best about Drip?

Designing an email template with drip is fantastic. We can create unique responsive HTML email templates using their Drag and Drop features. You don't need any HTML coding skills. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Drip pricings. It starts at $19 per month and goes up to $1500 for 100K subscribers. It becomes a little difficult for a small-scale business whose subscriber base is more. Review collected by and hosted on G2.com.

Recommendations to others considering Drip:

If you have the budget, you must go ahead with Drip. It has all the advanced features required to run an eCommerce business. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Since I am not an HTML expert, but yes, I am still able to design beautiful responsive email templates using drip drag and drop features. We are using these email templates in our Email marketing campaigns. We can now easily create templates and use them in our automation programs. Review collected by and hosted on G2.com.

Show More

6/7/2021
Validated ReviewerIncentivizedSource: G2 invite

 ![Troy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Troy P.")
TP

Troy P.

Marketing Manager

Small-Business (50 or fewer emp.)

12/28/2021

"Really easy to use and beautifully designed"

3.5/5

What do you like best about Drip?

The interface and UI is fantastic and really simple to pick up Review collected by and hosted on G2.com.

What do you dislike about Drip?

Had issues with integrating with Magento and pulling all data through Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Email marketing for ecommerce Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services")
IE

Verified User in Events Services

Small-Business (50 or fewer emp.)

1/26/2022

"Drive more sales through email campaigns with Drip"

3.5/5

What do you like best about Drip?

The tool is easy to navigate, and you or your employees do not need to invest additional time. Review collected by and hosted on G2.com.

What do you dislike about Drip?

I prefer to use other well-known tools which are proven and have more options for integrations with systems and tools. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Avoiding a design resource with the good look of the templates inside. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research")
IR

Verified User in Research

Enterprise (\> 1000 emp.)

5/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Drip - A best tool to improve in all sense"

5/5

What do you like best about Drip?

We are maintaining a field capacity in soil for better intake of food to crops. So Drip irrigation not only saves water but also strengthens the field capacity of soil to get better quality, better yield, better health, and so on. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There may be a possibility of clogging of drip emitters. When a customer/farmer purchase a drip system, he shall ask the manufacturer about third-party test reports, which will give you quality product if tested in standard laboratories. Review collected by and hosted on G2.com.

Recommendations to others considering Drip:

The manufacturer name is not sufficient; check third-party test reports for dripline. A drip system shall be selected based on your land topography and type of soil. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Maintains field capacity of the soil, Water Saving, Increase in yield, Improved quality produce, Early maturity, Saving fertilizer and Labour costs, Improved disease control, Ideally suited for challenging terrain, Saving in energy, Weed control. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

##### Categories on G2

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