--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drip Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [(7 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drip ##### 1. Automation Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you like about Drip? I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data in ##### 2. Automation Efficiency Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ##### 3. Ease of Use Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [ See 7 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ##### 4. Automation Features Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you like about Drip? hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more ##### 5. Customer Support Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) See Related User Reviews ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you like about Drip? Support is the best of any ESP I've ever used. ### 5 Cons or Disadvantages of Drip ##### 1. Expensive Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 2. Lack of Integrations Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ##### 3. Learning Curve Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) See Related User Reviews ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you dislike about Drip? The learning curve (and finding where stuff lives) can be steep. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 4. High Subscription Costs Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 5. Limited Customization Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) See Related User Reviews ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.") KW Kristin W. Small-Business (50 or fewer emp.) 5.0/5 "Best customer service out there" What do you dislike about Drip? I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platform ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 5/25/2023 "Extremely user friendly" 5/5 What do you like best about Drip? Drip is a highly intuitive and user-friendly email marketing automation tool that offers a wide range of features and capabilities. From analytics to comprehensive email campaigns, the versatility and functionality are truly impressive. Moreover, their customer support team is incredible for its responsiveness and expertise, providing clients with valuable assistance and guidance whenever needed. Review collected by and hosted on G2.com. What do you dislike about Drip? Occasionally, there may be a slight glitch or bug in the system, but these are fortunately few and far between. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip is really helping streamline the process of email automation for our business. It is much more accessible and helping us reach our goals. Review collected by and hosted on G2.com. Show More Response from Sebastian Væggemose of Drip [Editedit](https://www.g2.com/survey_responses/drip-review-8144847/official_response/edit) Hi Thank you for the review. We are glad you find Drip useful for your email marketing automation, from user-friendliness to analytics. Best regards, Sebastian from Drip Validated ReviewerSource: Organic ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") UP Verified User in Primary/Secondary Education Small-Business (50 or fewer emp.) 5/22/2023 "Love Drip! Create email automations easily" 3.5/5 What do you like best about Drip? Simple and clean user interface for creating email automations. Review collected by and hosted on G2.com. What do you dislike about Drip? Bit of a learning curve for navigation, but pretty seamless as you start actually working within the product. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Email automation to help with business growth and nurturing relationships. Review collected by and hosted on G2.com. Show More Response from Sebastian Væggemose of Drip [Editedit](https://www.g2.com/survey_responses/drip-review-8127917/official_response/edit) Hi Thank you for the review. We are glad that you find Drip useful for your email automation. Best regards, Sebastian from Drip Validated ReviewerSource: Organic ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Head of Engagement Mid-Market (51-1000 emp.) 5/22/2022 "Great Email marketing tool but does have a learning curve" 4/5 What do you like best about Drip? Drip is great if you repeatedly create the same type of campaigns, templates and contact forms with its duplication feature. This saves you tons of time and ensures that you are continually getting the outcome you want. Review collected by and hosted on G2.com. What do you dislike about Drip? The workflows can be difficult in the beginning to get your head around with the different possibilities and also options that you need to ensure are set correctly. Once you have these fully understood, it becomes a really robust tool to utilise. Review collected by and hosted on G2.com. Recommendations to others considering Drip: As with all software, try out your emails and templates with things like temp-mail.com to ensure they are working correctly. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip makes it simple to carry out email marketing campaigns from contact form sign ups, with robust workflows. It also allows you to create great-looking email templates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ishan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan S.") IS Ishan S. Business Development Executive Small-Business (50 or fewer emp.) 5/20/2022 "Visual email builder makes drip fun to use!" 4.5/5 What do you like best about Drip? When it comes to setting up automation, Drip has so many features that it takes some time to get used to. Review collected by and hosted on G2.com. What do you dislike about Drip? The worst aspect of this software is its price. They have some great features, but when we compare them to other software, The price could have been better. Review collected by and hosted on G2.com. Recommendations to others considering Drip: They don't have a large library of ready-to-use templates. However, with the new visual builder, you should be able to make some good ones on your own. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Excellent integrations with ecommerce platforms such as Shopify, as well as pre-built automations for ecommerce stores. Drip allows you to automatically resend broadcasts to people who did not open their email the first time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Caroline V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroline V.") CV Caroline V. Small-Business (50 or fewer emp.) 11/12/2020 "Once you figure it out it is very handy" 4.5/5 What do you like best about Drip? Being able to schedule emails ahead of time. Also being able to select customers based on our websites criteria. We can use the fancy templates or just make regular looking emails fairly easily. Review collected by and hosted on G2.com. What do you dislike about Drip? It is hard to figure out sometimes. Especially when there are numerical values replacing name values. While their tech people are very friendly and helpful, unless you are very adventurous it is not necessarily intuitive. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Definitly an improvement over the whole mergemail business with Outlook. Being able to schedule for upcoming delivery notices or a newsletter with photos (which is very easy and tidy to do) It takes all sorts of problems off our plate. Especially if people want to unsubscribe it is painless for them and all sorted by drip at our end. So we only have to focus on what we want to say to people. They also offer extensive marketing tools for testing markets. We don't use these as our business is largely word of mouth or via website so we haven't explored these avenues yet. We are able to keep in touch with our customers easily and maintain our customer database easily as well Review collected by and hosted on G2.com. Show More 5/12/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Iván F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iván F.") IF Iván F. Fractional CMO Marketing and Advertising Small-Business (50 or fewer emp.) 10/15/2021 "It is good tool, but some stuff is complicated to get" 4/5 What do you like best about Drip? I loved using Drip. At the moment they had almost I needed and was my first "in deep" contact with an Automation tool. The free plan is really helpful were you are starting. The pricing now is really affordable. Review collected by and hosted on G2.com. What do you dislike about Drip? It is not very easy. Not very complicated, though, but there were some improvements needed, some integrations that could be more polished / complete. Review collected by and hosted on G2.com. Recommendations to others considering Drip: It is a good tool to start. Invest the time in learning how to use it! Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Basic automations (send PDF; welcome series, and so on) Review collected by and hosted on G2.com. Show More 10/15/2023 Validated ReviewerIncentivizedSource: G2 invite ![Eugene B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eugene B.") EB Eugene B. Entrepreneur In Residence Small-Business (50 or fewer emp.) 11/10/2020 "Great Email Platform for Ecommerce Websites" 4.5/5 What do you like best about Drip? Easy to use, great reporting and follow up. Good customer support. Nice looking emails that's easy to modify and adjust. Very nice display on desktop and mobile devices. Monthly reporting email from Drip helps to keep us informed on how our marketing campaigns are performing. Drip is always adding features to the platform and they do a good job keeping you informed. Review collected by and hosted on G2.com. What do you dislike about Drip? Takes a while to 'get' the workflows and use them efficiently. Learning curve for new employees can be time consuming. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We use Broadcast emails, Welcome Series emails and Shopping Cart Abandonment emails. We use the Shopify connector to connect our website with Drip. Pretty straight forward to connect and the form feature looks good. Review collected by and hosted on G2.com. Show More 11/10/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Salvatore A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salvatore A.") SA Salvatore A. M1 Valve Builder Small-Business (50 or fewer emp.) 11/16/2021 "More Possibilities Than I Expected!" 4.5/5 What do you like best about Drip? Drip's ability to segment consumers automatically is incredible if you sell various types of products and clients. When things changed for us, we migrated to Drip, but we also needed something substantial for our click and brick as our business grew. I appreciate that you can set up events depending on specific behaviors, such as when a subscriber visits a particular page on your website. The Facebook custom audience integration is convenient. It has helped us improve our social media targeting strategy. Review collected by and hosted on G2.com. What do you dislike about Drip? The email builder is becoming better, but it still needs some work. One needs to mailbox test it because it won't save you from yourself. If you choose the "constrain image" box in some email clients, for example, the images will be skewed, therefore don't check that box! Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip helped us solve issues we didn't even realize we had. For example, before a team member takes a leave of absence, we can use Drip to automate most of our social and email marketing, which means things won't be as unpleasant for the team. We couldn't do that before, and we'd have had to leave money on the table while they were out (we're a small business). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AC Alex C. CMO Small-Business (50 or fewer emp.) 10/17/2021 "Good service and automation that rivals with constant contact, but with increasing costs." 3.5/5 What do you like best about Drip? The automation has a better graphic interface than its competitors, the customer service is excellent and definitively, it's a powerful tool even for email marketing and some marketing automation, which is always a quality of life improvement for us marketers, Review collected by and hosted on G2.com. What do you dislike about Drip? The increasing costs once you pass a threshold is noticeable for small agencies or businesses that tend to return the value differently, especially the past year was a severe blow to some agencies and the cash flow was impacted badly. The price tiers start to remind me of those of Hubspot, and well, every marketer by now knows that equals a lot of spend in fees. I dislike the pricing getting expensive, not necessarily if you are growing as a business Review collected by and hosted on G2.com. Recommendations to others considering Drip: Powerful tool, powerful prices too. So be aware of the automation level you want to execute with the software, you can be caught when month having one fee and the other one rocketing to another more expensive one without any alert. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? The main one would be the email marketing, while the automation is used, after certain amount of actions ( automations) it starts to hinder the waller. Review collected by and hosted on G2.com. Show More 10/24/2021 Validated ReviewerIncentivizedSource: G2 invite ![Glen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glen M.") GM Glen M. Marketing Technician Small-Business (50 or fewer emp.) 12/30/2021 "Good option for Email Marketing and marketing automation... But not perfect" 4/5 What do you like best about Drip? The automation capabilities give us greater insight into our most active subscribers and how to personalize messaging to them. Review collected by and hosted on G2.com. What do you dislike about Drip? Can't easily integrate conversion tracking with Kajabi (our digital product / eCommerce platform). Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? With Drip we can create automations for new subscriber workflows, email series, and other "choose your own journey" types of customer experiences based on their needs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams)[Which corporate volunteering tools work best for a company building employee engagement and culture where volunteering needs to feel like a genuine perk rather than a corporate obligation?](https://www.g2.com/discussions/which-corporate-volunteering-tools-work-best-for-a-company-building-employee-engagement-and-culture-where-volunteering-needs-to-feel-like-a-genuine-perk-rather-than-a-corporate-obligation)[Top ERP options for technology consulting firms](https://www.g2.com/discussions/top-erp-options-for-technology-consulting-firms) [What's the best expense management software for small businesses](https://www.g2.com/discussions/best-expense-management-software-for-small-businesses)[Best platforms for employee self-service desk booking](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)