--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drip Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [(8 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [(7 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [(5 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [(4 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [(3 mentions)](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drip ##### 1. Automation Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you like about Drip? I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data in ##### 2. Automation Efficiency Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. [ See 8 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ##### 3. Ease of Use Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. [ See 7 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397574&qs=pros-and-cons#reviews) See Related User Reviews ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 5.0/5 "Automation Simplifies Communication, But Content Needs Work" What do you like about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ##### 4. Automation Features Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397917&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful Automation and Intuitive Visual Builder" What do you like about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and rel ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you like about Drip? hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more ##### 5. Customer Support Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. [ See 5 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2159154&qs=pros-and-cons#reviews) See Related User Reviews ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 5.0/5 "Exceptional Customer Service, Easy to Learn" What do you like about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support alway ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you like about Drip? Support is the best of any ESP I've ever used. ### 5 Cons or Disadvantages of Drip ##### 1. Expensive Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 2. Lack of Integrations Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) See Related User Reviews BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ##### 3. Learning Curve Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. [ See 4 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2280270&qs=pros-and-cons#reviews) See Related User Reviews ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Small-Business (50 or fewer emp.) 5.0/5 "Best support of any ESP I've tried" What do you dislike about Drip? The learning curve (and finding where stuff lives) can be steep. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 4. High Subscription Costs Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096697&qs=pros-and-cons#reviews) See Related User Reviews ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 5.0/5 "Deep E-commerce Integration with Drip" What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. BV Bernardo V. Enterprise (\> 1000 emp.) 4.0/5 "Great ecomm focused marketing automation platform" What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be c ##### 5. Limited Customization Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. [ See 3 mentions ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=2096724&qs=pros-and-cons#reviews) See Related User Reviews ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.") WD Wasim D. Mid-Market (51-1000 emp.) 5.0/5 "great for automation" What do you dislike about Drip? lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.") KW Kristin W. Small-Business (50 or fewer emp.) 5.0/5 "Best customer service out there" What do you dislike about Drip? I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platform ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ![Peter C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter C.") PC Peter C. Director Small-Business (50 or fewer emp.) 11/16/2020 "Very easy to use ecommerce marketing platform but some support issues" 2/5 What do you like best about Drip? The UX is clean and the automation workflow is very well implemented. It's very easy to create quite complex user workflows and rules based on data points. The help documents are pretty comprehensive. The customer activity views are also nice and clear. Review collected by and hosted on G2.com. What do you dislike about Drip? Overall, whilst support are friendly, we have had difficulty getting responses to enquiries and bug reports. Sometimes 5 days+. We're using Magento 2 and the integration certainly isn't bullet proof. Email editor is rather basic for larger ecommerce stores. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip is able to store a utilise lot of helpful sales and customer data, and with a primary focus on ecommerce, automation based on product interest is more effective than most platforms at this price point. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GY Greg Y. Small-Business (50 or fewer emp.) 12/30/2020 "Excellent Segmentation And Value" 4.5/5 What do you like best about Drip? Excellent segmentation, tagging, workflows, and customization of individual emails. A pretty good visual builder (although I hope they continue to make improvements here). Review collected by and hosted on G2.com. What do you dislike about Drip? Would love to see them add more CRM features and add more views into the customer journey. We are considering Drip for another big project right now, and the lack of robustness in the CRM department is a sticking point. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We use it as an automated email tool, especially around customer registrations. We are considering using it to scale a sales engine that would send around ~10,000 personalized emails a month. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/25/2020 "Don't recommend due to the constant outages" 0/5 What do you like best about Drip? I really like the platform and find it easy to use. Review collected by and hosted on G2.com. What do you dislike about Drip? Lately, I've been in contact with support once a week regarding an outage with their service. The only response I get from support is "the outage is out of our control" or "our development team is working on it". If you check their drip status page you will see a lot of issues listed. And they don't even list all of the issues on this status page. This software is not reliable as of November 2020. It has caused me dozens of headaches and thousands of dollars in ad spend because it just breaks on a regular basis. Now, I'm going to have to invest so much of my time to rebuild everything under a new platform. I would not recommend their software since it is not stable. I regret using it. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? API Integration with Integromat Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/12/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "We could not meet the email marketing integration demands of our service industry without Drip" 5/5 What do you like best about Drip? It offers advanced functionality for ecommerce at an affordable price. Easy to use UI. Also, for those doing integrations, the ability to leverage custom fields on orders (not just on subscribers) and create custom events is HUGE. No other tool out there offers those key features- typically because their ecommerce features are after-thought bolt ons. There are a few that say they can, but after spending time in their sandbox, looking under the hood, and talking with their tech team (not sales) their functionality was indeed very limited compared to Drip. We couldn't meet our customer requirements without Drip. Review collected by and hosted on G2.com. What do you dislike about Drip? There are frequent changes to the UI - and not small ones. I'm hoping this slows down soon, as every time they do this we have to update all of our agency documentation. It'd be worth it if there was a value-add, but it all seems to be aesthetic (and it was great before the change). Also, without a large number of subscribers you have to rely on email support, which is very slow. That means our clients are calling us for Drip support issues because they can't wait a week or two for assistance. Lastly, tier one support is pretty low level, so I feel like (even with chat support and not email support) we wait extended periods of time to get answers to questions, defects, etc. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We're an agency partner. We have built an integration between a large ticketing company and Drip...and we sell the integration (plus training, etc) to people who use the ticketing product. Even in the travel space (which was CRUSHED because of Covid) our clients are seeing about 15--20% of their total revenue coming from email marketing (some more, some less) because of the custom event triggers Drip allows them to leverage, browse abandonment, lead magnets (with the pop up form) and more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tom O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom O.") TO Tom O. Founder, CMO Small-Business (50 or fewer emp.) 8/27/2020 "Lightweight Marketing Automation at a Killer Price" 4/5 What do you like best about Drip? Easy to navigate UI, solid visual email builder, powerful workflow automation builder, prompt live chat service response. Supplied email builder templates are well designed and flexible to utilize for a variety of messaging styles. Continuous improvement of features and implementation of new tools. Review collected by and hosted on G2.com. What do you dislike about Drip? Could provide deeper analytics about individual recipients to help sales engage more closely due to the B2B nature of our firm. Email builder needs improvement when it comes to incorporating MSO HTML formatting. Emails can look great in the builder and in Gmail, with very broken formatting when viewed in Outlook 2016+. Lacks landing page creation, so you'll need to handle that on your own CMS. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Great entry point for a new marketer looking to get a solution up and running quickly. Easy implementation, construction of opt-in forms and importation of lists. Good reputation sender with a high delivery rate, even to business customers. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Helps us communicate with our customers and prospects in their trial period to nurture engagement. Good response so far to drip campaigns to convert demo users to paying customers. Eliminated the need to engage a high-priced solution that has way more features than our start-up needs. Drip fits the feature/budget level that a new enterprise without significant VC backing is typically looking for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rose H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rose H.") RH Rose H. Marketing Director Mid-Market (51-1000 emp.) 3/8/2019 "By far the most robust and user friendly email platform I've ever used" 5/5 What do you like best about Drip? Drip is the only platform that could handle the complex automated workflows I wanted to build. The UI is easy, fast, and functional. The variety of options for sorting contacts, setting up rules and triggers, and performing bulk operations is exceptional. The visual builder is better than any other that's integrated into an ESP, that I've seen, and supports conditional formatting and dynamic content. Last but not least, support from our account manager is easy to access and always extremely helpful! Review collected by and hosted on G2.com. What do you dislike about Drip? The split testing feature is fairly limited - it's easy to split test subject line, send time, and "From" name, but you have to do some DIY wrangling to split test email content. Getting support on technical issues with the API (we built a custom integration to Netsuite) was somewhat difficult and frustrating, but worked out in the end. Review collected by and hosted on G2.com. Recommendations to others considering Drip: If there is something you want to do but you aren't sure how, ask! There are so many options and different ways do accomplish the same goal, it can be overwhelming. Our account rep has been amazingly helpful for figuring out the best way to set things up. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip has allowed us to set up longterm nurturing campaigns that are reactive to a users actions in near realtime, and contain up-to-date and personalized information about upcoming local events, on a national level. Review collected by and hosted on G2.com. Show More 8/26/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/18/2018 "Powerful automation workflows for emails AND internal team notifications" 5/5 What do you like best about Drip? Excellent ability to automatically segment users based off triggers and actions they take. We use this to notify us internally as well, with emails going to us when a user needs more engagement. Review collected by and hosted on G2.com. What do you dislike about Drip? Some of the user interface can be overwhelming, with a long learning curve. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We're providing extremely relevant emails, promotions and touchpoints to our customers that we we were never able to before. This allows us to time messages for just the right time, building our open rates and click through rates. It also allows us to import unlimited custom fields, which is a major differentiator. We can upload a CSV of our customers and data to utilize in all of our campaigns, workflows, and filters. They also added WYSIWYG html email design recently, which opened a lot of doors for us to design and execute custom emails that represent our brand. Integrations with other platforms is a critical aspect of all this, and we work in tandem with lead captures that place people into the appropriate funnels. It's also great for generating evergreen lists of customers or prospects for internal touchpoints outside of email--like phonecalls or mailings that we do manually. All of this leads to hyper-personalized, relational marketing that helps us achieve our goals. Review collected by and hosted on G2.com. Show More 11/10/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller KT Katherine T. Small-Business (50 or fewer emp.) 11/10/2020 "Slightly confusing, maybe better for product based businesses and ecommerce?" 3/5 What do you like best about Drip? I like the tone of Drip, cheeky, contemporary and refreshing. The layout was also very easy to navigate, modern and fun. Overall, I like it in theory but struggled to apply its use best in practice. I love the suggested drip email sequences, wish there was more of these for different business purposes! I also liked the detailed analytics of each email. I also appreciate how you automatically updated the policy based on new laws which saved me from looking up what these legal changes mean for email marketing! Review collected by and hosted on G2.com. What do you dislike about Drip? the terminology, for example, the difference between tags, events, flows etc. I never knew what to use when. I watched the tutorials but struggled to apply it to my business. It would have been great to have a one to one session with an expert to personalise this further. It would have been great to include some tips on increasing open rates based on googles suggestions so I can be sure it's more likely to land in someone's inbox. Review collected by and hosted on G2.com. Recommendations to others considering Drip: I would recommend drip to people who have a basic understanding of CRM structures and who run an eCommerce website. It is not easy for someone who is starting for the first time. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? I'm solving CRM email outreach to my community. It was helpful to be able to tag users and to see how long they had been subscribed and what emails were being opened. This helped me curate the content to their needs. This is something I will always integrate into future campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Christoffer B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christoffer B.") CB Christoffer B. Small-Business (50 or fewer emp.) 8/26/2020 "Marketing automation in a very user friendly manner" 5/5 What do you like best about Drip? It is super user friendly and intuitive to use. It has a lot of advanced features that will help you scale your setup. In terms of functionality by rules and automations, the sky is the limit - it can pretty much do anything you want it to. Review collected by and hosted on G2.com. What do you dislike about Drip? The visual builder is still somewhat limited in terms of customizability. It is not possible to have a multi-currency setup in one account. It lacks options to easily reuse customer information from Drip to personalize your website. Review collected by and hosted on G2.com. Recommendations to others considering Drip: If you are looking for an easy to use marketing automation platform, which is easy to integrate with a number of platforms, look no further. Drip is super user friendly, intuitive and their support is awesome. Do take into account that their support is limited to US office hours, so if you reside in Europe like us, that might be a deal-breaker. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? More direct and personalized communication with our customers. The ROI from our email effort has more than tripled since we made the switch to Drip. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua B.") JB Joshua B. Founder Small-Business (50 or fewer emp.) 8/25/2020 "Visually appealing ESP and ECRM" 4/5 What do you like best about Drip? The interface is easy to use and has enough functionality to help me get done what I need to. E-commerce automation and custom workflows are solid and easy to use. Review collected by and hosted on G2.com. What do you dislike about Drip? I wish that it was easier to customize the emails we are sending out. I know the builder is fairly intuitive and I still wish I had more control over the WYSIWYG interface Review collected by and hosted on G2.com. Recommendations to others considering Drip: Make sure that its core functions meet your automation workflow needs and that your store easily integrates with the system. Their integration partners are serious about marketing and SEO and are headed in the right direction. Relatively new company and on the smaller side and easy to work with. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We were solving the need to deliver timely emails with custom offers and reminders to customers who abandoned carts that they left behind and could purchase in the future. It easily integrates with our Shopify account and seamlessly pulls our product data dynamically into the autogenerated emails. Review collected by and hosted on G2.com. 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