--- title: Drift Reviews meta\_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1255 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drift Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** in Drift, enhancing their experience with intuitive features and real-time notifications. [(53 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604234&qs=pros-and-cons#reviews) Users value the **fast and efficient customer support** from Drift, enhancing engagement and sales effectiveness significantly. [(46 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601094&qs=pros-and-cons#reviews) Users appreciate the **intuitive Prospect Dashboard** of Drift, enabling swift access to actionable insights for informed decision-making. [(34 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603712&qs=pros-and-cons#reviews) Users value the **visitor tracking** of Drift, as it helps identify warm leads and optimize targeted messaging. [(29 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604128&qs=pros-and-cons#reviews) Users love Drift for its **effective lead generation** , helping identify highly engaged prospects for targeted outreach. [(28 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1602234&qs=pros-and-cons#reviews) Users experience **routing issues** and notification floods, complicating chat management and client interactions on Drift. [(10 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603453&qs=pros-and-cons#reviews) Users find the **learning curve steep** , needing extensive webinars and assistance to fully utilize Drift's capabilities. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601373&qs=pros-and-cons#reviews) Users often experience **notification issues** with Drift, including delays and blank pages, impacting conversation flow. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601106&qs=pros-and-cons#reviews) Users experience **routing issues** with Drift, often leading to misdirected conversations and difficulty managing spam and profanity. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604320&qs=pros-and-cons#reviews) Users experience **chat issues** including delayed notifications and loading times that disrupt conversations and accessibility. [(8 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604177&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drift ##### 1. Ease of Use Users value the **ease of use** in Drift, enhancing their experience with intuitive features and real-time notifications. [ See 53 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604234&qs=pros-and-cons#reviews) See Related User Reviews ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Powerful for Boosting Sales, but Could Improve UI and Performance" What do you like about Drift? What I appreciate most about Drift is its ability to transform website chats into immediate sales opportunities. The platform efficiently routes compl ##### 2. Helpful Users value the **fast and efficient customer support** from Drift, enhancing engagement and sales effectiveness significantly. [ See 46 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601094&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 0.0/5 "Was a good Chatbot, But Major Data Breach and Billing Issues Disappoint" What do you like about Drift? We used the Drift chatbot product for our website and it worked well. ##### 3. Features Users appreciate the **intuitive Prospect Dashboard** of Drift, enabling swift access to actionable insights for informed decision-making. [ See 34 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603712&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Livechat AI Tool" What do you like about Drift? AI Sales tools is very beneficial and a great addition to Drift's features! ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ##### 4. Visitor Tracking Users value the **visitor tracking** of Drift, as it helps identify warm leads and optimize targeted messaging. [ See 29 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604128&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ![Lesley G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lesley G.") LG Lesley G. Mid-Market (51-1000 emp.) 4.5/5 "Love Drift" What do you like about Drift? I love that you can see where and when your clients are on line and what they are looking at so you are able to determine their pain point before call ##### 5. Lead Generation Users love Drift for its **effective lead generation** , helping identify highly engaged prospects for targeted outreach. [ See 28 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1602234&qs=pros-and-cons#reviews) See Related User Reviews ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ### 5 Cons or Disadvantages of Drift ##### 1. Chat Management Users experience **routing issues** and notification floods, complicating chat management and client interactions on Drift. [ See 10 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603453&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Dominic T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominic T.") DT Dominic T. Mid-Market (51-1000 emp.) 4.0/5 "Useful in a variety of ways for Sales" What do you dislike about Drift? Availability for joining live chats is linked to your calendar, which is then affected if you like to block out your calendar to focus on tasks. ##### 2. Learning Curve Users find the **learning curve steep** , needing extensive webinars and assistance to fully utilize Drift's capabilities. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601373&qs=pros-and-cons#reviews) See Related User Reviews ![Molly F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly F.") MF Molly F. Mid-Market (51-1000 emp.) 5.0/5 "Streamlining SDR Work" What do you dislike about Drift? There's a bit of a learning curve for new users. ![Matthew T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew T.") MT Matthew T. Mid-Market (51-1000 emp.) 4.0/5 "Great tool to have for prospecting!" What do you dislike about Drift? Cost,training, initial setup and information is not always correct ##### 3. Notification Issues Users often experience **notification issues** with Drift, including delays and blank pages, impacting conversation flow. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601106&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Solid Product" What do you dislike about Drift? The only thing I dislike is sometimes the notifications will be a bit delayed or open up to a blank page that has to be refreshed and I loose the conv ##### 4. Routing Issues Users experience **routing issues** with Drift, often leading to misdirected conversations and difficulty managing spam and profanity. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604320&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great tool for connecting and converting interest to sales" What do you dislike about Drift? Somewhat confusing to setup alerts/popups to know that you'll be routed into conversations. ![Camille S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Camille S.") CS Camille S. Mid-Market (51-1000 emp.) 4.5/5 "Drift helps speed up the sales cycle" What do you dislike about Drift? I don't love the automation around booking a meeting b/c it tends to assign the person to the wrong rep initially and then we have to shuffle somethin ##### 5. Chat Issues Users experience **chat issues** including delayed notifications and loading times that disrupt conversations and accessibility. [ See 8 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604177&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Dominic T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominic T.") DT Dominic T. Mid-Market (51-1000 emp.) 4.0/5 "Useful in a variety of ways for Sales" What do you dislike about Drift? Availability for joining live chats is linked to your calendar, which is then affected if you like to block out your calendar to focus on tasks. ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") AH Verified User in Human Resources Enterprise (\> 1000 emp.) 5/23/2024 "Positive experience with the Drift Support Team" 4.5/5 What do you like best about Drift? I've been using Drift for almost 2 years. We work with the Drift Enterprise Support team weekly. They are quite responsive to our queries and are willing to assist us with our questions and concerns. There was a learning curve at first but after a few months, the platform is pretty intuitive and easy to use. There is a training center with various resources to help users get started. Review collected by and hosted on G2.com. What do you dislike about Drift? The basic version of Drift still requires a lot of manual training and feedback. I want to see more AI features in the future. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? The chatbot connects our prospects to sales, answers general questions about our products, and solves customer support inquiries. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LO Louis O. Account Exec Enterprise (\> 1000 emp.) 8/2/2024 "It's a very reliable and robust communications platform." 5/5 What do you like best about Drift? It has a convenient and simple UI to navigate. Review collected by and hosted on G2.com. What do you dislike about Drift? So far I have no issues and do not notice any shortcomings of the tool. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It enables us to connect to customers to resolve issues and source leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/9/2024 "Seamless experience and so helpful in my outreach and pipeline!" 4.5/5 What do you like best about Drift? The ability for customers to seamlessly book a meeting as well as the emails of customer activity - it's part of my daily routine to check Drift Review collected by and hosted on G2.com. What do you dislike about Drift? I wish Drift was able to ping me when a customer is immediately engaging with the bot so if it's during my hours - I can pop in and chat right back! Mayeb this is a feature and I'm unaware. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Getting me the insight for when a customer is engaged and how to target and segment my outreach Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dalton L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dalton L.") DL Dalton L. Senior Mid-Market Client Manager Enterprise (\> 1000 emp.) 1/28/2024 "Helps Me Start Opps and Make Money" 5/5 What do you like best about Drift? It allows me to see who is active and where they are at. Prospecting has been great while using this product based on the insight that I receive from Drift I am given a leg up when it comes to finding targets to go after. It has helped me so much since I just started in my new role. Review collected by and hosted on G2.com. What do you dislike about Drift? The only issue that I have had so far is the integration between my calendar and Drift. This was easily fixed when I spoke with the representative at our most recent sales kickoff. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It is helping me receive insight from our website activity that otherwise I would be left in the dark about. It helps me understand and get a leg up on who to target and when. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-9163357/official_response/edit) "Helps me make money" is kind of the best thing we can ask for! 🥳 Thanks for the review, Dalton! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/3/2024 "Easily Accessible Prospect intent data" 4.5/5 What do you like best about Drift? I know exactly what company, and who from tht company, are on our wbesite. Along with other data like number of page visits etc. I use drift daily and have implented it as a foundation in my prospecting Review collected by and hosted on G2.com. What do you dislike about Drift? Sometimes I have issues with the revenue filter fully taking effect with the companies on my dashboard Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It shows real time accurate data of which companies are interested and clicking around our website. Allowing us for much more accurate targeted prospecting, which leads to generating a larger pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tim K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim K.") TK Tim K. Bartender Mid-Market (51-1000 emp.) 7/25/2024 "very easy to use" 4/5 What do you like best about Drift? DOES MY JOB FOR ME. I think it is very good Review collected by and hosted on G2.com. What do you dislike about Drift? I get a lot of unnecessary emails. its just a lot Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It is booking meetings for me that I may not be able to Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 1/23/2024 "Great piece of kit for web chat with prospects" 5/5 What do you like best about Drift? It is great for visability, if you want a single source of truth about who is coming to your website and for what. Review collected by and hosted on G2.com. What do you dislike about Drift? It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-9141542/official_response/edit) Hey there, thanks for the kind words! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift 7/30/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/9/2024 "Great Engagement Tool" 4.5/5 What do you like best about Drift? It's great that I am able to engage live with customers on our websites to answer any questions. Additionally, the tool is very easy to use and leaves good information for follow-ups! Review collected by and hosted on G2.com. What do you dislike about Drift? I wish Drift had email alerts when someone is on the website so we can be available ASAP. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Getting information from a prospect and directing it straight to a sales team member. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CP Connor P. Account Development Executive Enterprise (\> 1000 emp.) 8/6/2024 "Works great, no user issues" 4/5 What do you like best about Drift? The immediate information gaines, company name, user name, keywords Review collected by and hosted on G2.com. What do you dislike about Drift? A lot of support issues funnel through rather than direct sales needs Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Gaining information on potential sales leads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tony R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony R.") TR Tony R. Sales Development Representative Enterprise (\> 1000 emp.) 6/24/2024 "Super easy to book a ready-to-go prospect wanting to learn more about your system!" 5/5 What do you like best about Drift? It was incredibly helpful to have a qualified prospect book a meeting straight into the calendar Review collected by and hosted on G2.com. What do you dislike about Drift? There is no current issues i've faced with Drift Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Sourcing proper leads can always be difficult, having qualified leads come through like magic is helping with overall targets. Review collected by and hosted on G2.com. 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