--- title: Drift Reviews meta\_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1255 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drift Reviews & Product Details Visit Website Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships. * * * Product Website Drift Seller [Salesloft](https://www.g2.com/sellers/salesloft) Discussions [Drift Community](https://www.g2.com/products/drift/discuss) Solution Type All-in-One Overview by Sarah Haberman Show More ## Pricing Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) ## Drift Integrations (4) What do users say about integrations? Verified by Drift [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews) Show More ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Mid-Market (51-1000 emp.) 1/25/2024 "Easy to deploy, great customer team, easy to use" 5/5 What do you like best about Drift? I am a big fan of Drift, my account team and customer support. My account team is always providing insights and recommendations on what we can do to improve our playbooks. They are very responsive and address questions promptly. They also do a very good job onboarding new users. The support team is great and proactively communicates when issues occur. The user interface is very easy to use, with performance reports and I like how it integrates with other tools. For instance, 6sense segments. Review collected by and hosted on G2.com. What do you dislike about Drift? From a practitioner's perspective, having an easy way to edit playbooks would be good. Some of the playbooks we use are extensive, and making changes requires raw data export with lots of formatting. I would recommend having a text editor built-in in the platform so I can make changes on the go. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? We are using Drift for multiple purposes and it helps us by routing site visitors to the right contacts. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-9157387/official_response/edit) Hi Andrew, Thanks for the awesome review and great suggestions! Glad you're having a great experience with the team. - Sarah Haberman, Senior Manager, Customer Marketing @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mark B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark B.") MB Mark B. Global Lead Generation Manager Computer Software Enterprise (\> 1000 emp.) 1/23/2024 "Excellent Chatbot" 4.5/5 What do you like best about Drift? Drift Live Chat has revolutionized our customer communication. The real-time connection is lightning-fast, enabling instant support and boosting customer satisfaction. Its personalized approach, driven by data and AI, creates meaningful interactions that resonate with our audience. Lead generation is seamless, thanks to proactive engagement and efficient qualification. Multichannel support streamlines conversations, and automation handles routine tasks effortlessly. The insightful analytics refine our strategies, while scalability ensures adaptability to our growing business. Drift Live Chat is a game-changer, enhancing efficiency and delivering an unparalleled, positive customer experience. Highly recommended for businesses aiming for exceptional communication dynamics! Review collected by and hosted on G2.com. What do you dislike about Drift? Drift Live Chat sometimes falls short with occasional glitches, causing disruptions in real-time communication. However we are talking less than 1% downtime here. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is addressing our communication challenges by streamlining real-time connections and automating routine tasks. It has improved lead generation, providing instant engagement with website visitors. The personalized interactions and valuable insights from analytics enhance customer satisfaction, making Drift a crucial solution for efficient and effective customer engagement in our business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MK Michelle K. Sales Development Representative Enterprise (\> 1000 emp.) 7/15/2024 "Review for Drift" 4/5 What do you like best about Drift? Quick way of connectiong with potential Customers Good connection with other apps Easy use Good customer support Review collected by and hosted on G2.com. What do you dislike about Drift? only 30 seconds to answer, but it is okay Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is helping both, the business user and the customer to interact in an easier and faster way. The user can answer specific questions without beeing in contact first. Trough this questions the system make sure to connect the user to the right (sales) person. The benefit for me as a business user is that i have an easy way to connect to potential opportunitys and that i already have some informations about the needs Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller CT Connor T. Enterprise (\> 1000 emp.) 4/9/2024 "Fantastic product!" 5/5 What do you like best about Drift? Its really easy to use! Ease of implementation. Works great with the other sales tools like Salesloft and Dynamics, Google Meets. The ability to have clients book their own meetings has really helped with my days planning and when ever I have had an issue the customer support team is always a call away to help me. Brilliant product that I use everyday! Review collected by and hosted on G2.com. What do you dislike about Drift? Does not always work on my Gong, Which can be fustrating Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It automates my meetings for me alowing my customer to choose when they can speak to me. THis is great as it takes alot of time out of my day running back and foward through my calender. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 4/3/2024 "Real-time view of prospects on your site" 4/5 What do you like best about Drift? I like that I can get updates about activities of my accounts on our site. I can also view what page they entered through and the last time they were active. The prospect dashboard also helps give me a starting point for creating a lead list to target new accounts. I have a starting point for the aspect of our solution they may be interested in based on their activity. When I do reach out to new accounts, they also have some base level of who we are so it's a warmer lead. The drift bot is helpful setting a meeting for me if the prospect wanted a meeting, but I was away from my laptop. This makes sure we never lose a potential client. Review collected by and hosted on G2.com. What do you dislike about Drift? The web version is great, but the app can be a bit buggy. Sometimes it will take really long to load and once it does, the screen is blank and I can't view anything on it. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is helping us fill the gap of whose looking at us and what exactly they're interested in. This helps speed up cold prospecting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lesley G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lesley G.") LG Lesley G. Laboratory Veterinary Technician Mid-Market (51-1000 emp.) 7/31/2024 "Love Drift" 4.5/5 What do you like best about Drift? I love that you can see where and when your clients are on line and what they are looking at so you are able to determine their pain point before calling. Review collected by and hosted on G2.com. What do you dislike about Drift? Feel like the platform could be more user friendly. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Helps show where clients are navigating on website. Review collected by and hosted on G2.com. Show More 8/7/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BS Bonnie S. Mid-Market (51-1000 emp.) 5/15/2024 "Easy way to connect with interested prospects" 4/5 What do you like best about Drift? I appreciate the ease with which I can connect with visitors on our website who are in search of more information. Drift offers a direct and simple way to communicate with people interested in what we have to offer, enabling them to reach out to us quickly and with ease. In addition, the app is very user-friendly, particularly in alerting us when someone initiates a conversation with us. Review collected by and hosted on G2.com. What do you dislike about Drift? If certain Drift features aren't tailored to suit your organization's needs, it can result in additional work that falls beyond your scope and distracts from interacting with potential customers who might actually be interested in your product. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is generating additional meetings for the sales team while also offering prospects the convenience of easily connecting with us. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nate S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nate S.") NS Nate S. Enterprise (\> 1000 emp.) 3/14/2024 "I LOVE drift and use it daily" 5/5 What do you like best about Drift? The feature I use most often is the site activity feature; it's easy to find accounts with high intent. Another feature I really like is Drift Video. It's a super seamless Chrome extension that lets me quickly record videos to stand out in prospecting, and I can track when they open or watch it to follow up and call them quickly. I can also set up a filter to include ONLY the accounts in my book and exclude any existing customer accounts, so I don't even see the customer accounts in my dashboard. Review collected by and hosted on G2.com. What do you dislike about Drift? Honettle haven't found anything I dislike. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift helps me stand out in my prospecting, and helps me find accounts with high activity and buyer intent. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MM Melissa M. BDR Enterprise (\> 1000 emp.) 3/18/2024 "Saves me so much time and makes me way more efficient" 5/5 What do you like best about Drift? It helps save me so much time, makes my work easier, and allows me to get the results that I want. Their customer service is also great. Super helpful for anyone in sales. Super easy to use, i use it weekly. Theres lots of features and ways that you integrate it into your curent systems. I really like how easy it was to implement drift into my current workflow. Review collected by and hosted on G2.com. What do you dislike about Drift? None to state, I am really happy with this product so far Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It helps me book sales meetings without me having to do any work, it helps me reach my sales quotas and qualify leads, it helps book meetings automically by asking the right questions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/21/2024 "Positive channel for bringing in sales leads" 4/5 What do you like best about Drift? That it is an autonomous channel to bring in sales leads, it's a great building block for starting that relationship with the prospect and our company. It's very simple to use and the notifications we receive are fast and relevant. The customisation for the questions we can get the bot to ask prospects to qualify them before putting them in touch with a rep is really good. Review collected by and hosted on G2.com. What do you dislike about Drift? Sometimes i've seen in the chat log prospects get frustrated with the chat bot because it doesn't recognise their answers to the bot's questioning. For example asking for a UK mobile number and the potential lead puts in a number 07123456789 it wont recognise that unless its +447123456789 - and they've just left the chat after a few back and forth's with it Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It's doing some qualification of potential leads for us prior to putting them in touch with the sales team. This saves the Sales Rep's time by not having to do some basic qualification and also it only puts forward quality leads for the team to work. It is helping us bring pipeline into our business to allow us to grow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Drift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drift ](https://www.g2.com/products/drift/discussions/new) GU Guest User What is Drift used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drift-used-for) ![Claudia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudia S.") CS Claudia Santana • Last activity over 4 years ago How can Drift be integrated into Salesforce? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) [ View all Discussions ](https://www.g2.com/products/drift/discuss) ## Pricing Options Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month ### Advanced Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) Drift Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/drift-vs-fin) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a430bfdd87e9a0142ce27fb5c3ee4b0f/qualified.png "Product Avatar Image") Qualified 4.9/5(1,540) [ Compare Now ](https://www.g2.com/compare/drift-vs-qualified) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba968094a5ab619bb052096fa348bcbe/livechat.png "Product Avatar Image") LiveChat 4.5/5(810) [ Compare Now ](https://www.g2.com/compare/drift-vs-livechat) ##### ##### Drift Features Communication Pop-up Chat Notifications Targeted Emails Internal Use Customization Conversation Archiving Lead Development Lead Facilitation Customer-facing Chatbot Lead Qualification Meeting Scheduling Responses Route To Human [ View More Features ](https://www.g2.com/products/drift/features) ## 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