--- title: Drift Reviews meta\_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1255 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Drift Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** in Drift, enhancing their experience with intuitive features and real-time notifications. [(53 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604234&qs=pros-and-cons#reviews) Users value the **fast and efficient customer support** from Drift, enhancing engagement and sales effectiveness significantly. [(46 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601094&qs=pros-and-cons#reviews) Users appreciate the **intuitive Prospect Dashboard** of Drift, enabling swift access to actionable insights for informed decision-making. [(34 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603712&qs=pros-and-cons#reviews) Users value the **visitor tracking** of Drift, as it helps identify warm leads and optimize targeted messaging. [(29 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604128&qs=pros-and-cons#reviews) Users love Drift for its **effective lead generation** , helping identify highly engaged prospects for targeted outreach. [(28 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1602234&qs=pros-and-cons#reviews) Users experience **routing issues** and notification floods, complicating chat management and client interactions on Drift. [(10 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603453&qs=pros-and-cons#reviews) Users find the **learning curve steep** , needing extensive webinars and assistance to fully utilize Drift's capabilities. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601373&qs=pros-and-cons#reviews) Users often experience **notification issues** with Drift, including delays and blank pages, impacting conversation flow. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601106&qs=pros-and-cons#reviews) Users experience **routing issues** with Drift, often leading to misdirected conversations and difficulty managing spam and profanity. [(9 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604320&qs=pros-and-cons#reviews) Users experience **chat issues** including delayed notifications and loading times that disrupt conversations and accessibility. [(8 mentions)](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604177&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Drift ##### 1. Ease of Use Users value the **ease of use** in Drift, enhancing their experience with intuitive features and real-time notifications. [ See 53 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604234&qs=pros-and-cons#reviews) See Related User Reviews ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Powerful for Boosting Sales, but Could Improve UI and Performance" What do you like about Drift? What I appreciate most about Drift is its ability to transform website chats into immediate sales opportunities. The platform efficiently routes compl ##### 2. Helpful Users value the **fast and efficient customer support** from Drift, enhancing engagement and sales effectiveness significantly. [ See 46 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601094&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 0.0/5 "Was a good Chatbot, But Major Data Breach and Billing Issues Disappoint" What do you like about Drift? We used the Drift chatbot product for our website and it worked well. ##### 3. Features Users appreciate the **intuitive Prospect Dashboard** of Drift, enabling swift access to actionable insights for informed decision-making. [ See 34 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603712&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Livechat AI Tool" What do you like about Drift? AI Sales tools is very beneficial and a great addition to Drift's features! ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ##### 4. Visitor Tracking Users value the **visitor tracking** of Drift, as it helps identify warm leads and optimize targeted messaging. [ See 29 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604128&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ![Lesley G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lesley G.") LG Lesley G. Mid-Market (51-1000 emp.) 4.5/5 "Love Drift" What do you like about Drift? I love that you can see where and when your clients are on line and what they are looking at so you are able to determine their pain point before call ##### 5. Lead Generation Users love Drift for its **effective lead generation** , helping identify highly engaged prospects for targeted outreach. [ See 28 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1602234&qs=pros-and-cons#reviews) See Related User Reviews ![Siddhaant M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhaant M.") SM Siddhaant M. Enterprise (\> 1000 emp.) 5.0/5 "Targeted Lead Generation with Seamless Integration" What do you like about Drift? Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integrat ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Drift Delivers Real-Time Engagement and Smart Automation" What do you like about Drift? Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on for ### 5 Cons or Disadvantages of Drift ##### 1. Chat Management Users experience **routing issues** and notification floods, complicating chat management and client interactions on Drift. [ See 10 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1603453&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Dominic T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominic T.") DT Dominic T. Mid-Market (51-1000 emp.) 4.0/5 "Useful in a variety of ways for Sales" What do you dislike about Drift? Availability for joining live chats is linked to your calendar, which is then affected if you like to block out your calendar to focus on tasks. ##### 2. Learning Curve Users find the **learning curve steep** , needing extensive webinars and assistance to fully utilize Drift's capabilities. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601373&qs=pros-and-cons#reviews) See Related User Reviews ![Molly F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly F.") MF Molly F. Mid-Market (51-1000 emp.) 5.0/5 "Streamlining SDR Work" What do you dislike about Drift? There's a bit of a learning curve for new users. ![Matthew T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew T.") MT Matthew T. Mid-Market (51-1000 emp.) 4.0/5 "Great tool to have for prospecting!" What do you dislike about Drift? Cost,training, initial setup and information is not always correct ##### 3. Notification Issues Users often experience **notification issues** with Drift, including delays and blank pages, impacting conversation flow. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1601106&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Solid Product" What do you dislike about Drift? The only thing I dislike is sometimes the notifications will be a bit delayed or open up to a blank page that has to be refreshed and I loose the conv ##### 4. Routing Issues Users experience **routing issues** with Drift, often leading to misdirected conversations and difficulty managing spam and profanity. [ See 9 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604320&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great tool for connecting and converting interest to sales" What do you dislike about Drift? Somewhat confusing to setup alerts/popups to know that you'll be routed into conversations. ![Camille S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Camille S.") CS Camille S. Mid-Market (51-1000 emp.) 4.5/5 "Drift helps speed up the sales cycle" What do you dislike about Drift? I don't love the automation around booking a meeting b/c it tends to assign the person to the wrong rep initially and then we have to shuffle somethin ##### 5. Chat Issues Users experience **chat issues** including delayed notifications and loading times that disrupt conversations and accessibility. [ See 8 mentions ](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1604177&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Useful tool" What do you dislike about Drift? The time the notification email could be shorter and the time for other colleagues to be pulled into a chat should be longer than 45 seconds. around a ![Dominic T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominic T.") DT Dominic T. Mid-Market (51-1000 emp.) 4.0/5 "Useful in a variety of ways for Sales" What do you dislike about Drift? Availability for joining live chats is linked to your calendar, which is then affected if you like to block out your calendar to focus on tasks. TP Tri P. Enterprise (\> 1000 emp.) 2/29/2024 "Real-time customer interactions that efficiently led to qualified meetings" 5/5 What do you like best about Drift? Drift is a powerful tool that allows for real time interactions with customers who get on the webpage, allowing for quick exchange of information. Drift's many upsides include direct integration with my availabilities as it is on Outlook, allowing the customers to quickly book a meeting with me on the website without back and forth's which lead to a better customer journey and a shorter sales cycle. Review collected by and hosted on G2.com. What do you dislike about Drift? I can't think of too many downsides except for the volume of unqualified lead that are able to book a meeting. Sometimes I'd get leads with personal emails that are able to immediately book a meeting which turns out to be a time-suck. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift drastically shortens the sale cycle by allowing the lead to book a meeting while browsing the website... this solves a major problem in Sales, which is a drawn out sales cycle due to lack of effective discovery. This benefits me because while using Drift I can have effective discovery in real-time while the customer is on the webpage--I am able to exchange info with the leads like asking about pain-points and challenges and timeline while sharing info about our solutions in real-time and gather enough info for the rest of my team for meeting. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-9365422/official_response/edit) Thank you for your thoughtful review and feedback! We're thrilled to hear that Drift efficiently connects you with qualified leads in real-time and shortens the sales cycle 🚀 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Max U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max U.") MU Max U. Account Manager Mid-Market (51-1000 emp.) 8/20/2024 "Max Ugarte(Tealium) Review" 4/5 What do you like best about Drift? I think drift is very helpful seeing the activity of who is on the website, especially by location. Helps to prioritize accounts with most page interactions and identify HQ locations. Review collected by and hosted on G2.com. What do you dislike about Drift? I dislike the filtering system. It is hard to exclude and include specific page views or audiences. Often times the filters don't work. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It is solving me being able to interact with uidentified webvisitors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LF Leah F. Sales Development Representative Mid-Market (51-1000 emp.) 7/17/2024 "Transforming Customer Engagment" 4/5 What do you like best about Drift? Most helpful with Drift is the automation - specifically with chatbots, freeing up valuable time and resources. Review collected by and hosted on G2.com. What do you dislike about Drift? Downside of using drift is the initial learning curve. It takes some time to become proficient with the features and advanced capabilities. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift’s live chat and chatbot features engage website visitors in real-time, helping us capture leads that might otherwise leave without interacting. The bots also qualify leads by asking our predefined questions, ensuring that our sales team focuses on high-potential prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Elisalynn C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elisalynn C.") EC Elisalynn C. Lead Generator Sales Customer Service Inbound/Outbound Enterprise (\> 1000 emp.) 7/15/2024 "Drift is a great tool! Love it!" 5/5 What do you like best about Drift? I love the ability to create playbooks and that our customers can reach out in a quick and accessible way that works for their schedule. I use it daily for work and have multiple interactions with customers each day. It was easy to learn and great customer support. Review collected by and hosted on G2.com. What do you dislike about Drift? At this time I don't have any dislikes or changes I would make. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Giving customers and potentional customers another way to reach out that is effective and works well for them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Enterprise (\> 1000 emp.) 7/30/2024 "Easy way to schedule group meetings" 5/5 What do you like best about Drift? Drift makes scheduling meetings with clients in different time zones very easy. In addition, I save a significant amount of time by utilizing Drift to schedule group meetings. I highly recommend Drift as it makes things simple for me and my customers! Review collected by and hosted on G2.com. What do you dislike about Drift? Sometimes my clients don't change the time zone to their own local time when scheduling meetings and this causes scheduling issues. Drift could make the time zone more obvious to avoid this issue. Other than that I haven't had any issues. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift helps me solve the problem of scheduling meetings with multiple contacts in multiple time zones. It helps me avoid multiple emails and client frustration. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dominic T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dominic T.") DT Dominic T. Account Manager - Central Europe Mid-Market (51-1000 emp.) 8/1/2024 "Useful in a variety of ways for Sales" 4/5 What do you like best about Drift? I can see when contacts from a company I have been targetting with outbound messaging visits the website, and get an idea of what they are interested in. Review collected by and hosted on G2.com. What do you dislike about Drift? Availability for joining live chats is linked to your calendar, which is then affected if you like to block out your calendar to focus on tasks. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? insight into website visitor activity, ability to engage with top of funnel leads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Valarie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valarie G.") VG Valarie G. Enterprise Solutions Mid-Market (51-1000 emp.) 2/14/2024 "Great for prospecting" 5/5 What do you like best about Drift? As an SDR, it is a super helpful tool to see what prospects are engaging frequently with our website. It is even helpful to see prospects that I previously thought "oh they dont seem too interested." and then log into dift to see that they have very recently been viewing our content. It gives me the confidence that the prospect is more engaged than I previously thought. Personally, I use it and check it many times a day. Review collected by and hosted on G2.com. What do you dislike about Drift? Many times, by the time the notification pops up, the prospect is already inactive on the page. I dont 100% think this is a problem with dift because I know people click through pages and off websites so fast. I have also had some trouble logging in through my SSO on the mobile app so I havent been able to use the mobile app. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Discovering prospect intent and being able to quickly interact with prospects. As an SDR, we are always waiting for email or call responses and this is an effective way to chat while we know they are available. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-9236181/official_response/edit) Hi Valarie, Thanks a bunch for sharing your experience and feedback! It's fantastic to hear that Drift is boosting your prospecting game. Keep up the awesome work with Drift, and here's to even more prospect engagements ahead! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Akhil .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akhil .") A Akhil . Account Development Enterprise (\> 1000 emp.) 8/7/2024 "Great app! amazing team" 5/5 What do you like best about Drift? Drift helps ensure we service every persona who lands on our website. This gives us heads start to prospect and support our existing customers looking for support as well talk to the new ones. Review collected by and hosted on G2.com. What do you dislike about Drift? I could use some quick response prompts to help respond faster to the people. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Supporting enquries straight out of the website, dropping the wait time for the prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Grant B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant B.") GB Grant B. Manager Enterprise (\> 1000 emp.) 6/25/2024 "A good tool if used well" 3.5/5 What do you like best about Drift? The tool itself if used correctly is a very powerful tool to acquire customers and help users navigate throughout the website. The Drift team is helpful in getting us to figure it out. Review collected by and hosted on G2.com. What do you dislike about Drift? We haven't set up the functionality that well, so we struggle to maximize the capabilities. Many of our users use the tool as a customer service tool to ask questions, and that's not the best way for us to use it. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift helps us acquire leads and help users self-serve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Conor C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Conor C.") CC Conor C. Business Development Representative Mid-Market (51-1000 emp.) 7/27/2024 "user friendly and intuitivness" 5/5 What do you like best about Drift? What I most like is the ease of use, a big advantage is everything is personalisable and visible. Review collected by and hosted on G2.com. What do you dislike about Drift? On drift in our business we do not recieve the right location of our leads as my colleagues and I cover specific markets. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is solving the problem of leads arriving to our website and being the initial form of ¨human¨interaction which I love and is very automated. Review collected by and hosted on G2.com. 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