--- title: Drift Reviews meta_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1255 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drift Reviews **Vendor:** Salesloft **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,255 ## About Drift Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best โ€” building pipeline, closing deals and strengthening customer relationships. ## Drift Pros & Cons **What users like:** - Users value the **ease of use** in Drift, enhancing their experience with intuitive features and real-time notifications. (53 reviews) - Users value the **fast and efficient customer support** from Drift, enhancing engagement and sales effectiveness significantly. (46 reviews) - Users appreciate the **intuitive Prospect Dashboard** of Drift, enabling swift access to actionable insights for informed decision-making. (34 reviews) - Users value the **visitor tracking** of Drift, as it helps identify warm leads and optimize targeted messaging. (29 reviews) - Users love Drift for its **effective lead generation** , helping identify highly engaged prospects for targeted outreach. (28 reviews) - Users appreciate the **conversational chat features** of Drift, enhancing lead engagement and streamlining communication effortlessly. (20 reviews) - Customer Support (19 reviews) - Communication (18 reviews) - Customer Satisfaction (17 reviews) - Easy Integrations (15 reviews) **What users dislike:** - Users experience **routing issues** and notification floods, complicating chat management and client interactions on Drift. (10 reviews) - Users find the **learning curve steep** , needing extensive webinars and assistance to fully utilize Drift's capabilities. (9 reviews) - Users often experience **notification issues** with Drift, including delays and blank pages, impacting conversation flow. (9 reviews) - Users experience **routing issues** with Drift, often leading to misdirected conversations and difficulty managing spam and profanity. (9 reviews) - Users experience **chat issues** including delayed notifications and loading times that disrupt conversations and accessibility. (8 reviews) - Users find the **inadequate notifications** overwhelming during busy periods, making it challenging to manage the experience. (8 reviews) - Connectivity Issues (7 reviews) - Users find the **missing features** in Drift limit functionality and hinder effective data analysis and customization. (7 reviews) - Users report that **notifications are unreliable** , leading to missed chats and delays in customer engagement. (6 reviews) - Slow Loading (6 reviews) ## Drift Reviews ### 1. Great for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Valarie G. | Enterprise Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Drift?** As an SDR, it is a super helpful tool to see what prospects are engaging frequently with our website. It is even helpful to see prospects that I previously thought "oh they dont seem too interested." and then log into dift to see that they have very recently been viewing our content. It gives me the confidence that the prospect is more engaged than I previously thought. Personally, I use it and check it many times a day. **What do you dislike about Drift?** Many times, by the time the notification pops up, the prospect is already inactive on the page. I dont 100% think this is a problem with dift because I know people click through pages and off websites so fast. I have also had some trouble logging in through my SSO on the mobile app so I havent been able to use the mobile app. **What problems is Drift solving and how is that benefiting you?** Discovering prospect intent and being able to quickly interact with prospects. As an SDR, we are always waiting for email or call responses and this is an effective way to chat while we know they are available. **Official Response from Sarah Haberman:** > Hi Valarie, Thanks a bunch for sharing your experience and feedback! It's fantastic to hear that Drift is boosting your prospecting game. Keep up the awesome work with Drift, and here's to even more prospect engagements ahead! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 2. Great service and support, chat is very basic **Rating:** 3.0/5.0 stars **Reviewed by:** Brad N. | VP, Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Drift?** The customer support and services team are amazing. They offer many invaluable features and enhancements on top of chat. The features enable us to see and track the companies of "anonymous" users. Very simular to services you'd find with 6sense or other dark funnel tools. **What do you dislike about Drift?** We purchased Drift mainly for the chat feature. It's functional, but I lacks many common and expected features. The workflow can be very complex to create. The "modules" in the chat (the copy in if/then flows) are not global content areas. Meaning, you have to recreate them for each and every workflow. This also means you can't report on a questions/comment area across multiple chats. In other words, I can't see common dropoff points across chat flows. The reporting is very weak and lacking. Lastly, they sell "AI Chatbot". There is nothing AI about the chatbot. It's nothing more than if/then based responses on a database of keywords you have to manually create. It's a very laborious process. You have to input the key word, then tell Drift exactly what response or action to take. With today's technology, I would have expected a site scrape and search-like feature. **What problems is Drift solving and how is that benefiting you?** Drift provides us with a basic chat service. We were hoping to be able to use the AI Chatbot feature, but it has been very underwhelming. It is functional for live chat, but has taken a lot more work to implement than expected. **Official Response from Sarah Haberman:** > Hi Brad, thanks for writing such an insightful analysis of your experience so far. For the global content areas you mentioned, I'd suggest looking into Reusable Blocks (https://gethelp.drift.com/s/article/How-To-Use-Blocks) โ€” these can help you use the same workflow across multiple playbooks. I'd also suggest exploring the updates we've made to our Conversational AI in the last year โ€” link below ๐Ÿ™‚ That being said, we really appreciate you taking the time to share so much feedback so we can improve our product for our customers. And we're thrilled to hear that our support and services teams are killin' it! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 3. DRIFT is AWESOME **Rating:** 5.0/5.0 stars **Reviewed by:** Jay B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Drift?** I love how effiecient it is to schedule a meeting and how easy it is to talk with clients. The implementation is easy. When I have a question customer support is very simple to chat with and my company alows us to have a frequency of use of Drift. There is a strong ease of integration as I use it with my calendar. The number of features is crazy, there are a lot of things to do and accomplish. 10/10 **What do you dislike about Drift?** Right now, I have only used Drift for about a week. I guess I would say, I wish I could chat in with clients. **What problems is Drift solving and how is that benefiting you?** Drift provides HOT leads to my calendar. **Official Response from Sarah Haberman:** > Jay, thanks for the phenomenal review! ๐Ÿ™Œ Drift does enable you to live chat with website visitors, but your admin may not have turned it on for your user. - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 4. Excellent tool for connecting prospects and customers with sales **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole F. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Drift?** Excellent tool for connecting prospects and customers with sales. There are so many ways to customize the lead routing and audience targeting to meet business needs. The best feature is the Salesforce integration which shows opportunity influenced by Drift in ways that I only wish other martech could do. **What do you dislike about Drift?** There should be an easier/out-of-the-box way to block all spam and profanity from routing to our team members. Right now, blocking particular words needs set on each conversation node. **What problems is Drift solving and how is that benefiting you?** The live chat is extremely valuable. The people visiting our website want an instant response to their questions. They do want to wait for a contact us form follow-up. The chat transcripts are automatically attached to the lead record. The prospect is automatically added to the salesforce campaign. **Official Response from Alexa Joy Imperial:** > Nicole, we're so happy to hear about the positive impact Drift has had on your business. We understand that spam and profanity filtering could be improved, and we are constantly striving to make the platform more intuitive and user-friendly. Thank you for sharing your thoughts with us; we really appreciate it! โ€”Alexa Imperial: Customer Marketing @ Drift ### 5. I like Drift **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel S. | Sales, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Drift?** It is very useful for helping me with my work in terms of helping cliants go from place to place in terms of talking with different cliants and also working with them. **What do you dislike about Drift?** I don't like that it is not the most helpful to help me with finding new it cliants to talk to on Drift, I still use it to talk to potiental new customers though. **What problems is Drift solving and how is that benefiting you?** Well, I use drift to talk to potential customers who are looking at Bottomline Technologies products and I want to help them book a demo with pour product experts. **Official Response from Alexa Joy Imperial:** > Thanks for the review, Samuel! We're thrilled to hear that Drift is helping you engage with potential customers. If there's anything else we can do to help you, please let us know ๐Ÿ˜Š --Alexa Imperial: Customer Marketing @ Drift ### 6. Love using drift as a Sales Development Representative! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Drift?** Drift is great becuase I can see which companies are interested in my company's software. Then, when I reach out to contacts, my outreach is timely and appreciated. **What do you dislike about Drift?** I wish there were a way to filter drift results by companies in my CRM, but do not have an assigned owner. Maybe there is a way to do this, but I have searched and not been able to find it. **What problems is Drift solving and how is that benefiting you?** Drift connects me to users that are researching my company's product. It makes my job in Sales much easier, becuase I am quickly connected to potential buyers. Drift also helps those potential buyers book a meeting directly to my calendar for an initial conversation. **Official Response from Alexa Joy Imperial:** > Hey there! Thanks for leaving a review ๐Ÿ˜Š We're so glad to hear that Drift has been helping you quickly connect with customers. If you ever have any questions or suggestions, please don't hesitate to reach out. โ€”Alexa Imperial: Customer Marketing @ Drift ### 7. Great Customer Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Drift?** Notifications of customer interactions on our website, specifically what information the prospect views. **What do you dislike about Drift?** The desktop application is not fully robust yet; any interaction other than messaging will send you to a hyperlink making the application essentially redundant. **What problems is Drift solving and how is that benefiting you?** Inbound messaging support. **Official Response from Alexa Joy Imperial:** > Hi there, thank you so much for taking the time to share your thoughts about Drift! It's fantastic to know that our notifications of customer interactions on your website have been helpful. We understand how crucial that insight can be for your business, and we're glad it's making a positive impact! โ€”Alexa Imperial: Customer Marketing @ Drift ## Drift Discussions - [How can Drift be integrated into Salesforce?](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) - 1 comment, 2 upvotes - [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) - 1 comment, 1 upvote - [What are some options to better streamline the saved replies?](https://www.g2.com/discussions/31102-what-are-some-options-to-better-streamline-the-saved-replies) - 1 comment, 1 upvote - [How will GDPR compliance impact the future of Drift](https://www.g2.com/discussions/how-will-gdpr-compliance-impact-the-future-of-drift) - 1 comment, 1 upvote - [Is there a way to get a report for the live view history?](https://www.g2.com/discussions/is-there-a-way-to-get-a-report-for-the-live-view-history) - 1 comment, 1 upvote - [View Drift pricing details and edition comparison](https://www.g2.com/products/drift/reviews?filters%5Bsentiment_snippet%5D=1605000&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A48%3A24+-0500&secure%5Bsession_id%5D=5add51e0-c346-4d9b-b4b8-52a3665cefb2&secure%5Btoken%5D=6215488db9a0a9e2961c4f82d1ed2775160f6a020b4d579ee8d4a0e96fcb7c7d&format=llm_user) ## Drift Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) ## Drift Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration - Third-Party Integrations **Customer Support** - Text - Speech - Knowledge Base - Knowledge Base Management **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech - Generative AI **Generative AI** - AI Text Summarization **Self-Service Experience** - Knowledge Base - Searchable Articles - Mobile Optimization - Personalization **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing - Real-Time Notifications - Real-time Consumer-facing Chat **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs - Third-Party Integrations - Meeting Management - Calendar Management - Call Management - Document Management - Contact Management - Task Management - Lead Management - Content Management - Notes Management - Sales Activity Management - Email Management **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information - Augmented Analytics - Proactive Chat **Support Automation** - Seamless Escalation - Transcripts - Self-Serve Support **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed - Online Booking - Room Booking **Automation** - Ticket Resolution - Customization - Intelligent Routing - Customizable Templates **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Performance Analysis** - Coaching - Peformance Tracking - Email Tracking - Call Tracking **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times - Real-Time Updates **Artificial Intelligence** - Learning - Language - Conversational AI - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization **Additional Functionality** - Real-Time Analytics - Email Management - API - Single Sign On - Search/Filter - Collaboration Tools - Third-Party Integrations - Activity Dashboard - Canned Responses - Surveys & Feedback - Reporting/Analytics - Transfers/Routing - Geotargeting - Interaction Tracking - CRM - Transcripts/Chat History - Document Storage - Screen Sharing - Contact Management - Autoresponders - Multi-Channel Communication - Mobile Access - AI Copilot - Offline Form - Real-Time Monitoring - Support Ticket Management - File Sharing **Additional Functionality** - Customer Surveys - Lead Qualification - Transcripts/Chat History - Language Detection - Pre-Configured Bot - Lead Capture - Code-free Development - Natural Language Processing - Multi-Language - For Sales/Marketing - Contextual Guidance - Automated Responses - Customer Support - Chatbot - Intent Recognition - Sentiment Analysis - Customer Experience Management - Query Suggestions - Transfers/Routing - AI Copilot - Canned Responses - AI/Machine Learning - Multi-Channel Communication - Automated Routing - Workflow Automation **Additional Functionality** - Workflow Management - Interaction Tracking - Alerts/Notifications - Single Sign On - Self Service Portal - Real-Time Analytics - Customer Database - Client Portal - Inventory Management - Tagging - Configurable Workflow - Customer History - Surveys & Feedback - Support Ticket Management - Service Level Agreement (SLA) Management - Widgets - Search/Filter - Chatbot - Email Templates - Activity Tracking - Feedback Management - Real-Time Data - API - Reporting/Analytics - Event Triggered Actions - Website Integration - Help Desk Management - Call Center Management - Queue Management - SSL Security - Social Media Integration - CRM - Chat/Messaging - Live Chat - AI Copilot - Customizable Reports - Email Management - Customizable Branding - Reporting & Statistics - Real-Time Notifications - Access Controls/Permissions - Customizable Forms - Customer Communication - Activity Dashboard - Third-Party Integrations - Customizable Fields - Multi-Channel Communication - Application Management - Communication Management - Role-Based Permissions **Sales Analysis** - ROI Forecasting - Sales Forecasting **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Task Scheduling - Customizable Branding - Customizable Fields - Reminders - Shift Swapping - Automated Scheduling - Drag & Drop - Mobile Access - Real-time Scheduling - Multi-Location - Personalization and Recommendation - Access Controls/Permissions - Resource Scheduling - Activity Tracking - Timesheet Management - Availability Management - API - Absence Management - Self Service Portal - Generative AI - Calendar Management - Real-Time Notifications - Class Scheduling - Employee Scheduling - Facility Scheduling - Booking Management - User Management - Employee Management - Alerts/Notifications - Reporting & Statistics - Group Scheduling - Customer Database - Appointment Scheduling - Time Zone Tracking - AI Copilot - Calendar Sync **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning **Additional Functionality** - Email Response Control - Speech Recognition - Customer Engagement - Dashboard - Chat/Messaging - AI Writing Assistant - For Sales Teams/Organizations - Sales Automation - Alerts/Notifications - CRM - Predictive Analytics - Lead Scoring - Templates - Reminders - Email Templates - SMS Messaging - Personalization - Reporting/Analytics - Conversation Intelligence - Lead Engagement - Customer Database - AI Copilot - Omnichannel Outreach - Workflow Automation ## Top Drift Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,734 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - 4.6/5.0 (1,893 reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) - 4.9/5.0 (1,532 reviews)