In addition to company journey view that we continue to use especially as part of our QBRs with the CEO, transferring audiences to LinkedIn and Google through the Audience Hub, I also appreciate the recent improvements to the reports. The Dreamdata team continue to be highly engaged with our account, very responsive and willing to run trainings for us and even with the agencies we partner with. Review collected by and hosted on G2.com.

Due to Linkedin’s recent change to how it categorizes campaigns (no more campaign groups), Dreamdata is now showing our LinkedIn Ads data in some reports in a way that is not helpful to us. Rather than seeing our campaign names, we see what Linkedin used to call “campaign groups”, which for us is very ineffective. Especially since this cannot be changed for the company journey view, our most used feature in Dreamdata. Upon feeding back with this information, our account team did add the info we were missing in some reports, but confirmed there is nothing at this point that can be done for the company journey view. I hope this can be looked at again at some point. Review collected by and hosted on G2.com.

The ease of use. I've used a number of other similar platforms over my career and it's much easier to just jump into DreamData and start building a report. The integrations appear to be robust and the support from the team during onboarding has been excellent. Review collected by and hosted on G2.com.

There are a few slightly odd niggles in the report building flow. For instance, the only way to have multiple graphs on a dashboard is to add them from the report building view and manipulate them subseqeuntly. Review collected by and hosted on G2.com.

Has helped change the conversation from volume of MQLs, to what is the impact on pipeline and revenue. Has given us significant insights into the performance of our campaigns and channels from an influenced and attributed perspective we simply wouldn't have had otherwise.

Lots of off the shelf integrations mean you don't require huge levels of operational support to start getting insights. Review collected by and hosted on G2.com.

Was previously difficult to easily compare campaigns and their impact through key funnel stages without running a lot of different reports. Luckily the recently release Analytics Hub has helped a lot in this area. Review collected by and hosted on G2.com.

I have been using dreamdata for about 4 years and I am glad to see the updates and innovations they have made. To explain a few of the features I use and like the most, my favourite feature is that it offers direct links to all marketing channels and we can analyse them on a single platform and see how much we spend. Yes, we can do this with any BI tool, but in dreamdata we can see it on a ready-made dashboard in minutes. It is very easy to use for those who are familiar with digital tools and I did not have any problems with integration. However, an instruction section would be good for inexperienced users. The most important issue is conversions. The new data-driven conversion model at Google doesn't show everything you need to see. Dreamdata shows when and on which platform a potential customer first interacted, how they interacted, and even the interactions of others from the same company. This in-depth information allows you to see more clearly which marketing channel is really successful Review collected by and hosted on G2.com.

There's not much not to like, the current design is constantly being updated, but I think I'm looking for a bit more colour. Review collected by and hosted on G2.com.

Dreamdata is great for showing me the overall value of a particular channel—for example, how LinkedIn influences conversions that ultimately land via other channels. At the same time, it also lets me dig into an individual customer journey and map the touchpoints across different marketing campaigns, along with more general interactions with our business. It’s almost like having both quantitative and qualitative attribution in one place. Review collected by and hosted on G2.com.

Dreamdata has a lot of complexity and a lot of features, which can drive a lot of value, but I’ve found it difficult to get less technical marketers to adopt the platform because of that. For experienced marketers who understand attribution and are comfortable with various forms of martech, it’s fine and makes sense.

Integration with Microsoft Dynamics could be smoother, as this has presented us with some challenges, although I acknowledge that our very customised CRM setup is likely the real driver behind those issues. Review collected by and hosted on G2.com.

As a paid media manager, I find Dreamdata’s fast UI and its ad-to-CRM integrations to be real game-changers. Being able to filter by paid media every day saves me hours and instantly shows the true ROI of our B2B pipeline. It helps me move beyond vanity metrics, so I can confidently allocate budget toward the campaigns that are actually driving revenue.

Using Dreamdata improves my campaign performance by giving me the clear attribution data needed to optimize our B2B paid media strategy for true revenue generation. Review collected by and hosted on G2.com.

As a daily user, I can’t quite put my finger on what I dislike about Dreamdata. If I had to nitpick, it would be that integrations sometimes disconnect for no obvious reason, and I then have to reauthorise them (though that may be on the platforms’ side). I’ve also noticed there’s a strong emphasis on paid, with less focus on organic traffic and how organic is impacted by paid efforts. I know they work on creating custom dashboards and reports to suit individual needs. Review collected by and hosted on G2.com.

We've had a great experience with Dreamdata. It gives us much better visibility into our marketing attribution and customer journey, making it easier to understand what’s driving pipeline and revenue. The platform is intuitive, the insights are actionable, and the team has been supportive throughout. A valuable tool for any B2B marketing team looking to make more data-driven decisions. Review collected by and hosted on G2.com.

There isn't much to dislike. Once you're familiar with the platform, it's easy to navigate and provides valuable insights. Review collected by and hosted on G2.com.

I like using Dreamdata for attribution, especially across content and ads. It helps us measure the effectiveness of content and see how many leads it influences and the impact our pipeline and deals. With Dreamdata, I can map the customer journey and identify which pages have the most impact at each stage. It also shows which content isn't performing well, so we can decide if it's something to remove from our site. I also find Dreamdata easy to use; it's very intuitive and allows me to click through prebuilt reports quickly. The integration with Salesforce CRM is seamless, which is a plus. Dreamdata is valuable for allocating monetary value to content, which is essential in larger organisations where justifying and proving content effectiveness is crucial. Review collected by and hosted on G2.com.

I think some competitors are a bit ahead in how much you can personalise the dashboards. It would also be nice to be able to sort of pick how you want to visualise the data, as I know some other competitors on the market also enable you to do this. Review collected by and hosted on G2.com.

I appreciate how Dreamdata solves the problem of fragmented and incomplete attribution data by connecting multiple touchpoints across the entire customer journey. It eliminates reliance on last or first-click attribution by showing how multiple channels contribute to pipeline and revenue over time. The biggest benefit for me is being able to move from channel-level optimization to true revenue optimization, which makes it easier to prioritize high-impact initiatives, validate experiments, and justify investment decisions with clearer data. It also helps the team understand which campaigns and channels are truly driving incremental impact. The initial setup was very quick and easy with their team assisting along the way. Review collected by and hosted on G2.com.

There can be a learning curve for non-technical stakeholders, which is why they employ people like Reese who are there to really help you understand and build things correctly. The core dashboards are strong, but getting to more nuanced insights sometimes requires additional effort. Review collected by and hosted on G2.com.

DreamData is an extremely flexible product that allows both for deep customization as well as really good out of the box functionalities.

Both our non technical and technical stakeholders have been able to leverage the reports and attribution model of DreamData for our B2B funnel to take important decisions for the company. The UI of the product is very intuitive.

We particularly appreciate that all the underlying data models are exposed via connectors so we can bring them to our data warehouse.

Their account support team has also been incredibly helpful and has been able to support us in enhancing our setup most of the time with within 1d response times. Review collected by and hosted on G2.com.

We'd like to be able to define multiple versions of the data-driven attribution model which is currently not supported.

It's more of a "good to have" rather than strict necessity for us to leverage the procuct. Review collected by and hosted on G2.com.