Trip K.
TK
Trip K.
EVP of Marketing
Small-Business (50 or fewer emp.)
"Dreamdata unlocks the hidden funnel"
4.5/5
What do you like best about Dreamdata?

Dreamdata is an awesome tool to provide deep, nuanced insights about our marketing and sales funnel, revealing the previously hidden influence of our multi-channel marketing efforts. Additionally, the Dreamdata team is awesome and helped get us set up quickly and is always available to help. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

Not a dislike, per se... tracking the impact of offline sources, like leads from conferences requires a bit of manual effort due to Hubspot limitation. The Dreamdata team is superhelpful in getting this configured. Review collected by and hosted on G2.com.

Kirsty F.
KF
Kirsty F.
Director of Marketing
Small-Business (50 or fewer emp.)
"Dreamdata gives us the full picture and helps us invest wisely into our marketing efforts"
5/5
What do you like best about Dreamdata?

Dreamdata makes it easy for me to see the zoom out picture on channel performance. I can easily see what our ROAS is, how our content is performing for conversions, and how initiatives impact pipeline. There is a lot of power under the hood and it connects to all of our tooling. Without Dreamdata, I'd still be relying on first/last touch attribution and I would've likely over or underinvested in channels. We use it every day in marketing. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

There are many ways you can view the data and we have had to agree on certain reports for making decisions. The tool gives a very holistic view of things which can be overwhelming at first but with time, becomes a postive factor. Review collected by and hosted on G2.com.

Response from Alexandra Flygare of Dreamdata

Thanks for sharing Kirsty! It's awesome to hear that Dreamdata is helping you get the complete picture on channel performance and making data-driven decisions easier.

We understand that suddenly getting complete insights into all your B2B marketing efforts can feel overwhelming at first, but it’s great to see it’s now a positive asset for your decision making. :)

Verified User in Human Resources
CH
Verified User in Human Resources
Small-Business (50 or fewer emp.)
"Powerful, Easy-to-Use Tool for Revenue Attribution and Customer Journey Mapping"
5/5
What do you like best about Dreamdata?

Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to implement and use.

The onboarding process was smooth, and the integrations with platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads worked seamlessly.

Within a short time, we were able to pull multiple data sources into one unified view, making it easier to track and optimize our marketing and sales efforts. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

Most of the adcanced features are not included in the free version, which may be a limitation for companies with tight budgets. Review collected by and hosted on G2.com.

Bartosz S.
BS
Bartosz S.
Growth
Mid-Market (51-1000 emp.)
"Great tool for understanding and reporting on attribution"
5/5
What do you like best about Dreamdata?

Dreamdata simplifies reporting and makes it easy to track key revenue insights. The platform helps connect marketing efforts with actual business impact, making it much easier to prove ROI. The ability to quickly build and share reports across teams ensures everyone is aligned on performance. Additionally, the tool's audience-building capabilities are a game-changer for remarketing, allowing us to create more precise retargeting lists based on actual customer behaviour. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

There is a learning curve when setting up advanced attribution tools. Dreamdata provides support for 99% of your inquiries, but at times, it can be overwhelming to process all the information. Review collected by and hosted on G2.com.

Thorsten O.
TO
Thorsten O.
Geschäftsführer
Mid-Market (51-1000 emp.)
"Outstanding B2B analysis Tool"
5/5
What do you like best about Dreamdata?

The interface is very well thought‑out. Instead of bombarding you with every possible detail, it surfaces exactly the information you need for analysis. Linking new data sources is a breeze, and the dashboards for viewing users on the website are absolutely top‑notch Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

There is nothing i dislike. A feature that would be lovely would be the possibility to export data via Api. Review collected by and hosted on G2.com.

Marcell J.
MJ
Marcell J.
Head of Marketing
Mid-Market (51-1000 emp.)
"Dreamdata makes B2B revenue attribution as easy as it should be"
5/5
What do you like best about Dreamdata?

Any digital marketer will tell you that when it comes to B2B revenue attribution, without the likes of a Dreamdata the numerous data points and sources can quickly make your work as complicated as ineffective as a marketer. With Dreamdata you'll save yourself the hours of reporting needed to verify your GTM's business impact.

The setup is simple.

The reports are out-of-the-box effective.

The data segmentation capabilities are perfect.

The audience hub and enhanced conversion capabilities do a great job of shining a light on your efforts. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

It can be difficult to navigate and remember which tabs display which insights, so it takes some getting used to. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Complete overview with the best data sources possible"
5/5
What do you like best about Dreamdata?

We love Dreamdata, their customer journey mapping is second to none. They've started integrations with valuable data sources that has given us much better view on what happens beyond our CRM and website traffic. From live events, to linkedin impressions. We can exactly track how succesful conversions came about. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

As we are becoming power users of the tool, there are few minor feature requests:

1. Colour-coded engagements in the customer journeys.

2. Better filtering per region in the revenue attribution reports.

3. Conversion rates should be in cohort reports. (Cumulative cohort reports are the best!)

Other than that - The product is great! Review collected by and hosted on G2.com.

MR
Morten R.
Head of Marketing
Small-Business (50 or fewer emp.)
"A Must-Have Tool for Deep Performance Insights in B2B SaaS"
4.5/5
What do you like best about Dreamdata?

Dreamdata brings all my performance data from various digital channels into one place, going beyond basic metrics like CTR and CPM to help me understand what truly drives value for my business. I use it every week because of the wide range of features the tool offers. On top of that, their customer service is outstanding—always helpful and quick to deliver the support I need. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

Dreamdata can be time-consuming to learn the nuances of the various reports and to fully extract the tool’s value. Additionally, for smaller or low-budget companies, the cost might be a bit steep. While it offers great value, it’s important to consider if the investment aligns with your company’s size and budget. Review collected by and hosted on G2.com.

Alex V.
AV
Alex V.
Head of Digital Marketing
Enterprise (> 1000 emp.)
"A simple way to effectively optimise your paid marketing spend"
4/5
What do you like best about Dreamdata?

Dreamdata allows us to isolate what’s working at a broad channel level, or down to a single opportunity journey.

It gives us access to a complete view of our customer journeys, letting us see exactly how prospects are interacting with us across a multitude of touchpoints. Dreamdata enables us to understand the ROI and attribution of our go-to-market activities.

In simple terms, Dreamdata enables us to allocate our marketing budget towards activities that drive qualified pipeline and revenue, without relying on one attribution model.

It’s harder than ever for performance teams to find true insights and growth levers in reporting. Dreamdata helps us tackle some of these challenges. Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

There are new features all the time with Dreamdata, which is great, but I think there are some core elements that could be improved. I’d love to be able to build custom views within the reports, and potentially see the types of exciting integrations that they have with LinkedIn across all adtech platforms. Review collected by and hosted on G2.com.

Miguel P.
MP
Miguel P.
Head of Inbound Marketing
Mid-Market (51-1000 emp.)
"Go-to platform for multi-touch attribution"
4.5/5
What do you like best about Dreamdata?

- Great for B2B attribution and revenue analytics

- Pipeline and revenue insights across channels

- Integration with GSC Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

- Occasional bugs on data syncs

- Limited MTUs associated to a high price point for smaller teams Review collected by and hosted on G2.com.