Recommendations to others considering Dreamdata:
There's a lot of cleaning up and connecting to do once you start using dreamdata, in order for data to be correct and perfectly visualized for you. If you are not experienced in working with this, make sure you upskill yourself and especially make use of their great onboard and support. Also be sure, that it takes time adjusting the way of looking at results in an organization. Review collected by and hosted on G2.com.
What problems is Dreamdata solving and how is that benefiting you?
We are actively identifying value across channels, which is essential to our business to make better decisions. E.g., we used their paid performance feature to identify where we can optimize our ad spend on google search campaigns, showing us what keywords and ad groups are working better for revenue. Plus, we can better identify our accounts journey across sales & marketing.Their new signals and integration to Teams makes it even easier for us to automize how we report engaged companies in our ABM, based on their detailed audience reports, journeys and reveal report. Review collected by and hosted on G2.com.