Dreamdata is an impressive tool that simplifies the complex world of marketing attribution. It’s user-friendly, even for those without a technical background. The interface is intuitive, and it offers a wide range of dimensions and views to help analyze how our marketing campaigns and content are impacting deals. I’ve found the insights it provides to be useful for refining our marketing strategies. Plus, the customer support is top-notch—they’re always quick to help out and really know their stuff. Review collected by and hosted on G2.com.

We decided to integrate Dreamdata with our data warehouse instead of Salesforce, which meant we needed extra support from our IT team to get everything set up. While this isn’t Dreamdata’s fault, it’s something to consider when planning your implementation. Review collected by and hosted on G2.com.

One of the things I love most about Dreamdata is its ability to provide deep insights into how marketing and sales efforts are performing. When so many potential touchpoints along the customer journey are never visible to the CRM, it highlights what led up to closing a sale so you can optimize the funnel in ways you'd only be guessing otherwise. Review collected by and hosted on G2.com.

It is not very good at making coffee. Maybe that's in the roadmap, but I would hope just just keep focusing on making pretty awesome reports. But seriously, I think the biggest threat to this tool is just how honest it is. Some people really need data silos and don't want the customer journey fully explained in great detail. Review collected by and hosted on G2.com.

It brings together data from multiple sources (ad platforms; your website; email marketing, etc.) and ties it to revenue. Review collected by and hosted on G2.com.

It's expensive and takes a while to learn how to use it effectively. And at the end of the day you'll probably need other reporting tools to use alongside it. Review collected by and hosted on G2.com.

I've used Dreamdata many times to prove the absolute necessity of Marketing if we are to remain competitive and to continue winning business. Review collected by and hosted on G2.com.

Initially its a lot to take in, would definitely like it to be better on pricing, not sure if I we can go for 2nd year with increased cost. Review collected by and hosted on G2.com.

Dreamdata is a game-changer for B2B companies looking to understand and optimize their buying journey. Here’s what makes it stand out:

Comprehensive Tracking:

- It allows us to track which channels, campaigns, and keywords contribute to each step of the lead cycle, from initial contact to final deal closure.

- It also enables us to track which pages on our website impact new business, from lead generation to closed sales, in addition to all other web analytics features.

Data-Driven Attribution:

- The platform provides data-driven attribution models that offer insights into the true impact of each marketing channel, helping us allocate resources more effectively and optimize marketing efforts.

ROI Measurement:

- Dreamdata makes it possible to measure ROI, including offline costs, providing a complete view of marketing effectiveness.

Support for Lengthy Sales Cycles:

- It is well-suited for businesses with lengthy sales cycles, ensuring long-term strategies are supported and optimized.

Multi-Channel Marketing Support:

- Dreamdata effectively supports multiple marketing channels, both organic and paid, and facilitates offline conversions.

- The audience builder is a valuable tool, allowing us to create audiences based on CRM and web data.

- With the reveal functionality, we can identify which companies have visited our website or engaged with our LinkedIn ads.

Exceptionel Customer Support:

- Their support team is excellent. I’ve reached out several times and always received quick, attentive responses, ensuring I felt fully supported.

Dreamdata provides us with the tools and insights necessary to understand our marketing efforts and their impact comprehensively. This platform is a vital asset for any B2B company looking to enhance their marketing strategy and measure success accurately. Review collected by and hosted on G2.com.

There are some manual tasks, such as importing costs into Salesforce campaigns. Additionally, I occasionally find myself missing small features that could make adjusting reports faster and more future-proof. However, the Dreamdata team actively collects feedback for their product development, which is encouraging.

Setting up your account correctly and deep-diving into the details to determine if any account changes are needed takes time. However, this effort is worthwhile. Different companies have varying processes and definitions, which makes it challenging to completely eliminate these setup tasks. Review collected by and hosted on G2.com.

The amount of data Dreamdata can ingest is great, but also its ability to customize how it interprits that data is critical. Businesses operate differently, but Dreamdata can handle that with ease. Review collected by and hosted on G2.com.

I generally love everything in Dreamdata, but really like to see a native Slack integration or native integration to push it's own data to other sources instead of reverse ETL. Review collected by and hosted on G2.com.

Dreamdata is so easy to use. I use it on a weekly basis to analyze campaign and channel performance. Performance reports, revenue analytics and customer journey reports are all very helpful when it comes to measuring ROI, revenue/pipeline/account influence and overall impact. Review collected by and hosted on G2.com.

The data-driven attribution model (based on Markov models) is very helpful, but it would be great to be able to learn from the models proactively. For example, could the system make recommendations on channels to invest in/divest from? Review collected by and hosted on G2.com.

The integration was very smooth and the team was really helpful and willing to go through every detail. Review collected by and hosted on G2.com.

It is slightly challenging to onboard users. Review collected by and hosted on G2.com.

Dreamdata provides a comprehensive view of all your channels and conversion data, capturing every interaction in your buyer's digital journey—not just form fills or website conversions. From top-of-funnel activities to closed deals, Dreamdata offers insights into the channels, campaigns, sources, landing pages, and other touchpoints that influence each stage of the conversion process. This allows you to make informed, tactical decisions to optimize your marketing efforts. Review collected by and hosted on G2.com.

There isn’t much to dislike. Until recently, we lacked control over our own stage definitions, but this feature has now been added, making management much easier. The ability to use CRM fields as filters is another new enhancement, simplifying the alignment with our business processes. Review collected by and hosted on G2.com.

Dreamdata provides invaluable insights into the customer journey, revealing key data we previously couldn't access. This enables us to identify successful initiatives and focus our efforts where they drive the most impact. Review collected by and hosted on G2.com.

I'm very satisfied with Dreamdata and highly recommend it to businesses that want deep insights into audience behavior—before they become leads and ultimately customers. Review collected by and hosted on G2.com.