Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Dovetail is good, but expensive for what it offers"
3.5/5
What do you like best about Dovetail?

I love that it is a repository for research. It works better than Confluence, or Sharepoint. It can also grab video transcripts which is helpful. It is easy to use, and people can generally find what they are looking for in there without much help. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

It is expensive to use. We don't have many users, and it is essentially a place we use for storing past research. So as a digital drive for hosting videos and research decks, it is very costly. Video transcription is great, but it's not hard to do anymore, so it's not really a huge value add like it used to be. Review collected by and hosted on G2.com.

Sabrina Afrin S.
SS
Sabrina Afrin S.
Cofounder of deliberAIde
Small-Business (50 or fewer emp.)
"Dovetail Makes Research Simple and Effective"
5/5
What do you like best about Dovetail?

I like Dovetail because it organizes research data very well. It’s easy to tag and sort information, making analysis quick and efficient. Everythings are at one place and their customer support is great. i use it freuqntly for keeping different items in one place. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

What I dislike about Dovetail is that it can be a bit pricey for small projects. Also, it takes some time to learn all its features. And the way its organise the informations, can be a bit tricky for beginner. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Dovetail made my work as a researcher faster and better"
5/5
What do you like best about Dovetail?

How many resources it offerrs to analyze our calls. I really like how creative we can get using the tool. I created my full research roadmap in it and was able to share insights and expand the visibility of my studies easily inside the company. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Not being able to anonymize the names on calls in any plan. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"A time-saving gem"
4/5
What do you like best about Dovetail?

I’ve been using Dovetail for 4-5 years, and it’s easily one of my favorite tools. Before Dovetail, I manually managed notes and transcripts in Google Docs—it was messy and time-consuming. Dovetail has completely streamlined this process, making everything quicker and much more organised; I think the way I use it is still possibly very basic, but I remember learning the basics to get started very easily.

I use Dovetail almost every day - I write discussion guides every one/two week and log in daily to upload recordings, access old insights, etc.

What I love most:

- The ability to store recordings, transcripts, and insights all in one place for each project.

- The automated features like transcripts, summaries, and highlighting save a ton of time. They're getting better and better, and honestly save me so much time.

- The interface is fantastic—intuitive and easy to use, even for non-researchers like me. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

While I love Dovetail, there are a few challenges:

- As a small organization, only a few people (~3) have accounts, making it hard for the team to access recordings and transcripts. I’ve worked around this by sharing summaries and recordings via Slack.

- As a designer, not a full-time researcher, the research process (writing goals, guides, recruitment, analysis) still feels time-consuming.

- I wish I could pull insights across projects more easily, rather than having to copy recordings into a specific project to create highlights.

- I'm having issues with the Google Drive integration - for some reasons, I can't pull through recordings automatically, and I have to download and upload each time Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Great tool that helps researchers analyse qualitative data and create insights"
4/5
What do you like best about Dovetail?

When we started using them 2 years ago they were the best available platform for scaling user research and analyzing qualitative data. Their trascription capabilities, ability to tag the trascripts by theme, create insights and highlight reels is what they do best on the market. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

They are overinvesting in AI features and as a result of that costs of their serivces have increased dramatically and to be honest the AI features they have are not worth the price increase because they are making us only maginally more efficient in our work.

What is more, their packaging is created in a way that they are making their enterprise users pay for their AI investment by charging a very high price to be able to have features like SSO but at the same time offering the same AI features which are actually driving the price of their services up to all the users on the their free plans. Review collected by and hosted on G2.com.

Camila C.
CC
Camila C.
UX Researcher
Mid-Market (51-1000 emp.)
"Amazing tool for Research"
5/5
What do you like best about Dovetail?

Dovetail is an easy-to-use tool for qualitative research. It has reduced our time in the analysis process: transcription, content tagging and insight identification, with the help of its AI functions.

In addition, it facilitates the management of large volumes of information, allowing us to find interviews or fragments more quickly. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

It has been a bit difficult for us to adapt to the many changes they have made recently. Review collected by and hosted on G2.com.

Daniel D.
DD
Daniel D.
Senior Manager - Product Design
Mid-Market (51-1000 emp.)
"Dovetail brought Research Ops to the next level"
5/5
What do you like best about Dovetail?

Dovetail has been an amazing platform that brings all your research ops into one hub. Especially useful for structuring quantitative studies and writing down insights and reports. When it comes to scale, it handles and organizes all the data very easily and makes it easy to find an consume from other stakeholders.

Also, I love their transcribe functionalities. They even work in my native language. And if you add to that the AI capabilities and summaries, Really easy to analyze research artifacts. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

It may be hard to start from scratch initially if you don't have previous experience with the tool. IA may be confusing and complex for small use cases and when you're just starting. For example, brining your first research study in Dovetail. Review collected by and hosted on G2.com.

NY
Nina Y.
Associate Director
Small-Business (50 or fewer emp.)
"No more excel for data management and analysis"
5/5
What do you like best about Dovetail?

Very clear and easy way to manage data and analyze. I like the summary insights it gives too which get me started in my thinking. Intregrations for recordings and transcriptions are great as well. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I think the AI is yet to develop and give me more accurate insights Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Incredibly useful"
4/5
What do you like best about Dovetail?

Ive been using Dovetail for user research for 3 years now, it is definitely one of the top SaaS companies for User research. The new AI features are not perfect but incredibly useful. the ability to transcribe right in the product and have a summary created within minutes is amazing. I absolutely love the short clips that are created from all the tags, a perfect small video to present to product teams about a specific feature easily created for you. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I wish it was easier to manage tags in a big team. it is hard to scale the usage of the product and we have had more success in using it within a smaller sized team. Review collected by and hosted on G2.com.

Barbara J.
BJ
Barbara J.
Senior UX Designer
Enterprise (> 1000 emp.)
"Best tool for analyse all user research"
5/5
What do you like best about Dovetail?

In Dovetail, I really appreciate the tags for videos, which help with quickly analyzing the videos. Adding AI was a game changer, and now I can work even more efficiently. The best thing is that once you tag your videos, you can build an entire user case with multiple videos. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I the navigation can be better but I see some improvements already Review collected by and hosted on G2.com.