# Best Marketing Automation Software for Medium-Sized Businesses

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 511

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,100+ Authentic Reviews
- 511+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=1759&focus%5B%5D=88175&focus%5B%5D=18316&focus%5B%5D=22329&focus%5B%5D=19103)

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Dotdigital, Attentive, Customer.io, Klaviyo, and Bloomreach.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=dotdigital&focus%5B%5D=attentive&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=bloomreach-bloomreach&segment=mid-market)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-09T19%3A05%3A30Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fmid-market%3Fopen_modal_url%3D%252Fproducts%252Fdotdigital%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-automation%25252Fmid-market%2526source%253Dcategory&secure%5Btoken%5D=b5da3f95291b8410bc502d395a0aa0e7f97ae5a08910327fd68306866dd719f2&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,251

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

**["Streamlines Workflows with Robust Features and Easy Collaboration"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [Insider One](https://www.g2.com/products/insider-one/reviews)

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### How Do G2 Users Rate Insider One?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Insider One?

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement.
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels.
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively.
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations.
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights.

##### Cons

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging.
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One.
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback.
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features.
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve.

#### What Are Recent G2 Reviews of Insider One?

**["Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads"](https://www.g2.com/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13213232)

**["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,665

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

**["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/braze-review-7258144)

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,205

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
476 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams.
- Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly.
- Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
- Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly.
- Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance.

##### Cons

- Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options.
- Users find the **learning curve steep** due to initial complexities in setup and feature navigation.
- Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality.
- Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking.
- Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts.

#### What Are Recent G2 Reviews of Dotdigital?

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

**["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

### [Attentive](https://www.g2.com/fr/products/attentive/reviews)

Attentive® est la plateforme de marketing IA pour les marques leaders, conçue pour optimiser la performance des messages grâce à des interactions SMS et email 1:1. En infusant de l'intelligence à chaque étape du parcours d'achat du consommateur, Attentive permet aux entreprises d'atteindre une communication hyper-personnalisée avec leurs clients à grande échelle. En s'appuyant sur des outils alimentés par l'IA, une approche mobile-first, des conversations bidirectionnelles et une technologie de niveau entreprise, Attentive génère des milliards de revenus en ligne pour des marques à travers le monde. Fié par plus de 8 000 marques leaders telles que CB2, Urban Outfitters, GUESS et Dickey’s Barbeque Pit, Attentive est la solution incontournable pour offrir des expériences commerciales puissantes aux consommateurs avec les marques qu'ils aiment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 8.9/10)
- **Personnalisation:** 7.9/10 (Category avg: 8.4/10)
- **Performance et fiabilité:** 9.0/10 (Category avg: 8.7/10)
- **Capacité de flux de travail:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Attentive?

- **Vendeur:** [Attentive](https://www.g2.com/fr/sellers/attentive)
- **Site Web de l'entreprise:** attentive.com
- **Année de fondation:** 2016
- **Emplacement du siège social:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Directeur Marketing
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient l' **interface conviviale** d'Attentive, permettant une configuration rapide et une navigation facile pour une communication efficace.
- Les utilisateurs s'extasient sur le **service client exceptionnel** d'Attentive, soulignant leurs agents serviables et compétents.
- Les utilisateurs trouvent Attentive **incroyablement utile** , améliorant l'engagement des clients avec une communication personnalisée et une gestion de plateforme fluide.
- Les utilisateurs adorent l' **interface conviviale** d'Attentive, qui assure une navigation facile et un excellent support client.
- Les utilisateurs apprécient la **configuration facile** d'Attentive, appréciant le processus simple et le soutien pratique de l'équipe.

##### Cons

- Les utilisateurs trouvent que le **prix est élevé** , surtout pour les petites marques, ce qui affecte l'accessibilité globale et la gestion du budget.
- Les utilisateurs trouvent que les **problèmes de rapport** sont lourds, notant la complexité et la lenteur des performances dans la création de segments et la récupération de données.
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans Attentive, telles que l'intégration et les outils de glisser-déposer, sont une limitation significative.
- Les utilisateurs trouvent que les **fonctionnalités limitées** d'Attentive entravent les intégrations potentielles et les capacités de segmentation avancées.
- Les utilisateurs rencontrent des **problèmes d'intégration** avec Attentive, notant des difficultés lors de l'installation et un manque de connexions intuitives avec les plateformes.

#### What Are Recent G2 Reviews of Attentive?

**["Génération de leads exceptionnelle et design intuitif"](https://www.g2.com/fr/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/fr/survey_responses/attentive-review-11817313)

**["Montagne Sugarloaf –– Votre Revue Attentive du Maine ✔️"](https://www.g2.com/fr/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/fr/survey_responses/attentive-review-13130314)

### [Customer.io](https://www.g2.com/fr/products/customer-io/reviews)

Customer.io est la principale plateforme d'engagement client pour les organisations axées sur le produit. Engagez les utilisateurs en fonction de leur comportement réel et renforcez les relations avec les clients via l'email, le SMS, les notifications push, les messages intégrés à l'application et les webhooks. Désormais, avec un agent IA intuitif qui gère le travail répétitif, votre équipe peut se concentrer sur le timing, la stratégie et obtenir plus d'impact de chaque message.

**Average Rating:** 4.4/5.0

**Total Reviews:** 879

#### How Do G2 Users Rate Customer.io?

- **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.9/10)
- **Personnalisation:** 8.3/10 (Category avg: 8.4/10)
- **Performance et fiabilité:** 8.7/10 (Category avg: 8.7/10)
- **Capacité de flux de travail:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Customer.io?

- **Vendeur:** [Customer.io](https://www.g2.com/fr/sellers/customer-io)
- **Site Web de l'entreprise:** customer.io
- **Année de fondation:** 2012
- **Emplacement du siège social:** Portland, OR
- **Twitter:** @CustomerIO  
4,948 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website)  
574 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Chef de produit
- **Top Industries:** Logiciels informatiques, Services financiers
- **Company Size:** 54% Small, 36% Medium

#### What Do G2 Reviewers Say About Customer.io?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Customer.io, soulignant sa fonctionnalité fluide et son interface intuitive.
- Les utilisateurs apprécient la **flexibilité et le contrôle** que Customer.io offre pour gérer les e-mails transactionnels et les automatisations.
- Les utilisateurs apprécient les **fonctionnalités polyvalentes** de Customer.io, profitant d'une gestion des e-mails fluide et d'outils d'édition de contenu puissants.
- Les utilisateurs apprécient le **soutien utile** de Customer.io, améliorant leur parcours de marketing par e-mail avec facilité et efficacité.
- Les utilisateurs louent le **service client utile** de Customer.io, améliorant leur expérience grâce à une intégration et une documentation fluides.

##### Cons

- Les utilisateurs rencontrent une **difficile avec Customer.io, nécessitant souvent des essais et des erreurs pour une utilisation efficace.**
- Les utilisateurs sont frustrés par les **fonctionnalités manquantes** , en particulier l'absence d'outils de reporting avancés et d'options de segmentation flexibles.
- Les utilisateurs sont frustrés par les **fonctionnalités limitées** de Customer.io, ce qui entrave l'efficacité du flux de travail et complique la gestion des campagnes.
- Les utilisateurs trouvent la plateforme **pas intuitive** , luttant avec une courbe d'apprentissage abrupte et des éléments d'interface utilisateur datés.
- Les utilisateurs expriment un désir de **plus de flexibilité dans l'organisation des campagnes** , ce qui limite l'efficacité et complique les flux de travail.

#### What Are Recent G2 Reviews of Customer.io?

**["Des données aux campagnes en direct rapidement—Charges utiles liquides puissantes et un agent IA capable"](https://www.g2.com/fr/survey_responses/customer-io-review-13211547)**

**Rating:** 4.5/5.0 stars

_— Grace ._

[Read full review](https://www.g2.com/fr/survey_responses/customer-io-review-13211547)

**["Automatisation puissante avec d'excellentes capacités de personnalisation"](https://www.g2.com/fr/survey_responses/customer-io-review-12798023)**

**Rating:** 4.0/5.0 stars

_— Abhinav J._

[Read full review](https://www.g2.com/fr/survey_responses/customer-io-review-12798023)

#### What Are G2 Users Discussing About Customer.io?

- [À quoi sert Customer.io ?](https://www.g2.com/fr/discussions/what-is-customer-io-used-for) - 2 comments

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,314

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Makes Email Marketing Much Easier"](https://www.g2.com/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-13223904)

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 767

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

##### Cons

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)**

**Rating:** 4.0/5.0 stars

_— megan l._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543)

**["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### [Iterable](https://www.g2.com/fr/products/iterable/reviews)

Iterable est une plateforme de communication client alimentée par l'IA, conçue pour le marketing basé sur les moments. En combinant des données comportementales en temps réel avec une automatisation intelligente, Iterable permet aux marques de livrer des moments personnalisés qui captent l'attention et suscitent l'interaction, au moment où cela compte le plus. Avec des solutions de personnalisation intelligentes alimentées par la suite AI d'Iterable, les capacités de contenu dynamique et individualisé de Catalog, des fonctionnalités comme Smart Ingest facilitent l'unification des données de votre entrepôt cloud sans aide technique, et une suite de personnalisation cross-canal de premier ordre, Iterable aide les marques à redéfinir l'expérience de leurs clients. Iterable se distingue également par sa suite complète d'outils de personnalisation cross-canal, permettant aux marques d'engager les clients à travers divers canaux tels que l'email, le SMS, les notifications push mobiles, la messagerie in-app, WhatsApp et les interactions web. Livrez des messages personnalisés en temps réel avec la rapidité, la sécurité et le contrôle dont vous avez besoin pour vous connecter avec les clients à chaque point de contact—tout cela à partir d'une plateforme unifiée. Apprenez-en plus sur Iterable.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 814

#### How Do G2 Users Rate Iterable?

- **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.9/10)
- **Personnalisation:** 8.1/10 (Category avg: 8.4/10)
- **Performance et fiabilité:** 8.3/10 (Category avg: 8.7/10)
- **Capacité de flux de travail:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Iterable?

- **Vendeur:** [Iterable](https://www.g2.com/fr/sellers/iterable)
- **Site Web de l'entreprise:** www.iterable.com
- **Année de fondation:** 2013
- **Emplacement du siège social:** San Francisco, CA
- **Twitter:** @Iterable  
2,603 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website)  
873 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable du marketing par e-mail, Responsable du marketing de cycle de vie
- **Top Industries:** Marketing et publicité, Santé, bien-être et fitness
- **Company Size:** 54% Medium, 26% Small

#### What Do G2 Reviewers Say About Iterable?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent la **facilité d'utilisation** d'Iterable, appréciant particulièrement l'intégration fluide et le soutien de l'équipe.
- Les utilisateurs apprécient le **design intuitif** d'Iterable, rendant la gestion des campagnes et l'apprentissage de la plateforme sans effort.
- Les utilisateurs apprécient le **support client utile et compétent** d'Iterable, facilitant une expérience d'intégration fluide.
- Les utilisateurs trouvent le **soutien exceptionnel** et l'expérience d'intégration d'Iterable inestimables pour maximiser leur efficacité et efficacité marketing.
- Les utilisateurs apprécient la **facilité d'automatisation** dans Iterable, améliorant ainsi leur efficacité marketing et l'engagement client sans effort.

##### Cons

- Les utilisateurs expriment leur frustration face aux **fonctionnalités manquantes** dans Iterable, y compris les filtres NHI et les options d'exportation de modèles HTML.
- Les utilisateurs trouvent que **la courbe d'apprentissage pour Iterable** est raide, surtout en ce qui concerne la segmentation avancée et le démarrage des parcours.
- Les utilisateurs trouvent que les **fonctionnalités limitées** d'Iterable entravent l'utilisabilité et nécessitent des solutions de contournement pour une meilleure gestion des campagnes.
- Les utilisateurs trouvent l'interface d'Iterable **pas intuitive** , ce qui entraîne de la frustration et une courbe d'apprentissage abrupte pour les nouveaux utilisateurs.
- Les utilisateurs sont frustrés par la **personnalisation limitée** dans Iterable, ce qui impacte la flexibilité dans les champs dynamiques et les rapports.

#### What Are Recent G2 Reviews of Iterable?

**["Iterable : La plateforme intuitive qui rend les données exploitables"](https://www.g2.com/fr/survey_responses/iterable-review-12383489)**

**Rating:** 4.5/5.0 stars

_— Jake B._

[Read full review](https://www.g2.com/fr/survey_responses/iterable-review-12383489)

**["Iterable évolue avec votre croissance et unifie les parcours B2B et B2C"](https://www.g2.com/fr/survey_responses/iterable-review-12943549)**

**Rating:** 5.0/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/fr/survey_responses/iterable-review-12943549)

#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/fr/discussions/is-iterable-a-crm)
- [Qu'est-ce qu'un itérable en Java ?](https://www.g2.com/fr/discussions/what-is-iterable-in-java) - 1 comment
- [Combien coûte Iterable ?](https://www.g2.com/fr/discussions/how-much-does-iterable-cost) - 1 comment
- [Qu'est-ce qu'un Iterable ?](https://www.g2.com/fr/discussions/what-is-iterable) - 2 comments

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 647

#### How Do G2 Users Rate CleverTap?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support.
- Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience.
- Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms.
- Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights.
- Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data.

##### Cons

- Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers.
- Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting.
- Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup.
- Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software.
- Users find the **interface and features complex** , making it challenging for new users to adapt effectively.

#### What Are Recent G2 Reviews of CleverTap?

**["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

**["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012)

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,117

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
433 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support.
- Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience.
- Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics.
- Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features.

##### Cons

- Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations.
- Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions.
- Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse.
- Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options.
- Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [EngageBay](https://www.g2.com/products/engagebay/reviews)

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

**Average Rating:** 4.6/5.0

**Total Reviews:** 696

#### How Do G2 Users Rate EngageBay?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind EngageBay?

- **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc)
- **Company Website:** www.engagebay.com
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @engagebay  
16,866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Business Development Manager
- **Top Industries:** Information Technology and Services, Staffing and Recruiting
- **Company Size:** 69% Small, 32% Medium

#### What Do G2 Reviewers Say About EngageBay?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard.
- Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively.
- Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff.
- Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching.
- Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform.

##### Cons

- Users find the **missing features** hinder usability, especially for data analysis and email management functionality.
- Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay.
- Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs.
- Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience.
- Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights.

#### What Are Recent G2 Reviews of EngageBay?

**["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)**

**Rating:** 5.0/5.0 stars

_— Srishti K._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255)

**["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)**

**Rating:** 4.5/5.0 stars

_— Thorbjoern G._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693)

#### What Are G2 Users Discussing About EngageBay?

- [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for)

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,070

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,212

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 86% Small, 9% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations.
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources.
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend.
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively.
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement.

##### Cons

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform.
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities.
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts.
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns.
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation.

#### What Are Recent G2 Reviews of Omnisend?

**["Omnisend Makes Email Marketing Simple with a Standout Builder"](https://www.g2.com/survey_responses/omnisend-review-13231673)**

**Rating:** 4.0/5.0 stars

_— Dr. Anya S._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13231673)

**["Easy to Use, Intuitive Email Builder with Great Results"](https://www.g2.com/survey_responses/omnisend-review-13231872)**

**Rating:** 4.5/5.0 stars

_— Marco R._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13231872)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 3 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

- &lsaquo; Prev‹ Prev
- 1
- [2](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=2#product-list)
- [3](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=3#product-list)
- [4](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=4#product-list)
- [5](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=5#product-list)
- …
- [7](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=7#product-list)
- [8](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=8#product-list)
- [Next &rsaquo;Next ›](/categories/marketing-automation/mid-market?open_modal_url=%2Fproducts%2Fdotdigital%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-automation%252Fmid-market%26source%3Dcategory&order=g2_score&page=2#product-list)

Spotlight Categories

[Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm)

[Workforce Management Software](https://www.g2.com/categories/workforce-management)

[Experience Management Software](https://www.g2.com/categories/experience-management)

[Spend Management Software](https://www.g2.com/categories/spend-management)

[Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)