DotDigital has a lot of out-of-the box integrations, which makes it useful for organisations that use a lot of tools/want data to integrate into one single source of truth. DotDigital's email builder is easy to use, and their audience builder is simple and straightforward to make segmentation effective. Review collected by and hosted on G2.com.

One area they could improve is their liquid variables. I've noticed with tools like customer.io there is a lot of creativity when it comes to custom variables, but DotDigital hasn't quite got there yet. Another issue is they have quite rigid contracts, which makes it hard to malleable especially if you are a growing business. Review collected by and hosted on G2.com.

What I like best about dotdigital is how intuitive and reliable the platform is. It makes complex marketing automation feel straightforward, which saves time and helps teams focus on strategy rather than setup. Review collected by and hosted on G2.com.

The platform does a lot very well, but with so many features it can sometimes feel overwhelming. Continued simplification and clearer guidance—especially around more bespoke or custom setups—would make it even better. Review collected by and hosted on G2.com.

Ease of use. Once you get used to the UI/UX it makes it go really fast. Ability to create templates. Integration with Adobe Commerce is key Review collected by and hosted on G2.com.

Wish there were more straight forward Adobe Commerce integrations. Like an easy-to-use order anniversary follow-up. Mailchimp does things like this Review collected by and hosted on G2.com.

I think Dotdigital is really straightforward to use. I'm not particularly techie, and I found it easy from the get-go. I introduced it to our company, and quite a few people use it in different capacities, and everybody finds it pretty easy. I love that everything is simple to use and intuitive - including the photo section which is really easy to edit in - and design templating is really useful. If I have a problem, there's always someone available to help me. Review collected by and hosted on G2.com.

I'd like it if it gave me more inspiration for some more crazy templates if I want to mix things up a bit more. It would be interesting to have more creative layout ideas where they could, like, hit me up with new templates, asking if I'd like to try them. Review collected by and hosted on G2.com.

I use Dotdigital for communications with students and employers within the ICAEW. It helps us manage a high volume of communications in an organized, targeted, and scalable way. The ability to segment ensures that people receive relevant information based on where they are in their ACA journey. I appreciate how it keeps everything consistent and aligned with our brand and tone by using templates, managing approvals, and staying organized. The balance of flexibility and control is crucial, allowing us to target and personalize without making things overly complicated or restrictive. This flexibility means we can tailor messages to different audiences, stages, and scenarios without creating separate campaigns. Personalizing content makes the communications feel more relevant. The control element, with shared templates, approval flows, and set processes, maintains consistency in tone. The reporting feature gives us a clear view of engagement, helping us understand what's working well and allowing us to tweak our approach over time. Review collected by and hosted on G2.com.

For less frequent users, some features aren't always intuitive and there's a bit of a learning curve. Reporting is good overall but could be more flexible or easier to interpret at a glance, for example, pulling insights across multiple campaigns or audiences. Clearer guidance within the platform itself would be really helpful, particularly for occasional users. More in-context help, prompts, or tips when building would reduce reliance on external training or asking colleagues. It would be useful to have more customizable dashboards that allow viewing key metrics at a glance across multiple campaigns without needing to export data every time. Review collected by and hosted on G2.com.

It's very intuitive and easy to build emails and the new AI sending feature is great. By using dotdigital we've improved some of our email lead generating efforts by 400%.

For inexperienced email marketing users, this is arguably a better platform than some of the others out there. Review collected by and hosted on G2.com.

Arguably there's too many clicks to get through the reporting - although once you're there it's great. And the number of times I've loaded 'unsent' items when I'm looking for 'sent' is insane. For me, I'd like one unified view of all emails - sent or drafted. Review collected by and hosted on G2.com.

I use Dotdigital to build and send out all our emails and create some forms. I really like the drag and drop feature as it makes it super easy to build emails and custom blocks. The user interface and chat function are great. I think the blocks work well, and I appreciate that the AI Winston is helpful. It's also nice how the segments and programs communicate with each other. Review collected by and hosted on G2.com.

I think the preview link functionality could be improved, it is quite manual to generate preview links especially when using dynamic content blocks. It would also benefit from better dynamic content performance review. Review collected by and hosted on G2.com.

Onboarding, training and support have been the bright spot of using DotDigital. Review collected by and hosted on G2.com.

We have not hit any issues with DotDigital yet. Review collected by and hosted on G2.com.

I really appreciate the Fresh Relevance feature in Dotdigital, which allows us to have more custom dynamic blocks, making it a frequently used tool for my needs. Additionally, the RFM tools are excellent as they help in understanding customer behavior by indicating joining risks and predicting the next purchase, which in turn refines our audience segmentation effectively. Another standout feature is the persona-based marketing, which has been crucial in segmenting subscribers based on their engagement levels, including those who are highly engaged yet haven't made a purchase. This segmentation capability has been instrumental in launching targeted campaigns that yield positive results. Overall, these features provide a comprehensive view into customer insights, enabling more informed marketing strategies. Review collected by and hosted on G2.com.

I find the onboarding process for Dotdigital to be a bit rough, particularly because we encountered deliverability issues. It's challenging to pinpoint exactly where the problem lies, but we still experience some difficulties with deliverability, especially when it comes to Gmail. Although the situation has improved over time, it hasn't been completely resolved. Review collected by and hosted on G2.com.

I find Dotdigital's ease of use to be one of its best features. It's pretty easy to create client lists for a campaign once the right data fields are set up due to its database segmentation capabilities. I also appreciate that forms and surveys are included, allowing me to create different kinds of mailings. When we needed help migrating different accounts, the service we received from the accounts manager was great. Review collected by and hosted on G2.com.

The automation part can be a learning curve. You really need to understand how to structure and configure workflows properly to get the most out of it. A lot of things to take into account: how rules interact, data fields, triggers, ... Review collected by and hosted on G2.com.