I like the ease of the Dotdigital platform. I mainly use the campaign tools and find them to be mostly straightforward. Works well for campaign delivery. Review collected by and hosted on G2.com.

I find the easy template builder a bit limited; there's more flexibility I'd like when designing emails. Autosaving would also be a big improvement. Some parts of the process feel a bit unintuitive, like only being able to check email size at the final send stage. Formatting can be tricky at times, for example, centring multiple images in a column, or social icons. Also not being able to add 'lines' easily. Segmentation can feel a bit limited. There isn't a simple way to exclude people already in programs from receving other program sends or campaigns, which means building more segment manually. Smart Sending, or a similar feature would be helpful (supressing sends to people who've recieved email in last X amount of hours). Review collected by and hosted on G2.com.

I like how Dotdigital helps create campaigns and automate customer journeys with ease. These features save our team time and keep our communication with customers consistent, making follow-ups easier. Setting up Dotdigital was straightforward, and it works smoothly with our processes, allowing us to launch updates and promotions faster. Using Dotdigital with our Zoho CRM has been beneficial. When we started using it, our small team of about 10 people found it met our needs well. Review collected by and hosted on G2.com.

Some parts of the interface take time to get used to, especially when setting up more advanced automations. Review collected by and hosted on G2.com.

Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, reporting metrics and support + training functions. The support team are always happy to chat and offer advice which is really helpful. Review collected by and hosted on G2.com.

Sometimes the reporting figures are skewed by bot activity - if you deepdive into the clicks reports for example, it's really easy to identify bots, but this isn't reflected in the dashboards - perhaps an issue AI will be able to fix someday! Review collected by and hosted on G2.com.

Covers a multitude of content types in one platform e.g. emails, forms, web personalisation, pop-ups and more.

The flexibility in terms of segmentation is also very effective for a range of marketing campaigns, giving the user plenty of options in an easy, intuitive interface Review collected by and hosted on G2.com.

There are some clunky elements, I do find I need to have several tabs open to complete some tasks, but this may just be my level of understanding of the platform / knowledge of best practices Review collected by and hosted on G2.com.

I find Dotdigital's dynamic content really interesting because it lets us create single emails that change depending on the recipient, which is drastically increasing the speed of our workflow. It also allows us to create more personalized experiences. These features are valuable because they're a time saver and open the door to more opportunities for commercialization and personalization. I appreciate that it helps deliver more tailored content and offers rather than a one-size-fits-all approach. Additionally, setting it up was pretty easy, with only a couple of minor issues. The onboarding process and training were smooth, thanks to the great people guiding us. We're able to connect our platforms nicely with Dotdigital, making our automations even more powerful. Review collected by and hosted on G2.com.

Right now, we've not used the system enough to really find any downsides, although I think one challenge that we're going to have is coming up with all the different ideas and opportunities that we might have for automations. Particularly as we're now entering a phase in our business that is much more commercially driven than it has been previously. So I'm hoping to be able to use the academy and all of the support and guides to help me do this. But I think that's one thing that may become a challenge. Review collected by and hosted on G2.com.

The segmentation within Dotidigal allows us to communicate with specific audiences easily, paired with contact data fields to make ongoing segments as specific as required for communications. The personalisation options for communications is also great, allowing us to connect with our audience on a more personal level. Review collected by and hosted on G2.com.

The survey functionality within Dotdigital could be improved, specifically a question logic ability. Review collected by and hosted on G2.com.

The built-in templates make it easy to configure emails that look professional on all devices, the seamless integration with other tools make it easy to automate campaign delivery across multiple channels and I like the reports generated by this tool make it easy to analyze campaign performance. Review collected by and hosted on G2.com.

Nothing to dislike so far it is working as supposed with nothing to complain about and all the features work reliably. Review collected by and hosted on G2.com.

I really like how easy it is to drag and drop different blocks within the email creator in Dotdigital. That's a nice feature and it makes it a lot easier for us, especially when teaching more junior people how to use the platform. It saves us a lot of time compared to other email tools where bringing in different elements can be a complicated process. Also, Dotdigital helps us send HTML emails without needing a separate CRM, which is a bonus as it can otherwise be quite expensive. I also appreciate their feature that auto-generates plain text versions of emails we create in HTML. Review collected by and hosted on G2.com.

nothing specifically, it's just a more expensive product than others Review collected by and hosted on G2.com.

I've used Dotdigital for years, and I'm very familiar with it. Overall, I find it a great system to use. It's an easy but brilliant email tool and great for building campaigns. The email campaign builder is particularly valuable, and being able to use dynamic content is great. Also, being able to easily build contact forms is brilliant. Review collected by and hosted on G2.com.

There are some quite simple quick fixes. For example, integrating WhatsApp would be good. When I'm building an email campaign, I'd love to be able to press enter with my keyboard instead of pressing okay to put text in. That would be quite easy. Review collected by and hosted on G2.com.

The platform is highly flexible, allowing us to tailor campaigns and workflows to fit our specific needs without unnecessary complexity. It integrates with other tools and systems we rely on. These integrations help streamline processes and reduce manual work, ultimately saving time and improving overall productivity. Additionally, the customer support team has been consistently responsive, knowledgeable, and genuinely helpful. Review collected by and hosted on G2.com.

I don't think I have any complaints. There have been occasional glitches where an email hasn't sent, but when digging it is usually tied to an issue within a list, etc. Review collected by and hosted on G2.com.