I find Dotdigital easy to use and appreciate how it allows us to scale content across 70+ businesses. The software seems to share so much content and have a good community. I switched to Dotdigital because our other business was successfully using it, and we found it to be superior to other platforms. It delivers good results, which is why I'm very likely to recommend it. Review collected by and hosted on G2.com.

We're a bit short on resources, so having automated programs set up with pre-filled emails ready to update with links and activate would be great. It would also help to have more templates and programs ready to plug and play. During onboarding, it would be nice to configure the reporting dashboard to track KPIs, and reporting across so many accounts is difficult. Review collected by and hosted on G2.com.

It's easy to create lists and segments to really target the audience intended. Creating emails and journeys are really simple too! Very user-friendly Review collected by and hosted on G2.com.

Sometimes when creating a segment for an email, it can get confusing when you want all rules/some rules included and what to exclude. You need to really understand these. Review collected by and hosted on G2.com.

Dotdigital is definitely the ESP that I have found easy to pick and run with, much more user friendly than some of their competitors. Can easily create campaigns, segmentations and journeys that businesses would need. Also their chatbot AI is actually really helpful and when not their customer support team are really responsive. Review collected by and hosted on G2.com.

Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't having to delete or copy previous ones and can revert if the changes prove to be ineffective. Also we have an issue where clients have multiple accounts within our business but all registered under a single email address, Dotdigital's inability to use anything except email address as the contact's unique identifier has proved problematic. Review collected by and hosted on G2.com.

I love using Dotdigital for all our Email and SMS marketing. I appreciate the personalisation, automation, and quickness of using templates. What stands out for me is the ability to make programs easily and analyze them. I find the advanced features immensely helpful compared to other ESPs. I particularly enjoy the ability to personalise the user experience and automate campaigns to save time. The initial setup was easy, which was a great relief. I also value the use of segments for targeted emails, as it enhances our marketing efforts. Review collected by and hosted on G2.com.

I dislike that A/B testing on transactional emails is limited. Right now, you can only use automation to split the campaigns. It would be better if you could A/B split like the marketing emails now allow. Review collected by and hosted on G2.com.

The automation and journey-building tools are the standout features for us. We can map out multi-step journeys with triggers, timing rules, and decision points based on customer behaviour or data, which makes it much easier to manage ongoing communications at scale. Segmentation is also a big benefit because it allows us to tailor messaging to specific groups, improving relevance and engagement. From a day-to-day perspective, it’s helpful having a platform that supports both campaign activity and automated transactional messaging, so we’re not switching between tools to manage different types of emails. Review collected by and hosted on G2.com.

There are a few areas where Dotdigital could improve. Some of the more advanced features, like automation and segmentation, can feel a bit complex to set up and troubleshoot, especially when you're in a hurry or dealing with multiple data points and conditions. When things don't work as expected, it can take time to pinpoint where the issue is, and clearer diagnostic tools or at-a-glance troubleshooting would make it easier. Some tasks involve more steps than expected, so streamlining workflows and making navigation more intuitive would help everyday efficiency. Also, while support is excellent, having more practical, scenario-based guidance in-product, like templates or best practice prompts for common automations and transactional setups, would make onboarding new users and building confidence faster. Review collected by and hosted on G2.com.

DotDigital is easy to use, and we’ve really enjoyed the new personalisation software. Review collected by and hosted on G2.com.

I’d like to see an option to download results for multiple emails in one go, so it’s easier to compare metrics like link clicks across the year. Review collected by and hosted on G2.com.

I use Dotdigital as a marketing tool to reach our customers, allowing us to inform them about offers and new product launches. It's super easy, quick, and efficient. I love the segment option and the ability to change the look and feel to match our branding. The embedded forms are a great feature as well. I really appreciate the flexibility and automation, which make managing our welcome, abandoned cart, and product flows so easy. We can easily create dedicated product flows and enroll customers to receive specific content when they purchase a product. Scheduling sends at specific times is also straightforward, freeing us from manual sends. The initial setup was easy and quick. Review collected by and hosted on G2.com.

I don't have any suggestions at the moment, maybe more available fonts or possibility to integrate more dynamic HTML. Review collected by and hosted on G2.com.

The platform is easy to use, with good training provided and the online academy there to easily answer any queries we have had during onboarding. When we have needed a bit more support, then availability and speed of the customer support team has been excellent. We found the integration with our CRM tricky, but that is down to the complexities of the CRM, and have found that now we have access to all our data, we are able to segment better and be more targeted than we could with our old e-marketing platform. We are using Dot Digital daily, and finding it simple and self-explanatory. Review collected by and hosted on G2.com.

There is only one thing that I find tricky and that is the summary email send reports. It would be good if these could be split into two parts - high level send stats, and then the more detailed analysis of behaviour. Review collected by and hosted on G2.com.

I use Dotdigital to build marketing and transactional email campaigns, and I like that it makes building emails and programs really simple and easy for most people to pick up. I appreciate the automation feature, allowing me to see everything at a glance without the need for manual intervention. I enjoy the program building feature because, although it looks complicated at first, it's quite simple and I like building the logic. It helps me create full campaigns and automate them while personalizing the user experience with effective segmentation, saving me a lot of time and providing a better experience for customers. I also prefer the look and feel of the emails built with Dotdigital, and I found the initial setup to be very easy. Review collected by and hosted on G2.com.

It would be nice to be able to edit a scheduled campaign without having to cancel the scheduled send, edit it, and then schedule the email again. Review collected by and hosted on G2.com.

I really appreciate Dotdigital's easy-to-use dashboard and email builder, which allows our marketing team to navigate it quickly and build new templates and journeys effortlessly. The email builder helps us create good looking email communications that align with our brand guidelines and feel optimised for click-through rates. The journey builder is also intuitive, thanks to its drag-and-drop functionality. I also find that Dotdigital allows us to achieve better data segmentation, helping us create more personalised and targeted communications. Moreover, it enables us to automate efficiently without needing too much input from our engineering team. Integrating Dotdigital forms into our WordPress website has been beneficial in keeping our data within the platform, aiding compliance, and making automation easier. Additionally, the initial setup was relatively easy with excellent support from the Dotdigital team. Review collected by and hosted on G2.com.

We have a setup child account that is used for some transactional email that the marketing team can manage without engineering support. This child account is a bit cumbersome to manage alongside the main account and as we have duplicate data in both accounts it does become expensive.

The other part of the product that is frustrating to use is the dynamic content blocks only allowing up to 10 personalisation queries. There is a workaround by adding additional dynamic content blocks but it becomes a bit more complex to manage. I would like to see a higher limit on these. Review collected by and hosted on G2.com.