I love how easy it is to create highly designed, technical emails without having to mess around with code. From the first time I used it, I found the editor brilliant, and it completely changed how I design and build emails. I can integrate Nifty Images elements easily to add creative, dynamic touches, and using the dynamic blocks within the editor is fantastic too.

It’s also great how straightforward it is to train other team members on the platform thanks to its intuitive UI/UX. The collaboration features for email campaigns, forms, and more are really beneficial for efficiency.

Since using Dotdigital, the speed at which we can turnaround campaigns for clients has improved massively, allowing us to continue improving and building the best campaigns possible. Review collected by and hosted on G2.com.

Sometimes there are glitches that halt my work. For example, a campaign won’t save for an unknown reason, or images won’t upload to the image bank—again, with no explanation for why this happens.

There have also been times when a couple of team members are in the same campaign at the same time, and one person ends up saving over the other’s progress, which causes work to be lost. It would be helpful if the platform could notify us when someone else is in a campaign at the same time. Review collected by and hosted on G2.com.

The biggest advantage of Dotdigital is the team behind the platform. Their customer service is outstanding—they're incredibly responsive, knowledgeable, and genuinely invested in helping us succeed. Whether we have a quick question or are building a complex campaign, we always know we have experts available to help.

Emily Keye and Aubrey Almond in particular have been a huge part of why our experience with Dotdigital has been so positive. Emily feels like an extension of our marketing team, consistently bringing proactive ideas and strategic guidance, while Aubrey's technical expertise and willingness to jump in when needed has made implementing our more advanced campaigns smooth and successful.

I also really appreciate how frequently the platform is updated. Dotdigital is constantly releasing meaningful improvements and new functionality, so it never feels like a stagnant product. They clearly listen to customer feedback and continue to evolve the platform in ways that make our jobs easier.

From a functionality standpoint, Dotdigital is powerful enough to support sophisticated automation, segmentation, and personalized customer journeys while still being intuitive to use on a day-to-day basis. It's been able to grow alongside our business without feeling limiting. Review collected by and hosted on G2.com.

There really isn't anything that I dislike about it. Review collected by and hosted on G2.com.

Enterprise scalability with built-in integrations as well as API extensibility. The multi-channel capabilities, segmentation, and automation interfaces really make DotDigital a fantastic CRM system. The team is solution-oriented and the platform reflects that. Plus, the white glove support is unparalleled with BOTH AI and real humans available to jump in and help. Review collected by and hosted on G2.com.

Lack of mobile app, or mobile browser capabilities for last-minute fixes, or checking in on analytics. It would also be great if a contact record could have a unique contact ID that has email, phone or other records attached, rather than have the email or phone be a unique identifier for each contact. Review collected by and hosted on G2.com.

All the different options available to you & the ease of use. The drag and drop interface for example has saved me a lot of time each week.

They also add in a lot of integrations consistently, making sure the platform is up to date with new marketing trends.

I particularly like the new Winston AI bot they have added in, which gives useful recommendations. Review collected by and hosted on G2.com.

One thing I would say I dislike is only having 150 campaigns available in one page n the reports section. When it comes to reporting on overall open rates etc, and there's more than 150 emails sent in a date range, it can be annoying. Review collected by and hosted on G2.com.

I find Dotdigital much simpler to use than our previous provider. The team is very hands-on, which I really appreciate. I also like the brand voice feature and the automation programs they offer. The initial setup was super easy, and the platform pricing is awesome compared to what we were paying before. My favorite part of Dotdigital is the support options—they do it best by far. Review collected by and hosted on G2.com.

If anything, I’d say the platform could really use a back button, or at least a better way to return to the previous screen. Sometimes when I use my browser’s back button, it jumps too far back instead of taking me to the last page I was on. Also would appreciate a notion & claude integration. Review collected by and hosted on G2.com.

What I like best about Dotdigital is how accessible and intuitive the platform is you don't need to be a marketing expert to get up and running quickly. The drag-and-drop email builder and clear navigation make it easy for anyone on the team to jump in without a steep learning curve.

The segmentation is a real standout for me. It's straightforward to slice your audience based on purchase behaviour, engagement levels, demographics, or custom data fields all without needing to write a single line of code. You can build really precise segments in just a few clicks, which means campaigns feel targeted and relevant rather than generic.

The Magento integration is seamless, which makes a huge difference. Customer and order data syncs automatically, so you can trigger automations based on real purchase activity abandoned cart emails, post-purchase flows, win-back campaigns all pulling live data directly from your store. It removes the manual work and keeps everything connected Review collected by and hosted on G2.com.

The main areas where I think there's room for improvement are the SMS experience and the reporting dashboards. The SMS functionality feels a little underdeveloped compared to the email side of things it could be more intuitive and better integrated into the overall campaign workflow, so it feels like one seamless experience rather than a separate add-on.

The dashboards are useful but can feel a bit clunky at times. I'd love to see more flexibility in how you can view and customise your reporting being able to pull the metrics that matter most to you in a cleaner, more visual way would make a real difference to how quickly you can act on insights. Review collected by and hosted on G2.com.

The platform allows us to sync all of our digital channels together all under one roof! Blending email, SMS, WhatsApp and personalised journeys all in one place has been a game changer for us. Review collected by and hosted on G2.com.

Integrations can sometimes be tricky - particularly on recent projects including loyalty. If we were able to make the most of more "out of the box" solutions I think this would speed up time on projects. Review collected by and hosted on G2.com.

Dotdigital is easy to use and understand. I am able to easily do what I need and it always performs as expected. The account manager Lauren Riley has also been incredibly helpful and helped us upgrade. The price point is also good value for money Review collected by and hosted on G2.com.

As of yet there is nothing that we dislike about dotdigital :) Review collected by and hosted on G2.com.

Easy to use for building emails, with helpful templates and analytics. Review collected by and hosted on G2.com.

Sometimes the process of scheduling an email feels a bit clunky. The build feature can be clunky as well, and it takes a little extra effort to get everything set up the way I want. Review collected by and hosted on G2.com.

I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it has enabled us to create on brand engaging emails that have generated a much better response. The updated AI features have also had an improvement on email campaigns that have been sent and we have seen an increase in the performance of Dotdigital. Review collected by and hosted on G2.com.

Honestly, there aren't many things I dislike, I would say I wish I had more control of the email designs. Review collected by and hosted on G2.com.