SM
Stuart M.
"Dotdigital: Effortless Marketing with Room for Improvement"
5/5
What do you like best about Dotdigital?

I like that Dotdigital is incredibly easy to use, which makes marketing activities not only simple but also enjoyable. The platform effectively streamlines the entire marketing process, transforming an idea from conception to execution quickly. This ease of use enhances our ability to communicate efficiently with our customers without facing complexities, truly making marketing an effortless and engaging experience. Furthermore, the platform's design and functionality were compelling enough to prompt us to switch from our previous systems, Larabao and SendGrid, to benefit from Dotdigital's superior web builder and its user-friendly interface for reporting. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I find switching between multiple accounts on Dotdigital to be cumbersome and inefficient. This process could be improved by providing a quicker way to switch between accounts and easily identifying which account I am currently using. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Stuart,

Thanks for the review! We appreciate it.

Regarding the account switcher, you're able to do this by clicking the User Menu at the bottom left of your screen and there is an option to "Switch accounts". If you do not see this, please feel free to reach out to our support team at support@dotdigital.com and they'll be happy to assist.

Regards,

Rob H

Danya M.
DM
Danya M.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"User-Friendly but Needs Better Reporting Features"
3.5/5
What do you like best about Dotdigital?

I find Dotdigital's user-friendly functionality incredibly beneficial as it facilitates ease of use for myself and my team members. It allows us to seamlessly test and learn, as well as discover new methodologies in our work. This ease extends to various functions such as segment creation, setting up emails, and building product recommendations, enabling us to operate efficiently and creatively. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I find the reporting features in Dotdigital could be improved, particularly in campaign level reporting. It’s frustrating that I can't select a year-over-year (YoY) reporting view directly and have to open two tabs to compare. Additionally, the inability to select a date range when reporting for SMS campaigns is limiting. There's also a need for a more simplified way of viewing the performance of dynamic content in emails. Another area that could be enhanced is the product recommendation blocks, as we often encounter difficulties with the output when setting up product recommendations. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Danya,

Thanks for the review and feedback! We appreciate it.

Please feel free to submit any feature requests or platform improvements you have on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

AH
Ashley H.
Marketing Content Strategist
Enterprise (> 1000 emp.)
"Invaluable Dedicated Marketing Support for Email Campaign Success"
4/5
What do you like best about Dotdigital?

I like the dedicated marketing manager to our account. Emily has been invaluable with providing insights and solutions for whatever obstacles we face for email marketing. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Due to the industry the company I work for is in, it's much harder to create personalized and segmented solutions for email communications. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Ashley,

Thanks for the review! We appreciate it.

Regards,

Rob H

saskia r.
SR
saskia r.
Digital Communications
Mid-Market (51-1000 emp.)
"Easy to Navigate"
4.5/5
What do you like best about Dotdigital?

The platform is well sectioned and labelled, making it really easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

We've had some problems with plain text but that is all. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Saskia,

Thanks for the review! We appreciate it.

Regards,

Rob H

Mathew B.
MB
Mathew B.
Email Marketing Coordinator
Mid-Market (51-1000 emp.)
"Excellent Platform That Elevates Our Marketing"
4/5
What do you like best about Dotdigital?

DotDigital was easy to implement, the customer support team are really helpful when you have queries about the system. We were able to consolidate multiple systems into just DotDigital which is much more efficient and easier to use. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

DotDigital can have some strange intricacies. For example, it will add random line breaks, you remove them, save, and then they appear again. It can be quite frustrating. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Matthew,

Thanks for the review! We appreciate it.

Regards,

Rob H

HS
Harry S.
Social Media & Communications Executive
Mid-Market (51-1000 emp.)
"Seamless Multi-Account Management and Outstanding Support - Perfect to grow your email comms!"
5/5
What do you like best about Dotdigital?

Firstly, the ability to have multiple accounts. This makes it much easier for us a business to manage our three brands. The support from our account manager Jay has been outstanding too, making it super easy to implement new things into our email marketing efforts.

This is a channel we use daily in our marketing team, and send several emails per week to our customer base. The ease of integrating this into our marketing flow was seamless, and is helping us grow and improve our efforts. The software itself is very much user friendly too. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Nothing! We're very happy with the service. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Harry,

Thanks for the review! We really appreciate it.

Regards,

Rob H

BM
Brendan M.
"User-Friendly and Intuitive with Excellent Support"
5/5
What do you like best about Dotdigital?

I like how user-friendly Dotdigital is, especially when dealing with technical tasks like building a customer journey, which the platform simplifies by clearly indicating what is occurring. The AI bot integrated into the system is incredibly useful for obtaining quick answers to simple questions, making operations smoother and more efficient. This feature is particularly beneficial when trying to find a feature or how to construct basic elements like a segment. Additionally, the initial setup process was very easy, thanks to the helpful staff who provided all the necessary information, facilitating a smooth transition. We appreciate how well Dotdigital meets our needs compared to our previous provider, with less spam and more creative design capabilities, and we are already seeing how it integrates seamlessly with Fresh Relevance, which we were already using. Overall, Dotdigital dramatically improves ease of use and creativity in our email marketing efforts and comes highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I dont have any issues with dot digital Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Brendan,

Thanks for the review! We really appreciate it.

Regards,

Rob H

Ellie H.
EH
Ellie H.
"Effortless Email Creation with Collaborative Features"
4.5/5
What do you like best about Dotdigital?

I use Dotdigital for creating emails, and it makes it so easy to segment and analyze sender lists, which I really appreciate. Building emails from scratch is also a breeze. I like the layout as it makes it easy to interact with and collaborate with my team on projects. Having the option to use Winston or chat to someone easily when I need help is a real bonus. I found the initial setup very easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I find it really tricky to import fonts. I am not great with coding and despite asking real people and AI I still struggle to do it. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Ellie,

Thanks for the review! We appreciate it.

Regards,

Rob H

CS
Caitlin S.
"User-Friendly but Needs Reporting Improvements"
2.5/5
What do you like best about Dotdigital?

I like the ease of building emails with Dotdigital. The drag and drop system is very easy, and I appreciate having the set building blocks. I mainly use the campaign, audience, and automation sections, and I find them all useful in their own right. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I find reporting on Dotdigital to be problematic as it is always changing, which forces us to learn how to adapt to these changes. A small change on Dotdigital's end can completely alter our output. Additionally, there are glitches in the email build, and having too few rules when creating segments makes it impossible to get our audience perfectly correct. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Caitlin,

Thanks for the review!

If you're running into any issues with reporting or the email campaign building, please feel free to contact us at support@dotdigital.com and our team are more than happy to help.

Regards,

Rob H

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Easy to Navigate and Implement, with Helpful Fresh Relevance Training"
4/5
What do you like best about Dotdigital?

The site is very easy to navigate, and everything is clearly labelled. Once you know your way around dot digital, it’s not difficult to implement different elements. We use dot digital weekly to create emails and Fresh Relevance. Our trainer walked us through all the Fresh Relevance features, the different ways we could use it, and how to integrate it into our website. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Couldn't think of anything that I dislike about dot digital. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review! We appreciate it.

Regards,

Rob H